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SEO for Building Pros: A Practical Guide to Boosting Online Visibility

Man types on computer to ensure good SEO for building pros

In the digital age, the first page of search results is the new storefront on Main Street. It’s where credibility is established and first impressions are formed. Search engine optimization (SEO), therefore, acts as the architect of this storefront, ensuring that your business is not just a hidden gem but a beacon that stands out in the crowded marketplace. SEO for building pros is your company’s ticket to the top of search results, where potential customers are searching for your services, and the good news is, you don’t need a marketing or IT department to get started.

Capitalizing on all that SEO has to offer involves tweaking your online presence to make your website more appealing to search engines. Why does it matter? Because when someone needs a contractor, they’re likely to trust the ones they find on the first page of Google.

Different Types of SEO for Building Pros and How to Maximize Their Impact

Let’s break down the essentials of SEO for contractors with a focus on simplicity and practicality.

Content Strategy:

  • Craft simple, informative web content that answers common questions your customers and prospects might have.
  • Use everyday language and prioritize words and phrases that potential customers searching for your services are likely to type into Google.

Technical SEO:

  • Don’t let the tech jargon scare you. “Technical SEO” just means ensuring your website is user-friendly and easy for search engines to understand.
  • Check if your website loads quickly and is mobile-friendly. Google likes that.

Local SEO:

  • Make your Google Business Profile (or Google My Business profile) your new best friend. Fill it out completely, and keep it updated with your latest business information and contact details.
  • Encourage your satisfied clients to leave positive reviews. It’s like a virtual word-of-mouth recommendation. The more positive reviews you have on your website, the more credible Google will assume you are.

Offsite SEO:

  • Think of “offsite SEO” as making friends on the internet. Get your business mentioned on other reputable websites, and make sure they link back to you.
  • Engage with your local community online. Join forums or social media groups where potential clients might be hanging out.
Man searches on phone to find contractors practicing good SEO for building pros

SEO Changes You Can Make Right Now

Now that we’ve established the significance of SEO for building pros in the digital landscape, let’s dive into actionable steps — changes you can implement immediately to enhance your online presence. Consider these practical tweaks and optimizations that can make a tangible impact on how your contracting business appears in search results.

Smart Keyword Use

Identify the words your clients are likely to use when looking for a contractor. For example, “siding replacement contractor.” Sprinkle these words naturally throughout your website.

Image Optimization

Compress your images before uploading them to your website. This helps your site load faster, and Google appreciates that.

Google Business Profile Tune-Up

Double-check your business information on Google My Business. Is everything accurate? Great, you’re on the right track.

Regular Content Updates

Updating your website pages regularly with relevant content signals to Google that you’re active and engaged. This is where a blog might come in handy. And you can start off small, maybe once or twice a month, turn the frequently asked questions and concerns of your customers into a thought leadership piece on your blog and share it through email, newsletters, and/or social media to drive viewers to your site.

Other Ways to Increase Google Visibility

SEO success is all about playing the long game. Unfortunately, none of these updates will change your search engine ranking overnight. If it did, everyone would be doing it! So stick with it, and keep monitoring the changes you’ve made and their impact. At the same time,look into alternative pathways that can propel your contracting business even more in the vast realm of Google visibility, such as:

Local Service Ads

Google’s Local Service Ads are like the fast pass to the top of the search results. Look into them — they’re worth it. These ads prioritize local services, ensuring that your business is prominently featured when potential clients in your area are actively seeking the services you offer.

PPC (Pay-Per-Click)

If you have a bit of budget, PPC ads can give you a boost. With PPC, you set a budget for your ads, and you only incur costs when users actively engage by clicking on your advertisement. It’s a cost-effective way to ensure you’re reaching a targeted audience, maximizing your budget by paying for actual interactions rather than just impressions.

Consider PPC as a strategic tool to amplify your business presence, especially when aiming for specific demographics or promoting time-sensitive offers.

Setting Expectations for SEO for Building Pros

Remember, Rome wasn’t built in a day, and neither is a stellar online presence. Results take time. Be patient as you build your digital strategy and ramp up your SEO efforts.

This guest post was provided by Socius. Learn more about their SEO services below.

Introducing Socius’s Fast Start Program:

If you’d rather not take on an SEO strategy alone, Socius can work as an extension of your business to expand your digital marketing efforts and help you reach ready-to-act, qualified customers.

And now, Socius has partnered with EverConnect to offer you up to $2,500 in credit toward qualified new leads for your home improvement business when you partner with Socius for digital marketing. It’s designed to generate leads and business while your long-term SEO strategy takes shape. Learn more here.

Boosting your online visibility doesn’t have to be overwhelming. With the practical steps we’ve outlined in this blog, you’re well on your way to dominating the digital arena, one search result at a time.

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8 Siding Tips and Tricks From Solo Installer Desmond Tse

Solo siding installer Desmond Tse, shown here with a Tapco Tools brake, loves giving siding tips on Instagram and YouTube

Whether he’s on a roof or on his siding brake, siding installer Desmond Tse has mastered the art of working smarter, not harder. And he’s built a popular Instagram platform while doing so. Tse, aka @thesidingguy, shares siding tips and tricks to nearly 200,000 followers, teaching other craftspeople how to install vinyl siding (he’s been using Royal® siding throughout his career) and create custom trim more efficiently.

A Long Career Leads to Endless Siding Tips

Tse is a solo siding installer, but it wasn’t always that way. “I had 10 of my own crews working 10 projects at any given time,” he explains. “But I realized I really like installing as opposed to managing people and paperwork.”

Once he decided to make the move to being an independent contractor, Tse took a gradual approach, whittling down as his crews only as they voluntarily moved on to other jobs. Today, after several years on his own, he’s further transitioning in size to smaller projects than he used to.

Along the way, he’s picked up—and continues to learn—quite a few best practices and hacks to make his siding projects more effective and efficient. This includes on his Tapco Tools siding brake, where he has perfected bending techniques to the point of presenting workshops to others. 

Solo siding installer Desmond Tse gives siding tips from the roof

Siding Tips to Improve Your Efficiency

Here are a few best practice, tips and hacks for improving your siding skills, as well as your business approach.

Repetition is the key to improving your skills

Using a brake can feel intimidating. The best way to tackle it is repetition, Tse says. “Gather up scraps and practice. Work on a certain profile. That’s how it becomes muscle memory,” he notes.

The same goes for other aspects of the job: “Even when training crews, I encourage repetition. They’d ask to do siding, but first they need to learn J-channel, so I’d make them go do that over and over.”

Sometimes anything can be used as a jig on your brake

@thesidingguy_

Sometimes anything can be used as a jig. In this case I used the 2’ square and a scrap piece of aluminum as a jig. I do have the material stopper for my brake, but since the aluminum was fed with the material arcing down, it was too floppy to use without getting frustrated. I’ve kept most of my scrap pieces of metal with measurements over the years so I can pretty much just grab the appropriate one for that job and bend away. This way my brain doesn’t have to interpret markings on a tape and it keeps it super simple (not that reading a tape is difficult but I have screwed up before thinking I marked 7” when in fact I went an inch to big accidentally). There are many ways to gain efficiencies in every job. Sometimes different methods work equally as well, it’s up to you to decide which way you like doing it while minimizing the chance of possible errors. I’ve tried many ways and this simple jig is one of my go to methods for bending. . . . . . . . . . . . . . . . . #aluminum #aluminumbrake #tapcobrake #aluminumcapping #exteriortrim #edmonton

♬ original sound – @thesidingguy

You can use a brake to make finish trim that provides a hidden fastener system

@thesidingguy_

Here’s a video showing the bends to make finish trim or sill trim. It’s a great way to do a hidden fastener system. It’s basically a double hem. The unfinished edges of the aluminum slips into this trim. The black you see in the video is where it gets fastened. I choose to do 3/4” so that I don’t have to pull out a tape measure or gauge, rather just use the lip of the brake. I hope this video is useful. As always, I’m happy to answer any questions, and sometimes I won’t know the answer but I’ll always try my best. . . . . . . . . . . . . #aluminumbrake #finishtrim #aluminumcapping

♬ original sound – @thesidingguy

A good go-bag can save your time and effort

“One of the items that has helped increase efficiency for me over the years is my ‘go bag,’” Tse says. “This bag stays close to where I’m working at all times and holds all of my ‘just in case’ items. I keep spare fasteners of all kinds, tape, pencil lead refills, nail slot punch, spare tape measure, aviation snips, duckbill pliers, a crescent wrench, a folding tool, chalk line, and a pry bar. … By keeping my tool belt light I have more energy through the day and I don’t have to waste time going to the trailer to grab any items.” (See his go bag in action here.)

Sometimes you can leave your tape measure in your belt

@thesidingguy_

I’ve often suggested to people to only pull out your tape measure if you have to. I sided this entire wall without pulling out the tape until the top row where I pulled it out once to double check if that last row was a consistent height. Holding siding upside down determines all of the length and then cut right in the spot instead of measuring, remembering said measurement then measuring the piece to cut saves a lot of time. Seconds here and there add up to many minutes of time saving. Maybe even an hour throughout the day. That will add up to days in saved time over the year. I didn’t have to move quickly at all to get this wall siding quickly. I had the materials sitting just off screen to the right. I did initially have the box of siding propped up in front of the wall, but it stuck up way too high and I would’ve had to pull up the siding past the eaves just to take a piece out so I opted to have it off to the right. Preplanning makes a big difference in efficiency and ease of a job. Preplanning can be done while driving, or as you initially pull nip to the site and finish your coffee or set up a ladder. Think through things in your mind quickly so that the project goes smoothly every day. Happy Friday all . . . . . . . . . . . . . . . . . #fastsidinginstallation #vinylsidinginstaller #remodel #skilledtradesmatter

♬ original sound – @thesidingguy

Wear your fall protection harness properly

@thesidingguy_

I was in a fall protection certification course today. This video shows my instructor properly performing a partner check. If you’re working solo, check it in your vehicle mirror. It’s always good to have refresher courses. It’s not a legal requirement here, but many builders require you to have the certification to work on their homes. . . . . . . . . . . . . . #fallprotection #safetyharness #workingatheights

♬ original sound – @thesidingguy

Ensure your social media posts add value

If you’re putting your projects and practices on Instagram, Facebook, X, or TikTok, consider what will benefit your audience in terms of both content and delivery. “I’m pretty easygoing, but I’m pretty particular. I try to keep my posts semi-serious but add humor once in a while,” Tse says. “My mentality for anything I post is ‘Is it going to add value?’ And if it’s not, I won’t post it.” (And, yes, sometimes something for just a laugh has value in its own way.)

Siding tips from solo siding installer Desmond Tse: Sometimes it's good to have fun

Not everyone is wired to be a business owner

Owning your own business provides a lot of freedom, but it also requires a lot of heavy lifting when it comes to paperwork, dealing with numbers, and getting and retaining customers. Tse encourages new business owners to be true to their word and to always under-promise and over-deliver.

To learn more siding tips, follow Tse on Instagram at @thesidingguy.

Want more insights from your fellow pros? Subscribe to our monthly enewsletter.

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Skytrim PVC Trim: Looks Meet Longevity

Skytrim PVC trim on a home exterior

The ideal trim for a home’s exterior delivers an authentic look without worry about excess maintenance, a short life span, or unsightly deterioration. Skytrim PVC trim offers a solution, delivering the optimal combination of beauty, performance, and durability.

Why Choose Skytrim PVC Trim Over Wood?

Like wood trim products, Skytrim PVC trim provides an eye-catching finish that completes a home’s exterior, it can be milled and routed, and it comes in a wide selection of available dimensions. But that’s where the similarities end. Skytrim offers a range of benefits that go above and beyond what wood can do, including:

  • Rot, mold, and insect resistance
  • Virtually waterproof
  • Can be installed in direct contact with masonry
  • Resistance to splitting, cupping, and warping
  • Self-extinguishing
  • Doesn’t require paint, stain, or varnish for weather protection
  • Built-in weatherability and UV protection
  • Smooth sealed edges, easy to wipe clean

What Profiles and Sizes Does Skytrim PVC Trim Include?

Skytrim has a range of widths, lengths, and thicknesses to match and elevate the architecture of any home style. (See everything Skytrim has to offer here.)

Trimboards and sheets

Trimboards and sheets come in smooth or reversible smooth/woodgrain texture. Sealed edges and a factory-applied protective film (pictured below) keep them clean until the day they’re installed.

Skytrim PVC trim products come in white, sand, and clay. This range of neutral trimboard and sheet shades complement any siding color, from lighter to bold.

Dimensional boards and sheets are available in a range of sizes.

Skytrim PVC trim beaded profiles

Skytrim beaded profiles bring warmth of any home style, ideal for everything from dining room wainscoting and entryway accent walls to porch ceilings. The reversible beadboard has a Nantucket style on one side and classic V-groove on the opposite, and it has a hidden nailing hem, full PVC skin, and lower sheen celuka extrusion. Beaded sheets also are available for fast installation.

Skytrim PVC trim soffit

Skytrim post wrap

To dress up porch posts with ease, Skytrim low-maintenance PVC post wraps feature three pre-assembled sides that surround an existing post for a seamless appearance; the fourth side is then applied to enclose the entire post. Post wrap comes in white with a smooth finish and the same protective film as Skytrim trimboard and sheets. Decorative trim kits in three sizes provide added design flexibility.

Skytrim PVC trim column wraps

Skytrim mouldings

Choose from dozens of decorative accents that are lightweight, strong, and built to last. Moulding profiles include crown, casing, base cap, brick mould, historic sill, quarter round, Scotia cove, shingle mould, and many more.

Skytrim PVC Trim millwork

Save time and money on the jobsite with millwork profiles including skirt board, J-channel, and trim with flange. They are available in white with a smooth or woodgrain finish.

Skytrim corners

Corner profiles to create a truly finished look.

No matter the style or application, there’s a Skytrim option to meet your trim needs.

Be the first to learn about new products: Subscribe to our monthly enewsletter.

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The Hottest Color Trends for 2024

Color Trends for 2024, mood board, earthy shades

Home decor trends forecasted for 2024 focus on unique color pairings that balance joyful, attention-getting tones with timeless hues that are more subtle. This combination of dynamic and refined shades offers plenty of interior design inspiration, from paint colors and fabrics to building materials and trims.

Earthy shades will continue to spark interior design ideas but with added warmth. For instance, instead of home interiors heavy on white and beige, imagine palettes of taupe and greige, a combination of beige and gray. These colors offer a versatile backdrop for you to experiment with bolder shades and accents, injecting more personality into spaces.

Here are some other predicted color trends for home interiors and exteriors:

  • Warmer natural tones: Earthy and natural tones are still the go-to choices for creating grounded, soothing environments. But instead of just deep or light browns, look for colors such as terracotta, olive green, sage, and nutmeg—hues reminiscent of organic, natural elements such as sand, clay, wood, and stone.
  • Moody, dramatic color palettes: Adding charcoal gray, deep navy, forest green or black to cabinetry, furniture, or accent walls creates drama with coziness, experts say.
  • Lighter shades of calm: Creating a sense of tranquility at home is still top of mind, but instead of blues and greens for calm, expect more blush pink, dusty pastels and light grays.
  • Color combos: Combining autumnal and romantic hues such as mauves, browns, and greens with brighter blues, reds, and fuchsias adds a modern twist to vintage tones.
  • Bold accents: Artwork, furniture, accessories, and upholstery are prime spots for energizing colors to pop against an overall neutral color scheme. Watch for rich jewel tones such as sapphire and emerald; vibrant citrus hues such as yellow, lime, and apricot; and electric blues.
  • Jolts of joy: Whether used in accessories, upholstery, or exterior paint colors for trims and accents, designers like fiery reds, fired brick, violet, magenta, sharp green, rich purple, tropical blue, and golden green.
  • Subtle, complementary tints and tones: Look for deep forest hues, versatile tans, ethereal grays, deep grays, and fresh off-whites.

(See Also: Color Palettes Inspired by Winter)

Color trends for 2024, mood board showing shades of calm, including blushes and grays

What Is Informing Color Trends for 2024?

The pandemic inspired a desire to create more calming, restful spaces, but other factors have been driving home renovation trends recently. For instance, an interest in sustainability has spurred a yen for nature-inspired aesthetics, along with minimalist color schemes. Rapid shifts in the economy, society, and technology also play a role, with consumers craving a subtle ease and a way to balance contemporary design and timeless elegance.

Experimenting with different color pairings, such as splashes of vibrant hues with classic tones, is a way to explore creativity and infuse energy and imagination into our space.

Color Trends of 2024, mood board showing pops of joy, including rich browns and pinks

How Can I Use Color Trends for 2024 in Home Designs?

Colors set the atmosphere and tone of a space, impacting our emotions and our well-being. Some hues can even influence a space’s functionality and productivity, such as using muted blues or greens in a home office to promote concentration and focus.

Here are a few ways to incorporate 2024’s color trends into home remodeling ideas:

  • Wall paint: Creates a backdrop for other design elements with a solid foundation for an overall color scheme.
  • Furniture and upholstery: Makes a statement, creates a focal point, or adds personality and visual interest through colors and patterns.
  • Accessories and decor: Rugs, pillows, curtains, artwork, and other smaller decorative accents easily update a room’s aesthetic on a budget.
  • Cabinetry and built-ins: The finishes on cabinets in kitchens, bathrooms, and mudrooms can add depth and texture, such as covering cabinets in beadboard.
  • Accent walls and statement pieces: An armchair with vibrant upholstery can create an impact just like an accent wall in a trending color or a different finish, such as Versetta Stone or shiplap.
  • Exterior elements: Exterior remodeling elements such as paint colors, siding, trim colors, shutters, lighting fixtures, and landscaping boost curb appeal and set a cohesive design tone.

(See also: Easy Ways to Add Color to Your Home Exterior)

Whether you’re ready to jumpstart 2024 with a fresh color palette or aren’t sure where to begin, Westlake Royal’s Visualizer Tools give you an idea of what a completed project can look like before you begin. Play with colors and experiment with textures to create the perfect combo that reflects each home’s style.

Want more insights into design trends, product installation, and more? Subscribe to our enewsletter.

Sources:
https://thefashionfrill.com/fashion/key-color-trends-of-2024/

https://www.pantone.com/articles/fashion-color-trend-report/new-york-fashion-week-autumn-winter-2023-2024

https://www.builderonline.com/design/interior-finish/move-over-neutrals-color-to-make-its-return-inside-homes-in-2024_o

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Tapco Tools Solves Roofing Trim Headaches

The Tapco Tools Max-I-Mum brake system for crafting roofing trim

Tapco Tools® brakes are widely recognized for helping contractors create high-quality custom exterior siding trim. But did you know that the versatility and precision of the Max-I-Mum® XL and MX Series® brake systems are also ideal equipment for roofing trim and flashing fabrication needs?

Tapco Tools brakes are efficient, durable, and portable, and they’re engineered to make it easy to accurately craft the ideal roofing trim solution for every job.

The Max-I-Mum XL System (pictured above) combines the Max-I-Mum II brake with a MAX Snap Stand and MAX Cut-off for a powerful-yet-portable commercial-grade braking system. The system weighs as little as 133 pounds but can bend all vinyl; aluminum up to .040, galvanized steel up to 24 gauge, painted galvanized steel up to 26 gauge, soft and annealed copper up to 32 ounce, and stainless steel 1/2 hard up to 24 gauge.

Less portable but no less robust, the MX Series provides heavy-duty bending without sacrificing precision. It’s stable, tough, and has double-walled pivot arms for added strength. The MX can bend all vinyl, galvanized steel up to 22 gauge, painted galvanized steel up to 24 gauge, CR sheet and coil steel up to 22 gauge, soft and annealed copper up to 32 ounce, and stainless steel 1/2 hard up to 24 gauge.

The Tapco Tools MX Series brake system for crafting roofing trim
Tapco Tools MX Series brake

Efficient, Accurate Roofing Trim Fabrication

To give your clients a truly custom, finished look, the Max-I-Mum XL and MX Series can be used to craft a variety of roofing trim and flashing details. These include:

  • Hip cap
  • W-valley flashing
  • Angle 3” by 3”
  • 3/4” angles
  • Drip cap
  • J-channel
  • Monoslope ridge
  • Baseguard
  • Outside corners
  • Narrow outside corners
  • Inside corners
  • Residential eave drip
  • Step sidewall flashing
  • Double angle flashing
  • Transition flashing
  • Gambrel flashing
  • Endwall/sidewall flashing
  • Residential gable trim

See Tapco Tools brakes in action and learn bending techniques on our YouTube channel.

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12 Frequently Asked Questions About Trim and Moulding

Royal trim and molding on a home in Delaware

Trim and moulding are the often-unassuming heroes of the construction and design world. These seemingly minor additions can transform a space, adding character, elegance, and even functionality. In fact, 97% of real estate professionals say that moulding and trim affect the overall price of a home during a sale.

Of course, when it comes to trim and moulding, even the professionals have questions. Here are a few of the most common questions we get asked.

Trim and Moulding FAQs

Is Westlake Royal® PVC Trim Solid or Hollow?

Cellular PVC is a solid extrusion that’s waterproof, insect-proof, and easy to use. The term “cellular PVC” refers to a process and type of polyvinyl chloride that has microscopic air cells inside. The process makes this type of PVC less dense and more flexible than the PVC you see in plumbing pipes, making it more suited to trim applications.

Can I use interior mouldings outside?

Many interior mouldings can also be used outside, but not decorative woodgrain non-vinyl laminated interior mouldings. Westlake Royal Building Products™ offers a variety of cellular PVC and vinyl-wrapped PVC trim moulding that can be used for both interior and exterior applications. Always check with your manufacturer when trying a new trim product.

Can Westlake Royal’s cellular PVC trim moulding be painted?

Our trim comes in white, one of the most popular options for trim. But if other hues are desired, our cellular PVC trim is paintable. Check out our blog on painting PVC trim to learn more.

Can PVC be stained?

PVC mouldings can be stained, but it takes a specialty coating, such as TruStain from AquaSurTech OEM or AWP SPQT Stainable Primer Wood Base Coat for Hard Surfaces. Our warranty does not cover the product with applied third-party coatings, so be sure to follow the stain manufacturer’s recommendations. We also recommend you thoroughly research the coatings you intend to use with PVC.

The same limitations for coatings concerning light reflective value (LRV) on cellular PVC apply to stain, especially for exterior applications.

How do you clean and remove scratches from PVC trim moulding?

Cellular PVC is durable for standing up to exterior elements, but of course accidents sometimes happen during installation. If the scratches aren’t too deep, an all-purpose cleaning agent and a melamine foam sponge or non-scratch scrubbing sponge can often remove the scratches. A rubbing compound such as Turtle Wax can also be used on surface scratches.

Buffing them out may take some time, depending on the severity of the scratches, so be sure to take that into account. Be sure to also clean the trim after buffing.

How do I remove the product description paper label from the trim or moulding?

Use a dissolving product, following the manufacturer’s instructions. We typically recommend De-Solv-It Citrus Solution or Turtle Wax Label and Sticker Remover. If either of those is not available, you can soak the product in surface cleaner, gently scrape the sticker off with a plastic putty knife, and use rubbing alcohol to remove any leftover residue.

What do you recommend for cutting trim and mouldings?

Royal® Trim & Mouldings should be cut with a carbide-tipped blade with 80 teeth or more. To reduce excessive build up on the blade, you can lightly spray it with cooking spray or furniture polish; however, it is important to note that you should not spray the mouldings directly, which can affect paint adhesion. Cellular PVC can be cut with typical saws and blades used for woodworking.

Are Westlake trim and mouldings bendable?

We do offer mouldings that are specially formulated for heat bending, but not all cellular PVC trim and mouldings apply. For example, Royal S4S Trimboard is not recommended for bending, but SurEdge and Precision Cut trim can be bent into a reasonable radius.

Cellular PVC is a thermoplastic polymer, which means it becomes pliable or bendable when exposed to certain temperatures, returning to a solid state when cool. Because of its nature, some cellular PVC profiles can be reheated and reformed; however, variations in batches, profile geometry, and density or weight of the profile mean some experimentation will be required to perfect this skill.

For best results, don’t bend any cellular PVC trim greater than 6” wide.

Is cellular PVC suitable for applications like raised garden beds?

With adequate construction techniques, yes, cellular PVC can be used for this purpose.

Can item 7311 1×6 trim board be used on garages as fascia board?

Yes, but keep in mind that 1×6 is a nominal size, with true measurement being ¾”x5-½”, so you’ll want to be sure that this size is wide enough for your application.

What recommendations do you have for placing 5523 Base over existing ¼-½ moulding?

Existing moulding needs to be removed before Base is installed; it can’t be placed over the previous moulding. Mechanical fasteners like 16- to 18-gauge nails or 6d or 8d should be used. Liquid Nails can also help keep the product glued to the wall.

Is item 2450 Base Cap flexible enough for picture frame panel mouldings on a curved stairway?

This will depend on the radius of the curved stairway. Some trial-and-error will likely need to occur on the most curved area before deciding on how to finish out the application. This can work, but it will require some creativity.

Have more trim questions? You can reach our customer service team at 1-855-ROYAL85 or via our customer support form.

Ready to see how Westlake Royal trim and moulding products can add the perfect finishing touch to your project? Explore all our solutions.

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4 More Ways AI Can Help the Construction Industry

AI for construction and design

By now you’ve likely heard about artificial intelligence (AI)—and if you’ve ever “conversed” with a company’s website chatbot, you’ve used it too. AI is the buzzword of the moment, for sure. As we’ve mentioned in a previous blog post, it’s not likely going to replace construction workers. But artificial intelligence is definitely showing potential to enhance what we do and create efficiencies in how we do it.

Previous AI opportunities we explored include pre-design support, design development, permit documentation automation, site safety, and materials management.

AI also has the potential to help your homeowner customers, as well, by streamlining processes and providing a better experience. Paul Burleson, Westlake Royal Building Products™ National Remodeling Accounts Manager, outlines some of the additional ways AI can be used in this industry:

1. Personalized recommendations: AI-powered tools can help homeowners get personalized recommendations on which products and materials to use, based on their preferences, budget, and specific needs.

2. Smart assistants: AI-powered smart assistants such as Amazon Alexa and Google Assistant can help homeowners with a range of tasks, from turning their lights on and off to adjusting the temperature in their home. Homeowners can use these assistants to control various smart home devices, which can help to improve their overall living experience.

3. Virtual home improvement tools: AI-powered virtual tools can help homeowners visualize changes before they make them. This technology can be used to create 3D models of a home’s interior and exterior, allowing homeowners to see how different paint colors, furniture, and décor will look in their home before making a final decision.

4. Predictive maintenance: AI can be used to predict when maintenance needs to be performed on home appliances, systems, and other components. This can help homeowners to avoid costly repairs and replacements, as well as ensure that their home is always functioning at its best.

Overall, AI has the potential to revolutionize the home improvement industry, making it easier and more convenient for homeowners to improve their living spaces. For more ideas, be sure to read our previous coverage here.

Image credit: iStock.com/metamorworks

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Survey: What Are Homeowners Planning for Home Remodeling?

interior trim in home foyer

What are Westlake Royal Building Products’ homeowner customers and potential customers thinking about for their upcoming home remodeling projects? We recently surveyed 114 subscribers to the Live Abode consumer blog about their design plans and preferences. Here are a few insights:

Home Remodeling Styles Remain Classic

When it comes to their “dream” architectural styles, Traditional continues to reign, with 34.3% of respondents selecting the style. Coastal (18.9%), Farmhouse (15.3%), and Mid-Century Modern (10.3%) styles followed.

Interior Remodeling Is in the Plans…

Of homeowners who are planning to remodel, 22% said they plan to prioritize interior projects, while 14% are planning an exterior renovation.

Homeowners who are planning to upgrade their exterior space are targeting regular refreshes and updates over a full deck project.

But what if money were no obstacle? When asked what changes they would make to their homes if they had an unlimited budget, 21.6% would tackle an interior remodel and 17.7% would renovate the exterior. A deck or porch expansion was a close third, with 13.8% of respondents selecting the option.

…but Exterior Remodeling Is on the Brain

While responding homeowners indicated they are planning interior remodels more than exterior, they’re seeking knowledge mostly on exterior projects, which could indicate that such projects are next up on their lists or are forming in their minds. We asked what they’d like to hear more about, and their most-wanted topics were exterior home ideas, siding and trim, and outdoor living spaces, followed by paint color trends.

For your homeowner customers working through the decision and design process, Westlake Royal Building Products™ offers a number of tools to assist both you and them. These include:

• Online design tools: The Virtual Remodeler, the Dream Designer, and HomePlay Prime each allow buyers to mix and match products on an image of their own home or a similar home.

• Live Abode: Our design blog written especially for homeowners is delivered directly to their inbox. Access and subscribe here.

• Color Explorer: Choose color families and find products that match and coordinate. Click here to access.

• Color Combinations: Start with a base color and mix-and-match coordinating accent colors. Click to access Royal Color Combinations, Exterior Portfolio Color Combinations, and Celect Color Combinations

Browse all of our exterior and interior products, access samples and resources, and find inspiration at www.westlakeroyalbuildingproducts.com.

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2023 Southern Living Idea House Embraces Natural Surroundings, Indoor-Outdoor Living

Southern Living Idea House back porch with Zuri decking

Nestled on 20 acres of rolling countryside near Nashville, the 2023 Southern Living Idea House offers a distinct nod to its relaxed surroundings and roots, blending a cozy, welcoming vibe with contemporary and eclectic touches inside and out.

Architects at Lake + Land Studio sought a Modern Farmhouse look but with a feel that it was built over time and added onto in a thoughtful way, growing with the needs of the people who lived there while still working with the landscape. The high-vaulted ceilings of the great room are balanced by smaller adjacent gathering spaces, ample windows of varying sizes and heights bring in lots of light, and the multi-slide back door opens up views to the countryside and valley.

Southern Living Idea House

Southern-Style Outdoor Living

As with any true Southern home, seamlessly connected outdoor living spaces were crucial, anchored by a welcoming front porch and a cozy rear terrace with optional screening. An outdoor kitchen and a raised-bed garden expand the entertainment opportunities.

“Overall the house [has] deeper and exaggerated bracketed overhangs on the front and back porches, which allow you to enjoy those spaces a little bit longer when [the day] gets to the hot parts of the sun, but also helps shield you from the many rainy days that we deal with,” Luke Sippel, architect with Lake + Land Studio, told Southern Living.

With the emphasis on indoor-outdoor interplay, interior designer Laura Hodges and the architects worked together to choose the decking, opting for Zuri® Premium Decking from Westlake Royal Building Products™ in the Chestnut color. “We wanted to make sure the decking would work with the interior flooring,” says Hodges, owner of Laura Hodges Studio. “We chose the decking first, selecting a color that would work well with a white oak floor. For the interiors, we selected a darker floor stain on white oak, and we knew that the Zuri decking was going to live with it in a beautiful way.”

Southern Living Idea House back porch with Zuri decking

The indoor-outdoor connections are strengthened by a cohesiveness in color and texture. “We worked with the architects on the exterior color palette, selecting colors that reflected the landscape and would coordinate with the interior,” Hodges explains. “We carried the stone from the exterior onto the fireplace in the great room, which gives a great sense of continuity to the design.”

In addition, “Zuri was a beautiful and natural-looking complement to the paint colors and the stone finishes,” she says. “The decking color we chose has a warm undertone to it that works so well with the muted greens and grays of the exterior.”

Southern Living Idea House, back porch featuring Zuri Premium Decking

Natural, Sustainable Interiors

Hodges followed similar principles for the interior. “We wanted to make sure the design of the interiors was a reflection of the natural surroundings,” she says. At the same time, “We wanted the house to reflect the lively music and arts scene in Nashville,” which can be seen in the original artwork and locally sourced rugs and vintage furniture.

With a more natural-feeling color palette, Hodges played with stronger textures, including linen, velvet, and leather, and added statement-making light fixtures with graceful silhouettes.

The use of vintage and antique pieces was part of Hodges’ sustainability approach that spans inside to out.

Zuri Premium Decking on the 2023 Southern Living Idea House

“We made intentionally sustainable design choices inside the house,” the designer says. “What’s nice about having the Zuri decking on the outside is the durability and the longevity of the product. Zuri decking feels and looks natural while holding up really well with low maintenance. Hopefully any new homeowners would keep it there even if the house changes hands and that speaks to the idea that good design is sustainable.”

To see how Zuri Premium Decking can help you create the perfect outdoor space, learn more here, try the deck visualizer, or order a sample.

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8 Recruiting Tips to Ease Labor Woes

labor and recruiting tips

It’s no secret that one of the biggest challenges that continues to plague the construction and construction supply industries is labor. Whether you’re seeking trained carpenters or an entry-level stocker, the market for reliable employees ready to commit to the industry is tight.

As a company, you’re not just competing for labor with other builders or dealers for staff, but with similar businesses and trades in your area. And that means even small missteps can make all the difference in losing a potentially great candidate.  

We checked in with Rikka Brandon, a nationally recognized building industry recruiting and hiring expert and best-selling author, to gather a few easy-to-follow tips that can have an immediate impact on your labor and hiring game.

• Embrace and nurture your brand: Job seekers have an advantage, and that means they get to be picky and choose companies that create a good working environment and culture. Your company’s “talent brand”— the reputation it has in the market—has an impact on whether potential candidates apply for jobs or accept them. Not only do you have to tell the world who you are as a company, you have to show it in how you operate. Spell out your values and live them.

• Write a strong job ad: Your job ad should never be a reiteration or shorter version of a job description. A job ad should be a marketing tool to sell your brand to potential candidates. It should not only include what the job entails, but the “what’s in it for me” factor about why they should want to work for your company.

• Use multiple forms of advertising: You can’t post an ad on Craigslist and call it done. Go where the applicants are: Embrace, and invest in, tools like Indeed and LinkedIn, and boost posts on your company’s social media. And don’t ignore the power of networking—connect with people at local association events, let all of your contacts know about openings, and reach out to talent you’ve met in the past.

• Don’t drag out the hiring process: With tight competition, job candidates aren’t going to wait around for an offer because they likely are getting several. If your hiring process is four weeks long and involves six interviews, your candidate is going to lose interest and look elsewhere. And keep in mind that many candidates are having to take time off from their current job for interviews, so be respectful of their time and even consider video interviews or off-hour meetings when appropriate.

• Ensure your salary and benefits are up to par: With rising inflation, minimum wage salaries are not allowing young workers to keep up. To find loyal, committed employees, you need to pay them accordingly—let’s be honest, most people don’t work simply for pride or love of a company, they need to make money. Do your research on salaries in the area, both within the industry and outside of it, and make sure yours are keeping up.

• Stay flexible: Times have changed, and workers of all ages are seeking a work/life balance—and they’ll move to another company to get it. While many positions in construction and construction supply simply cannot have flexibility beyond a normal in-person 9-5, others can. Allowing workers to go to their children’s soccer games, removing guilt from calling in sick, providing extra PTO, and permitting remote work when it makes sense can go a long way to attracting and keeping staff members.

• Keep tabs on existing staff: Retention is as important as, or more important than, recruiting. Don’t neglect your current team. Conduct surveys and talk to workers about what they like and don’t like about working for your company, hear them out, and make adjustments accordingly. It’s a lot more expensive to find and train a new team member than to make small investments to keep great workers.

• Don’t keep bad managers: The saying goes, people don’t leave jobs, they leave bad managers. As part of surveying your employees, understand the relationships between staff and their supervisors. Are one team’s members leaving in droves? Are you hearing rumors? It may be worth investigating the management style of your supervisors. Include leadership training for your managers just as you provide installation training or sales training.

For more labor and hiring tips, check out Brandon’s blog and follow her on LinkedIn. And be sure to follow Westlake Royal Building Products on LinkedIn for product news and industry and business insights.

Want more industry insights? Subscribe to our enewsletter!

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Where and How to Use Beadboard

Whether to enhance the aesthetics of a home or give it a fresh look before selling, there are few things that offer an elevated look for a great price as well as beadboard.

While beadboard is most popular in Victorian and Craftsman styles (and those in between), it can be used to enhance just about any home as there’s a panel to fit most decors.

What Is Beadboard?

Beadboard is a paneling where each narrow plank is separated by a vertical groove and a small ridge or bump, also called a “bead.” Most commonly applied vertically on walls, the boards are typically trimmed out with horizontal molding to create a finished look. While people often use the term “wainscoting” and “beadboard” interchangeably, wainscoting refers broadly to decorative paneling, of which beadboard is just one type.

Historically, beadboard was made of wood. But advanced materials, like cellular PVC options from Royal® Trim & Mouldings, are becoming a preferred choice of contractors and homeowners looking for higher performance and low maintenance. For example, wood beadboard needs to be repainted every three to five years while acrylic paint on PVC beadboard can last upwards of 20 to 25 years; in addition, most cellular PVC trim comes manufactured in white, so it may not need to be painted at all depending on color preferences.

Royal Trim & Moulding beaded plank
Royal Trim & Moulding beaded plank

Where and How to Use Beadboard

Beadboard can be installed on both the interior and exterior of the home. You’ll commonly see it in mudrooms, saunas, pool roofs, accent walls, and under porch ceilings and soffits.

Inside the home

On the interior, narrower beadboard is often used to add character to the space as an accent wall or by applying whole-room wainscoting. The resulting look evokes a higher-end, traditional feel.

Most commonly, panels are applied in 32” to 36” shorter segments, but taller 54” to 56” installations are becoming more popular as a way to create an even bigger wow factor.

The thinner the paneling and more beading you have on a wall, the more ornate it tends to appear. Narrower paneling is ideal for smaller spaces such as bathrooms, hallways, and stairways.

Outside the home

Beadboard paneling (or cladding with a similar appearance, such as nickel gap or shiplap) is an easy way to provide a more classic look in often overlooked areas of the exterior.  Using a high-performance material, such as TruExterior, which is made with fly ash and polymers, delivers the look as well as resistance to warping, rotting, and insects.

Beadboard is most often found on porch ceilings to create a finished aesthetic as well as to hide leveling irregularities and in soffits with exposed rafters or enclosed built-up soffits.

Boral TruExterior beadboard porch ceiling
TruExterior on a porch ceiling

Tips for Selecting and Using Beadboard

Beadboard is fairly straightforward to install, but keep these considerations in mind:

  • Cost: Like other more decorative trim pieces, beadboard typically has a premium upfront cost. However, it also delivers a high-end look that can elevate the perceived value of the home. And low-maintenance products like cellular PVC can lower upkeep costs over time.
  • Panel installation: Because beadboard usually comes in panels, it can cover more area and therefore can often be installed quicker. Just keep in mind that lining up the panels can be a bit tricky if the installer tries to move too quickly. Always pre-plan your layout from the center.
  • Painting: Because of the texture of all the beading, painting beadboard may require attention to detail. If white is desired, opt for an unfinished white product like that from Royal Trim & Moulding. If color is specified, be sure to clean and prime the surface, opting for a high-quality primer to ensure the paint lasts for as long as possible; follow beadboard manufacturer instructions for paint type and any limitations on color. TruExterior comes pre-primed and ready to paint any color, including dark hues. A paint sprayer will create a smooth finish and get the most surface covered in the fastest time, but you’ll likely need to follow up with a brush to fill in the grooves.

To learn more, check out our idea gallery to see how others have used our panels in their homes.

Want more industry insights? Subscribe to our enewsletter!

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25 Years of Vinyl Siding Certification

The Vinyl Siding Institute recently marked the 25th anniversary of its Product Certification Program, an important tool for buyers and specifiers to identify siding materials that are code compliant and high quality. Products listed under VSI’s Product Certification Program are tested and validated by an independent ISO/IEC 17065 accredited third-party certification body to deliver superior protection and meet and exceed international code standards.

“The program’s goal was standardizing the industry as a whole so that all manufacturers were on a level playing field and that products were consistently produced and distributed to the standards established,” explained Sara Krompholz, VSI’s senior director of technical and certification. “The program was also designed to achieve greater consumer confidence.”

VSI Certified Products provide quick, at-a-glance verification of code compliance, eliminating the need for specifiers to research manufacturer documentation. The products also are tested and proven to stand up to harsh conditions. The program certifies traditional vinyl siding, insulated vinyl siding, and polypropylene siding.

The Evolution of Vinyl Siding Certification

According to VSI, the organization has continued to expand and refine the Certified Products Program as the market has required. This includes adding standards for color in 2006 and adding wind-load testing in 2008. And in 2021, VSI relaunched the program as an independent third-party program with ISO/IEC 17065 accreditation, with Intertek as the certification body. With this change, products in the program must carry a Product Certification Listing (PCL) declaring that it complies with recognized standard. An optional Product Evaluation Report (PER), which denotes that a product meets recognized standards and requirements for building codes, is also available.

VSI says it will continue to evaluate, refine, and adapt the Product Certification Program as it moves forward. “The sky’s the limit,” said Krompholz. “We are continuing to evolve and expand our scope as evidenced by the addition of backed siding. We are working on recognizing Canadian certification to the National Building Code of Canada (NBC). In the future, we might consider adding accessories and other PVC-related materials, and a scheme has been written to allow us to include expansion opportunities, which could also expand membership.”

Westlake Royal Building Products Certified Under VSI’s Program

Nearly all vinyl siding products from Westlake Royal Building Products are certified under VSI’s Product Certification Program. These include:

For more details on Certified Products, visit the VSI certified products listing and search “Westlake.”

To view products, browse idea galleries, and order samples, visit Westlake Royal Siding Solutions™.

Want more industry insights? Subscribe to our enewsletter!

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Palight® Trimboard Rebrands as Skytrim™

Skytrim on home

Westlake Royal Building Products has rebranded Palight® Trimboard as “Skytrim™.” A sophisticated line of PVC trim options, Skytrim allows designers to achieve the aesthetic they want while enjoying better longevity and lower costs than wood products.

Skytrim is made with free-foam PVC that works and cuts like wood, but is also lighter in weight, making it easier to transport and install. PVC delivers amazing performance without many of the drawbacks of wood — such as rotting, painting, or staining — and significantly lowers regular maintenance for the homeowner over time.

The line includes:

Trimboards & Sheets: Skytrim PVC trimboards and sheets are available in white, sand, and clay colors. The range of neutral trimboard and sheet shades provide the flexibility to complement a variety of siding colors, from lighter to bolder shades. Both trimboards and sheets come in smooth/smooth or fully reversible in smooth or woodgrain texture for design and aesthetic flexibility. This product comes with sealed edges and factory-applied protective film. 

Beadboard and Beaded Sheets: Skytrim beaded profiles are a great match for any home style, especially Modern Farmhouse, as it embellishes warmth and charm, both inside and outside the home. This product creates a point of interest in entryways or on feature walls, and can be installed in the dining room, laundry rooms as wainscoting, and even on porch ceilings. 

Post Wraps: Skytrim Post Wraps are decorative trim kits that come in matching sizes, giving added design flexibility to the installer. 

Skytrim post wraps
Skytrim Images

Decorative Mouldings: Simple to cut and install, and designed to last, Skytrim mouldings are ideal to highlight details and add character to any home. 

Corners & Millwork Profiles: Millwork profiles and corners highlight home details and create virtually seamless transitions. Skytrim Corners are available in a variety of sizes and profiles that perfectly highlight any home style while providing lasting protection and performance. 

Cortex® Fastening System: The Skytrim Cortex Fastening System is a fast and easy way to hide fastener heads when installing PVC trimboards, sheets, and profiles. It combines the strength of a face-fastened connection with the style of a hidden fastener. The screw is specially designed to cut a clean hole through the surface of any Skytrim product so there’s no need to pre-drill. The countersink setting tool is included and available in white, clay and sand in both smooth and woodgrain textures. 

To learn more, visit www.skytrim.com. 

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Dealers Ramp Up Adoption of Ecommerce, Other Technologies

ecommerce activity at home improvement store

The construction and LBM industries are notorious for their slow adoption of technology. This includes ecommerce, which has lagged behind the pace of other industries. But the pace of adoption is increasing, driven by several factors, most notably the pandemic, wider acceptance, and demand from the next generation of customers and workers. And, perhaps surprising to some, AI is also playing a role.

Dealer Surveys Show Ecommerce on the Rise

According to LBM Journal’s 2023 LBM 100 survey, 40% of dealers offered online sales in 2022, a 9.5% increase over the previous year. Of those, 27.4% of orders were for curbside pickup.

“We’re hearing from almost every dealer we talk to that there is a real awareness that ecommerce is a needed element,” said Mike Berger, managing editor for LBM Journal. “The buying habits not just of consumers but also pros have changed so much since the pandemic started.”

Consumers have gotten used to logging onto not only Amazon but also home improvement retailers like The Home Depot and Lowe’s to compare prices and make purchases; LBM dealers are realizing that they need to ramp up their own ecommerce to keep up.

“Ecommerce is here, it’s only going to increase, and dealers are going to need to make every effort they can to accommodate it,” Berger said. “Younger folks coming into the LBM industry are bringing with them patterns of commerce they’ve already developed. To them, it’s second nature to be able to go to their phone, go to an app, place their order, and be done.”

While ecommerce has lagged, LBM dealers have made strides in other areas of technology. In its 2023 Construction Supply 150 report, Webb Analytics noted that while construction suppliers continue to devote a low percentage of revenue to technology, they’ve made remarkable gains. “Online bill presentation now is common, with online payment capabilities close behind,” the report explained. “The next big trends will involve notification of delivery status and online information about whether a product is in inventory. Both are likely to be features of customer-facing apps for smartphones—another growing trend.”

Dealers have responded to customer demand for easier access to accounts and pricing by making it easier to pay bills or check inventory online, a must-have for building pros who do office work after regular business hours because they’re on the jobsite all day. Online access may also be beneficial for customers for whom English is not their first language.

“Despite spending an average of less than 1% of revenue on technology—far below most other industries—leading dealers have gotten dramatically more techie over the years, especially this decade,” the Construction Supply 150 said. “We’re at the point where more than two-thirds of responding CS150 dealers make it possible for their customers to see purchasing history and bills online, and another quarter of the dealers plan to add that capability. Over half permit online bill payment, and another 30% plan to roll out the feature.”

One reason ecommerce might be slower to adopt is because pricing and supply in the building sector isn’t always black and white. Supply chain challenges, particularly over the past few years, have made it harder to predict what is available, and pricing can be impacted by a number of factors that vary customer by customer.

But, ironically, technology is helping to address those challenges, as well. “The stock issue is gradually improving as dealers get better warehouse systems,” Webb Analytics President Craig Webb said. “The pricing is getting better in part because dealers are getting more sophisticated at being able to categorize customers.”

Webb’s Construction Supply 150 found that 35% of dealers have a warehouse management system, but another 26% want to add it. Delivery notification systems are also on the rise, the study found, with 40% of dealers offering it now; 79% of dealers have dispatch/delivery software, which means notification offerings could rise soon.

For now, Berger said, many customers are using ecommerce for smaller items or one-off items, such as a few extra 2x4s or other missing materials needed to quickly complete a job. Consumers are using it as part of their pricing research, which positions dealers to potentially earn new business if they have an item at an equal or better price as a nearby big box store.

How Artificial Intelligence Can Help Dealers With Ecommerce

Webb and Berger both point to artificial intelligence (AI) as an important factor for dealers going forward.

“It looks like artificial intelligence’s ability to slice and price could be one of the very first ways AI makes an impact on dealers,” Webb said. “It’s possible to collect tons of information about customer history and purchasing patterns, to scrape the internet for what everyone else is selling for, and to look at commentaries on what’s happening with pricing trends, strikes, forest fires, etc., and make pricing recommendations in the moment for customers. [As a simple example,] it’s an automated way of seeing a winter storm coming and analyzing how many shovels you have.”

Berger said one of the biggest fears he hears from dealers is that adding ecommerce means increasing the amount of staff needed to handle it. But dealers who have found success are reporting the opposite, thanks in part to AI tools that can assist with filling out product descriptions, answering common questions, and more. “With the tools that are available, dealers aren’t having to radically ramp up their hiring.”

Ecommerce Solutions With Software

Existing and trusted software solutions also are playing a key role in getting dealers up to speed. The industry’s leading software providers offer systems that allow companies to run programs for what they want and need while adding or removing capabilities in the future.

Epicor’s enterprise resource planning (ERP) solution, for example, has an option for an integrated ecommerce platform.

ECI announced in July a new ecommerce solution for its Spruce ERP platform. The tools allow dealers to build a professional storefront website and customer portal without the need for coding or web development expertise. “For consumers and tradespeople, this means unlocking the ability to shop online for delivery or in-store pickup, browse products, create accounts, build self-service quotes, pay invoices, and more,” John Maiuri, division president LBMH at ECI, said in an announcement of the launch. “For LBM and hardlines businesses, this means help in avoiding over-stocking since inventory counts, transactions, pricing, invoices, and other information are directly connected between systems.”

It’s clear that more and more LBM dealers are embracing the efficiencies that technology can bring—while recognizing that customers will only continue to expect such conveniences in the future. As technology solutions become more advanced and more user-friendly, there perhaps may be no better time to take the leap.

Gain more insights and stay connected with Westlake Royal Building Products® on LinkedIn.

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Image: iStock.com/gorodenkoff

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Project Gallery: Cedar Renditions at Work in Ontario

Cedar Renditions on modern home by Tip Top Exteriors

One glance at Tip Top Exteriors’ Instagram page and it’s clear that owner Joe St. Angelo and his crew are facade experts. Whether cladding a new Modern Farmhouse or replacing aging siding on a traditional split-level, the team’s exteriors deliver eye-catching looks and reliable performance alike. 

Tip Top Exteriors uses a variety of siding materials and profiles in its work, and St. Angelo often turns to Cedar Renditions® siding from Westlake Royal Building Products™ for accents as well as for porch ceilings and soffits.

As an accent, Cedar Renditions provides an easy way to create the multi-textured facades that are currently in high demand. Apply in key detail areas or to bumpouts and other prominent features. In addition, adding vertical or horizontal bands can help avoid the seams brought by long expanses of siding. For porches, Cedar Renditions offers the perfect wood-look accent for a streamlined finish.

Modern and high-end in appearance, Cedar Renditions comes in seven woodgrain colors with a fade-resistant PVDF top coat. The siding is water-resistant, impervious to cold, insect-resistant, durable, and virtually maintenance free.

Cedar Renditions on Homes in Ontario

Along with aesthetics, Tip Top Exteriors relies on Cedar Renditions for its simple installation. Corner posts and J-channels provide starting points, then panels install easily with a drop-in interlock system.

“It’s easy to quote and install. You don’t need to be a carpenter,” St. Angelo says. “While wood is sometimes cheaper, it requires a more skilled install. Cedar Renditions is low maintenance and lasts.”

St. Angelo recommends pre-planning your layout to avoid seams. With porches, he plans for application direction based on which orientation will create the fewest seams and the least waste.

(Watch Tip Top Exteriors install a porch ceiling with Cedar Renditions here.)

In addition, he says, make sure the plane is level. This will ensure that the screws won’t need to be overtightened, which can lead to indents and affect the aesthetic.

Tip Top Exteriors has installed the siding on homes of numerous styles, from traditional to modern. Here are a few recently completed projects:

Niagara Falls, Ontario:
For this project, Tip Top Exteriors installed Westlake Royal Building Products™ Haven® insulated siding in the D5 profile on three sides of the house, then used Cedar Renditions for the porch ceiling, installed perpendicular to eliminate the chance of seams.

Modern Trio, St. Catherine’s, Ontario
For these three spec houses, Cedar Renditions accents helped Tip Top Exteriors achieve the modern look the builder was seeking while still keeping the project on budget.

This home combines blended stone hues with Cedar Renditions 6” siding in Charwood. The dark brown complements the darker grays and taupes in the stone.

The other two homes in the modern trio feature a more muted stone palette with the lighter tones of Cedar Renditions in Cedar Bark. St. Angelo likes the way the lighter tones show the wood grain and complement the dark siding on the sides of the house. 

Cedar Renditions on Tip Top Exteriors modern homes in Ontario

“You can pair Cedar Renditions with anything—stone, fiber cement, and more,” St. Angelo says. “You can use it as the soffit, as the siding, an accent on the porch, or a single accent in center. Add a 2-foot strip and it completely sets the home apart.”

To learn more, see additional projects, and request samples, click here.

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How to Paint Cellular PVC Trim

Painting cellular PVC trim, Royal Trim & Mouldings

Nothing accents a home quite like trim. It can help create a bold frame for a modern look or offer a decorative touch to tie a more traditional aesthetic together. While white trim is often a popular choice, painting cellular PVC trim can make a statement for the perfect exterior addition.

Cellular PVC trim typically comes manufactured in a white substrate. But while easy, it’s not the hue every homeowner wants nor every home needs, so achieving the preferred look will require you to paint.  Different types of trim react differently to different coatings, and there are also some best practices for painting cellular PVC trim to keep in mind.

PVC vs Cellular PVC Trim

When most people think of PVC, they’re thinking of rigid PVC, which is commonly used in commercial and industrial applications for things like pipes, doors, refrigeration, and tanks. It’s less flexible than other formulations and is commonly known as UPVC, PVC-U, and uPVC (the “U” standing for “unplasticized”).

Cellular PVC, like Royal® Trim and Mouldings and Kleer® from Westlake Royal Building Products™, is an expanded PVC that is ideal for creating shapes. It’s less dense, more flexible, and more moldable than rigid PVC, making it more economical and able to replicate the looks and profiles of wood. It’s also durable, waterproof, low-maintenance, and resistant to dents, scratches, splitting, and warping.

Choosing Paint for Cellular PVC Trim

It’s crucial to select the right coating for cellular PVC trim to ensure it lasts as long as designed. When painting the trim with a color with a light reflective value (LRV) of 57 or above, a high-quality 100% acrylic latex or acrylic blend paint is recommended. For darker colors with an LRV of 56 or lower, it’s crucial to opt for an approved solar reflective coating (such as Sherwin-Williams VinylSafe or Benjamin Moore Colors for Vinyl) to avoid any heat distortion, warping, or buckling over time.

Best Practices for Painting Cellular PVC Trim

When painting cellular PVC trim, there are a few best practices to follow and details to be aware of.

  • Remember that painting cellular PVC trim is different from other materials. Paint adheres to cellular PVC much better than materials like wood. Wood has a 6% moisture allowance, which means it will need to be repainted after three to five years. Cellular PVC trim, however, won’t need to be repainted for upwards of 20 to 25 years if the right paint is chosen and the PVC is prepped properly. Since cellular PVC doesn’t absorb moisture, most coatings will be dry to the touch within an hour or less, but may take 30 days to fully cure (depending on humidity and temperature).
  • Prep the trim. Always clean cellular PVC trim before painting to remove any dust, dirt, or other foreign material. Because some cellular PVC can have a high sheen, lightly scuff the surface to help improve paint adhesion. Priming isn’t necessary; however, the finish quality is greatly enhanced if you use a premium 100% acrylic latex paint for trim with a built-in primer. In addition, a primer may be required under the paint manufacturer’s warranty. If you do use a primer, make sure to follow the same LRV limitations, as some primers can be dark and can create heat distortion issues.
  • Paint after the trim is installed. While trim can be painted prior to installation, doing so will necessitate touch-ups around fasteners. Painting after installation can help avoid repetitive touch-ups, and if the homeowner isn’t sure about color choice, installers can move forward with the job before the decision is made.
  • Follow paint manufacturer’s instructions. Again, it’s important to select a solar reflective coating when using a 56 LVR or lower paint. Installers should also carefully read and follow the paint manufacturer’s instructions as they can offer additional insight on coloring and coating requirements.

PVC Trim from Westlake Royal Building Products

Following these simple guidelines for painting Royal and Kleer cellular PVC trim can help ensure a look that lasts.

Royal Trim & Mouldings come in a variety of shapes and styles, offering virtually endless ways to transform the exterior of a home. Options include S4S Trimboard, Conceal Trim System, SurEdge Trimboard, Prefinished Trim, Precision Cut Trim, and Garage Door Trim.

Kleer cellular PVC trim products are a beautiful, sustainable alternative to wood. Their TruEDGE feature protects against dirt intrusion with a finished edge on all sides.

To see how Westlake Royal Building Products can bring your next exterior project to life, check out our online design tools or request a sample of Royal Trim & Mouldings or Kleer Lumber.

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3 Ways Leadership Is Evolving to Ensure Happier Employees and Customers

Leadership team on construction site

Anyone who has ever had a bad boss knows there’s at least some truth to the oft-quoted phrase “Employees don’t leave companies, they leave bad bosses.” Along with employee turnover, poor leadership on the part of managers and supervisors can impact employee morale and overall operations to a point of causing inefficiencies, costly mistakes, and, ultimately, unhappy customers.

According to Paul Burleson, Senior Account Executive of National Remodeling Accounts for Westlake Royal Building Products™, we need to see a paradigm shift in our approach to leadership—a significant change in the way leadership is viewed, practiced, and executed.

“Historically, leadership was often associated with a top-down approach where leaders made decisions and gave instructions to their subordinates,” Burleson says. “However, recently, there has been a significant swing toward a more collaborative, inclusive, and participatory style of leadership.”

Burleson describes three ways the old methods are changing:

  • A move toward servant leadership: This approach emphasizes that leaders should be servant to their subordinates and prioritize the needs of their team members above their own interests. This style involves focusing on developing and empowering team members, providing support and guidance, and creating a positive and inclusive work culture.
  • An emphasis on emotional intelligence: Leaders are expected to be empathetic and in tune with the emotions and needs of their team members. This involves actively listening, understanding individual strengths and weaknesses, and adapting one’s leadership style to meet the needs of their team.
  • A shift toward more collaborative leadership: With this approach, team members share decision-making. This method recognizes the value of diverse and multiple perspectives and involves engaging team members to ensure that all voices are heard.

Overall, these paradigm shifts are a response to the changing nature of work and the evolving needs and expectations of today’s workforce, Burleson says. By adopting more inclusive, emotionally intelligent, and collaborative leadership styles, leaders can create a more engaged and empowered team that is better equipped to navigate the complexities of the modern workplace.

Stay connected with Westlake Royal Building Products on LinkedIn.

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Introducing: New Versetta Stone Accessories & Accessory Colors

Versetta Stone trim stone accessory

Westlake Royal Building Products™ is expanding its Versetta Stone™ siding line with a new Large Light Box and new colors for stone accessories.

Featuring panelized installation, Versetta Stone siding provides the beauty and texture of authentic stone masonry without the added skill and time required for installation. The siding panels combine seamlessly with Versetta Stone accessories—including universal corners, wainscot cap/sills, receptacle boxes, and light boxes—to create a fully finished look. Every component works as a system with the stone siding panels and is made with the same premium materials and in coordinating styles, colors, and textures.

The accessory expansion includes new Large Light Boxes, measuring 9.5” by 15”. Like the smaller Light Boxes, the new size provides a finished look behind sconces at the home’s front entryway, garage, and rear entry. The new Large Light Boxes come in Charcoal, Stone Grey, and Taupe, which coordinate with Versetta Stone’s siding profiles and color palette.

In addition, three existing accessories have new color options:

  • Trim Stone is now available in Stone Grey (pictured above) as well as Taupe and Charcoal. The Trim Stone measures 36” by 9-1/2” and has a 8.2” exposure.
  • Starter Strips also are now available in Stone Grey in addition to Taupe and Charcoal. Starter Strips come in 10’ lengths, install with mechanical fasteners, and have built-in weep holes for drainage.
  • J-Channel offerings now include Charcoal and Stone Grey as well as Taupe. J-Channel comes in 10’ lengths.

Versetta Stone siding and accessories coordinate to create a flawless exterior, and the new sizes and colors provide contractors and DIYers alike with more options than ever to elevate their homes’ curb appeal in a way that is beautiful, cohesive, and unique.

Learn more at www.versettastone.com.

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How to Leverage AI in the Construction Industry

In a rapidly evolving world where technological advancements are reshaping industries, artificial intelligence (AI) has emerged as a game-changer. People are already using it to create more efficient schedules, develop recipes for their leftovers, and even create code to build websites when they have no web development experience.

But what about industries that are hands-on like construction? AI can’t build a home, right? It can’t put on a roof or replace old plumbing pipes, can it?

No, but it can help make many of the processes faster and safer.

AI Will Not Replace Construction Jobs

Before delving into the details of AI in construction, it’s crucial to address a common concern: the fear of AI replacing human workers.

Rest assured, AI is not here to replace construction jobs; rather, it is here to enhance existing roles. AI technology can be a powerful tool to aid construction workers, boost their productivity, and streamline processes, leading to more efficient project execution.

AI and the Future of the Construction Industry

The future of the construction industry lies in embracing advancing technologies to unlock its full potential. By integrating AI and construction, we may see remarkable improvements in each stage of the building process, especially during planning. It can streamline processes, reduce costs, minimize errors, and optimize overall efficiency in construction projects.

Here are some of the ways AI might be used (or is already being used) in the construction industry:

AI and pre-construction

  • Pre-design – With AI tools, professionals can generate design options, analyze site conditions, and optimize building layouts. This can help to speed up the decision-making process and empower the creation of more innovative and workable designs.
  • Design development – AI can analyze large quantities of data and generate solutions based on specified parameters. Construction professionals can use AI to accelerate the design process, find potential issues, and improve the overall quality of designs.
  • Construction documents – Generating construction documents, drawings, specifications, and schedules can all be enhanced through AI automation. With these integrations, professionals can not only reduce errors but also improve document accuracy and enhance collaboration among different project participants.
  • Bidding and negotiations – AI can assist during bids and negotiations by analyzing historical data, current trends, and your project requirements. Because it can optimize cost estimates and evaluate subcontractor proposals, the decision-making steps in the process become more informed and efficient.
  • Permits and approvals – Documentation automation through AI could mean a faster process of getting permits and ensuring compliance. There are now AI-powered tools that can aid in the analysis of building codes, zoning regulations, and environmental requirements, which means fewer project delays to meet compliance.
  • Finalizing pre-construction documents – Leveraging AI when reviewing and finalizing pre-construction documents, contracts, and agreements can aid in minimizing potential risks and discrepancies.

Performance and safety during the construction process

  • Site-safety – AI-powered cameras and video analytics can detect potential hazards, monitor on-site behavior, and provide the supervisor and general contractor with real-time alerts. Surveillance at this level means improved safety for all and fewer accidents on construction sites.
  • Labor and materials management – Optimizing the allocation of labor and materials by analyzing project schedules, resource availability, and productivity data ensures that projects are executed with efficiency. That results in maximum productivity with minimal material waste.
  • Building performance analysis – AI-powered systems can help find opportunities for energy savings, predict maintenance needs, and contribute to overall sustainability and cost savings for building owners.

The Future of AI in the Construction Industry Is Bright

If we want to fully harness the power of AI in the construction industry, it’s imperative to continue collaboration between technology providers and construction professionals.

The potential benefits are emerging: streamlined processes, lower costs, improved accuracy, enhanced safety, and optimized project management, just to name a few. But the journey doesn’t stop here — continued research, development, and adoption of AI technology may be crucial to move the industry forward.

One way Westlake Royal Build Products is embracing technology is through our available Home Design Tools. Create your own home masterpiece by interacting with our design tools.

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Accommodating Expansion and Contraction in Vinyl Siding Installation

Exterior Portfolio siding creates a multi-textured facade

Vinyl siding is a fairly straightforward cladding to install, but, like any building material, it’s critical to follow proper vinyl siding installation procedures outlined by your manufacturer. And the No. 1 consideration to keep in mind? Managing expansion and contraction.

Nearly every material expands and contracts. And this phenomenon is one that’s easy to accommodate by following proper vinyl siding installation instructions. Vinyl siding manufacturers have designed their systems holistically to work well together, with a pocketed system design to hide any potential expansion and contraction of the materials.

The Potential Challenges of Expansion and Contraction

Like many PVC-based materials, vinyl siding will grow when it gets warm and shrink when it gets cold. A 12-foot vinyl siding panel could see a ½- to 5/8-inch difference in length between winter and summer. This basic principle drives nearly all installation guidelines for vinyl siding, and understanding the principle is important to ensure your exterior project looks as good as it should for years to come.

When you don’t accommodate for a siding panel’s potential movement, a number of things can happen. Nail the panel too tightly and it has no room to expand; this can result in rippling (also called oil canning) as the panel forces itself outward. A similar issue can occur if panels are too long on the ends. And if you  don’t trim the siding properly, visual gaps can appear as the panels contract.

Vinyl Siding Installation Strategies to Accommodate Expansion and Contraction

Avoiding these issues is fairly straightforward. Here are best practices to keep in mind:

• Nail vinyl siding panels properly: Most vinyl siding panels come with elongated nail slots. Drive the nail in the middle of the slot. Nail it loosely—leaving about a dime’s width between the fastener and the vinyl. Both of these practices will provide room for movement as the panel expands and contracts. Standard nail spacing is 16 inches on center, or 8 or 10 inches for high-wind areas; follow manufacturer instructions for nail type and spacing.

• Maintain a gap at ends: Vinyl siding should be installed with a gap at the end of the wall to accommodate expansion and contraction; make sure there is sufficient room to grow—a ¼-inch gap when installing in temperatures above 40 degrees F, and a 3/8-inch gap when installing in temperatures below 40 degrees F. Because of this, install J-channel trim to hide the gap as the panels contract.  

• Use care with top panels: It’s tempting to cut top panels to fit and then fasten them directly to the wall without the nailing hem. But this technique won’t leave room for expansion and contraction, and it also can trap water and block air movement that’s essential for keeping the wall cavity dry. Best practice is to install finish trim (also called sill trim or utility trim) at the top, cut the vinyl siding panel to height, and use a snap-lock tool to cut lugs to snap the panel into the trim. This holds the panel in place while still allowing for movement.

• Don’t ignore vertical installations: The use of vertically installed vinyl siding across the entire wall continues to grow. The same principles apply—nail loosely and leave proper gaps at top and bottom. Hang the siding from top to bottom, with the top nail in the top of the slot and the rest in the middle.

Following these simple steps, along with the other requirements in your vinyl siding installation instructions, can provide freedom of movement for the cladding, helping to ensure aesthetics and performance that last.

For more details, download the installation instructions for each of Westlake Royal Building Products’ siding brands, starting here. Also, check out the Vinyl Siding Institute’s Certified Installer program.

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Better Sales Starts With the Introduction

Technology is great. But in the midst of it taking over our lives and jobs, something has gone missing from the sales process—the power of human touch. “We’ve lost the art of connection,” says sales expert Charlie Cina. “Everyone wants to be high tech, no one wants to be high touch.”

Specializing in sales and online training, Cina is a consultant, writer, and speaker with clients around the world. He has developed a unique prospecting tool called OneTapConnect, which allows you to have immediate impact and influence by sharing your custom-branded mobile site that shares your social profiles, website, and other custom links.

Cina isn’t saying technology doesn’t have a place in sales, but the ability to build instant rapport and credibility with a potential customer that also allows you to create trust by showing your truth, authenticity and proof is paramount in any sales process.

“I believe you have to be both high tech and high touch,” Cina says.

The Power of Introduction for Sales

Cina notes that there are organic opportunities around us each and every day, and he suggests introducing yourself to five new people on a daily basis—at your child’s baseball game, in line at the dry cleaner’s, etc. “Your job as a sales professional or business owner is to introduce yourself to as many people as you can and shout from the rooftops who you are, what you do, and how you can help.”

Is every person you meet in need of your subcontracting skills or the products you sell? Not likely. But everyone knows someone who knows someone, and by introducing yourself and making an impression, you become memorable when such a need arises among the people they know.

“The whole concept is the people out in the world have two things you need: They have your money or they have your potential contact/connection with people who do want your products and services.”

Overcoming Fear of Introducing Yourself


Making an introduction can be an intimidating experience, but it’s pretty simple.

First, it helps to reframe your thinking: It’s not a “cold call,” it’s a “new call.” Follow the simple formula: Introduction, build rapport, gain credibility.

Learn how to say hello, your name, who you are, and what you do. Present yourself in a way that’s unforgettable at the first point of contact. “Stick your hand out and introduce yourself. ‘Hi, my name’s Charlie, what’s your name?’” Cina says. “As soon as they tell you their name, you’re no longer strangers.”

Just be sure to come from a place of good intention, Cina explains. “You’re out there to have a conversation. Everyone is not a prospect for what you do. But master the art of human interaction and connection, and you can sort a prospect from a suspect. It’s not always a financial transaction; it might be a friendship or a referral. The whole key is when you’re out in the world, it’s your intention to get attention. You are a brand called you.”

The more you do it, the easier it becomes, Cina promises. Rather than practicing on family and friends, who can be your harshest critics, he recommends that you practice by doing.

Much like dating, if you’re not out there, you won’t meet someone. “Activity breeds activity,” he encourages. “The more you introduce, the more you produce.”

Want to learn more skills from Charlie Cina? Check out his book Expose and Close and his website https://charliecina.com, which includes a blog and online academy. Learn more about his OneTapConnect prospecting system here.

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Celect Cellular Composite Siding Offers Low-Maintenance Solution for California Houseboat

Houseboats featuring Celect and Cedar Renditions siding

When it comes to dream homes, you can’t get much more dreamy than a houseboat. And this 840-square-foot houseboat completed last year by Brad Schnoor is no exception.

Located in inland central California east of Modesto, Don Pedro Lake offers 160 miles of shoreline and a host of activities including boating, swimming, and waterskiing. It’s also a popular houseboating spot, with Schnoor’s project one of its most recent remodels.

For his first houseboat project, Schnoor took the home down to its studs, keeping only the original steel frame and pontoons.

Inside is fully modernized with two bedrooms and two bathrooms, plus a great room with kitchen and living room. Outdoor living spaces envelope the home, with a covered porch on the lower level and the top level featuring a fully outfitted outdoor kitchen, bar seating, lounge area, canopy, and ceiling fans.

In creating the exterior, Schnoor did a lot of research into what cladding was the best fit for a home on the water, and he eventually requested a sample of Celect™ Cellular Composite Siding. “I knew there wouldn’t be rot or rust issues,” Schnoor recalls.

Indeed, Celect combines the look of real wood but is engineered to stand up to harsh weather conditions, is low maintenance, and has a fade-resistant Kynar Aquatec® coating. Celect requires no painting or caulking, and its patented interlocking joints keep moisture out so boards stay straight and true.

The houseboat’s entire exterior is clad in 7” Celect clapboard siding and Celect trim, both in Frost. After almost a year on the water, Schnoor reports that he has seen no movement, despite the moisture and the area’s vast temperature swings. “We’re completely happy with how it turned out,” the builder says. “We’re really pleased, and we get lots of questions about it.”

Schnoor says he plans to use Celect for future houseboat and coastal projects based on its performance.

Cedar Renditions 6” Soffit

In addition to Celect siding, Schnoor installed Cedar Renditions™ 6” aluminum soffit, in the Grey Oak color, on the ceiling of both lower- and upper-level outdoor spaces. Cedar Renditions is water-resistant, impervious to cold, insect-proof, and extremely durable while remaining virtually maintenance free.

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Vinyl Siding vs. Fiber Cement Siding: Which Is Better for Your Project?

Housewrap, siding

The home’s exterior offers a host of product options, with one of the most important being which material to choose for the siding. The decision impacts not only the overall look of the house, but also its durability, upkeep, performance, and more.

Fiber cement has a reputation as a premium material, but there are many applications and situations in which vinyl is the ideal option for many homeowners.

Here are some considerations when weighing vinyl siding vs. fiber cement siding:

  • Moisture resistance: Though fiber cement is durable, it’s much more prone to moisture absorption than many people realize, and if it absorbs water, over time its matrix may expand and degrade, causing its paint to fail. To avoid wicking water, fiber cement can’t be installed in contact with a range of surfaces, including the ground and masonry. Vinyl, on the other hand, does not absorb moisture, and therefore does not have restrictions about installation against the ground and other materials.
  • Affordability: As a premium option, fiber cement often falls on the higher end of the siding cost spectrum, depending on brand and product. Vinyl siding has a much broader range of pricing options, offering some of the most affordable profiles on the market up to more premium options with more robust features or insulated backing. In other words, vinyl offers a little something for every budget.
  • Authentic looks: Vinyl siding also offers wood grains and shadow lines to evoke the look of cedar. More premium vinyl siding, such as Foundry Specialty Siding™ Grayne Shingle, for example, boasts even deeper grains and richer, weathered colors for increased curb appeal.
Foundry Grayne shingle in Aged Grey
  • Painting: Some fiber cement products come with factory-applied colors, but others only come primed for painting on site. Vinyl siding is manufactured with through-body color and requires no painting throughout its life.
  • Windload: Though lighter in weight, many vinyl siding options offer high windload resistance. Exterior Portfolio Siding™, for example, comes in options with wind resistance of up to 180 mph. Fiber cement may require face-nailing to achieve certain wind resistance ratings, taking away from the aesthetic.
  • Airflow: Vinyl siding sits off of the wall, so it allows for air movement between the siding and the wall sheathing, promoting drying and reducing the chance of mold and other moisture damage.
  • Warranty: Warranties are all about the fine print, so be sure to read them closely. For example, one fiber cement paint warranty is pro-rated and the fade coverage is for only three years. Vinyl siding warranties vary, but often surpass that of fiber cement. Exterior Portfolio comes with an industry-leading double lifetime warranty. 
  • Sustainability: Vinyl siding sometimes gets a bad rap in the green building community, but the numbers tell a very different story. Throughout its life cycle, vinyl releases significantly fewer toxic chemicals into the environment than other siding materials and has a lower overall environmental impact. Based on analysis using the BEES online software, vinyl siding has 79% less impact on global warming than fiber cement. (Learn more here.)
CraneBoard Solid Core Siding

One final consideration when it comes to comparing vinyl siding to fiber cement is simply versatility. Vinyl’s diverse range of profiles, colors, textures, and performance levels means there’s a little something for every home, no matter the location, style, or budget. To see this for yourself, browse the siding and trim brands from Westlake Royal Building Products here.

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How to Be a Master at Canvassing

canvassing at a home

Canvassing is an essential strategy for introducing potential customers to new products, services, and ideas. As a canvasser, you get to interact with people face to face, listen to their feedback, and help them find solutions that fit their unique needs. Being a master at canvassing requires you to have the right skills and mindset to connect with people on a personal level and close deals effectively.

Here are some tips from Paul Burleson, Senior Account Executive of National Remodeling Accounts for Westlake Royal Building Products™, to help you become a master canvasser:

1. Be confident: Confidence is key when it comes to canvassing. You need to believe in the product or service you are offering and be sure of the value that it adds to the potential customer’s life. Confidently express the benefits of your product or service, and be ready to answer any questions regarding it.

2. Know your product: To be an effective canvasser, you need to have a deep understanding of your product or service. Know its features, benefits, and limitations. Highlight the essential points and how they benefit the customer.

3. Listen actively: Listening actively is an essential skill for any salesperson. Listen carefully to your potential customer’s needs and pain points. Once you identify those, show them how your product or service will address them. People appreciate it when someone listens and offers a solution that meets their needs.

4. Use persuasive language: Master canvassers know how to use persuasive language that creates an emotional connection with customers. Use descriptive language and meaningful expressions that make your value proposition compelling. Use persuasive techniques like storytelling and use of emotions relevant to the product/service you’re selling.

5. Be personable: One of the most crucial aspects of canvassing connecting with the customer on a personal level and making them feel comfortable talking to you. Use open-ended questions to keep the conversation flowing and get to know them. Show that your concern is not only to sell but also to help them solve real problems for them.

6. Build rapport: Building rapport is crucial, especially when canvassing door-to-door. Strike a conversation with customers about their hobbies, interests, or environment. This will help to build rapport and make the customer feel more comfortable talking to you. Smiling, making eye contact, and using the customers’ names are excellent tools to create strong rapport.

7. Follow up: Follow-ups are critical to closing the deal. Whether the response you get from the customer is positive or not, be sure to thank them for their time and give them a business card or brochure. If you follow through on your commitments and regularly touch base to maintain the connection, your efforts will yield returns in the long run.

In summary, becoming a master canvasser takes practice, patience, and commitment. Confidence, product knowledge, and preparation are key.

Stay connected with Westlake Royal Building Products on LinkedIn.

Related content:
• Resources for Selling and Installing Siding & Trim
• Stop Selling. Start Solving Homeowners’ Pain Points.

Featured image: iStock.com/grandriver

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How to Use Inspiration Boards for Siding Selection

Westlake Royal Building Products inspiration boards

With the sheer number of siding options on the market, siding selection can sometimes be difficult for homebuyers as they navigate which materials, styles, profiles, and colors are right for them. Being able to see—and feel—the choices and understand how they work together can be powerful. Physical inspiration boards at the dealer or in a builder’s showroom or model home can help customers begin to envision how products look in real-world applications, visualize how they come together in popular multi-textured facades, and determine what they like and don’t like.

An inspiration board is a three-dimensional element that serves as a miniature wall section, combining several types of cladding, trim, and accessories into a diorama of sorts. Unlike a display board showing a small sample or even a larger product section, an inspiration board gives buyers an idea of how the finished exterior will look when fully outfitted with other claddings and accessories.

Here’s are examples of some of the inspiration boards Westlake Royal Building Products™ curated for this year’s International Builders’ Show:

Westlake Royal Building Products inspiration boards

Vignettes can combine several types of cladding to show common ways of achieving the multi-textured look, such as Versetta Stone with Cedar Renditions in the center vignette above or Exterior Portfolio Market Square siding with Foundry 7” Split Shake in the right-hand vignette. Each includes coordinating accessories to complete the look, including Atlantic Premium Shutters, Royal Trim & Mouldings column wraps, and a color-matched Mid-America mounting block.

“It brings it all together, catches people’s eye, and helps them visualize how they can outfit their exterior with Westlake Royal Building Products,” said Kriss Swint, Director of Marketing Communications. “Those applications help create more of a feeling and a mood. It helps us tell our story.”

If space is a concern, inspiration boards can take the form of smaller shadow boxes, such as these boards displayed at the 2020 Builders’ Show:

Though slightly smaller, these displays still make it easy for customers to see how various products come together to make a cohesive, eye-catching look.

Here are some tips for creating inspiration boards to ease siding selection:

• Seek out ideas: To put together Westlake’s inspiration boards, the team consults with product managers about the latest trends and draws on what customers are doing with the products. They also study magazines and Pinterest to keep up on new combinations and find fresh ideas.

• Include signage: Be sure to identify the products in the display so that buyers know what they are looking at, that everything is available from you, and how they can replicate the exact look if they so choose.

• Include images: Accompanying images showing a rendering of the look on a full home or of the home that inspired the vignette can help further increase and ease visualization.

• Add decorative touches: Don’t forget the other elements one would find on the exterior, such as plants, a light fixture (with mounting block), window box, or address block.

• Add QR codes: Including a QR code with a link to the products’ web pages or online brochures can make it easy for visitors to get more information on the products they’re seeing as they make their decisions, freeing up your staff in the process.

• Leverage your manufacturer: Don’t be afraid to reach out to your manufacturer rep for help curating your inspirational displays. They can offer advice on what products work best together and assist with finding the right information to link to, along with providing take-home samples, fan decks, and literature.

To make inspiration boards more powerful, you can pair them with Westlake’s online design tools, including the Virtual Remodeler, the Dream Designer, and HomePlay Prime, which allow buyers to mix and match products on an image of their own home or a similar home.

Related articles:
• Resources for Selling and Installing Siding & Trim
• Best Practices for Multi-Textured Facades
• Why and How LBM Dealers Should Sell Exterior Packages

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LBM Dealer Surveys Show Continued Strength Amid Economic Concerns

Each year, the LBM 100 from LBM Journal and the Construction Supply 150 from Webb Analytics dealer surveys provide a snapshot of the state of the lumber and building materials industry and, by default, a temperature reading on the rest of the residential construction industry. And this year’s lists, both released this month, are no exception.

“The year began with dealers enjoying the last giant swells in lumber prices that had led to unprecedented reve­nue increases in 2021,” reported Craig Webb of Webb Analytics. “By the end of 2022, those prices were down more than 60% from where they were at the start. Meanwhile, consumers’ pain over price increases and a Federal Reserve clampdown helped force a slowdown in the economy. Nevertheless, demand from builders and remodelers remained robust and product shortages still were rampant, particularly early in the year. The result was unsettled conditions.”

Webb’s Construction Supply 150 found the result to be a 9.5% increase in revenue for the list overall, as well as growth in the total number of locations and number of employees. However, the revenue increase was only 3.3% when adjusted for inflation.

“Now in its third year, the LBM 100 continues to demonstrate the strength of the lumber and building materials industry while fighting new challenges such as skyrocketing interest rates, rising inflation and fuel costs, labor shortages, and foreboding talk of recession,” LBM Journal’s James Anderson said of his publication’s rankings. “If that list of challenges faced any other industry, it is unlikely that we could see 94 of this year’s top 100 dealers reporting increases in sales in 2022.”

In fact, LBM Journal reports that nearly all of the dealers with higher sales last year saw increases in the double digits. Nine companies had sales over a billion dollars, including one that reached the threshold for the first time. (The Webb Analytics Construction Supply 150 tracks both traditional LBM dealers as well as big box stores and specialty distributors, so its ranking includes 25 members with more than a billion in sales.)

As in previous years dealer surveys, some of that growth came from continued acquisitions.

Lumber prices continued to play a role, but to the opposite effect as last year: “The impact of lumber price changes shows up most prominently when you look at one of the CS150’s five subcategories, lumberyards with manufacturing capabilities,” Webb said. “In 2021, this group’s revenues shot up 58.6%. In 2022, the gain was only 18.1%. And a good share of that increase came not from same-store sales growth, but rather from many of the 481 construction supply operations acquired and 253 locations opened by the CS150 in 2022.”

Even with the challenges, nearly half of the LBM 100 plan to expand over the next one to two years. In addition, LBM Journal said, “Many dealers have indicated that 2023 will be a year of growth, despite higher interest rates and lingering supply chain challenges.”

Other trends of note:

• The pandemic’s influence on e-commerce continued, as LBM Journal found that 40% of dealers are now offering online sales, up from 30.5% in 2021.

• Hiring is still dealers’ No. 1 challenge, LBM Journal said, though there was a notable drop from the previous year, from 84% of respondents to 68%. As with last year, drivers continue to be the hardest role to fill, followed by yard workers. Still, the threat of recession has actually helped some dealers with this issue, opting to reduce staff by eliminating open positions or hiring good employees who are leaving less-stable companies.

• Credit card fees are another growing challenge for dealers. With fees upwards of $180 million among the companies he surveyed, Webb found that dealers are pushing to limit the use of credit cards for bill paying.

View the full dealer surveys, view the LBM Journal 100 here and download the Construction Supply 150 here.

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Inspiration: 6 Approaches to Create Compelling Gable Ends 

Multi-textured facades are one of the most popular trends for residential exteriors, and gable ends are an easy way to add differentiation and styling.

Foundry™ Specialty Siding and Portsmouth™ Shake & Shingles offer the warm look, deep textures, and rich colors of cedar in a range of authentic shake and shingle profiles—ideal for accents or the full façade. In addition, both are available in a single-course 7” to minimize waste in a gable application.

Consider these approaches to using shakes and shingles for more eye-catching gable ends:
• Two-tone colors: Incorporate gable siding in a color one or two shades removed from the rest of the façade. The siding profile can be the same or different than the main cladding. Shown here are Portsmouth D7 Cedar Shingles in Oceanside and Indigo, as well as Exterior Portfolio™ Vinyl Trim in Aspen White.

On this home, Foundry Split Shake siding in Colonial Grey in the gables combines with a slightly darker tone on the main façade.

• Matching colors, unique profiles: Blending shakes and shingles in the gables with lap siding or other profiles on the main façade offers a subtle yet eye-catching look. This home achieves this with Foundry 7” Split Shake in Blueberry 253.

• Contrasting colors: Adding a bold color to the gable can provide a more dramatic pop of color without a huge commitment on the full façade. When choosing, select accent colors that work well with the main siding. As explained on Color Matters, “color harmony” can be achieved by using a color wheel and choosing analogous colors (three colors side by side on the wheel) or complementary colors (directly opposite each other on the wheel).

Shown here are Portsmouth D5 Cedar Shingles in Greystone above D5 Cedar Shingles in Driftwood.

This home features Foundry 10” Staggered Shake in Russet over a tan facade.

• Board and batten: For an on-trend style combination that adds a touch of distinction, incorporate board-and-batten into the gable. This Craftsman stands out and veers slightly modern with two small Portsmouth Board and Batten accents in Sand, above D7 Cedar Shingles in Storm for the main façade.

• Specialty shapes: For traditional homes, specialty shapes like Portsmouth Half Rounds (shown here in Cypress) add a touch of flair in keeping with the familiar style.

• Gable vents: Easy-to-install gable vents are the perfect decorative element for gables, and come in simple shapes or designer options. Choose from a coordinating color or a bolder accent. Shown here is a Mid-America™ half-round gable vent.

For even more gable inspiration, visit Idea Galleries from Foundry Specialty Siding and Portsmouth Shake & Shingles.

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7 Best Practices for Installing Stone Siding

Versetta Stone, installing stone siding

Versetta Stone™ panelized stone siding combines the timeless look of stone with an easy-to-install format suitable for pros and DIYers alike. It also can be supplied at traditional lumberyards with your other exterior materials.

Much like a traditional siding panel, Versetta Stone features an integrated nailing flange through which it is fastened to the wall—no mortar, scratch coat, or metal lath required. Each lightweight panel covers 2 square feet and features a built-in rainscreen.

Full instructions should always be followed and can be found here. In addition, here are a few best practices and key steps to keep in mind to ensure Versetta Stone looks and performs at its best:

• Plan ahead: Versetta Stone’s Ledgestone and Tight-Cut profiles are made from 20 different master molds that can be flipped, allowing for 80 square feet of wall coverage without visual repetition. Still, it’s important to plan your layout ahead of time to avoid repetition and visible seams. Ensure your seams will stair step by staggering each course a minimum of 8”. Versetta’s Universal Corners ensure corner intersections also have a finished appearance; follow the installation instructions for a staggered left-right installation to achieve an authentic look.

A recent Versetta Stone installation demonstrates a stair-step approach to stagger seams.

• Mark studs ahead of time and be sure to hit two studs per panel.

• Consider black housewrap or felt paper when to help further disguise seams.

• Keep it level: Just like any siding installation, verify your courses are level often.

• Brush away dust: When cutting, debris can sometimes land in the panel grooves. Be sure to brush it out to ensure the tongue-and-groove panels nest together properly and your courses stay level.

• Drive fasteners straight and flush when installing stone siding to ensure proper performance.

• Create smooth transitions: When installing stone siding half-walls for a multi-textured facade, Versetta Stone’s wainscot cap/sill can create an ideal finish and transition from the stone to the cladding above. The wainscot includes the same nailing fin as the siding for easy installation. Install flashing over the nailing fin and then shingle the other cladding over top to ensure water sheds off of the sill. Leave a small gap between the cladding and the stone, per each cladding’s installation instructions.

• Adjust for continuous insulation: If installing Versetta Stone over foam insulation boards, it’s best practice to install an additional layer of sheathing on top of the foam tied back to the studs. You will need to use longer fasteners to accommodate the additional two layers. Consult this Technical Evaluation Report for fastener requirements.

Learn more about Versetta Stone installation by downloading the full guide here and by watching our YouTube video series, starting here with Chapter 1.

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Find Helpful Tools and Resources During National Home Remodeling Month

National Home Remodeling Month

May marks National Home Remodeling Month, the NAHB’s annual celebration of the remodeling industry and remodeling professionals. Westlake Royal Building Products™ has signed on as the title sponsor of the event for the second consecutive year. 

During National Home Remodeling Month, remodelers are encouraged to leverage customizable marketing tools, content, and tips to help promote the industry and local expertise. Available materials include sample social media posts, web banner graphics, press releases, fact sheets, and more. For local councils and members, NAHB offers government proclamations, articles and op-eds, fact sheets, and a how-to kit.

To get started, access a start-up guide, tips and strategies, and the array of downloadable content on NAHB’s National Remodeling Month landing page.

“Westlake Royal is thrilled to sponsor this initiative again this year. Remodeling offers numerous benefits to homeowners who want to change their living environment without uprooting their family and moving. Home improvements can add more space for a growing family or older parent, improve energy efficiency and increase the resale value of your home,” said Steve Booz, vice president, marketing & product management at Westlake Royal Building Products. “We are excited to join in supporting NAHB’s members, who are committed to quality construction and integrity, professionalism, and their customers.” 

As part of the sponsorship, Westlake Royal Building Products will host several events for NAHB members during the month of May, including a Shop Talk on May 11 featuring Chuck Chura, senior product manager for Westlake Royal Building Products, who will discuss using panelized stone to drive building efficiencies. 

To learn more about NAHB Remodeling Month and register for upcoming events, visit nahb.org/remodelingmonth.

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Resources for Selling and Installing Siding & Trim

Westlake Royal Building Products Royal siding

Westlake Royal Building Products’ portfolio of siding and trim comprises more than 30 individual brands, ensuring you and your customers can find the right product for each project, application, style, and budget. To support you behind the scenes, Westlake Royal offers numerous professional tools and resources that can help you select the perfect material, choose the ideal color, and ensure proper installation for long-lasting looks and performance.

Along with our in-house customer service team and in-field sales representatives, be sure to take advantage of our extensive array of resources to help sell, select, and install siding and trim from Westlake Royal Building Products.

Selling Resources

  • Samples: We offer samples for nearly all of our siding products and many trim products. How to get: Visit individual project pages (start here) and click on “Request a Sample.”
  • Sample boards/folders/brochures: When meeting with clients in your office, in their home, or on the jobsite, our portable sample boards can help compare different materials and illustrate the aesthetic and performance benefits of each. Leave-behind brochures outline product benefits and color options. How to get: Contact your local sales rep.
  • Fan decks: Help your customers visualize and select siding options with fan decks featuring siding color and grain options from several Westlake siding brands, including Exterior Portfolio® and Royal®. Vinyl samples are cut from actual siding, providing a true physical representation. How to get: Contact your local sales rep.
  • Product knowledge sessions: In-depth knowledge of the products you sell and install is your best marketing tool. Westlake representatives and dealers are available to provide an in-depth look at your siding and trim options so you can sell with confidence. How to get: Contact your local sales rep or Westlake dealer to schedule.
  • Sell sheets: Download and print hard-hitting one pagers outlining products and topic areas in detail. How to get: Visit individual project pages (start here) and click on “Resources.”
  • Consultative training sessions: Our in-house sales experts can provide in-person sales training and tips to help you sell more effectively and efficiently. How to get: Contact your local sales rep to inquire.

Design Resources

  • Color & design guides: To help customers truly discover what color can do for their home, explore Westlake Royal Building Products’ range of design guides, including:

–Color Explorer: Choose color families and find products that match and coordinate. Click here to access.

–Color Combinations: Start with a base color and mix-and-match coordinating accent colors. Click to access Royal Color Combinations, Exterior Portfolio Color Combinations, and Celect Color Combinations.

  • Design galleries: See completed projects via our product-specific inspiration galleries. How to get: Visit individual project pages (start here) and click on “Gallery” or “Inspiration.”
  • Immersive Experience: This online, 3D interactive program showcases exterior products from Westlake Royal Building Products™ siding and trim brands as well as Westlake Royal Stone Solutions™ and Westlake Royal Roofing Solutions™ on three distinct homes. Tour the homes, explore the material options, and experiment with profiles and colors. Click here to access.

Installation Resources

  • In-person or virtual training: On the jobsite, at the lumberyard, or over the phone, our sales team can provide installation training and best practices to help you avoid callbacks and improve performance and efficiency. How to get: Contact your local sales rep.
  • First nail program: Schedule a short jobsite training with our installation experts for Celect® Cellular Composite Siding, Versetta Stone®, TruExterior® Siding & Trim, and Zuri® Premium Decking. How to get: Contact your local sales rep.
  • Installation instructions: Download and print installation instructions for all Westlake Royal Building Products’ siding and trim via the web. How to get: Visit individual project pages (start here) and click on “Resources.”
  • Code reports: Downloadable and printable. How to get: Visit individual project pages (start here) and click on “Resources.”
  • Specifications and drawings: How to get: Visit individual project pages (start here) and click on “Resources.”

Education & More

  • CEU courses: Expand your exterior product knowledge and earn credits with free online courses. How to get: Visit AEC Daily and search “Westlake.”
  • Westlake Royal PROS Perks: Earns rewards for the products you buy! Enroll in this points-based program to start earning merchant gift cards and Visa® Reward Cards as a thank-you for purchasing products within a robust selection of 13 Westlake Royal Building Products siding and trim brands. Click here to register.
  • Social media: Follow us on Facebook, Instagram, and LinkedIn for project showcases, installation tips, and product information, including content from top customers and field experts.

And of course, you can reach out to us at any time. Connect with your local rep or contact Westlake Royal Building Products here.

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Tip Top Exteriors Delivers Upgrades With Insulated Siding

Haven Insulated Siding on a Tip Top Exteriors home

Browse Tip Top Exteriors’ Instagram feed and you’ll start to see a pattern—the company installs a significant amount of Haven® Insulated Siding from Westlake Royal Building Products. Owner Joe St. Angelo says the cladding has become a go-to option for the St. Catharines, Ontario-based siding contractor thanks to the benefits to both his crews and his clients.

Haven Combines Beauty With Energy Efficiency

Haven Insulated Siding offers the benefits of traditional vinyl siding, including easy installation, durability, sustainability, and low maintenance, with the elevated thermal performance of an exterior foam backing.

Haven’s EPS foam helps the siding insulate better than fiber cement, wood, engineered wood, and brick, adding R-value as well as reducing noise by up to 45%. By providing continuous insulation, similar to that of a separately installed foam board, Haven insulates the framing studs, which don’t get covered in cavity fill or foam, helping to reduce heat transfer.

Haven Insulated siding on Tip Top Exteriors project
A Tip Top Exteriors home under construction features Haven Board-and-Batten insulated siding in white and Ironstone.

For Tip Top Exteriors, Haven also brings installation benefits, with an auto-level feature that makes it easy to attach with just one installer. “It’s much faster than traditional siding,” St. Angelo explains. “Another thing that makes it easy is the coverage. [The D6 panels] are 12”, they’re double 6, so it’s 12 by 12; you get eight sheets per square, so it goes up really fast.”

Haven’s insulated corners come in 20’ lengths and are easy to make square and create a seamless look that doesn’t take away from the visuals, St. Angelo says. “Because it’s rigid, it goes up really easily for a piece that long … you just pop it in.”

(See Haven installation highlights, including the insulated corners, in Tip Top Exteriors’ Instagram video: https://www.instagram.com/p/Cq25F-2gpCP/.)

For homeowners, Haven brings an elevated aesthetic that has helped Tip Top Exteriors promote the upgrade. Haven features a realistic, rustic woodgrain, the foam backing helps achieve a more solid feel, and D6 profiles comes in longer lengths of 16’ for a more seamless appearance. “It’s all about the look—it’s the closest thing to real clapboard,” St. Angelo says. “We’ve found it delivers a 75% return on investment for our customers.”

A Tip Top Exteriors project under construction with Haven insulated siding in white.

Insulated Siding Delivers Sustainability, Resilience

Along with increased energy efficiency and low maintenance, Haven Insulated Siding is manufactured with recyclable and recycled materials, and life cycle assessments reveal that vinyl siding has up to half the environmental impact as fiber cement.

Haven is designed to withstand hurricane-force winds up to 160 mph and is made with TXL Lamination for a stronger bond and better on-the-wall performance. Haven carries a Double Lifetime Warranty, providing full coverage for both the first and second owner.

Here’s how to try Haven for yourself:
• See Haven on your projects with our virtual design tool.
• Order a sample.
• Find products in your area.
• Download the brochure.

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Tiny Home Project Supports Pacific Northwest Tribal Veteran

Operation Tiny Home, Celect siding and trim

Operation Tiny Home is a non-profit in Oregon providing affordable, high-quality housing for at-risk populations, including veterans, natural disaster survivors, and young adults aging out of foster care. On April 6, the organization, in partnership with North Sound ACH, handed over the keys of its latest tiny house project to the Lhaq’temish Foundation in support of a Lummi Nation U.S. veteran facing chronic housing instability.

Zack Griffin, co-host of the television series “Tiny House Nation,” joined Operation Tiny Home, North Sound ACH, and the Veterans Administration National Tribal Advisory Committee at the ceremony, which was held at the Seven Feathers Casino Resort in Canyonville, Ore. The home’s recipient spoke to supporters and cut the ribbon on her new house. Following the event, the tiny house was transported to its final destination near Bellingham, Washington.  

“Witnessing the joy on the veteran’s face as she received the keys to her new home was truly a moving experience,” Operation Tiny Home noted on its Instagram page. “We want to extend a heartfelt thank-you to all who made this possible — your efforts have made a real difference in the life of a veteran and her family.”

Tiny House With All the Comforts of Home

The interior of the home will feature two lofts and a full, modern kitchen. Amenities in similar Operation Tiny Home projects have included wood ceilings, mini-split HVAC systems, a large bathroom and shower with bench, and a washer-dryer combo unit.

For the exterior, Westlake Royal Building Products donated 900 square feet of Celect® Cellular Composite 7” Lap siding, in Latte, along with Celect trim in Frost.

Manufactured with cellular PVC, Celect offers the timeless look of real wood yet absorbs a miniscule amount of water, so there’s no need to worry about swelling, cracking, chipping, and degradation. It’s an ideal combination of features for the Pacific Northwest locale, where wood cladding looks are popular but the wet weather can wreak havoc on natural materials. The siding includes a fade-resistant Kynar Aquatec® coating that withstands all weather conditions and climates, and it comes with a 25-year color protection warranty.

It was the perfect backdrop for a joyous ceremony that brought together members of the tribal community, the local community, and the building community. During the event, attendees were invited to fill unfinished interior walls with messages for the new homeowner.

“This is more than just a housewarming; it’s an opportunity to show our love and support for our tribal veterans,” Operation Tiny Home stated. “We’ll be making this house a home by filling the walls with messages of blessings and support! Because who wouldn’t want to live in a home infused with love and positivity?”

To try Celect Cellular Composite siding on your next project, find products in your area or request a sample.

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Westlake Royal Building Products™ Launches PROS Perks™ Contractor Loyalty Program

Versetta Stone panelized stone siding being installed on the wall.

Westlake Royal Building Products™ now offers Westlake Royal PROS Perks™, a contractor loyalty program for new and existing customers. PROS Perks is a point-based program that will award customers with merchant gift cards and Visa® Reward Cards as a thank-you for purchasing products within the robust selection of Westlake Royal Building Products brands.

PROS Perks rewards are easy to redeem and use—customers simply log in, add purchased products, and submit photos of their invoices to the PROS Perks website (www.wrproperks.com). Points are awarded based on dollar amount spent, will accumulate, and can be redeemed for gift cards.

“Contractor programs are not new, but are often cumbersome for the user, with complicated points systems, rebates solely for more materials, or merchandise-only rewards. The new Westlake Royal PROS Perks program is hassle-free and delivers rewards to spend however they wish,” said Steve Booz, Vice President of Marketing & Product Management for Westlake Royal Building Products. “We value our customers and want to ensure they not only receive beautiful, high-performance exterior and interior products, but can cash in on their loyalty to our portfolio of brands.”

PROS Perks will include products within 13 of Westlake Royal Building Products’ brands: Royal® Siding, Exterior Portfolio® Siding, Portsmouth™ Shake & Shingles, Foundry Specialty Siding®, Cedar Renditions™ Aluminum Siding, Celect® Cellular Composite Siding, TruExterior® Siding & Trim, Versetta Stone®, Royal® Trim & Mouldings, Kleer®, Mid-America® Components, Royal® Shutters, Mounts & Vents, and Zuri® Premium Decking. Additional points incentives will be added throughout the year, making this Westlake Royal Building Products’ most robust reward program to date.

To learn more about Westlake Royal PROS Perks contractor loyalty program, visit www.wrproperks.com. You can also visit our PROS website at www.westlakeroyalpros.com.

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Cost vs. Value Report: Manufactured Stone Veneer, Vinyl Siding Among Projects Delivering Most Remodeling ROI

Remodeling ROI, Versetta Stone

If you’re looking for remodeling projects that will deliver the most bang for the buck, exterior projects are some of the best bets. According to the Remodeling 2023 Cost vs. Value Report, exterior projects such as garage door replacement, manufactured stone veneer, and vinyl window replacement were among the top projects delivering the best remodeling ROI.

The 36th annual study by Remodeling magazine and Zonda Media compares the average costs of 23 remodeling projects with the value those investments will retain at resale based on surveys of more than 6,000 Realtors. “True to form, this year’s report confirms a consistent truth that has been revealed on every report for the last 30 years: Exterior replacement projects typically provide a higher return on investment than interior discretionary remodels at the time of house sale,” the magazine said.

Leading the way among exterior projects were garage door replacements, recouping 102.7% of costs. It was topped only by HVAC electrification conversion, a new category for 2023, which recoups 103.5% of costs.

Manufactured stone veneer (such as Westlake Royal Building Products’ Versetta Stone panelized stone siding) once again placed high on the list, offering the third-best ROI at 102.3%, up more than 10 percentage points over last year. The study looked at the cost versus return from replacing a 300-square-foot band of vinyl siding from the bottom third of a home’s front façade with manufactured stone veneer, along with sills, corners, and address block.

The other exterior projects in the top 10 were steel entry door replacement (100.9% cost recouped), vinyl siding replacement (94.7%), fiber cement siding replacement (88.5%), vinyl window replacement (68.5%), and wood window replacement (61.2%). Minor kitchen remodel and a midrange bath remodel joined HVAC conversion as the other non-exterior projects in the top 10.

“The reason for high returns on exterior projects stems from what real-estate professionals regularly witness from buyers: If their first impression is a run-down exterior, they tend to enter the property wary and reluctant to spend large on the property,” Remodeling editors said. “If, on the other hand, the home looks well taken care of, they enter with a more positive view from the outset.

Manufactured Stone Delivers Most Remodeling ROI in Two Regions

When the Remodeling 2023 Cost vs. Value report is broken down geographically, manufactured stone delivered the most return on investment among all projects in two areas: the South Atlantic (Maryland, Delaware, Virginia, North Carolina, South Carolina, Georgia, Florida), with a dramatic 109% ROI, and the East North Central (Michigan, Wisconsin, Illinois, Indiana, and Ohio), with 103% ROI.

With a panelized format the installs with nails or screws and requires no mortar, Versetta Stone offers remodelers an easy way to embrace the high-ROI benefits of manufactured stone. Each lightweight panel covers 2 square feet and features a built-in rainscreen. Browse profiles and colors here.

See the full Remodeling 2023 Cost vs. Value Report study and associated trends at www.costvsvalue.com.

(Remodeling 2023 Cost vs. Value Report: © 2023 Zonda. Complete data from the Remodeling 2023 Cost vs. Value Report can be downloaded free at www.costvsvalue.com.)

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8 Outdoor Living Trends for 2023

Zuri Decking, outdoor living trends

The demand for outdoor living space that emerged during the pandemic (and even before) remains on trend. Homeowners are increasingly looking to the outdoors to extend their home’s footprint while creating places to relax, entertain, and so much more.

In a report released in December, Zillow noted that functional outdoor space is the most sought-after feature in for-sale homes in 2023. “The humble backyard, once overshadowed by chef’s kitchens and walk-in closets, is the new luxury for today’s home buyers,” the company said. “Backyards are now highlighted in 1 out of every 5 Zillow listing descriptions. Mentions of patios and pools also surged, up by more than 13% and 11%, respectively, in 2022.” 

Similarly, in the American Institute of Architects’ most recent Home Design Trends Survey on Home Exteriors, a whopping 74% of architects indicated that popularity of outdoor living spaces among homeowners is increasing. 

Here’s a look at some of the biggest outdoor living trends and how to accommodate them.

Functional, indoor-like spaces: With more focus on the outdoor space, creating separation between functions is increasingly popular. Areas for dining, sitting, or quiet relaxation are separate and appointed with appropriate amenities. Outdoor rugs can create visual designation, as can multiple levels or incorporating different colors and patterns of composite decking to frame an area or create an aesthetic separation. Furniture with the look and comfort level of interior options furthers the feel.

Zuri® Premium Decking in Pecan

Sophisticated features: With growing popularity comes new ways to use the outdoor space. Along with mainstays like decks, patios, and hot tubs, homeowners aren’t afraid to appoint their spaces to meet their unique usage needs and hobbies. This may include swim spas, smaller but more practical plunge pools, pizza ovens, a dedicated yoga space, sound systems, and more.

Fireplaces and fire pits: An increasing number of options for size, style, and fuel type has given homeowners the flexibility to add the ambience and season-extending benefits of outdoor fires, no matter the size of their deck or their budget. From a soaring stone fireplace to a simple Solo stove, there are few obstacles to adding a fireplace to nearly any outdoor space. Kindred™ Outdoors + Surrounds, part of the Westlake Royal Building Products portfolio, offers a range of outdoor fireplace options, including elegant fire bowls in a variety of shapes and sizes.

Kindred Outdoors Infinite Fire Bowl with Aged Teak Honed Finish

Comfort products: A direct result of the pandemic and a need for safer gathering outdoors is the desire to use outdoor spaces well into the colder months and throughout a sweltering summer. Along with more standard propane-fueled heat lamps, a growing number of infrared heating options is available in decorative and built-in styles. Similarly, ceiling fans are essential for creating airflow during the summer. Also consider screened-in areas and sun-blocking canopies or pergolas.

Pergolas: Indeed, “Requests for pergolas are on the rise,” Design Builders, Inc. recently told us. “Pergolas work well next to pools or as shade for an outdoor kitchen. With a pergola, you can install heating elements or a ceiling fan for comfort through all seasons. Pergolas are a good alternative to a gazebo in regions where you can’t get the roof zoned as well.”

Blended indoor-outdoor space: The outdoor living trend toward blurring the lines from indoors to out continues unabated. Panelized opening glass walls and coordinating flooring and decking help create the illusion and truly connect the two zones to maximize physical and visual space.

At the 2022 Southern Living Idea House, the Chestnut Zuri decking on the balcony blends seamlessly with the similarly toned interior flooring.

Gardens: Gardens have always been a thing for outdoor spaces, of course, but increased flexibility has opened up the hobby to a greater number of homeowners and even apartment renters. Raised planter beds, small herb gardens, and even lettuce grow towers allow homeowners to source some of their own food, which is a growing concern among some consumers, without the space or commitment required for a full vegetable garden.

Work from home space: For the many homeowners still working remote, spring means an opportunity to take their laptops outside and soak up some vitamin D while still getting their jobs done. Comfortable seating and overhangs or other sun barriers, along with great WiFi access, are critical to making this happen.

Inspired by these outdoor living trends? Learn more about Zuri Premium Decking and browse our idea gallery here.

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3 Cyber Security Tips for Contractors

For contractors, cybersecurity might not be high on the priority list. Between balancing projects, sourcing building materials, and interacting with clients, it’s easy to let the security of your computer systems fall to the back burner. However, contractors and the construction industry overall are at risk now more than ever due to the adoption of smartphones, laptops, and other tools.

The good news is that there are a few easy tips that help protect your business.

The Risk of Cyber Threats to Contractors

Contractors and others in the construction industry are at risk for security breaches every day. If you keep customer information on a computer, use a smartphone to schedule projects, or take advantage of accounting software, among many other tasks, there are risks for a breach. Some of the most common cybersecurity breaches that happen with contractors include:

  • Phishing scams: These are most commonly emails sent by scammers who are trying to get you or your employees to click a link to gain access to your company’s system.
  • Tech support scams: A scammer sends a message to a construction/contractor business pretending to be tech support and saying your computer system needs to be fixed to gain access to sensitive information.
  • Ransomware attacks: A scammer infects your system with malware and threatens to release sensitive information unless a ransom is paid.

3 Cybersecurity Tips for Contractors

1. Hold “Fire Drills” to Help Prevent Cybersecurity Attacks: One of the best things you can do to help prevent a cybersecurity attack is to hold training sessions. Gather all your employees and walk through what one of these attacks could look like. A great place to start is going online and looking up some classic phishing scam emails.

Go through the main “red flags” to look out for, which may include:

  • The email being sent from an unknown or unofficial address.
  • The email having misspellings and grammar issues while trying to get the recipient to click on a link.
  • The content of the email stressing a sense of urgency with language like “you need to act now.”

Trainings like this for employees can help develop their muscle memory on best practices in case one of these events happens. To help, YouTuber ThioJoe has a great in-depth video on how to spot scam emails.

2. Keep Your Technology Current, and Update Passwords: Many manufacturers of technology like smartphones and computers regularly update their software, making it more challenging for cybersecurity threats to break through. When you’re using an old or outdated system, those protections aren’t there to help prevent the latest cyber-attacks, putting your system at higher risk.

That’s why it’s important to keep any technology that holds customer or business information current. While the cost of replacing an old phone or computer might seem high at first, it’s less than the financial and legal damage a cyber-attack or scam could cause your business.

Part of keeping your technology current also involves using best practices for your passwords. For starters, if any of the software used for your contracting business offers two-factor authentication, be sure to turn it on. Also make sure that no one in your business is using one universal password. You can also take the hassle out of juggling multiple passwords by using a free password manager such as that offered by Norton.

3. Know Where Your Data Live: A key step in helping your contracting business stay safe from cyber security threats is knowing where your sensitive data is kept. Create a list of any software or hardware that has customer and/or business data on it. This list should be where the bulk of your cyber security efforts go toward. Since most small contractors don’t have unlimited resources, this tip can help ensure you get the most bang for your buck.

You’ll also want to look for any vulnerabilities in the software or hardware where the data is held. An easy place to start is backing up this information regularly to an external hard drive. This routine process can keep your business running if the company’s main computer(s) are compromised or need to be repaired.  

These are just a few of the ways you can protect your business. Be sure to consult with an IT specialist to ensure your specific systems are operating securely. For more cybersecurity tips, the Federal Communications Commission (FFC) also has a great collection of resources specifically for small businesses.

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Exterior Remodeling Projects Deliver Greatest Return on Investment, Study Says

Royal Siding, vinyl siding remodeling ROI

Before embarking on a remodeling project, whether large or small, most homeowners ponder not just their design preferences and lifestyle needs, but whether the renovation will add value to their home. Today’s Homeowner with Danny Lipford sought to bring clarity to the question with a recent study that looked into the return on investment of common remodeling projects. The data show that, resoundingly, exterior remodeling and renovation projects deliver the largest return, with garage doors leading the way.

Industry experts continue to tout the strength of the remodeling market, as homeowners elect to renovate their existing houses rather than navigate high interest rates and low inventory for new homes. “With Americans spending more time at home than ever, the total amount spent on renovations and upgrades soared by nearly 27% between 2020 and 2022,” Today’s Homeowner said.

But with material and labor costs also high, understanding which projects provide the most value is more important than ever.

The study examined data from 70,000 homes in more than 1,200 markets, analyzing the cost versus value recouped for 34 different project types. Today’s Homeowner found that the average return for all projects is 69%. But the average cost recovered for exterior remodeling projects is 23% higher than interior projects; in fact, the top 10 projects reaping the best ROI were on the exterior.

“Curb appeal really matters when selling your home,” Realtor Suzanne Coddington, of Dickens Mitchener, told Today’s Homeowner. “It’s difficult to get buyers to see a home that has little or no curb appeal.” 

Garage door replacement was the only project category to reap a full 100% return on investment, followed by wood window replacement (95.5% cost recovery), screened-in porch addition (92.9%), fiber cement replacement (92.7%), and vinyl siding replacement (91.0%) and vinyl window replacement (91.0%).

“When considering new siding, look for high-quality, low-maintenance materials,” Steve Booz, Vice President of Marketing & Product Management for Westlake Royal Building Products, advised the Today’s Homeowner audience. “Some products offer insulation or locking seams for increased energy efficiency. And don’t be afraid to play with color, texture, different profiles, and contrasting trim — siding can be beautiful as well as functional.”

The remaining projects in the top 10 comprised an in-ground pool (90.1%), composite deck addition (86.9%), concrete backyard patio (86.4%), and wood deck addition (80.1%).

To view the full study results and expert commentary, click here.

Looking to elevate your exteriors with high-ROI materials? Browse Westlake Royal Building Products’ extensive selection of vinyl siding and accessories.

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Immersive Experience Brings Exterior Home Design to Life

Immersive Experience

When it comes to choosing products and materials for a new home or remodeling project, it’s easy to get overwhelmed by the choices in brand, color, profile, style, and more. Online tools that help homebuyers visualize their options can bring tremendous clarity and, perhaps most importantly, a level of confidence that can help avoid change orders down the road. Westlake Royal Building Products offers several online design platforms and most recently partnered with Pro Builder magazine to create an immersive experience for easy browsing of its siding, trim, roofing, and outdoor living product lines.

The Immersive Experience is an online 3D interactive program designed to showcase exterior products from all Westlake Royal brands. Contractors, builders, architects, and homeowners can discover the boundless array of materials and expressive color palettes available from Westlake Royal Building Products as they explore three distinct homes—a Custom Home, a Mid-Range Home, and a Multi-Builder design.

The program begins with an avatar introduction, providing an overview of each home and product selections where users can interact and select key hotspots to learn about product details and color options. Easily travel around the front and rear elevations of the houses, engaging with different interactive features along the way.

Three Unique Homes

On the Custom Home exterior, created by BSB Design out of Charlotte, N.C., the six schemes feature roofing from DaVinci® Roofscapes, TruExterior® Siding and Trim, Eldorado Stone® and Cultured Stone® sidewall treatments, Zuri® Premium Decking, and Kindred® outdoor elements. The textures and colors amplify the designs and elevate the senses.

Immersive Experience

For the Mid-Range Home exterior, also designed by BSB, Unified Steel™ Stone Coated Roofing and Newpoint™ Concrete Roof Tile options are highlighted, plus Celect® Cellular Composite Siding and Trim and Cedar Renditions™ aluminum siding. Versetta Stone® sidewall treatments, Zuri decking, Kindred outdoor elements, and Atlantic Premium Shutters® help transform the home with boundless designer options.

Immersive Experience

The Multi-Home Builder exterior, a creation from Larry Garnett Designs in Glen Rose, Texas, features Newpoint™ Concrete Roof Tile, Foundry® and Royal® Estate™ siding, plus Versetta Stone sidewall treatment. Mid-America® shutters, Royal Trim, and Kindred outdoor materials complete the home tour options.

Boundless Color Options

Coordinating the color palettes for the six schemes on each home required the special talents of Kate Smith, chief color maven at Sensational Color. Using the broad color offering available from each brand, Smith found palettes that harmonized across all products to create enticing schemes meeting the demands of today’s homeowners.

“There were boundless color options to select from within the Westlake brands,” Smith said. “According to the national and regional color trends I’ve researched, we came up with colors and styles that consumers currently find most desirable. These include contemporary dark primary colors like black, charcoal and gray. Then there’s a crisp, white modern farmhouse palette. We also relied on some classic color combinations plus timeless neutrals that shine on their own or can coordinate with the brick or stonework on the home designs.”

According to Smith, each Westlake brand’s broad color offering made it easy to find palettes that harmonize across the products. “One of my favorites is the combination of the Newpoint Saxony Slate in Cheyenne on the Multi-Home Builder,” said Smith. “When paired with the Versetta Stone in Plum Creek, the roof and stonework together work beautifully to set off against the updated deep primary and door colors. Another favorite is the DaVinci Province Slate in the European blend of colors on the Custom Home. When matched with the Eldorado Stone Ledge in Whitecap with the white, pale gray and black, it’s an elegant combination that any homeowner would love.”

Visit and tour the Immersive Experience at http://www.wrbpimmersive.com/.

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High-Performance Siding for The House That Blues Built

The House That Blues Built

Fourth-generation custom homebuilder Albert Cummings knows a lot about two very different things: building high-performance homes and performing the blues. Cummings splits his time between his custom home business and his career as a renowned guitar player, and has performed and recorded music with his band and with music legends like Buddy Guy, Johnny Winter, Sheryl Crow, Susan Tedeschi, and B.B. King. Naturally, now that he and his wife and business partner Christina Cummings are building their long-planned home in the Berkshires, the couple dubbed it the “The House That Blues Built.”

The 18-acre property includes a pond and views of mountains in Massachusetts, New York, and Vermont. “We bought this site for the views, and we’ve been coming just to sit out here and relax for more than a decade,” says Christina. “We’ve been able to position our home for the sunrise and sunset views.”

The two-level post-and-beam style home, designed for relaxing, recharging, and socializing, will include more than 3,400 square feet of living space wrapped on all sides by patios and porches. The walk-out basement is designed as a tribute to music, complete with a dedicated guitar room and a guest suite set up as a place for musicians on the road to regroup and share their creativity.

The upper level will include an open kitchen, a living and dining room with a fireplace, an office, a pantry, and a family entrance with closets, storage, and powder room. The primary suite wing, which is adjacent to the laundry room, will include a bedroom, walk-in closet, and luxury bathroom.

In addition, the Cummings are dedicated to sustainability and reducing their carbon footprint, so the house is designed to meet high levels of energy and water efficiency.  

“We’re eager to show how companies and products can work together to meet stringent stretch code requirements,” Albert explained. “The HERS rating must be 55, which we were able to reach based on the estimated performance of the insulation, windows, and air exchange systems. Once we included the components we plan to include in house, we were able to get to a HERS rating of 45.”  

The House That Blues Built, TruExterior Siding
The House That Blues Built, under construction in the Berkshire Mountains.

Siding That Stands the Test of Time

One of the easiest decisions the couple made was about the home’s exterior, for which they selected TruExterior® siding from Westlake Royal Building Products.

“We’ve used TruExterior for ages,” Albert said. “It’s always been our go-to material because it is highly durable and holds up in any kind of weather.”

TruExterior, a poly-ash siding product made with at least 70% recycled material, works well in any climate or environment. Since the product is moisture-resistant, it works particularly well in rainy regions or areas with high humidity.

“TruExterior is as close as you can get to working with regular wood, but without the moisture concerns and associated maintenance,” Albert explained. “It looks and feels like real wood, but it provides a better defense against the elements.”

The Cummings sometimes see golf ball-size hail in the Berkshire Mountains, Albert said, and trust this product to protect their home. TruExterior is less prone to damage from freezing rain, snow, and freeze/thaw. The composition of TruExterior makes it resistant to rot, so it can be installed all the way to grade. The product is also insect resistant.

In addition, TruExterior is easy to paint and comes in numerous styles that match historic and modern homes. “We knew we wanted this for our house right away because it has so many different kinds of trims that allow us to be creative,” said Christina. “Because this is a typical Farmhouse style, we’ll probably paint it white with different accent tones.”

TruExterior can be installed with commonly available woodworking tools and methods.

“The siding and trim can be planed, sanded, cut, milled, and glued, so you can completely customize it,” Albert said.

Easy installation, low maintenance, customization, and high performance meet the high standards the Cummings have for the House That Blues Built.

This article was written by and originally appeared on the Professional Builder website. Learn more about the House that Blues Built here.

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New Standard, Weathered Colors Added to Foundry Specialty Siding Portfolio

Foundry Specialty Siding Midnight Cloud

Foundry® Specialty Siding, an exterior brand within the Westlake Royal Building Products™ portfolio, is refreshing its palette with five new Standard colors and four new Weathered colors as well as expanding the availability of colors within its Grayne profile. The new colors reflect the latest trends and consumer demand, particularly toward grays and darker tones.

Foundry Specialty Siding offers the warm look and beautiful colors of cedar without the high maintenance. A wide variety of shingle and shake siding profiles is available, including Grayne Shingle Siding, featuring custom cedar looks and true-to-life weathered hues; Perfection Shingles with deep shadow lines; dramatic Split Shake and rugged Staggered Shake; and charming Round Shingles. 

The color additions comprise:

• Five new Standard colors: Available across all Foundry profiles, the new Standard colors, previously available for special order, include Moonlight, a soothing light gray; Gray Skies, a medium gray; Marine Blue, a deep blue reminiscent of a stormy sky; Modern Slate, a dark gray-taupe; and Ironstone, a trendy dark charcoal. 

• Four new Weathered colors: Available for 7” Shake and 7” Staggered profiles, the new Weathered colors include Arizona Clay, a burnt orange evoking the desert West; Reclaimed Cedar (pictured below), a light rustic brown with the look of vintage wood; Midnight Cloud (pictured above), offering the feel of aged, patinaed cedar; and Denim, a gray-blue similar to weathered coastal cedar. 

Reclaimed Cedar

“More than ever, homeowners are craving wood-look exteriors without the associated maintenance, especially darker grays and rustic looks,” said Steve Booz, Vice President of Marketing & Product Management for Westlake Royal Building Products. “The nine new hues, part of our approach to continually refresh options to meet the ever-changing needs of our customers, reflect these growing preferences while delivering the rich authenticity of beloved cedar.”

In addition, Foundry Specialty Siding now offers both sizes of its Grayne Shingle Siding—5”, with the look of white cedar shake, and 7.5”, with the look of red cedar shakes—in all nine Weathered colors. Two of the colors, Lakeside Blue and Aspen Brown, have been updated to provide even more dimension.

To see all of the products and colors, visit www.foundrysiding.com.

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Westlake Royal Building Products Adds 11” Board & Batten Profile to Celect Cellular Composite Siding Line

Celect 11" Board and Batten siding

Westlake Royal Building Products™ has added the Celect 11” Board & Batten profile to the Celect® Cellular Composite Siding line. This new vertical profile can accentuate different sections of the house, including full walls, gables, and bump outs. 

Celect 11” Board & Batten is easy to install via a one-piece application that will fit with any Celect product. It’s available in 9” board x 2” batten strip x 10’ length, and is sold with 11 pieces (1 square) per box. This product is available in all 15 fade-resistant Celect colors and in Celect Canvas, ready to paint. 

“We are thrilled to add another anticipated product to our high-performing Celect line,” said Steve Booz, vice president, marketing at Westlake Royal Building Products. “The Celect 11” Board & Batten has been a highly-anticipated and requested addition to our portfolio of innovative exterior products and we are expecting a great response from designers, architects, builders and remodelers.” 

The Celect siding line replicates the beauty and aesthetics of wood while remaining low maintenance and durable for a lifetime. Celect features a patented interlocking seam design, which keeps moisture out and almost completely eliminates seams. All Celect products are backed by a limited lifetime and 25-year color-protection warranty, have a wind resistance of over 210 mph, use Kynar® Aquatec coating for superstar UV protection that reduces energy demands, and resist dirt, seasonal staining and insects. 

To learn more about Celect Siding and Trim products from Westlake Royal Building Products, visit https://royalbuildingproducts.com/celect. 

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Tapco Tools Brake Donation Will Support Students and Construction Trades in Iowa

Tapco Tools donation

For nearly 30 years, North Iowa Area Community College’s (NIACC) Building Trades Diploma Program has been jumpstarting students into a career in construction. Westlake Royal Building Products is helping boost their efforts with a Tapco Tools brake donation to train the students in the craft of custom exterior trim.

Designed for students interested in a career in residential, commercial, or industrial construction, NIACC’s one-year Building Trades Diploma Program combines classroom instruction (to teach safety, blueprint reading, and craft work processes), manipulative lab projects (a mock jobsite setting where students learn at their own pace), and eight-week mentored jobsite internships. “NIACC Building Trades students will have opportunities for nationally recognized certifications including NCCER, OSHA, and other optional industry-related certifications,” the school explains. “The Building Trades Lab is a state-of-the-art facility where students learn in an individualized, competency-based setting, mastering skills by constructing manipulative projects.”

Though most of the students are just starting their careers—recent high school grads or high school students earning dual credit—the school has participants of all ages. The Diploma Program spans 37 semester hours across three semesters. A Certificate Program (two semesters) and a Fundamentals of Construction (45 hours) also are available, among other related courses.

Part of the program’s current hands-on training is work on a local Habitat for Humanity house. A few years ago, the students participated in an episode of Extreme Makeover Home Edition.

Gregg Helmich, a building trades instructor who leads the NIACC program, says that sometimes graduates go directly into the construction workforce, often by being hired through their internships. For others, it’s a springboard to other programs or more intensive training opportunities. Either way, he notes, the diploma typically leads to a higher starting wage, which helps them stick with it.

Tapco Tools Brake Donation Will Have Immediate Impact

During the 2023 International Builders’ Show, Westlake Royal Building Products handed off the Tapco Tools brake donation, a PRO 14 brake, to Helmich for the NIACC Building Trades Diploma Program. The PRO 14 allows for easy, efficient crafting of high-quality custom trim pieces for siding and roofing applications, including soffit, fascia, brickmold, sill trim, window casing, chimney flashing, and more.

Tapco Tools also donated a Snap Stand; a Side-Winder, which secures the coil to the brake; a PRO Cut-Off for safer, single-pass cutting; and a Brake Buddy, which allows the user to elevate trim work with more style and originality.

“The sky’s the limit to be able to use this in different ways,” Helmich says. “Students love to get hands-on—a video can only do so much.”

Along with fundamentals of custom bending, Helmich says the brake connects students with building science principles. “We’re embracing the building science community … often it asks for flashings that aren’t available in stores, so using the brake is great to create kickout flashing and other things to keep water away,” he explains.

For recruiting purposes, the brakes and other innovative tools come in handy for design/build events at local high schools, where students can see how a simple roll of coil becomes an intricate piece of trim.

The NIACC program has had another Tapco Tools brake for about 20 years that is still going strong. The new brake will allow for the original brake to be used by the program’s regional academies without sacrificing budget.

“I can’t thank you enough,” Helmich says. “It humbles me and gives me an attitude of gratitude to the company to be able to see the value and the importance of skills education.”

The feeling is mutual: “The NIACC Building Trades Diploma Program is doing important work in training the next generation of contractors and preserving the construction craft,” said Adam Clark, Product Manager at Westlake Royal Building Products. “We couldn’t be more thrilled to support their efforts with a new Tapco Tools brake, and we look forward to seeing the students learn and grow in the trades.”

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Westlake Royal Building Products Adds Board & Batten Profile to Cedar Renditions Siding

Cedar Renditions Board and Batten

Westlake Royal Building Products™ announced the addition of a Board & Batten siding profile to its award-winning Cedar Renditions by Royal® aluminum siding line. 

The Cedar Renditions™ Board & Batten siding has a unique woodgrain look that can be used as an accent to enhance any exterior facade. The Board & Batten profile can also be a beautiful complement to the existing Cedar Renditions siding, together with the trim and accessories. 

“With the previous success of this line with architects in both the U.S. and Canada, we are thrilled to now include a Board & Batten profile that enables designers and builders to easily achieve a modern or classic design exterior with premium aluminum products,” said Steve Booz, Vice President of Marketing for Westlake Royal Building Products. 

In addition, and exclusive only to the Canadian market, two new on-trend dark blue shades, Marine Blue and Midnight Surf, will also be added to the Cedar Renditions trim coil color options.

Cedar Renditions is a sleek and modern aluminum accent siding that provides exceptional curb appeal without the maintenance or flammability issues of wood. In addition to offering a modern-looking, distinctive and unique appearance, it offers several benefits:

• Unique traditional woodgrains and premium multi-tonal woodgrain designs
• Vertical siding alternative to complement a façade’s design
• PVDF paint technology for exceptional fade resistance and durability 
• Moisture proof
• Easy to install
• Non-flammable

Cedar Renditions by Royal is backed by a 25-year Prorated Limited Warranty and can be purchased through select distributors across the U.S. and Canada. For more information about product specifications and warranty terms, or to locate a distributor, visit https://royalbuildingproducts.com/cedarrenditions.

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Show Village Cottage Showcases Innovations in Compact Footprint

Pro Builder Show Village Impresa cottage, Celect siding

Pro Builder’s Show Village returns to the International Builders’ Show this year, featuring five homes demonstrating the latest innovations in design and technology. Several Westlake Royal Building Products are featured on the Impresa Home, a compact, adaptable cottage designed as a lakeside retreat.

The 1,066-square-foot, two-bed/two-bath Impresa Home is designed to live large, with an open floor plan emphasized by dramatic vaulted ceilings, a spiral staircase to a loft flex space, and covered front and rear porches that extend the footprint and provide added relaxation and entertaining space. It’s designed as an ideal option for a first-time home buyer or a vacation/second home.

The house was manufactured off site by Impresa Building Systems in a factory/assembly line setting that decreases variability and increases speed and efficiency.

Impresa includes a tankless water heater, foam insulation, and wood flooring, along with several innovative products are several from Westlake Royal Building Products:

Celect premium siding on Show Village Impresa cottage

• Celect® Cellular Composite Siding and Trim:
The Celect premium siding featured on Impresa is made from recyclable, state-of-the-art cellular material that faithfully reproduces the texture, look, and solid heft of real wood, but is unaffected by mold, mildew, weather, and time. Celect insulates 70% better than wood, stands up to impact even under the harshest weather conditions, features a fade-resistant Kynar Aquatec® coating that withstands all weather conditions and climates, and is backed by a 25-year color protection warranty.

Eldorado Stone RoughCut

• Eldorado Stone®:
Eldorado Stone’s RoughCut mimics limestone with embedded, fossilized artifacts and a roughly cleaved, pronounced face. Shaped for bold, traditional statements with clean contemporary lines, the color Loire Valley resents a sophisticated gradient of ivories and muted creams with touches of sand and rust.

• Kindred™ Outdoors + Surrounds
The Angelo Mantel Shelf from Kindred Outdoors + Surrounds boasts elegant, sweeping curves. The mantels are available in four colors representing natural limestone and in a smooth or textured surface.

Westlake Royal Roofing, United Steel stone-coated steel roofing

• Unified Steel™ Stone Coated Metal Roofing:
The Unified Steel stone-coated steel roofing offers Class 4 hail impact resistance and a hurricane wind-performance rating. It comes in five distinct profiles and is 100% recyclable.

Learn more about Impresa and the other homes in Show Village here.

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What to See at the 2023 International Builders’ Show

2023 International Builders' Show

Another year has come and gone, and that can only mean one thing: The 2023 International Builders’ Show and Design & Construction Week are right around the corner. The show returns to Las Vegas this year and is more jam-packed than ever—along with co-exhibiting with the Kitchen & Bath Industry Show, the NAHB announced that the National Hardware Show, the Las Vegas Winter Market, and The International Surface Event (consisting of Surfaces, StonExpo, and TileExpo) will all co-date with IBS.

With so much to see, here’s a look at some of our picks and previews for IBS to help you get organized.

Education Sessions

The 2023 International Builders’ Show features more than 100 education sessions and more than 225 speakers, so whether you’re looking for business strategies, installation know-how, or the latest trends, there’s something for everyone. Here are a few that caught our eye:

• What’s Next for Exteriors
Tues., Jan. 31, 2-3 p.m.

• Super Session: A Complete Guide to Housing Trends, Forecasts & Insights for 2023
Tues., Jan. 31, 1:30-4 p.m.

• 8 Strategies for Leading Your Custom Building or Remodeling Company Through Challenging Times
Weds., Feb. 1, 8:30-9:30 a.m.

• Learning Lab: 23 Digital Marketing Tools & Trends for 2023
Weds., Feb. 1, 8:30-9:30 a.m.

• Shifting Demographic Trends: What’s Next for the U.S. Housing Market
Weds., Feb. 1, 1-2 p.m.

• Trends, Forecasts & Key Indicators: What Custom Builders & Remodelers Need to Know in 2023
Weds., Feb. 1, 3-4 p.m.

• Beer & Banter: Designing Homes to Optimize Health & Happiness (sponsored by Westlake Royal Building Products)
Weds., February 1 at 4:15-5 p.m.

• From Outside to In: A Walk Through of the Latest Design Trends
Thurs., Feb. 2, 10:30-11:30 a.m.

Real-Time Experiences

See the latest trends and products in person through these at-show opportunities:

• Immersive Experience
Westlake Royal Building Products is excited to have our products featured in Pro Builder’s Immersive Experience. At our booth (C3819) or on your laptop or phone, virtually explore three unique home exteriors in this fun tool. Tour the homes and experiment with styles and colors while learning about product details.

• Pro Builder Show Village
See the latest innovations, products, and design trends across five site-built homes at the Pro Builder Show Village at the exterior exhibits. Westlake Royal’s products will be featured on the Impresa Home: Unified Steel Stone Coated Metal Roofing, Celect Cellular Composite Siding and Trim, Royal® Trim Post Wraps, and Eldorado Stone & Kindred Outdoors + Surrounds.

• ProTradeCraft LIVE Stage
ProTradeCraft’s Jobsite Training Portal comes to life across three stages. Be sure to check out live demos of our Tapco Tools brakes!

• The New American Home
Celebrating its 40 anniversary, The New American Home showcases the newest products and design trends, as well as the cutting-edge innovation and energy efficiency. This year’s project, located in Henderson, is a 7,575-square-foot, two-story contemporary house designed to be an entry-level home for the luxury market. Features include a spa, game room, outdoor fire features, and roof deck with Vegas and mountain views.

• New Product Zone
See a handful of the show’s product introductions at the New Product Zone on the exhibit floor.

What’s New From Westlake Royal Building Products?

In addition to Show Village, the ProTradeCraft Live stage, and the Immersive Experience, you’ll find Westlake Royal Building Products at one of the Central Hall’s largest exhibit booths—C3819. Our entire exterior portfolio—Siding, Trim, Roofing, Stone, Windows, and Outdoor Living—resides under one space this year, so there’s much to see.

We’re introducing an array of new products across our brands, including new vinyl colors, new column wraps, Cedar Renditions™ Board & Batten siding, new profiles from Eldorado Stone, and many more!

In addition, Westlake Royal is proud to be a supporting sponsor of the NAHB Remodelers & Remodeling Central and the NAHB Professional Women in Building & PWB Headquarters, both at IBS.

We can’t wait to see you there!

Image credit: Oscar Einzig Photography

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10 Home Exterior Trends for 2023

CraneBoard siding

As we move from 2022 into 2023, home exterior trends aren’t so much about what’s in and what’s out, but rather what continues to be in demand and what’s fading slowly from the spotlight. Not surprisingly, pandemic-fueled projects like outdoor living are still going strong, as are styles that differentiate like multi-textured facades and board-and-batten looks. Also continuing to be top of mind: resiliency, durability, and low maintenance. Even so, there’s room for a few new surprises, as well.

Here are 10 home exterior trends we’re seeing as the new year begins:

Varied facades: Using multiple textures across the façade remains popular, whether by blending materials (such as stone and vinyl), profiles (such as lap siding with shake gables), or geometries (traditional forms with modern bumpouts and roofing components).

Cedar Renditions, mixed facades
Cedar Renditions Design Series 6″ Siding in Cedar Bark

An evolution of outdoor living: The dramatic increase in demand for outdoor living spaces during the pandemic hasn’t slowed, as homeowners not only seek to create a sanctuary space, but an expanded footprint for entertaining. Decks are no longer just a place to hang out during the summer, they have become an extension of the home. Homeowners want to walk seamlessly from interior to the exterior deck and not sacrifice any elements of comfort.

As such, we’re seeing requests for things like outdoor heaters, fire pits, storage, interior-like furniture, retractable windows, screening systems—anything to make the deck more comfortable all year long. Extending its longevity is also imperative as people are staying in their homes longer and integrating the deck as a commonly occupied space. Using composite materials, like Zuri® Premium Decking, ensures a longer life and weather resistance for this bonus living room.

Zuri premium decking, composite decking
Zuri Premium Decking in Weathered Gray

In addition, requests for pergolas are on the rise. Pergolas work well next to pools or as shade for an outdoor kitchen. With a pergola, you can install heating elements or a ceiling fan for comfort through all seasons. Pergolas are a good alternative to a gazebo in regions where you can’t get the roof zoned as well.

Copper: Homeowners who love the look of composite roofing are increasingly personalizing their home with copper accents, including gutters, caps, finials, and snow guards.

copper accents, DaVinci roofing, home exterior trends
DaVinci Multi-Width Slate roofing and copper accents on an estate in Naperville, Ill.

Black window frames: The Modern Farmhouse craze drove interest in black and dark window frames, and even as this home style begins to fade from favor (depending on whom you ask), the sleek, sophisticated look of black windows is sticking around.

Board-and-batten: With or without the Modern Farmhouse style, vertical and board-and-batten siding remains one of the popular home exterior trends for the full façade or as an accent.

TruExterior poly-ash trim board and batten
TruExterior poly-ash trim in a board-and-batten style.

Wildfire resistance: The rate of wildfires in the United States is growing rapidly (NOAA expects up to a six-fold increase in risk in some parts of the country by the middle of the century), so exterior roofing and cladding products that are more fire resistant are growing in importance. For example Class A fire-resistant DaVinci composite roofing, especially shakes, is continuing to see growth of sales in different areas. Westlake Royal Roofing Solution’s Unified Steel® stone-coated roofing, Newpoint® concrete roof tile, and US Tile® clay roofing also carry a Class A fire-resistance rating and many are WUI certified.

For cladding, Cedar Renditions siding is non-combustible. TruExterior® Siding & Trim is certified by the California Building Commission for inclusion on the Wildland-Urban Interface Zone (WUI) Products Listing. Versetta Stone® panelized stone siding has a flame spread index of zero. And all Westlake Royal Building Products’ vinyl siding products are Class A fire rated.

Darker colors: Dark colors have been trending for a few years, both alone and in contrast with whites creams. According to color expert Renee Labbe, some of the black is giving way to dark greens that evoke a rustic natural feel.

United Steel Stone-Coated Steel Roofing, 2023 home exterior trends
United Steel Stone-Coated Steel Roofing in the Barrel-Vault style in Charcoal

Brick Is Back: In truth, there are a number of regions where brick never fell out of favor within the design/build community. Over the past several years, however, even areas throughout the Southeast—where brick has been a dominant selection for both residential and commercial construction—have seen a marked increase in the demand for contemporary and unique brick options. This includes a surge in interest for monochromatic light and dark colorways with varying degrees of color saturation, as well as more balanced and nuanced neutrals that incorporate subtle undertones and overtones of other hues.

For a darker option that can create contrast with lighter elements on the exterior, consider Ironside TundraBrick from Eldorado Stone or Carbon Handmade Brick from Cultured Stone. Both brands also offer bright colorways that have become quite prevalent among builders looking to achieve a modern farmhouse aesthetic. Those include Canvas Handmade Brick from Cultured Stone and Chalk Dust TundraBrick from Eldorado Stone. Finally, for anyone looking to engage a distinctive neutral palette for an upcoming project, Latigo TundraBrick from Eldorado Stone provides a stunningly unique colorway with cool undertones and warm overtones, while Titanium Handmade Brick from Cultured Stone offers a lustrous gray.

Eldorado Stone Tundra Brick, stone veneer
Eldorado Stone’s Chalk Dust Tundra Brick

In addition, brick also provides options for connecting the exterior with various interior spaces as well. From fireplace accent walls to kitchen backsplashes, there are a number of ways to establish continuity between a home’s indoor and outdoor living areas.

Low-maintenance materials: The desire for low-maintenance materials continues as homeowners grow older or too busy to bother with painting and staining their siding and decks. In fact, “low-maintenance/durable exteriors” was the most in-demand home exterior feature in AIA’s latest Home Design Trends Survey, with 62% of architects reporting increasing interest. Westlake Royal Building Products makes it easy to get authentic wood looks without the associated maintenance: look to clean-and-bright Kleer® and Royal® PVC trim, innovative and authentic TruExterior poly-ash siding and trim, high-performance Celect® Cellular Composite Siding, or any number of vinyl siding options including Exterior Portfolio®, Royal® Vinyl, and Foundry® Specialty Siding, among others.

Contemporary stone looks: Modern styles or contemporary twists on traditional styles remain popular, even away from the coasts. Clean lines, single-sloped roofs, and little ornamentation abound. 

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How Are Color Trends Shifting Into 2023?

Westlake Royal Roofing Solutions

Color permeates every aspect of our lives, sometimes temporarily and sometimes permanently, and often plays a critical role in our emotional, mental, and even physical state. Few places is that more evident than in our homes: inside, color sets a mood and makes a personal statement; outside, it sets the tone and nurtures a lasting impression.

Perhaps that’s why we as a society are so invested in color trends. Each year, paint manufacturers and color specialists release their “Colors of the Year,” a bit of a pulse on the consumer psyche (see our coverage of this year’s announcements here).

Color trends for homes don’t move as fast as industries like fashion and automotive. But they still ebb and flow, delivering a look into the tastes and preferences of new-home buyers and DIYers alike.

We checked in with two color experts—Renee Labbe, director of design strategy at Los Angeles-based Broadside Studios, and Kate Smith, color expert and president of Sensational Color—to see what’s on the mind of American consumers as we head into 2023.

Ongoing Macro Trends

Labbe notes that we’re under the umbrella of three ongoing macro trends, with each evolving in its own right. (These trends are based on research conducted by Labbe and Broadside focusing on roofing as a core element as part of an extensive Westlake Royal Roofing Solutions research initiative to understand what is influencing home design and roofing preferences today, so as to refine roofing offerings and respond directly to customer wants/needs.)

• Naturalism: Naturalism represents how we connect to the environment and comes through in natural colors and palettes you might expect. But within that, Labbe is seeing a trend toward more nourishing colors that are rural-inspired and create a contemporary escape. The simplicity and elegance of trendy blacks isn’t going away, for example, but is making room for dark greens, weathered looks, and rustic reds.

• Ease: Emerging around 2015-2016, Ease represents a move toward simplicity as a real-life antidote to our hectic online lives and frenzied social media airs. “If you’re getting constantly hit with images and details and you look up from your phone and see a space that’s clean and simple … the palette is one to two colors as opposed to five to six,” Labbe says. “This trend is a way for your eye to take in the totality of a look without having the take in all the bits and pieces of a design because it was so simplified. … And your brain relaxes.”

• Glamour of Opposites: Around 2016, we started to see a simultaneous trend that was a bit more in your face, a mish-mash of traditional and modern, with blocky and curvy existing side by side. This aligns with a time when consumers began making their voices heard as well as business disrupters like Uber and Door Dash. “We’re seeing this ability to change the old guard, change the system and reinvent it in a way that works for the people,” Labbe explains. “Design became this place where we could express an explosion of creativity.” On the exterior, this trend is coming through in the form of what Labbe describes as disruption and merged aesthetics. For instance, in a “clean traditional” or “quiet modern” style, the elevation remains traditional, but in a way that’s ornamented and with a palette of color choices that’s more modern or contemporary. There’s also more neutrality in color, with a two-color palette versus a traditional Craftsman home that may have three to five saturated tones. Today’s neutrals are high contrast, such as white with a strong black, brown, or gray.

Westlake Royal Roofing Solutions
The pandemic has dramatically shifted home architecture preferences as consumers needed to use their homes in more ways than ever before. Photo courtesy of Westlake Royal Roofing Solutions.

This also shows in a blending of styles, such as a traditional façade with modern elements built in, a home with gabled roofs but a box-shaped entry, or a remodeled home with a traditional style original paired with a modern shape with similar colors to ensure cohesiveness.

Tips For Using Color Trends

When considering color trends, Smith explains that it’s important to approach reports like a menu—browse, pick a color as shown, or customize it to suit your tastes. “Use the color as your inspiration point,” she says. “If you want to use it exactly, that’s fine, but there may be similar tones that fit your home better.”

As Labbe mentioned, color trends last longer than we often think, especially in the home space. Gray, Smith points out as an example, isn’t as “hot” as it was a few years ago, but remains popular. Blue-green continues to attract the eye (and can be found in PPG’s Color of the Year Vining Ivy) and goes great with neutrals as an accent on the exterior or front door.

In fact, Smith says consumers don’t need to be overly concerned about using a trending color for fear it will become quickly dated. What puts a timestamp on it, she explains, is the combinations of colors. Think chocolate brown and aqua from a few years ago—it was the way that everyone was using them. “When looking at how to use these trends, use them in a way that no one else is using them, and then you won’t have to worry about looking dated,” she advises.

Trends are fun, Smith adds, but consumers are much more willing to go their own direction today. “In the end, trust your gut.”

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Stone Siding Provides Varied Streetscapes in Albany

Versetta Stone on Hodorowski Homes project

At the Legends Preserve of Bethlehem in Bethlehem, N.Y., residents can enjoy walking trails, picnic spaces, and just a short five-minute commute to the state’s capital, Albany. They also benefit from eye-catching, varied streetscapes across the community’s cottages and townhomes, with on-trend facades showcasing multiple materials, profiles, and colors.

The curb appeal comes in part from the addition of stone to the façade: Hodorowski Homes uses Versetta Stone panelized stone siding in a variety of ways to add texture and interest to its homes in Bethlehem and its other communities, says Vice President Kristan Hodorowski. These include half walls, gables, and bumpouts.

The builder switched from traditional stone veneer to stone siding about five years ago and now offers it as a standard exterior feature for every residential project. “It dresses up our houses,” Hodorowski says. “It speaks of longevity to me.”

In addition, Hodorowski notes that one of the reasons the builder relies on Versetta Stone is its panelized installation, which requires just screws or nails but no lath or mortar. This means it can be installed well into upstate New York’s cold winter season without requiring tenting and heaters. “The product is easy to install,” she says. “I have my siding installer put it up; I’ve had carpenters install it as well.”

At the Legends Preserve, home buyers can choose their stone colors—which include Terra Rosa, Sterling, Sand, Mission Point, Plum Creek, and Northern Ash—with enough options to provide plenty of choice but not too much to overwhelm.

“We’re very happy with it,” Hodorowski notes. “We’ve never had any service issues, we’ve never had any customer complaints, and I think our homes look wonderful clad in it.”

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What Awaits the Remodeling Market Into 2023?

The current state of the new-home economy tends to lean toward the bleak, with falling housing starts and declining builder confidence. But the remodeling market may be feeling the challenges a bit less. Though spending slowdowns are happening or anticipated, various indicators point to homeowners investing in their current houses and continuing with project lists begun during the pandemic.

The Joint Center for Housing Studies of Harvard University (JCHS) is predicting a steady downturn in home improvement spending throughout the next year, Pro Remodeler reports, with year-over-year spending expected to grow just 6.5% in Q4 2023 versus an anticipated 16.1% growth in Q4 2022. Factors driving these expectations include a drop from unsustainable growth during the pandemic, higher interest rates, and higher prices for materials and labor.

Despite these contractions, reports from the field paint a picture of continued, if more measured, investment in the remodeling market, both DIY and professional.    

The U.S. Remodeler Index by John Burns Real Estate Consulting dropped from 65.7 in Q2 2022 to 62 in Q3, but remains above the index’s growth indicator line of 50. Among the report’s key takeaways, Qualified Remodeler said, is a 4.9-month average backlog among remodelers, with 56% of survey respondents having at least four months of in-progress or planned projects. Supply chain issues are improving, remodelers said, but most also said that customers are downgrading to stay on budget amid pricing concerns.

Lowe’s also conducted a survey of home improvement professionals. The Pro Pulse Survey found that pros remain optimistic despite challenges, and 73% of respondents expect to have more work next year than this year.

Homeowners Invest in Existing Houses

In a recent study of 4,000 homeowners by Houzz, only 1% of homeowners have canceled remodeling projects so far in 2022 and 23% plan to start a project in the next 12 months. “For many, conditions like limited choices of available homes and rising interest rates are driving them toward renovations and improving their current home, since the cost of moving into a house that fits their current needs has become so expensive,” said Marine Sargsyan, Houzz staff economist. “Moreover, more than half of the homeowners we surveyed have no intention of selling or moving out of their current residences in the next 20 years — or ever.”

Exterior updates and “bringing the outdoors in” were among the projects taking priority.

The Houzz study also found that 91% of homeowners planning remodels plan to hire a professional. Though the report didn’t indicate, this could be due to some DIYers reaching the end of their pandemic to-do list of items they can perform themselves.

With some positive indicators, it’s perhaps no surprise that both Lowe’s and The Home Depot are “faring better than expected,” according to CNBC. “Home Depot financial chief Richard McPhail pointed to an ‘improve in place’ mentality among current homeowners, who might have wanted to sell but changed their minds because they could no longer command top dollar,” the website reported.

That’s reflected in the NAHB’s recent forecasts, as well. “The growth rate for improvement spending will slow due to declines for existing home sales,” Robert Dietz, NAHB’s chief economist, told CNBC. “However, an aging housing stock, work-from-home trends, and a decline for household mobility all favor remodeling spending.”

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SturdiMount Mounting Blocks Make Exterior Details Easy

Sometimes the best finishing touch is the one you don’t realize is there. That’s often the case for SturdiMount® mounting blocks, which provide a strong, smooth mounting surface for easy installation of light fixtures, vents, plugs, address plaques, and more. It’s a detail that is often overlooked but provides for a clean, finished look that makes a dramatic difference in curb appeal.

SturdiMount mounting blocks are designed to blend in, complementing exterior finishes such as fiber cement, engineered wood, brick, stone, or stucco. The blocks are pre-finished and pre-assembled for easy installation in seconds, and can be painted with 100% acrylic paint. Made of cellular PVC, SturdiMount blocks are designed to be tough while requiring little maintenance. And because they come preflashed, they help manage water intrusion where the siding meets the block.

“SturdiMount provides a nice, flat plane you can mount to that you can easily waterproof,” says Jeff Rikard, General Superintendent for Wood Partners East, who installed SturdiMount mounting blocks for porch lights, dryer vents, and back fan vents at the Steele Creek Seniors affordable seniors housing development in Charlotte, N.C. “It helps eliminate long-term maintenance issues, and I intend to use it on all our fiber cement siding projects.”

SturdiMount mounting blocks
SturdiMount dryer vents on the Steele Creek Seniors project

Choose from seven profile options:

• Oversized Mount: 8.5″ x 15″, generously sized for coach lights

• Receptacle Mount:  6″ x 8.5″, ideal for electrical boxes

• Universal Mount: 8.5″ x 11″, suitable for mounting standard lights and dryer vents

• Split Mount: 6″ x 8.5″, designed to accommodate water spigots, gas lines, bib lines, and doorbells 

• Blanks: Designed for onsite customization, blanks are available in Universal, Oversized, and Receptacle Profiles. They have a pre-cut flange.

• Horizontal Mount: 16″ x 9-1/2″, designed for use with furnace/HVAC applications and house address plaques. The face is uncut for on-site fabrication.

• UL Receptacle Mount: 5-3/4″ x 7-1/2″, allows the electrical connection to be made over the house wrap. It is UL rated for light fixtures up to 10 pounds and provides 18 cubic inches of free space—exceeding IRC requirements.

Learn more about SturdiMount mounting blocks at https://sturdimount.com/.