Tag: new products

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Introducing: New Versetta Stone Accessories & Accessory Colors

Versetta Stone trim stone accessory

Westlake Royal Building Products™ is expanding its Versetta Stone™ siding line with a new Large Light Box and new colors for stone accessories.

Featuring panelized installation, Versetta Stone siding provides the beauty and texture of authentic stone masonry without the added skill and time required for installation. The siding panels combine seamlessly with Versetta Stone accessories—including universal corners, wainscot cap/sills, receptacle boxes, and light boxes—to create a fully finished look. Every component works as a system with the stone siding panels and is made with the same premium materials and in coordinating styles, colors, and textures.

The accessory expansion includes new Large Light Boxes, measuring 9.5” by 15”. Like the smaller Light Boxes, the new size provides a finished look behind sconces at the home’s front entryway, garage, and rear entry. The new Large Light Boxes come in Charcoal, Stone Grey, and Taupe, which coordinate with Versetta Stone’s siding profiles and color palette.

In addition, three existing accessories have new color options:

  • Trim Stone is now available in Stone Grey (pictured above) as well as Taupe and Charcoal. The Trim Stone measures 36” by 9-1/2” and has a 8.2” exposure.
  • Starter Strips also are now available in Stone Grey in addition to Taupe and Charcoal. Starter Strips come in 10’ lengths, install with mechanical fasteners, and have built-in weep holes for drainage.
  • J-Channel offerings now include Charcoal and Stone Grey as well as Taupe. J-Channel comes in 10’ lengths.

Versetta Stone siding and accessories coordinate to create a flawless exterior, and the new sizes and colors provide contractors and DIYers alike with more options than ever to elevate their homes’ curb appeal in a way that is beautiful, cohesive, and unique.

Learn more at www.versettastone.com.

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New Standard, Weathered Colors Added to Foundry Specialty Siding Portfolio

Foundry Specialty Siding Midnight Cloud

Foundry® Specialty Siding, an exterior brand within the Westlake Royal Building Products™ portfolio, is refreshing its palette with five new Standard colors and four new Weathered colors as well as expanding the availability of colors within its Grayne profile. The new colors reflect the latest trends and consumer demand, particularly toward grays and darker tones.

Foundry Specialty Siding offers the warm look and beautiful colors of cedar without the high maintenance. A wide variety of shingle and shake siding profiles is available, including Grayne Shingle Siding, featuring custom cedar looks and true-to-life weathered hues; Perfection Shingles with deep shadow lines; dramatic Split Shake and rugged Staggered Shake; and charming Round Shingles. 

The color additions comprise:

• Five new Standard colors: Available across all Foundry profiles, the new Standard colors, previously available for special order, include Moonlight, a soothing light gray; Gray Skies, a medium gray; Marine Blue, a deep blue reminiscent of a stormy sky; Modern Slate, a dark gray-taupe; and Ironstone, a trendy dark charcoal. 

• Four new Weathered colors: Available for 7” Shake and 7” Staggered profiles, the new Weathered colors include Arizona Clay, a burnt orange evoking the desert West; Reclaimed Cedar (pictured below), a light rustic brown with the look of vintage wood; Midnight Cloud (pictured above), offering the feel of aged, patinaed cedar; and Denim, a gray-blue similar to weathered coastal cedar. 

Reclaimed Cedar

“More than ever, homeowners are craving wood-look exteriors without the associated maintenance, especially darker grays and rustic looks,” said Steve Booz, Vice President of Marketing & Product Management for Westlake Royal Building Products. “The nine new hues, part of our approach to continually refresh options to meet the ever-changing needs of our customers, reflect these growing preferences while delivering the rich authenticity of beloved cedar.”

In addition, Foundry Specialty Siding now offers both sizes of its Grayne Shingle Siding—5”, with the look of white cedar shake, and 7.5”, with the look of red cedar shakes—in all nine Weathered colors. Two of the colors, Lakeside Blue and Aspen Brown, have been updated to provide even more dimension.

To see all of the products and colors, visit www.foundrysiding.com.

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Westlake Royal Building Products Adds 11” Board & Batten Profile to Celect Cellular Composite Siding Line

Celect 11" Board and Batten siding

Westlake Royal Building Products™ has added the Celect 11” Board & Batten profile to the Celect® Cellular Composite Siding line. This new vertical profile can accentuate different sections of the house, including full walls, gables, and bump outs. 

Celect 11” Board & Batten is easy to install via a one-piece application that will fit with any Celect product. It’s available in 9” board x 2” batten strip x 10’ length, and is sold with 11 pieces (1 square) per box. This product is available in all 15 fade-resistant Celect colors and in Celect Canvas, ready to paint. 

“We are thrilled to add another anticipated product to our high-performing Celect line,” said Steve Booz, vice president, marketing at Westlake Royal Building Products. “The Celect 11” Board & Batten has been a highly-anticipated and requested addition to our portfolio of innovative exterior products and we are expecting a great response from designers, architects, builders and remodelers.” 

The Celect siding line replicates the beauty and aesthetics of wood while remaining low maintenance and durable for a lifetime. Celect features a patented interlocking seam design, which keeps moisture out and almost completely eliminates seams. All Celect products are backed by a limited lifetime and 25-year color-protection warranty, have a wind resistance of over 210 mph, use Kynar® Aquatec coating for superstar UV protection that reduces energy demands, and resist dirt, seasonal staining and insects. 

To learn more about Celect Siding and Trim products from Westlake Royal Building Products, visit https://royalbuildingproducts.com/celect. 

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Westlake Royal Building Products Adds Board & Batten Profile to Cedar Renditions Siding

Cedar Renditions Board and Batten

Westlake Royal Building Products™ announced the addition of a Board & Batten siding profile to its award-winning Cedar Renditions by Royal® aluminum siding line. 

The Cedar Renditions™ Board & Batten siding has a unique woodgrain look that can be used as an accent to enhance any exterior facade. The Board & Batten profile can also be a beautiful complement to the existing Cedar Renditions siding, together with the trim and accessories. 

“With the previous success of this line with architects in both the U.S. and Canada, we are thrilled to now include a Board & Batten profile that enables designers and builders to easily achieve a modern or classic design exterior with premium aluminum products,” said Steve Booz, Vice President of Marketing for Westlake Royal Building Products. 

In addition, and exclusive only to the Canadian market, two new on-trend dark blue shades, Marine Blue and Midnight Surf, will also be added to the Cedar Renditions trim coil color options.

Cedar Renditions is a sleek and modern aluminum accent siding that provides exceptional curb appeal without the maintenance or flammability issues of wood. In addition to offering a modern-looking, distinctive and unique appearance, it offers several benefits:

• Unique traditional woodgrains and premium multi-tonal woodgrain designs
• Vertical siding alternative to complement a façade’s design
• PVDF paint technology for exceptional fade resistance and durability 
• Moisture proof
• Easy to install
• Non-flammable

Cedar Renditions by Royal is backed by a 25-year Prorated Limited Warranty and can be purchased through select distributors across the U.S. and Canada. For more information about product specifications and warranty terms, or to locate a distributor, visit https://royalbuildingproducts.com/cedarrenditions.

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Kleer Lumber’s New Extruded Beadboard Offers Clean, Authentic Look

Kleer Lumber, beadboard, cellular PVC trim

Enhancing a porch ceiling or soffit has never been easier. Kleer Lumber‘s new beadboard is extruded as one piece and sealed on all four sides, which eliminates any open cells that may be prone to dirt intrusion. It can be painted or contractors can leave it brilliant white, eliminating extra steps to save time and money.

Kleer Lumber, beadboard, cellular PVC trim

Made with expanded cellular PVC, Kleer Beadboard offers the look of wood while remaining impervious to moisture and insects. It is backed by a limited lifetime warranty against splintering, rotting, delamination, and swelling.

The cellular PVC technology and the new extrusion process combine to ensure builders and remodelers can install the new beadboard without having to prime, paint, or seal.

The new extruded beadboard features a center bead and a reversible tongue-and-groove profile with a shiplap nailing flange that increases installation speed while providing a more finished look. Two widths are available, 4” and 6”, each 16’ long.

Kleer Lumber, beadboard, cellular PVC trim

Kleer Beadboard cuts and fastens with standard tools and can be installed in direct contact with the ground, masonry, and other potentially wet surfaces.