Show Village Cottage Showcases Innovations in Compact Footprint

Pro Builder Show Village Impresa cottage, Celect siding

Pro Builder’s Show Village returns to the International Builders’ Show this year, featuring five homes demonstrating the latest innovations in design and technology. Several Westlake Royal Building Products are featured on the Impresa Home, a compact, adaptable cottage designed as a lakeside retreat.

The 1,066-square-foot, two-bed/two-bath Impresa Home is designed to live large, with an open floor plan emphasized by dramatic vaulted ceilings, a spiral staircase to a loft flex space, and covered front and rear porches that extend the footprint and provide added relaxation and entertaining space. It’s designed as an ideal option for a first-time home buyer or a vacation/second home.

The house was manufactured off site by Impresa Building Systems in a factory/assembly line setting that decreases variability and increases speed and efficiency.

Impresa includes a tankless water heater, foam insulation, and wood flooring, along with several innovative products are several from Westlake Royal Building Products:

Celect premium siding on Show Village Impresa cottage

• Celect® Cellular Composite Siding and Trim:
The Celect premium siding featured on Impresa is made from recyclable, state-of-the-art cellular material that faithfully reproduces the texture, look, and solid heft of real wood, but is unaffected by mold, mildew, weather, and time. Celect insulates 70% better than wood, stands up to impact even under the harshest weather conditions, features a fade-resistant Kynar Aquatec® coating that withstands all weather conditions and climates, and is backed by a 25-year color protection warranty.

Eldorado Stone RoughCut

• Eldorado Stone®:
Eldorado Stone’s RoughCut mimics limestone with embedded, fossilized artifacts and a roughly cleaved, pronounced face. Shaped for bold, traditional statements with clean contemporary lines, the color Loire Valley resents a sophisticated gradient of ivories and muted creams with touches of sand and rust.

• Kindred™ Outdoors + Surrounds
The Angelo Mantel Shelf from Kindred Outdoors + Surrounds boasts elegant, sweeping curves. The mantels are available in four colors representing natural limestone and in a smooth or textured surface.

Westlake Royal Roofing, United Steel stone-coated steel roofing

• Unified Steel™ Stone Coated Metal Roofing:
The Unified Steel stone-coated steel roofing offers Class 4 hail impact resistance and a hurricane wind-performance rating. It comes in five distinct profiles and is 100% recyclable.

Learn more about Impresa and the other homes in Show Village here.

What to See at the 2023 International Builders’ Show

2023 International Builders' Show

Another year has come and gone, and that can only mean one thing: The 2023 International Builders’ Show and Design & Construction Week are right around the corner. The show returns to Las Vegas this year and is more jam-packed than ever—along with co-exhibiting with the Kitchen & Bath Industry Show, the NAHB announced that the National Hardware Show, the Las Vegas Winter Market, and The International Surface Event (consisting of Surfaces, StonExpo, and TileExpo) will all co-date with IBS.

With so much to see, here’s a look at some of our picks and previews for IBS to help you get organized.

Education Sessions

The 2023 International Builders’ Show features more than 100 education sessions and more than 225 speakers, so whether you’re looking for business strategies, installation know-how, or the latest trends, there’s something for everyone. Here are a few that caught our eye:

• What’s Next for Exteriors
Tues., Jan. 31, 2-3 p.m.

Super Session: A Complete Guide to Housing Trends, Forecasts & Insights for 2023
Tues., Jan. 31, 1:30-4 p.m.

8 Strategies for Leading Your Custom Building or Remodeling Company Through Challenging Times
Weds., Feb. 1, 8:30-9:30 a.m.

Learning Lab: 23 Digital Marketing Tools & Trends for 2023
Weds., Feb. 1, 8:30-9:30 a.m.

Shifting Demographic Trends: What’s Next for the U.S. Housing Market
Weds., Feb. 1, 1-2 p.m.

Trends, Forecasts & Key Indicators: What Custom Builders & Remodelers Need to Know in 2023
Weds., Feb. 1, 3-4 p.m.

Beer & Banter: Designing Homes to Optimize Health & Happiness (sponsored by Westlake Royal Building Products)
Weds., February 1 at 4:15-5 p.m.

From Outside to In: A Walk Through of the Latest Design Trends
Thurs., Feb. 2, 10:30-11:30 a.m.

Real-Time Experiences

See the latest trends and products in person through these at-show opportunities:

• Immersive Experience
Westlake Royal Building Products is excited to have our products featured in Pro Builder’s Immersive Experience. At our booth (C3819) or on your laptop or phone, virtually explore three unique home exteriors in this fun tool. Tour the homes and experiment with styles and colors while learning about product details.

• Pro Builder Show Village
See the latest innovations, products, and design trends across five site-built homes at the Pro Builder Show Village at the exterior exhibits. Westlake Royal’s products will be featured on the Impresa Home: Unified Steel Stone Coated Metal Roofing, Celect Cellular Composite Siding and Trim, Royal® Trim Post Wraps, and Eldorado Stone & Kindred Outdoors + Surrounds.

• ProTradeCraft LIVE Stage
ProTradeCraft’s Jobsite Training Portal comes to life across three stages. Be sure to check out live demos of our Tapco Tools brakes!

• The New American Home
Celebrating its 40 anniversary, The New American Home showcases the newest products and design trends, as well as the cutting-edge innovation and energy efficiency. This year’s project, located in Henderson, is a 7,575-square-foot, two-story contemporary house designed to be an entry-level home for the luxury market. Features include a spa, game room, outdoor fire features, and roof deck with Vegas and mountain views.

New Product Zone
See a handful of the show’s product introductions at the New Product Zone on the exhibit floor.

What’s New From Westlake Royal Building Products?

In addition to Show Village, the ProTradeCraft Live stage, and the Immersive Experience, you’ll find Westlake Royal Building Products at one of the Central Hall’s largest exhibit booths—C3819. Our entire exterior portfolio—Siding, Trim, Roofing, Stone, Windows, and Outdoor Living—resides under one space this year, so there’s much to see.

We’re introducing an array of new products across our brands, including new vinyl colors, new column wraps, Cedar Renditions™ Board & Batten siding, new profiles from Eldorado Stone, and many more!

In addition, Westlake Royal is proud to be a supporting sponsor of the NAHB Remodelers & Remodeling Central and the NAHB Professional Women in Building & PWB Headquarters, both at IBS.

We can’t wait to see you there!

Image credit: Oscar Einzig Photography