Month: April 2023

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Resources for Selling and Installing Siding & Trim

Westlake Royal Building Products Royal siding

Westlake Royal Building Products’ portfolio of siding and trim comprises more than 30 individual brands, ensuring you and your customers can find the right product for each project, application, style, and budget. To support you behind the scenes, Westlake Royal offers numerous professional tools and resources that can help you select the perfect material, choose the ideal color, and ensure proper installation for long-lasting looks and performance.

Along with our in-house customer service team and in-field sales representatives, be sure to take advantage of our extensive array of resources to help sell, select, and install siding and trim from Westlake Royal Building Products.

Selling Resources

  • Samples: We offer samples for nearly all of our siding products and many trim products. How to get: Visit individual project pages (start here) and click on “Request a Sample.”
  • Sample boards/folders/brochures: When meeting with clients in your office, in their home, or on the jobsite, our portable sample boards can help compare different materials and illustrate the aesthetic and performance benefits of each. Leave-behind brochures outline product benefits and color options. How to get: Contact your local sales rep.
  • Fan decks: Help your customers visualize and select siding options with fan decks featuring siding color and grain options from several Westlake siding brands, including Exterior Portfolio® and Royal®. Vinyl samples are cut from actual siding, providing a true physical representation. How to get: Contact your local sales rep.
  • Product knowledge sessions: In-depth knowledge of the products you sell and install is your best marketing tool. Westlake representatives and dealers are available to provide an in-depth look at your siding and trim options so you can sell with confidence. How to get: Contact your local sales rep or Westlake dealer to schedule.
  • Sell sheets: Download and print hard-hitting one pagers outlining products and topic areas in detail. How to get: Visit individual project pages (start here) and click on “Resources.”
  • Consultative training sessions: Our in-house sales experts can provide in-person sales training and tips to help you sell more effectively and efficiently. How to get: Contact your local sales rep to inquire.

Design Resources

  • Color & design guides: To help customers truly discover what color can do for their home, explore Westlake Royal Building Products’ range of design guides, including:

–Color Explorer: Choose color families and find products that match and coordinate. Click here to access.

–Color Combinations: Start with a base color and mix-and-match coordinating accent colors. Click to access Royal Color Combinations, Exterior Portfolio Color Combinations, and Celect Color Combinations.

  • Design galleries: See completed projects via our product-specific inspiration galleries. How to get: Visit individual project pages (start here) and click on “Gallery” or “Inspiration.”
  • Immersive Experience: This online, 3D interactive program showcases exterior products from Westlake Royal Building Products™ siding and trim brands as well as Westlake Royal Stone Solutions™ and Westlake Royal Roofing Solutions™ on three distinct homes. Tour the homes, explore the material options, and experiment with profiles and colors. Click here to access.

Installation Resources

  • In-person or virtual training: On the jobsite, at the lumberyard, or over the phone, our sales team can provide installation training and best practices to help you avoid callbacks and improve performance and efficiency. How to get: Contact your local sales rep.
  • First nail program: Schedule a short jobsite training with our installation experts for Celect® Cellular Composite Siding, Versetta Stone®, TruExterior® Siding & Trim, and Zuri® Premium Decking. How to get: Contact your local sales rep.
  • Installation instructions: Download and print installation instructions for all Westlake Royal Building Products’ siding and trim via the web. How to get: Visit individual project pages (start here) and click on “Resources.”
  • Code reports: Downloadable and printable. How to get: Visit individual project pages (start here) and click on “Resources.”
  • Specifications and drawings: How to get: Visit individual project pages (start here) and click on “Resources.”

Education & More

  • CEU courses: Expand your exterior product knowledge and earn credits with free online courses. How to get: Visit AEC Daily and search “Westlake.”
  • Westlake Royal PROS Perks: Earns rewards for the products you buy! Enroll in this points-based program to start earning merchant gift cards and Visa® Reward Cards as a thank-you for purchasing products within a robust selection of 13 Westlake Royal Building Products siding and trim brands. Click here to register.
  • Social media: Follow us on Facebook, Instagram, and LinkedIn for project showcases, installation tips, and product information, including content from top customers and field experts.

And of course, you can reach out to us at any time. Connect with your local rep or contact Westlake Royal Building Products here.

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Tip Top Exteriors Delivers Upgrades With Insulated Siding

Haven Insulated Siding on a Tip Top Exteriors home

Browse Tip Top Exteriors’ Instagram feed and you’ll start to see a pattern—the company installs a significant amount of Haven® Insulated Siding from Westlake Royal Building Products. Owner Joe St. Angelo says the cladding has become a go-to option for the St. Catharines, Ontario-based siding contractor thanks to the benefits to both his crews and his clients.

Haven Combines Beauty With Energy Efficiency

Haven Insulated Siding offers the benefits of traditional vinyl siding, including easy installation, durability, sustainability, and low maintenance, with the elevated thermal performance of an exterior foam backing.

Haven’s EPS foam helps the siding insulate better than fiber cement, wood, engineered wood, and brick, adding R-value as well as reducing noise by up to 45%. By providing continuous insulation, similar to that of a separately installed foam board, Haven insulates the framing studs, which don’t get covered in cavity fill or foam, helping to reduce heat transfer.

Haven Insulated siding on Tip Top Exteriors project
A Tip Top Exteriors home under construction features Haven Board-and-Batten insulated siding in white and Ironstone.

For Tip Top Exteriors, Haven also brings installation benefits, with an auto-level feature that makes it easy to attach with just one installer. “It’s much faster than traditional siding,” St. Angelo explains. “Another thing that makes it easy is the coverage. [The D6 panels] are 12”, they’re double 6, so it’s 12 by 12; you get eight sheets per square, so it goes up really fast.”

Haven’s insulated corners come in 20’ lengths and are easy to make square and create a seamless look that doesn’t take away from the visuals, St. Angelo says. “Because it’s rigid, it goes up really easily for a piece that long … you just pop it in.”

(See Haven installation highlights, including the insulated corners, in Tip Top Exteriors’ Instagram video: https://www.instagram.com/p/Cq25F-2gpCP/.)

For homeowners, Haven brings an elevated aesthetic that has helped Tip Top Exteriors promote the upgrade. Haven features a realistic, rustic woodgrain, the foam backing helps achieve a more solid feel, and D6 profiles comes in longer lengths of 16’ for a more seamless appearance. “It’s all about the look—it’s the closest thing to real clapboard,” St. Angelo says. “We’ve found it delivers a 75% return on investment for our customers.”

A Tip Top Exteriors project under construction with Haven insulated siding in white.

Insulated Siding Delivers Sustainability, Resilience

Along with increased energy efficiency and low maintenance, Haven Insulated Siding is manufactured with recyclable and recycled materials, and life cycle assessments reveal that vinyl siding has up to half the environmental impact as fiber cement.

Haven is designed to withstand hurricane-force winds up to 160 mph and is made with TXL Lamination for a stronger bond and better on-the-wall performance. Haven carries a Double Lifetime Warranty, providing full coverage for both the first and second owner.

Here’s how to try Haven for yourself:
• See Haven on your projects with our virtual design tool.
• Order a sample.
• Find products in your area.
• Download the brochure.

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Tiny Home Project Supports Pacific Northwest Tribal Veteran

Operation Tiny Home, Celect siding and trim

Operation Tiny Home is a non-profit in Oregon providing affordable, high-quality housing for at-risk populations, including veterans, natural disaster survivors, and young adults aging out of foster care. On April 6, the organization, in partnership with North Sound ACH, handed over the keys of its latest tiny house project to the Lhaq’temish Foundation in support of a Lummi Nation U.S. veteran facing chronic housing instability.

Zack Griffin, co-host of the television series “Tiny House Nation,” joined Operation Tiny Home, North Sound ACH, and the Veterans Administration National Tribal Advisory Committee at the ceremony, which was held at the Seven Feathers Casino Resort in Canyonville, Ore. The home’s recipient spoke to supporters and cut the ribbon on her new house. Following the event, the tiny house was transported to its final destination near Bellingham, Washington.  

“Witnessing the joy on the veteran’s face as she received the keys to her new home was truly a moving experience,” Operation Tiny Home noted on its Instagram page. “We want to extend a heartfelt thank-you to all who made this possible — your efforts have made a real difference in the life of a veteran and her family.”

Tiny House With All the Comforts of Home

The interior of the home will feature two lofts and a full, modern kitchen. Amenities in similar Operation Tiny Home projects have included wood ceilings, mini-split HVAC systems, a large bathroom and shower with bench, and a washer-dryer combo unit.

For the exterior, Westlake Royal Building Products donated 900 square feet of Celect® Cellular Composite 7” Lap siding, in Latte, along with Celect trim in Frost.

Manufactured with cellular PVC, Celect offers the timeless look of real wood yet absorbs a miniscule amount of water, so there’s no need to worry about swelling, cracking, chipping, and degradation. It’s an ideal combination of features for the Pacific Northwest locale, where wood cladding looks are popular but the wet weather can wreak havoc on natural materials. The siding includes a fade-resistant Kynar Aquatec® coating that withstands all weather conditions and climates, and it comes with a 25-year color protection warranty.

It was the perfect backdrop for a joyous ceremony that brought together members of the tribal community, the local community, and the building community. During the event, attendees were invited to fill unfinished interior walls with messages for the new homeowner.

“This is more than just a housewarming; it’s an opportunity to show our love and support for our tribal veterans,” Operation Tiny Home stated. “We’ll be making this house a home by filling the walls with messages of blessings and support! Because who wouldn’t want to live in a home infused with love and positivity?”

To try Celect Cellular Composite siding on your next project, find products in your area or request a sample.

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Westlake Royal Building Products™ Launches PROS Perks™ Contractor Loyalty Program

Versetta Stone panelized stone siding being installed on the wall.

Westlake Royal Building Products™ now offers Westlake Royal PROS Perks™, a contractor loyalty program for new and existing customers. PROS Perks is a point-based program that will award customers with merchant gift cards and Visa® Reward Cards as a thank-you for purchasing products within the robust selection of Westlake Royal Building Products brands.

PROS Perks rewards are easy to redeem and use—customers simply log in, add purchased products, and submit photos of their invoices to the PROS Perks website (www.wrproperks.com). Points are awarded based on dollar amount spent, will accumulate, and can be redeemed for gift cards.

“Contractor programs are not new, but are often cumbersome for the user, with complicated points systems, rebates solely for more materials, or merchandise-only rewards. The new Westlake Royal PROS Perks program is hassle-free and delivers rewards to spend however they wish,” said Steve Booz, Vice President of Marketing & Product Management for Westlake Royal Building Products. “We value our customers and want to ensure they not only receive beautiful, high-performance exterior and interior products, but can cash in on their loyalty to our portfolio of brands.”

PROS Perks will include products within 13 of Westlake Royal Building Products’ brands: Royal® Siding, Exterior Portfolio® Siding, Portsmouth™ Shake & Shingles, Foundry Specialty Siding®, Cedar Renditions™ Aluminum Siding, Celect® Cellular Composite Siding, TruExterior® Siding & Trim, Versetta Stone®, Royal® Trim & Mouldings, Kleer®, Mid-America® Components, Royal® Shutters, Mounts & Vents, and Zuri® Premium Decking. Additional points incentives will be added throughout the year, making this Westlake Royal Building Products’ most robust reward program to date.

To learn more about Westlake Royal PROS Perks contractor loyalty program, visit www.wrproperks.com. You can also visit our PROS website at www.westlakeroyalpros.com.