The right trim can bolster a home’s curb appeal or transform the style of an interior room. And with so many options available, professionals aren’t restricted to just wood trim any longer. PVC trim is highly workable, so milling cellular PVC trim provides tremendous flexibility for designs.
Benefits of PVC Trim
PVC trim like Westlake Royal® Trim, Skytrim®, and Kleer® offer the look of wood but with a number of advantages. PVC trim absorbs very little moisture; as such, it is resistant to rot, mold, and insects; it can be used in ground- and masonry-contact applications; and it doesn’t require paint or stain for weather protection. These same attributes also make PVC trim suitable for high-moisture interior areas such as a bathroom or a baseboard that can be exposed to water.
With a smooth and woodgrain options along with the capabilities to be heat-bent, milled, and routed, it’s easy to elevate a home’s curb appeal with the ideal finish.
Royal Trim
Best Practices for Milling Cellular PVC Trim
Contractors can mill cellular PVC trim using traditional woodworking machinery and tools. For more intricate designs, a CNC machine may be needed.
Consider these best practices to get the most out of your PVC trim:
Safety first.
When using milling and cutting tools, always follow the manufacturer’s safety requirements and instructions.
Start milling cellular PVC trim with lower RPMs and work your way up.
Because the feel for milling cellular PVC is different from standard wood, professionals may need to adjust the speed slowly to find their comfort zone.
Use the chip load calculator.
Some machinery comes with preinstalled chip load calculators. If one is available, it can help to determine feed rate more easily.
Keep bits and cutter heads sharp.
High speed steel is good for milling, but carbide is even better. If diamond-coated is available, however, it should be the choice of anyone milling cellular PVC.
Don’t cut cold PVC.
PVC trim expands and contracts lengthwise with temperature changes. This means it could be cut to the wrong size if milled while cold. Store the product at room temperature prior to milling in wintry conditions.
Use the right tool for each type of cut.
Not every tool is equal when it comes to milling cellular PVC trim. Typical woodworking machinery, blades, and bits are ideal for PVC milling, but each type of tool has its own use. A 10” or 12” miter saw blade is perfect for finishing end-cuts and miter joints rather than cutting decorative shapes—that’s where a 10-TPI jig saw needs to come in. Be sure to use the right tool for each task rather than one tool to cover everything.
Sand and seal after milling cellular PVC trim.
Sand exposed surfaces with 320-grit sandpaper and wipe them down with acetone to seal the cell structure. Be sure to follow any manufacturer safety guidelines.
Manage static.
Saw dust from cellular PVC has more static buildup than wood, which isn’t an issue for small jobs; however, larger milling jobs will require sawing or routing profiles to be covered lightly in static guard or anti-static spray. They may occasionally need to be resprayed, depending on the length of the job.
Find the Right Options for Milling Cellular PVC Trim
Despite ongoing volatility in the housing market, the trim market is going strong, with the power to elevate home exteriors for homeowners looking to elevate their space or prepare it for sale. LBM Journal took a look at the latest Trim Trends in its annual In Depth feature on trim. Here is some of what they found.
Trim Trends Upward
While there may be uncertainty about how economic recovery will chart this year, trim offers an upgrade that makes sense for many homeowners.
“There are several factors that could potentially support remodeling and repair spending, including record levels of home equity and the significant amount of people still working from home,” Steve Booz, vice president of marketing for Westlake Royal Building Products, told LBM Journal. “During this time, we foresee smaller projects and those with high return on investment being prioritized. Even with constraints in time or budget, there are still impactful projects that can enhance a home’s ROI. With creativity and effort, these ideas offer an accessible means to updating a home.”
Booz noted that adding trim and mouldings is an easy, affordable way to add unique architectural details. “In 2024, we expect a growing demand for classical architectural elements, such as trim, mouldings and columns, due to the increasing construction of single-family homes,” he said. “New homes often incorporate these details to enhance their upscale appearance and overall market appeal.” Along with being an approachable project, adding trim can help elevate the marketability of a home in a time when higher interest rates have slowed existing home sales.
Royal Trim Knock-Down Column Wraps
Supply Chain Improvements
Helping the cause is an easing of the supply woes that dealers and contractors have encountered over the past few years.
“In 2023, there were notable improvements in supply chains within the building products industry,” Booz noted. “Looking ahead to 2024, there is optimism that supply chains and material prices will further normalize.”
He added: “Barring any unforeseen upstream issues, most Westlake Royal Building Products trim and mouldings products are back to normal lead times. We are also happy to say that we have begun to re-introduce products that had been furloughed as well as launching new products to the market, particularly in our siding and trim businesses.”
While neutrals will never go out of style, trim manufacturers say those colors are getting warmer. Bolder colors also are catching on.
“In 2024, timeless off-white and cream hues will continue to dominate home exteriors, providing versatility and a modern aesthetic that complements diverse architectural styles,” Booz said. “Light grays, browns, and bolder blues will also emerge as popular choices for a fresh and contemporary look.”
For customers looking for darker trim, check out TruExterior Siding & Trim®, a poly-ash product that can be painted any color, including black.
Royal Trim Woodtone Styles beadboard trim
Product Knowledge Is Key When Navigating Trim Trends
Trim manufacturers agree that dealers must be consultants for their pro customers, LBM Journal reported, especially amid ongoing labor shortages. Dealers should leverage manufacturer-provided training opportunities to ensure they’re up to speed on product features and installation best practices. Also, be sure to check out the many online design tools that can help pros and homeowners visualize how different products will look on the home. Westlake Royal Building Products, for example, offers the HomePlay and Virtual Remodeler tools.
For more tips and trends check out the full LBM Journal article here.
During this year’s International Builders’ Show, Westlake Royal Building Products™ showcased three prominent residential product trends and several sub-trends designed to educate and inspire pros and consumers alike. The compilation of trends explores how design is evolving under new and ongoing influences, how pros and homeowners are adapting to changing conditions, and how we collectively leverage design to better our lives inside and outside the home.
Here’s a look at the trends our experts are seeing, along with tips for including them on your projects.
Bringing the visions of homeowners, architects, designers, and builders to life demands the creation of unique and harmonious indoor and outdoor spaces that reflect continuously evolving tastes. This can be accomplished through siding, trim, stone, roofing, and outdoor products that deliver the highest level of design versatility.
Homeowners and homebuyers tired of ho-hum, cookie-cutter houses are seeking out aesthetics to add an eye-catching pop that increases curb appeal and helps differentiate them from others on the block. For builders, these changes can create a more appealing streetscape in communities with limited elevations.
Tips for Multi-Textured Facades:
• Blend colors: Play with the different areas of the façade by incorporating different colors or profiles within the same cladding material. For example, specify gable siding in a color one or two shades removed from the rest of the façade or add a bold-yet-complementary color to a bump-out or other accent.
• Play with profiles: Similarly, matching colors but different siding profiles—such as lap siding on the main façade with shingles in the gables—can create a subtle but eye-catching shift.
• Create texture: Blend siding materials for a textured look. This can be made literally, such as adding from more robust materials like a stone half wall or column, or visually, from movement between materials and authentic, wood-like profiles.
• Leverage accessories: Trim, shutters, and columns are an excellent way to infuse style and create variation in low-profile ways.
Foundry Split Shake Siding, seen here in the new Arizona Clay color, can be used in gables and other accent areas to help create in-demand multi-textured facades.
Biophilic Design
Connecting people more closely with nature and natural elements, biophilic design can lead to increased well-being and productivity. Growing wellness and environmental concerns are driving demand for outdoor living space improvements and integration of nature in design, including elements like green roofs, living walls, and large windows.
Products to consider:
Cultured Stone’s architectural stone and brick veneer products reinforce our inherent connection to the natural world, infusing residential and commercial spaces with a sophisticated touch of texture that complements a wide variety of other natural materials.
Kindred Outdoors + Surrounds fuels the outdoor entertaining scene with its captivating line of elegant, sculpture-inspired fire bowls.
Zuri Premium Decking(pictured top of page) offers the natural beauty of exotic hardwood with minimal grain repetition, resulting in a flawless design flow from the outdoor space to the interior.
The Kindred Lyra Fire Bowl combines a modern linear design with an earthy, honed finish.
Solutions for Every Home Style
Flexibility and versatility are key for creating inviting facades. Westlake Royal Building Products’ extensive portfolio of exterior products makes it easy. These include:
Dutch QualityStone’s growing catalog of manufactured stone veneer provides an expanding portfolio of options to create seamless transitions between interior and exterior applications and unify the textural aesthetic of any project.
Royal Trim and Mouldings have architecturally correct profiles that match any home style from Colonial or Craftsman to Victorian or Modern.
Unified Steel Stone Coated Roofing is an ultra-lightweight yet strong roofing material offered in numerous profiles, emulating the look of traditional shingle, clay tile, cedar shake or slate roofing to complement a vast array of home architectural styles.
As climate extremes have intensified, the demand for high-performance, weather-resistant building products has surged. Homeowners and building professionals are faced with complex product selection decisions—navigating around the areas of regional weatherability, performance, and sustainability.
Exterior products are the first line of defense for a home during a storm, fire, or other climate event. As extreme weather incidents continue to mount, it’s critical to choose resilient building materials.
For example:
Eldorado Stone’s premium manufactured stone veneer products have been rigorously tested to withstand years of intense freeze/thaw cycles without damage, which is particularly crucial in northern latitudes and throughout Canada.
Newpoint Concrete Tile Roofing is known for its superior strength, durability, and protection against ever-increasing weather events. The concrete tile helps shield the roof and home from the elements, offering a Class A Fire Rating, as well as a Class 3 or Class 4 Hail Rating (for select products).
TruExterior Siding & Trimis made with a proprietary blend of fly ash and polymers, combining the look of wood with versatility and toughness to stand up to extreme weather, and ground and masonry contact. TruExterior is California Wildland Urban Interface (WUI) listed.
Newpoint Concrete Tile Roofing.
Long Product Life Cycles
Materials that don’t have to be replaced as often or maintained as frequently are a fundamental part of sustainably built homes—not to mention preferable for homeowners who don’t want to invest time and money into maintenance or replacement.
Tips for longevity:
There isn’t a universal standard for “low maintenance,” so don’t take claims at face value without inquiring for greater detail. When trying a new material, always research a manufacturer’s maintenance claims, including reading the warranty, and compare it to other materials.
When investigating low-maintenance siding, consider the other products used in its installation. For example, if a cladding requires caulking, that caulk is a secondary maintenance liability, requiring regular inspection and replacement before the siding’s life span is complete.
Read the fine print on painting, as some siding warranties are divided into categories, with different guarantees for product life span versus details like color and fading.
Products to consider:
Dutch Quality Stone requires little to no maintenance and may be cleaned with a soft bristle brush and water to remove dust and dirt—pressure washing, sandblasting, or acid washing is unnecessary and not recommended.
Industry-leading DaVinci Roofscapes uses virgin resins, and UV and thermal stabilizers, along with a highly specialized fire retardant to craft durable composite slate and shake tiles that are ideal for any climate and backed by a Lifetime Limited Material Warranty.
Kleercellular PVC trim products offer the workability of wood without the durability issues or high maintenance. Every piece is straight and free of defects, and they won’t split, warp, crack, or check.
TruExterior Siding in Nickel Gap and TruExterior Trim on the Bella Terra wedding venue project in Texas.
Sustainability
Among the Westlake Royal’s portfolio of products are a number of options made with resource-efficient materials and using efficient manufacturing processes. This includes:
Cultured Stone is manufactured using a closed-loop system to recycle water and contains up to 58% recycled content; the finished product offers comparable durability to natural stone without the need to quarry material from the earth.
Vinyl siding, such as options from Royal SidingandExterior Portfolio, outperforms almost all other common cladding materials in total environmental impact. Over its life cycle, vinyl siding’s impact on global warming is 1/3 that of fiber cement.
US Tile Clay Roofing is naturally reflective, and many of the colors offered meet the highest cool roof rating standards (such as LEED). The roofing material is not only long-lasting, but is also 100% recyclable at the end of its life on the roof.
Residential Product Trends: 3 — Innovative Industry Solutions
Building professionals face the daunting challenges of labor shortages and product delivery issues, while trying to gain strong project margins and grow their business. To meet these varied and evolving needs, Westlake Royal Building Products is exploring every innovation, from new products to support services.
It’s no secret that the construction industry continues to struggle to find enough workers, especially as older contractors retire and fewer young people enter the trades. Using products that are straightforward to install and working with companies that offer extensive training options is crucial to keeping jobsites moving.
Products to consider:
Versetta Stone combines the beauty and texture of authentic stone masonry with the simplicity of panelized installation. With an integrated nailing fin, the lightweight, interlocking stone siding panels attach with nails or screws.
Brakes and saw tables from Tapco Tools offer the utmost precision for high-quality custom exterior trim, siding, and flashing. The tools and accessories are efficient, durable, portable, and easy to use, and our partnerships with industry pros and trade schools provide learning opportunities.
DaVinci Roofscapes Technical Trainers offer regular regionally specific training for contractors, designers, and distributors across the country. With hands-on training and continuing education courses, DaVinci provides multiple avenues for learning more about our roofing systems.
Versetta Stone panelized stone siding makes it simple to create fireplace surrounds and other stone accents on the interior and exterior.
Robust Contractor Resources
Product and installation knowledge are key to crew success. Take advantage of manufacturer-provided literature, courses, and training to keep your installers trained and up to date. For example:
In addition to channel-specific assets for architects, builders and designers, Cultured Stone has partnered with the Concrete Masonry & Hardscapes Association (CMHA) on a Certified Installer Program for masons and other installers to hone their craft.
The Westlake Royal PROS Perks Program rewards pro customers for purchasing products from an extensive selection of Westlake Royal Building Products brands. Merchant or VISA gift cards are easy to earn and redeem, with no complicated point systems to navigate.
DaVinci Roofscapes offers a Masterpiece Contractor Program with nationwide membership, online portal support, and expansive business-building marketing assistance.
The 2024 International Builders’ Show is just a few weeks away—is your schedule ready? The show returns to Las Vegas, Feb. 27-29, and once again will co-exhibit with the Kitchen & Bath Industry Show as part of Design & Construction Week.
With three halls of exhibits, dozens upon dozens of education sessions, and a host of demos and special events, there’s plenty to see and do throughout the week. Take a look at some of our picks and previews for IBS to help you get organized.
Education Sessions at the 2024 International Builders’ Show
This year’s show features several types of education opportunities, including Super Sessions, fast-paced Learning Labs, daily Game Changer keynotes, and 60-minute Building Knowledge Sessions.
Real-Time Experiences at the 2024 International Builders’ Show
See the latest trends and products in person through these at-show opportunities:
ProTradeCraft LIVE Stage at Pro Builder Show Village
ProTradeCraft’s Jobsite Training Portal comes to life across three stages. Be sure to check out live demos of our Tapco Tools brakes hosted by siding professionals!
Pro Builder Show Village
See the latest innovations, products, and design trends across a neighborhood of demonstration homes at the Pro Builder Show Village in the Silver Lot exterior exhibits. Along with home tours, check out live demonstrations, skills challenges, block parties, and more.
Craft Techniques Zone, West Hall, W3643
A variety of 30-minute interactive demonstrations on home details, finishes, and updates, from decks to fine woodworking.
The New American Home
Each year, the New American Home showcases the latest products, design trends, and building innovations. This year’s house, located in the luxury Ascaya community in Henderson, features skyline views and a resort lifestyle. Tour busses run every 30 minutes from 8:30 a.m. to 3 p.m. Tuesday through Thursday. Pick up tickets at booth C10 in the Central Hall.
New Product Zone
See a handful of the 2024 International Builders’ Show product introductions at the New Product Zone on the exhibit floor.
What’s New From Westlake Royal Building Products™ at the 2024 International Builders’ Show?
This year you’ll find Westlake Royal Building Products at one of the Central Hall’s largest exhibit booths—C3819.
Browse our entire product portfolio—Siding, Trim, Roofing, Stone, Windows, and Outdoor Living—to see the latest solutions for beautiful exteriors and interiors. We’re introducing an array of new products across our brands, including new siding profiles and colors, new column wraps, new roof colors, new stone profiles, and more.
And be sure to check out these special events at our booth:
Trend Walls: Browse 2024’s hottest trends in our interactive display at the center of the booth.
Meet the Pros From The Build Show Tuesday, Feb. 27: Steven Baczek, 9:00-10:00 a.m.
Wednesday, February 28: Stephanie Dailey, 9:30-10:30 a.m. Matt Risinger, 2:00-3:00 p.m.
RoofersCoffeeShoplive podcast interviews, including the latest market insights. Tuesday, Feb. 27, 10 a.m. – 2 p.m.
Whether you’re installing siding on the jobsite, stacking material in the dealer yard, or driving a delivery truck, winter can be a challenging time to work outdoors. Having comfortable winter workwear that keeps you warm and dry from your head to your feet is essential.
Here are a few work gear options to check out.
Winter Workwear for Outdoor Jobs
Heated Jacket
The M12 Heated Axis Jacket from Milwaukee uses M12 RedLithium battery technology, carbon-fiber heating elements, an optimized liner, and Quick-Heat functionality to distribute heat quickly to the chest, back, and shoulders. It has a hidden battery pass-through for front or rear battery placement. The jacket’s re-engineered Axis Ripstop polyester fabric protects the wearer from abrasion while preventing tears from spreading.
Work Boots
Wolverine’s I-90 DuraShocks waterproof insulated steel toe 6-inch work boots feature a breathable, waterproof membrane with a Dri-lex moisture-wicking mesh lining, 200-gram Thinsulate insulation for additional warmth, and a waterproof nubuck leather upper. A DuraShocks polyurethane outsole absorbs shock and returns energy, while a removable double density footbed adds cushion and stability, and a fiberglass shank stabilizes the foot.
Hi-Vis Winter Jacket
The GloWear 8275 Heavy-Duty High-Vis Workwear Jacket from Ergodyne has a wind- and water-resistant polyurethane coating, 280-gram sherpa lining in the body and the hood for mid-weight warmth, 40-gram quilted sleeves, and a large hood to fit over hard hats. Other details include reinforced, flexible shoulders for long-lasting wear as well as freedom of movement; adjustable cuffs, waist, and hood; and six exterior pockets and two interior pockets. The jacket has Type R, Class 2 – ANSI/ISEA 107-2020-compliant fluorescent material and 2” reflective tape for night-time conspicuity.
Insulated Winter Workwear Pants
Carhartt Storm Defender lightweight relaxed-fit rain pants with Gore-Tex are designed to seal out rain and wind while letting the body breathe and regulate internal temperature. The pants feature Cordura reinforcements for added durability, waterproof seams, ankle-to-knee zippers with storm flaps, and reflective details.
Balaclava
The Fargo 2.0 balaclava from Helly Hansen Workwear is flame-resistant, anti-static, and abrasion-resistant. It has a ribbed, expandable face opening, moisture-moving material to wick sweat away from the skin, and flatlock seams that minimize chafing.
Cut-Resistant Winter Workwear Gloves
Coldwork Hi-Viz Fastfit E5-260 high-visibility, cut-resistant work gloves from Mechanix feature 100-gram Thinsulate insulation on the back of the hand and 40 grams of Thinsulate on the palm, a water-resistant and wind-proof SoftShell, and water-resistant, touch-screen-compatible polyurethane grip palm with added padding to reduce impacts and vibration from tools. The gloves’ high-tensile-strength liner provides 360° EN 388: 2016 level E & ANSI A5 cut resistance.
Beanie
Simple-yet-effective winter workwear, Caterpillar’s Logo Knit Beanie is made with 100% acrylic material and has darts on the crown for a better fit. Three colors are available.
Base Layer Shirt
Made with 100% Merino wool, the Blaklader Warm Base Layer Top is designed to keep the worker warm and dry in temperatures from -20 degrees to 25 degrees F. It features warming zones in the shoulders, arms, back, behind, and sides; rib-knitted collar; extended back; and wristlet at sleeve ends.
Whether you’re a homebuilder, remodeler, or LBM dealer, your customers are likely using the internet as one of their first steps in shopping for a new vendor or service provider. Unfortunately, many contractors and small dealers don’t have a well-established online presence to generate local leads like larger chain brands.
So how can you go about competing for customers in your area? Below, we’ll explore effective strategies on how to generate local leads for contractors and dealers, focusing on the importance of local marketing.
Leveraging Marketing to Generate Local Leads
Without an established online presence, it can be hard to rank organically in customer searches. Even if you develop a website and start contributing heavily to content and organic SEO, it’s a long-term investment. Investing in paid advertising like Google ads can help you get in front of an audience through strategies like geotargeting.
Optimizing your Google Business (previously “Google My Business”) is a crucial step in local marketing for contractors and dealers, ensuring that potential customers can easily find your services and learn how to generate local leads. Make sure you own your brand’s Google Business and update it with all the correct information, including your business address, phone number, and hours of operation. Customers will often ask questions here, and providing answers can act as an easy-to-find FAQ page.
Tools for Contractors to Generate Local Leads
Google offers local service ads that businesses can take advantage of. Unlike Google Ads, you don’t need a wealth of knowledge to use the service, which means even those with basic tech skills can use it. With this service, contractors can highlight their services, garner customer reviews, and receive the “Google Guaranteed” badge for further credibility. Pairing this with strategic sponsored ads (think “contractors near me” results) can create a dual approach to sustained presence in search results.
These tools play a vital role in the local marketing strategy for contractors, providing an avenue to generate local leads effectively and set up a strong online presence.
Photo: iStock.com/ThinkNeo
Tools for Dealers to Generate Local Leads
Dealers can enhance their local outreach through digital co-op programs with manufacturers. These programs offer dealers a unique opportunity to boost local marketing and generate local leads through collaborative efforts and shared resources. The manufacturer provides financial support or resources for advertising and activities while the dealers can use this support and the dealer’s name to appeal to local buyers. The shared investment between the two businesses can help ensure a robust marketing strategy.
Start by reaching out to ask about being listed on their website or sponsoring a limited sales event. Sometimes manufacturers will also grant dealers the rights to specific regions, so once a solid relationship has been established, this can be a lucrative request.
Local Digital Advertising Mistakes to Avoid
When implementing these local marketing strategies, avoid these common pitfalls:
Forgoing geotargeting: Targeting local buyers is of the utmost importance, so ads should be specific to the area. If a contractor is in Dallas, there is no need to spend on clicks in Chicago.
Not putting the phone number front and center: Having your phone number in an easy-to-locate place affects visibility.
Directing all ad links to your home page: Each ad should link to a specific landing page relevant to the subject matter of the ad. If there are multiple services to choose from, having a roofing ad link directly to the roofing service page or form ensures the customer journey is more direct than making the visitor navigate to the correct place from the company’s home page.
What Local Ad Success Looks Like
Success looks different for every brand and the effort it puts in. But there are a couple of ways to mark growth. First, be sure to track what matters. If the goal is to drive contact form submissions, pay attention to submissions that arrived from ad efforts, not organic reach. Or perhaps a brand is more concerned about service visits, in which case impressions aren’t as relevant. Also, pay attention to year-over-year and month-over-month growth or when traffic begins to decline.
Learn More Tips From Westlake Royal Building Products
Toward the end of each year, paint manufacturers and other experts announce their Colors of the Year. These highly anticipated declarations offer a reflection of life and society in the moment—our collective mood, influences, and emotional drivers—and guidance for the months ahead.
Some of this year’s prominent 2024 Colors of the Year selections divide neatly into two distinct categories: softer, more relaxed tones answering our mutual desire for peace and calm in a messy world, or bolder, dramatic hues delivering much-needed energy. Though the two sides are notably different, common themes include interpretations of “warmth,” “peace,” and “well-being.” All of the options, light or dark, evoke a depth and saturated richness that draw you in and strengthen each color’s versatility throughout the interior and exterior.
Rich and Relaxing Colors of the Year
Sherwin-Williams: Upward
Described as a “breezy, blissful blue,” Sherwin-Williams’ Upward (SW 6239) is “a sunny-day shade for spaces brimming with positive energy, creative thinking, and total contentment.” Like the company’s 2023 color, Redend Point, the shade is soft but rich, soothing yet eye-catching, a way to make a statement without feeling overwhelmed. Pair it with greige neutrals, black, olive or honeydew green, or a desert brown.
Photo courtesy of Sherwin-Williams
Valspar: Renew Blue
Similar to Sherwin-Williams, Valspar’s Color of the Year, Renew Blue, is a soft-yet-rich hue in the blue family, but with green influences that lend a peaceful vintage feel evoking a sense of calm. “Most of us are seeking an end to feeling overwhelmed—less stress, less information, less technology, fewer choices. Simplicity,” the company said. “Here, we can slow down and create the peaceful place we seek.”
Pair it with mid-toned neutrals in tan and greige.
Photo courtesy of Valspar
Pantone: Peach Fuzz
Pantone’s Peach Fuzz is “a velvety gentle peach whose all-embracing spirit enriches mind, body, and soul,” the global color authority says, noting that our need for nurturing, empathy, and compassion was a driver for this year’s selection. A “warm, cozy shade” between pink and orange, Pantone says Peach Fuzz offers a fresh approach to softness, with gentle lightness and a vintage vibe for a subtle sensuality that evokes new modernity.
“Pantone 13-1023 Peach Fuzz brings belonging, inspires recalibration, and an opportunity for nurturing, conjuring up an air of calm, offering us a space to be, feel, and heal and to flourish from whether spending time with others or taking the time to enjoy a moment by ourselves,” said Leatrice Eiseman, executive director for the Pantone Color Institute. “Drawing comfort from Pantone 13-1023 Peach Fuzz, we can find peace from within, impacting our wellbeing. An idea as much as a feeling, Pantone 13-1023 Peach Fuzz awakens our senses to the comforting presence of tactility and cocooned warmth.”
Photo courtesy of Pantone
PPG: Limitless
Limitless, a creamy, soft yellow from PPG, “instills a warm, sunny vibe that hints at growth and blooming energy,” the manufacturer said. By offering both “the power of a primary color and the essence of a neutral,” Limitless is, as its name suggests, a versatile option for interior and exterior applications as a full-body color or as an accent. The hue’s soothing vibe is in sharp contrast to vivid Vining Ivy, a Caribbean aqua, the company’s previous-year selection.
Photo courtesy of PPG
Bold and Energetic Colors of the Year
Behr: Cracked Pepper
Confident and dramatic, Cracked Pepper from Behr is a versatile soft black that can make a statement as the primary focal point in the room or as a simple, classic accent. Lush and elegantly moody, Cracked Pepper provides a perfect contrast against creamy whites but is rich enough to stand alone without overpowering the space.
Photo courtesy of Behr
Dutch Boy: Ironside
Another color selection that is dark but lush is Ironside, a deep olive that Dutch Boy describes as a “richly dimensional hue that soothes and reassures.”
“Creating a space for wellness should be a driving factor in everyday life,” said Ashley Banbury, color marketing manager for Dutch Boy. “That’s why taking a natural approach to healthy living and safe spaces is a pivotal part of the current landscape. Dutch Boy Paints’ 2024 One-Coat Color of the Year—the stunning, strong Ironside—incorporates all the above in one bold color and can be applied in one single coat.”
The company says the color provides a sense of sophisticated comfort behind furniture, art, and accessories.
Photo courtesy of Dutch Boy
Benjamin Moore: Blue Nova
The blue-violet of Benjamin Moore’s Blue Nova offers “depth and intrigue, balanced by an undercurrent of reassurance,” the paint manufacturer says. “This alluring mid-tone features an enchanting duality, capturing the spotlight with endlessly classic appeal.”
The company’s larger trending 2024 color palette features softly saturated hues for a nuanced contrast. “On adventures near or far, we encourage collecting poignant color moments with verve and personality that are unexpected and boundlessly magical.”
A home’s exterior is often the first thing guests or potential buyers see, meaning its curb appeal can have a significant impact on making a good first impression. Whether refreshing or renovating a home, staying current on 2024 exterior trends can help make a statement, increase a home’s value, and enhance the comfort of the living space.
Here are a few home exterior trends we’re expecting in the new year.
1. A Connection with Nature
Connecting people more closely with nature and natural elements, biophilic design can lead to increased well-being and productivity. Growing wellness and environmental concerns are driving demand for outdoor living space improvements and integration of nature in design, including elements like green roofs, living walls, and large windows.
You can create dramatic outdoor spaces by contrasting light and dark colors. For example, matte black can be paired with materials like brick, stone, shingles, and wood for an eye-catching twist. Bold, earthy tones such as navy blue, forest green, dark brown, and red can also be combined with nature-inspired materials for organic texture and warmth. Other trending colors for 2024 include vivid teal and aqua blue, which can induce a sense of serenity.
2. High-Performance Siding
As climate change continues to intensify and lead to severe weather, there is a growing need for high-performance, weather-resistant building products. Homeowners continue to favor resilient materials that require less maintenance or replacement.
For example, Celect Cellular Composite Siding replicates the beauty and aesthetics of wood while remaining low maintenance and durable for a lifetime. Featuring a patented interlocking seam design, it keeps moisture out and almost completely eliminates seams. Plus, its Kynar Aquatec coating provides superior protection against ultraviolet rays, reduces energy demands and resists dirt, seasonal staining and insects.
3. Functional Outdoor Living Spaces
Focused on creating seamless connections between interior and exterior spaces, 2024 exterior trends include an evolution in outdoor design that includes integration of outdoor kitchens and living areas. Elements such as fire pits, pizza ovens, outdoor entertainment, and games can be incorporated to personalize the space and provide a unique entertaining hub. Using cohesive materials and textures that can withstand the elements and flow from indoors to outdoors, such as stone veneer, can help elevate the space and further tie it to the home’s interior.
4. Exterior Trends: Mixed Materials and Textures
Blending various textures, finishes, and materials on a home’s facade can create a unique, visually dynamic look. Using a combination of materials like brick and vinyl siding or stone and wood can add depth and visual interest. An option like Versetta Stone delivers the authentic look and feel of stone in a panelized format that is easy to install with screws or nails and requires no metal lath or scratch coat. The stone siding features a tongue-and-groove system for perfect spacing, has a built-in rainscreen, and can be installed almost anywhere without additional footings for support.
5. Exterior Trends: Transitional Takes on Tradition
A versatile design approach allows a home to transcend trends, ensuring its relevance and appeal over an extended period of time. In 2024, look for a rise in classic design trends featuring elements such as vertical siding, crisp white trim, and other modernized traditional styles as well as a shift away from minimalism that incorporates more nostalgic, personal touches to home exteriors, ushering in more of a transitional style.
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In the digital age, the first page of search results is the new storefront on Main Street. It’s where credibility is established and first impressions are formed. Search engine optimization (SEO), therefore, acts as the architect of this storefront, ensuring that your business is not just a hidden gem but a beacon that stands out in the crowded marketplace. SEO for building pros is your company’s ticket to the top of search results, where potential customers are searching for your services, and the good news is, you don’t need a marketing or IT department to get started.
Capitalizing on all that SEO has to offer involves tweaking your online presence to make your website more appealing to search engines. Why does it matter? Because when someone needs a contractor, they’re likely to trust the ones they find on the first page of Google.
Different Types of SEO for Building Pros and How to Maximize Their Impact
Let’s break down the essentials of SEO for contractors with a focus on simplicity and practicality.
Content Strategy:
Craft simple, informative web content that answers common questions your customers and prospects might have.
Use everyday language and prioritize words and phrases that potential customers searching for your services are likely to type into Google.
Technical SEO:
Don’t let the tech jargon scare you. “Technical SEO” just means ensuring your website is user-friendly and easy for search engines to understand.
Check if your website loads quickly and is mobile-friendly. Google likes that.
Local SEO:
Make your Google Business Profile (or Google My Business profile) your new best friend. Fill it out completely, and keep it updated with your latest business information and contact details.
Encourage your satisfied clients to leave positive reviews. It’s like a virtual word-of-mouth recommendation. The more positive reviews you have on your website, the more credible Google will assume you are.
Offsite SEO:
Think of “offsite SEO” as making friends on the internet. Get your business mentioned on other reputable websites, and make sure they link back to you.
Engage with your local community online. Join forums or social media groups where potential clients might be hanging out.
SEO Changes You Can Make Right Now
Now that we’ve established the significance of SEO for building pros in the digital landscape, let’s dive into actionable steps — changes you can implement immediately to enhance your online presence. Consider these practical tweaks and optimizations that can make a tangible impact on how your contracting business appears in search results.
Smart Keyword Use
Identify the words your clients are likely to use when looking for a contractor. For example, “siding replacement contractor.” Sprinkle these words naturally throughout your website.
Image Optimization
Compress your images before uploading them to your website. This helps your site load faster, and Google appreciates that.
Google Business Profile Tune-Up
Double-check your business information on Google My Business. Is everything accurate? Great, you’re on the right track.
Regular Content Updates
Updating your website pages regularly with relevant content signals to Google that you’re active and engaged. This is where a blog might come in handy. And you can start off small, maybe once or twice a month, turn the frequently asked questions and concerns of your customers into a thought leadership piece on your blog and share it through email, newsletters, and/or social media to drive viewers to your site.
Other Ways to Increase Google Visibility
SEO success is all about playing the long game. Unfortunately, none of these updates will change your search engine ranking overnight. If it did, everyone would be doing it! So stick with it, and keep monitoring the changes you’ve made and their impact. At the same time,look into alternative pathways that can propel your contracting business even more in the vast realm of Google visibility, such as:
Local Service Ads
Google’s Local Service Ads are like the fast pass to the top of the search results. Look into them — they’re worth it. These ads prioritize local services, ensuring that your business is prominently featured when potential clients in your area are actively seeking the services you offer.
PPC (Pay-Per-Click)
If you have a bit of budget, PPC ads can give you a boost. With PPC, you set a budget for your ads, and you only incur costs when users actively engage by clicking on your advertisement. It’s a cost-effective way to ensure you’re reaching a targeted audience, maximizing your budget by paying for actual interactions rather than just impressions.
Consider PPC as a strategic tool to amplify your business presence, especially when aiming for specific demographics or promoting time-sensitive offers.
Setting Expectations for SEO for Building Pros
Remember, Rome wasn’t built in a day, and neither is a stellar online presence. Results take time. Be patient as you build your digital strategy and ramp up your SEO efforts.
This guest post was provided by Socius. Learn more about their SEO services below.
Introducing Socius’s Fast Start Program:
If you’d rather not take on an SEO strategy alone, Socius can work as an extension of your business to expand your digital marketing efforts and help you reach ready-to-act, qualified customers.
And now, Socius has partnered with EverConnect to offer you up to $2,500 in credit toward qualified new leads for your home improvement business when you partner with Socius for digital marketing. It’s designed to generate leads and business while your long-term SEO strategy takes shape. Learn more here.
Boosting your online visibility doesn’t have to be overwhelming. With the practical steps we’ve outlined in this blog, you’re well on your way to dominating the digital arena, one search result at a time.
Home decor trends forecasted for 2024 focus on unique color pairings that balance joyful, attention-getting tones with timeless hues that are more subtle. This combination of dynamic and refined shades offers plenty of interior design inspiration, from paint colors and fabrics to building materials and trims.
Earthy shades will continue to spark interior design ideas but with added warmth. For instance, instead of home interiors heavy on white and beige, imagine palettes of taupe and greige, a combination of beige and gray. These colors offer a versatile backdrop for you to experiment with bolder shades and accents, injecting more personality into spaces.
Here are some other predicted color trends for home interiors and exteriors:
Warmer natural tones:Earthy and natural tones are still the go-to choices for creating grounded, soothing environments. But instead of just deep or light browns, look for colors such as terracotta, olive green, sage, and nutmeg—hues reminiscent of organic, natural elements such as sand, clay, wood, and stone.
Moody, dramatic color palettes: Adding charcoal gray, deep navy, forest green or black to cabinetry, furniture, or accent walls creates drama with coziness, experts say.
Lighter shades of calm: Creating a sense of tranquility at home is still top of mind, but instead of blues and greens for calm, expect more blush pink, dusty pastels and light grays.
Color combos: Combining autumnal and romantic hues such as mauves, browns, and greens with brighter blues, reds, and fuchsias adds a modern twist to vintage tones.
Bold accents: Artwork, furniture, accessories, and upholstery are prime spots for energizing colors to pop against an overall neutral color scheme. Watch for rich jewel tones such as sapphire and emerald; vibrant citrus hues such as yellow, lime, and apricot; and electric blues.
Jolts of joy: Whether used in accessories, upholstery, or exterior paint colors for trims and accents, designers like fiery reds, fired brick, violet, magenta, sharp green, rich purple, tropical blue, and golden green.
Subtle, complementary tints and tones: Look for deep forest hues, versatile tans, ethereal grays, deep grays, and fresh off-whites.
The pandemic inspired a desire to create more calming, restful spaces, but other factors have been driving home renovation trends recently. For instance, an interest in sustainability has spurred a yen for nature-inspired aesthetics, along with minimalist color schemes. Rapid shifts in the economy, society, and technology also play a role, with consumers craving a subtle ease and a way to balance contemporary design and timeless elegance.
Experimenting with different color pairings, such as splashes of vibrant hues with classic tones, is a way to explore creativity and infuse energy and imagination into our space.
How Can I Use Color Trends for 2024 in Home Designs?
Colors set the atmosphere and tone of a space, impacting our emotions and our well-being. Some hues can even influence a space’s functionality and productivity, such as using muted blues or greens in a home office to promote concentration and focus.
Wall paint: Creates a backdrop for other design elements with a solid foundation for an overall color scheme.
Furniture and upholstery: Makes a statement, creates a focal point, or adds personality and visual interest through colors and patterns.
Accessories and decor: Rugs, pillows, curtains, artwork, and other smaller decorative accents easily update a room’s aesthetic on a budget.
Cabinetry and built-ins: The finishes on cabinets in kitchens, bathrooms, and mudrooms can add depth and texture, such as covering cabinets in beadboard.
Accent walls and statement pieces: An armchair with vibrant upholstery can create an impact just like an accent wall in a trending color or a different finish, such as Versetta Stone or shiplap.
Exterior elements: Exterior remodeling elements such as paint colors, siding, trim colors, shutters, lighting fixtures, and landscaping boost curb appeal and set a cohesive design tone.
Whether you’re ready to jumpstart 2024 with a fresh color palette or aren’t sure where to begin, Westlake Royal’s Visualizer Tools give you an idea of what a completed project can look like before you begin. Play with colors and experiment with textures to create the perfect combo that reflects each home’s style.
Trim and moulding are the often-unassuming heroes of the construction and design world. These seemingly minor additions can transform a space, adding character, elegance, and even functionality. In fact, 97% of real estate professionalssay that moulding and trim affect the overall price of a home during a sale.
Of course, when it comes to trim and moulding, even the professionals have questions. Here are a few of the most common questions we get asked.
Trim and Moulding FAQs
Is Westlake Royal® PVC Trim Solid or Hollow?
Cellular PVC is a solid extrusion that’s waterproof, insect-proof, and easy to use. The term “cellular PVC” refers to a process and type of polyvinyl chloride that has microscopic air cells inside. The process makes this type of PVC less dense and more flexible than the PVC you see in plumbing pipes, making it more suited to trim applications.
Can I use interior mouldings outside?
Many interior mouldings can also be used outside, but not decorative woodgrain non-vinyl laminated interior mouldings. Westlake Royal Building Products™ offers a variety of cellular PVC and vinyl-wrapped PVC trim moulding that can be used for both interior and exterior applications. Always check with your manufacturer when trying a new trim product.
Can Westlake Royal’s cellular PVC trim moulding be painted?
Our trim comes in white, one of the most popular options for trim. But if other hues are desired, our cellular PVC trim is paintable. Check out our blog on painting PVC trim to learn more.
Can PVC be stained?
PVC mouldings can be stained, but it takes a specialty coating, such as TruStain from AquaSurTech OEM or AWP SPQT Stainable Primer Wood Base Coat for Hard Surfaces. Our warranty does not cover the product with applied third-party coatings, so be sure to follow the stain manufacturer’s recommendations. We also recommend you thoroughly research the coatings you intend to use with PVC.
The same limitations for coatings concerning light reflective value (LRV) on cellular PVC apply to stain, especially for exterior applications.
How do you clean and remove scratches from PVC trim moulding?
Cellular PVC is durable for standing up to exterior elements, but of course accidents sometimes happen during installation. If the scratches aren’t too deep, an all-purpose cleaning agent and a melamine foam sponge or non-scratch scrubbing sponge can often remove the scratches. A rubbing compound such as Turtle Wax can also be used on surface scratches.
Buffing them out may take some time, depending on the severity of the scratches, so be sure to take that into account. Be sure to also clean the trim after buffing.
How do I remove the product description paper label from the trim or moulding?
Use a dissolving product, following the manufacturer’s instructions. We typically recommend De-Solv-It Citrus Solution or Turtle Wax Label and Sticker Remover. If either of those is not available, you can soak the product in surface cleaner, gently scrape the sticker off with a plastic putty knife, and use rubbing alcohol to remove any leftover residue.
What do you recommend for cutting trim and mouldings?
Royal® Trim & Mouldings should be cut with a carbide-tipped blade with 80 teeth or more. To reduce excessive build up on the blade, you can lightly spray it with cooking spray or furniture polish; however, it is important to note that you should not spray the mouldings directly, which can affect paint adhesion. Cellular PVC can be cut with typical saws and blades used for woodworking.
Are Westlake trim and mouldings bendable?
We do offer mouldings that are specially formulated for heat bending, but not all cellular PVC trim and mouldings apply. For example, Royal S4S Trimboard is not recommended for bending, but SurEdge and Precision Cut trim can be bent into a reasonable radius.
Cellular PVC is a thermoplastic polymer, which means it becomes pliable or bendable when exposed to certain temperatures, returning to a solid state when cool. Because of its nature, some cellular PVC profiles can be reheated and reformed; however, variations in batches, profile geometry, and density or weight of the profile mean some experimentation will be required to perfect this skill.
For best results, don’t bend any cellular PVC trim greater than 6” wide.
Is cellular PVC suitable for applications like raised garden beds?
With adequate construction techniques, yes, cellular PVC can be used for this purpose.
Can item 7311 1×6 trim board be used on garages as fascia board?
Yes, but keep in mind that 1×6 is a nominal size, with true measurement being ¾”x5-½”, so you’ll want to be sure that this size is wide enough for your application.
What recommendations do you have for placing 5523 Base over existing ¼-½ moulding?
Existing moulding needs to be removed before Base is installed; it can’t be placed over the previous moulding. Mechanical fasteners like 16- to 18-gauge nails or 6d or 8d should be used. Liquid Nails can also help keep the product glued to the wall.
Is item 2450 Base Cap flexible enough for picture frame panel mouldings on a curved stairway?
This will depend on the radius of the curved stairway. Some trial-and-error will likely need to occur on the most curved area before deciding on how to finish out the application. This can work, but it will require some creativity.
Have more trim questions? You can reach our customer service team at 1-855-ROYAL85 or via our customer support form.
Ready to see how Westlake Royal trim and moulding products can add the perfect finishing touch to your project? Explore all our solutions.
By now you’ve likely heard about artificial intelligence (AI)—and if you’ve ever “conversed” with a company’s website chatbot, you’ve used it too. AI is the buzzword of the moment, for sure. As we’ve mentioned in a previous blog post, it’s not likely going to replace construction workers. But artificial intelligence is definitely showing potential to enhance what we do and create efficiencies in how we do it.
Previous AI opportunities we explored include pre-design support, design development, permit documentation automation, site safety, and materials management.
AI also has the potential to help your homeowner customers, as well, by streamlining processes and providing a better experience. Paul Burleson, Westlake Royal Building Products™ National Remodeling Accounts Manager, outlines some of the additional ways AI can be used in this industry:
1. Personalized recommendations: AI-powered tools can help homeowners get personalized recommendations on which products and materials to use, based on their preferences, budget, and specific needs.
2. Smart assistants: AI-powered smart assistants such as Amazon Alexa and Google Assistant can help homeowners with a range of tasks, from turning their lights on and off to adjusting the temperature in their home. Homeowners can use these assistants to control various smart home devices, which can help to improve their overall living experience.
3. Virtual home improvement tools: AI-powered virtual tools can help homeowners visualize changes before they make them. This technology can be used to create 3D models of a home’s interior and exterior, allowing homeowners to see how different paint colors, furniture, and décor will look in their home before making a final decision.
4. Predictive maintenance: AI can be used to predict when maintenance needs to be performed on home appliances, systems, and other components. This can help homeowners to avoid costly repairs and replacements, as well as ensure that their home is always functioning at its best.
Overall, AI has the potential to revolutionize the home improvement industry, making it easier and more convenient for homeowners to improve their living spaces. For more ideas, be sure to read our previous coverage here.
What are Westlake Royal Building Products’ homeowner customers and potential customers thinking about for their upcoming home remodeling projects? We recently surveyed 114 subscribers to the Live Abode consumer blog about their design plans and preferences. Here are a few insights:
Home Remodeling Styles Remain Classic
When it comes to their “dream” architectural styles, Traditional continues to reign, with 34.3% of respondents selecting the style. Coastal (18.9%), Farmhouse (15.3%), and Mid-Century Modern (10.3%) styles followed.
Interior Remodeling Is in the Plans…
Of homeowners who are planning to remodel, 22% said they plan to prioritize interior projects, while 14% are planning an exterior renovation.
Homeowners who are planning to upgrade their exterior space are targeting regular refreshes and updates over a full deck project.
But what if money were no obstacle? When asked what changes they would make to their homes if they had an unlimited budget, 21.6% would tackle an interior remodel and 17.7% would renovate the exterior. A deck or porch expansion was a close third, with 13.8% of respondents selecting the option.
…but Exterior Remodeling Is on the Brain
While responding homeowners indicated they are planning interior remodels more than exterior, they’re seeking knowledge mostly on exterior projects, which could indicate that such projects are next up on their lists or are forming in their minds. We asked what they’d like to hear more about, and their most-wanted topics were exterior home ideas, siding and trim, and outdoor living spaces, followed by paint color trends.
For your homeowner customers working through the decision and design process, Westlake Royal Building Products™ offers a number of tools to assist both you and them. These include:
It’s no secret that one of the biggest challenges that continues to plague the construction and construction supply industries is labor. Whether you’re seeking trained carpenters or an entry-level stocker, the market for reliable employees ready to commit to the industry is tight.
As a company, you’re not just competing for labor with other builders or dealers for staff, but with similar businesses and trades in your area. And that means even small missteps can make all the difference in losing a potentially great candidate.
We checked in with Rikka Brandon, a nationally recognized building industry recruiting and hiring expert and best-selling author, to gather a few easy-to-follow tips that can have an immediate impact on your labor and hiring game.
• Embrace and nurture your brand: Job seekers have an advantage, and that means they get to be picky and choose companies that create a good working environment and culture. Your company’s “talent brand”— the reputation it has in the market—has an impact on whether potential candidates apply for jobs or accept them. Not only do you have to tell the world who you are as a company, you have to show it in how you operate. Spell out your values and live them.
• Write a strong job ad: Your job ad should never be a reiteration or shorter version of a job description. A job ad should be a marketing tool to sell your brand to potential candidates. It should not only include what the job entails, but the “what’s in it for me” factor about why they should want to work for your company.
• Use multiple forms of advertising: You can’t post an ad on Craigslist and call it done. Go where the applicants are: Embrace, and invest in, tools like Indeed and LinkedIn, and boost posts on your company’s social media. And don’t ignore the power of networking—connect with people at local association events, let all of your contacts know about openings, and reach out to talent you’ve met in the past.
• Don’t drag out the hiring process: With tight competition, job candidates aren’t going to wait around for an offer because they likely are getting several. If your hiring process is four weeks long and involves six interviews, your candidate is going to lose interest and look elsewhere. And keep in mind that many candidates are having to take time off from their current job for interviews, so be respectful of their time and even consider video interviews or off-hour meetings when appropriate.
• Ensure your salary and benefits are up to par: With rising inflation, minimum wage salaries are not allowing young workers to keep up. To find loyal, committed employees, you need to pay them accordingly—let’s be honest, most people don’t work simply for pride or love of a company, they need to make money. Do your research on salaries in the area, both within the industry and outside of it, and make sure yours are keeping up.
• Stay flexible: Times have changed, and workers of all ages are seeking a work/life balance—and they’ll move to another company to get it. While many positions in construction and construction supply simply cannot have flexibility beyond a normal in-person 9-5, others can. Allowing workers to go to their children’s soccer games, removing guilt from calling in sick, providing extra PTO, and permitting remote work when it makes sense can go a long way to attracting and keeping staff members.
• Keep tabs on existing staff: Retention is as important as, or more important than, recruiting. Don’t neglect your current team. Conduct surveys and talk to workers about what they like and don’t like about working for your company, hear them out, and make adjustments accordingly. It’s a lot more expensive to find and train a new team member than to make small investments to keep great workers.
• Don’t keep bad managers: The saying goes, people don’t leave jobs, they leave bad managers. As part of surveying your employees, understand the relationships between staff and their supervisors. Are one team’s members leaving in droves? Are you hearing rumors? It may be worth investigating the management style of your supervisors. Include leadership training for your managers just as you provide installation training or sales training.
For more labor and hiring tips, check out Brandon’s blog and follow her on LinkedIn. And be sure to follow Westlake Royal Building Products on LinkedIn for product news and industry and business insights.
The construction and LBM industries are notorious for their slow adoption of technology. This includes ecommerce, which has lagged behind the pace of other industries. But the pace of adoption is increasing, driven by several factors, most notably the pandemic, wider acceptance, and demand from the next generation of customers and workers. And, perhaps surprising to some, AI is also playing a role.
Dealer Surveys Show Ecommerce on the Rise
According to LBM Journal’s 2023 LBM 100 survey, 40% of dealers offered online sales in 2022, a 9.5% increase over the previous year. Of those, 27.4% of orders were for curbside pickup.
“We’re hearing from almost every dealer we talk to that there is a real awareness that ecommerce is a needed element,” said Mike Berger, managing editor for LBM Journal. “The buying habits not just of consumers but also pros have changed so much since the pandemic started.”
Consumers have gotten used to logging onto not only Amazon but also home improvement retailers like The Home Depot and Lowe’s to compare prices and make purchases; LBM dealers are realizing that they need to ramp up their own ecommerce to keep up.
“Ecommerce is here, it’s only going to increase, and dealers are going to need to make every effort they can to accommodate it,” Berger said. “Younger folks coming into the LBM industry are bringing with them patterns of commerce they’ve already developed. To them, it’s second nature to be able to go to their phone, go to an app, place their order, and be done.”
While ecommerce has lagged, LBM dealers have made strides in other areas of technology. In its 2023 Construction Supply 150 report, Webb Analytics noted that while construction suppliers continue to devote a low percentage of revenue to technology, they’ve made remarkable gains. “Online bill presentation now is common, with online payment capabilities close behind,” the report explained. “The next big trends will involve notification of delivery status and online information about whether a product is in inventory. Both are likely to be features of customer-facing apps for smartphones—another growing trend.”
Dealers have responded to customer demand for easier access to accounts and pricing by making it easier to pay bills or check inventory online, a must-have for building pros who do office work after regular business hours because they’re on the jobsite all day. Online access may also be beneficial for customers for whom English is not their first language.
“Despite spending an average of less than 1% of revenue on technology—far below most other industries—leading dealers have gotten dramatically more techie over the years, especially this decade,” the Construction Supply 150 said. “We’re at the point where more than two-thirds of responding CS150 dealers make it possible for their customers to see purchasing history and bills online, and another quarter of the dealers plan to add that capability. Over half permit online bill payment, and another 30% plan to roll out the feature.”
One reason ecommerce might be slower to adopt is because pricing and supply in the building sector isn’t always black and white. Supply chain challenges, particularly over the past few years, have made it harder to predict what is available, and pricing can be impacted by a number of factors that vary customer by customer.
But, ironically, technology is helping to address those challenges, as well. “The stock issue is gradually improving as dealers get better warehouse systems,” Webb Analytics President Craig Webb said. “The pricing is getting better in part because dealers are getting more sophisticated at being able to categorize customers.”
Webb’s Construction Supply 150 found that 35% of dealers have a warehouse management system, but another 26% want to add it. Delivery notification systems are also on the rise, the study found, with 40% of dealers offering it now; 79% of dealers have dispatch/delivery software, which means notification offerings could rise soon.
For now, Berger said, many customers are using ecommerce for smaller items or one-off items, such as a few extra 2x4s or other missing materials needed to quickly complete a job. Consumers are using it as part of their pricing research, which positions dealers to potentially earn new business if they have an item at an equal or better price as a nearby big box store.
How Artificial Intelligence Can Help Dealers With Ecommerce
Webb and Berger both point to artificial intelligence (AI) as an important factor for dealers going forward.
“It looks like artificial intelligence’s ability to slice and price could be one of the very first ways AI makes an impact on dealers,” Webb said. “It’s possible to collect tons of information about customer history and purchasing patterns, to scrape the internet for what everyone else is selling for, and to look at commentaries on what’s happening with pricing trends, strikes, forest fires, etc., and make pricing recommendations in the moment for customers. [As a simple example,] it’s an automated way of seeing a winter storm coming and analyzing how many shovels you have.”
Berger said one of the biggest fears he hears from dealers is that adding ecommerce means increasing the amount of staff needed to handle it. But dealers who have found success are reporting the opposite, thanks in part to AI tools that can assist with filling out product descriptions, answering common questions, and more. “With the tools that are available, dealers aren’t having to radically ramp up their hiring.”
Ecommerce Solutions With Software
Existing and trusted software solutions also are playing a key role in getting dealers up to speed. The industry’s leading software providers offer systems that allow companies to run programs for what they want and need while adding or removing capabilities in the future.
ECI announced in July a new ecommerce solution for its Spruce ERP platform. The tools allow dealers to build a professional storefront website and customer portal without the need for coding or web development expertise. “For consumers and tradespeople, this means unlocking the ability to shop online for delivery or in-store pickup, browse products, create accounts, build self-service quotes, pay invoices, and more,” John Maiuri, division president LBMH at ECI, said in an announcement of the launch. “For LBM and hardlines businesses, this means help in avoiding over-stocking since inventory counts, transactions, pricing, invoices, and other information are directly connected between systems.”
It’s clear that more and more LBM dealers are embracing the efficiencies that technology can bring—while recognizing that customers will only continue to expect such conveniences in the future. As technology solutions become more advanced and more user-friendly, there perhaps may be no better time to take the leap.
Nothing accents a home quite like trim. It can help create a bold frame for a modern look or offer a decorative touch to tie a more traditional aesthetic together. While white trim is often a popular choice, painting cellular PVC trim can make a statement for the perfect exterior addition.
Cellular PVC trim typically comes manufactured in a white substrate. But while easy, it’s not the hue every homeowner wants nor every home needs, so achieving the preferred look will require you to paint. Different types of trim react differently to different coatings, and there are also some best practices for painting cellular PVC trim to keep in mind.
PVC vs Cellular PVC Trim
When most people think of PVC, they’re thinking of rigid PVC, which is commonly used in commercial and industrial applications for things like pipes, doors, refrigeration, and tanks. It’s less flexible than other formulations and is commonly known as UPVC, PVC-U, and uPVC (the “U” standing for “unplasticized”).
Cellular PVC, like Royal® Trim and Mouldings and Kleer® from Westlake Royal Building Products™, is an expanded PVC that is ideal for creating shapes. It’s less dense, more flexible, and more moldable than rigid PVC, making it more economical and able to replicate the looks and profiles of wood. It’s also durable, waterproof, low-maintenance, and resistant to dents, scratches, splitting, and warping.
Choosing Paint for Cellular PVC Trim
It’s crucial to select the right coating for cellular PVC trim to ensure it lasts as long as designed. When painting the trim with a color with a light reflective value (LRV) of 57 or above, a high-quality 100% acrylic latex or acrylic blend paint is recommended. For darker colors with an LRV of 56 or lower, it’s crucial to opt for an approved solar reflective coating (such as Sherwin-Williams VinylSafe or Benjamin Moore Colors for Vinyl) to avoid any heat distortion, warping, or buckling over time.
Best Practices for Painting Cellular PVC Trim
When painting cellular PVC trim, there are a few best practices to follow and details to be aware of.
Remember that painting cellular PVC trim is different from other materials. Paint adheres to cellular PVC much better than materials like wood. Wood has a 6% moisture allowance, which means it will need to be repainted after three to five years. Cellular PVC trim, however, won’t need to be repainted for upwards of 20 to 25 years if the right paint is chosen and the PVC is prepped properly. Since cellular PVC doesn’t absorb moisture, most coatings will be dry to the touch within an hour or less, but may take 30 days to fully cure (depending on humidity and temperature).
Prep the trim. Always clean cellular PVC trim before painting to remove any dust, dirt, or other foreign material. Because some cellular PVC can have a high sheen, lightly scuff the surface to help improve paint adhesion. Priming isn’t necessary; however, the finish quality is greatly enhanced if you use a premium 100% acrylic latex paint for trim with a built-in primer. In addition, a primer may be required under the paint manufacturer’s warranty. If you do use a primer, make sure to follow the same LRV limitations, as some primers can be dark and can create heat distortion issues.
Paint after the trim is installed. While trim can be painted prior to installation, doing so will necessitate touch-ups around fasteners. Painting after installation can help avoid repetitive touch-ups, and if the homeowner isn’t sure about color choice, installers can move forward with the job before the decision is made.
Follow paint manufacturer’s instructions. Again, it’s important to select a solar reflective coating when using a 56 LVR or lower paint. Installers should also carefully read and follow the paint manufacturer’s instructions as they can offer additional insight on coloring and coating requirements.
PVC Trim from Westlake Royal Building Products
Following these simple guidelines for painting Royal and Kleer cellular PVC trim can help ensure a look that lasts.
Royal Trim & Mouldings come in a variety of shapes and styles, offering virtually endless ways to transform the exterior of a home. Options include S4S Trimboard, Conceal Trim System, SurEdge Trimboard, Prefinished Trim, Precision Cut Trim, and Garage Door Trim.
Kleer cellular PVC trim products are a beautiful, sustainable alternative to wood. Their TruEDGE feature protects against dirt intrusion with a finished edge on all sides.
Anyone who has ever had a bad boss knows there’s at least some truth to the oft-quoted phrase “Employees don’t leave companies, they leave bad bosses.” Along with employee turnover, poor leadership on the part of managers and supervisors can impact employee morale and overall operations to a point of causing inefficiencies, costly mistakes, and, ultimately, unhappy customers.
According to Paul Burleson, Senior Account Executive of National Remodeling Accounts for Westlake Royal Building Products™, we need to see a paradigm shift in our approach to leadership—a significant change in the way leadership is viewed, practiced, and executed.
“Historically, leadership was often associated with a top-down approach where leaders made decisions and gave instructions to their subordinates,” Burleson says. “However, recently, there has been a significant swing toward a more collaborative, inclusive, and participatory style of leadership.”
Burleson describes three ways the old methods are changing:
A move toward servant leadership: This approach emphasizes that leaders should be servant to their subordinates and prioritize the needs of their team members above their own interests. This style involves focusing on developing and empowering team members, providing support and guidance, and creating a positive and inclusive work culture.
An emphasis on emotional intelligence: Leaders are expected to be empathetic and in tune with the emotions and needs of their team members. This involves actively listening, understanding individual strengths and weaknesses, and adapting one’s leadership style to meet the needs of their team.
A shift toward more collaborative leadership: With this approach, team members share decision-making. This method recognizes the value of diverse and multiple perspectives and involves engaging team members to ensure that all voices are heard.
Overall, these paradigm shifts are a response to the changing nature of work and the evolving needs and expectations of today’s workforce, Burleson says. By adopting more inclusive, emotionally intelligent, and collaborative leadership styles, leaders can create a more engaged and empowered team that is better equipped to navigate the complexities of the modern workplace.
Stay connected with Westlake Royal Building Products on LinkedIn.
In a rapidly evolving world where technological advancements are reshaping industries, artificial intelligence (AI) has emerged as a game-changer. People are already using it to create more efficient schedules, develop recipes for their leftovers, and even create code to build websites when they have no web development experience.
But what about industries that are hands-on like construction? AI can’t build a home, right? It can’t put on a roof or replace old plumbing pipes, can it?
No, but it can help make many of the processes faster and safer.
AI Will Not Replace Construction Jobs
Before delving into the details of AI in construction, it’s crucial to address a common concern: the fear of AI replacing human workers.
Rest assured, AI is not here to replace construction jobs; rather, it is here to enhance existing roles. AI technology can be a powerful tool to aid construction workers, boost their productivity, and streamline processes, leading to more efficient project execution.
AI and the Future of the Construction Industry
The future of the construction industry lies in embracing advancing technologies to unlock its full potential. By integrating AI and construction, we may see remarkable improvements in each stage of the building process, especially during planning. It can streamline processes, reduce costs, minimize errors, and optimize overall efficiency in construction projects.
Here are some of the ways AI might be used (or is already being used) in the construction industry:
AI and pre-construction
Pre-design – With AI tools, professionals can generate design options, analyze site conditions, and optimize building layouts. This can help to speed up the decision-making process and empower the creation of more innovative and workable designs.
Design development – AI can analyze large quantities of data and generate solutions based on specified parameters. Construction professionals can use AI to accelerate the design process, find potential issues, and improve the overall quality of designs.
Construction documents – Generating construction documents, drawings, specifications, and schedules can all be enhanced through AI automation. With these integrations, professionals can not only reduce errors but also improve document accuracy and enhance collaboration among different project participants.
Bidding and negotiations – AI can assist during bids and negotiations by analyzing historical data, current trends, and your project requirements. Because it can optimize cost estimates and evaluate subcontractor proposals, the decision-making steps in the process become more informed and efficient.
Permits and approvals – Documentation automation through AI could mean a faster process of getting permits and ensuring compliance. There are now AI-powered tools that can aid in the analysis of building codes, zoning regulations, and environmental requirements, which means fewer project delays to meet compliance.
Finalizing pre-construction documents – Leveraging AI when reviewing and finalizing pre-construction documents, contracts, and agreements can aid in minimizing potential risks and discrepancies.
Performance and safety during the construction process
Site-safety – AI-powered cameras and video analytics can detect potential hazards, monitor on-site behavior, and provide the supervisor and general contractor with real-time alerts. Surveillance at this level means improved safety for all and fewer accidents on construction sites.
Labor and materials management – Optimizing the allocation of labor and materials by analyzing project schedules, resource availability, and productivity data ensures that projects are executed with efficiency. That results in maximum productivity with minimal material waste.
Building performance analysis – AI-powered systems can help find opportunities for energy savings, predict maintenance needs, and contribute to overall sustainability and cost savings for building owners.
The Future of AI in the Construction Industry Is Bright
If we want to fully harness the power of AI in the construction industry, it’s imperative to continue collaboration between technology providers and construction professionals.
The potential benefits are emerging: streamlined processes, lower costs, improved accuracy, enhanced safety, and optimized project management, just to name a few. But the journey doesn’t stop here — continued research, development, and adoption of AI technology may be crucial to move the industry forward.
One way Westlake Royal Build Products is embracing technology is through our available Home Design Tools. Create your own home masterpiece by interacting with our design tools.
Technology is great. But in the midst of it taking over our lives and jobs, something has gone missing from the sales process—the power of human touch. “We’ve lost the art of connection,” says sales expert Charlie Cina. “Everyone wants to be high tech, no one wants to be high touch.”
Specializing in sales and online training, Cina is a consultant, writer, and speaker with clients around the world. He has developed a unique prospecting tool called OneTapConnect, which allows you to have immediate impact and influence by sharing your custom-branded mobile site that shares your social profiles, website, and other custom links.
Cina isn’t saying technology doesn’t have a place in sales, but the ability to build instant rapport and credibility with a potential customer that also allows you to create trust by showing your truth, authenticity and proof is paramount in any sales process.
“I believe you have to be both high tech and high touch,” Cina says.
The Power of Introduction for Sales
Cina notes that there are organic opportunities around us each and every day, and he suggests introducing yourself to five new people on a daily basis—at your child’s baseball game, in line at the dry cleaner’s, etc. “Your job as a sales professional or business owner is to introduce yourself to as many people as you can and shout from the rooftops who you are, what you do, and how you can help.”
Is every person you meet in need of your subcontracting skills or the products you sell? Not likely. But everyone knows someone who knows someone, and by introducing yourself and making an impression, you become memorable when such a need arises among the people they know.
“The whole concept is the people out in the world have two things you need: They have your money or they have your potential contact/connection with people who do want your products and services.”
Overcoming Fear of Introducing Yourself
Making an introduction can be an intimidating experience, but it’s pretty simple.
First, it helps to reframe your thinking: It’s not a “cold call,” it’s a “new call.” Follow the simple formula: Introduction, build rapport, gain credibility.
Learn how to say hello, your name, who you are, and what you do. Present yourself in a way that’s unforgettable at the first point of contact. “Stick your hand out and introduce yourself. ‘Hi, my name’s Charlie, what’s your name?’” Cina says. “As soon as they tell you their name, you’re no longer strangers.”
Just be sure to come from a place of good intention, Cina explains. “You’re out there to have a conversation. Everyone is not a prospect for what you do. But master the art of human interaction and connection, and you can sort a prospect from a suspect. It’s not always a financial transaction; it might be a friendship or a referral. The whole key is when you’re out in the world, it’s your intention to get attention. You are a brand called you.”
The more you do it, the easier it becomes, Cina promises. Rather than practicing on family and friends, who can be your harshest critics, he recommends that you practice by doing.
Much like dating, if you’re not out there, you won’t meet someone. “Activity breeds activity,” he encourages. “The more you introduce, the more you produce.”
Canvassing is an essential strategy for introducing potential customers to new products, services, and ideas. As a canvasser, you get to interact with people face to face, listen to their feedback, and help them find solutions that fit their unique needs. Being a master at canvassing requires you to have the right skills and mindset to connect with people on a personal level and close deals effectively.
Here are some tips from Paul Burleson, Senior Account Executive of National Remodeling Accounts for Westlake Royal Building Products™, to help you become a master canvasser:
1. Be confident: Confidence is key when it comes to canvassing. You need to believe in the product or service you are offering and be sure of the value that it adds to the potential customer’s life. Confidently express the benefits of your product or service, and be ready to answer any questions regarding it.
2. Know your product: To be an effective canvasser, you need to have a deep understanding of your product or service. Know its features, benefits, and limitations. Highlight the essential points and how they benefit the customer.
3. Listen actively: Listening actively is an essential skill for any salesperson. Listen carefully to your potential customer’s needs and pain points. Once you identify those, show them how your product or service will address them. People appreciate it when someone listens and offers a solution that meets their needs.
4. Use persuasive language: Master canvassers know how to use persuasive language that creates an emotional connection with customers. Use descriptive language and meaningful expressions that make your value proposition compelling. Use persuasive techniques like storytelling and use of emotions relevant to the product/service you’re selling.
5. Be personable: One of the most crucial aspects of canvassing connecting with the customer on a personal level and making them feel comfortable talking to you. Use open-ended questions to keep the conversation flowing and get to know them. Show that your concern is not only to sell but also to help them solve real problems for them.
6. Build rapport: Building rapport is crucial, especially when canvassing door-to-door. Strike a conversation with customers about their hobbies, interests, or environment. This will help to build rapport and make the customer feel more comfortable talking to you. Smiling, making eye contact, and using the customers’ names are excellent tools to create strong rapport.
7. Follow up: Follow-ups are critical to closing the deal. Whether the response you get from the customer is positive or not, be sure to thank them for their time and give them a business card or brochure. If you follow through on your commitments and regularly touch base to maintain the connection, your efforts will yield returns in the long run.
In summary, becoming a master canvasser takes practice, patience, and commitment. Confidence, product knowledge, and preparation are key.
Stay connected with Westlake Royal Building Products on LinkedIn.
With the sheer number of siding options on the market, siding selection can sometimes be difficult for homebuyers as they navigate which materials, styles, profiles, and colors are right for them. Being able to see—and feel—the choices and understand how they work together can be powerful. Physical inspiration boards at the dealer or in a builder’s showroom or model home can help customers begin to envision how products look in real-world applications, visualize how they come together in popular multi-textured facades, and determine what they like and don’t like.
An inspiration board is a three-dimensional element that serves as a miniature wall section, combining several types of cladding, trim, and accessories into a diorama of sorts. Unlike a display board showing a small sample or even a larger product section, an inspiration board gives buyers an idea of how the finished exterior will look when fully outfitted with other claddings and accessories.
Here’s are examples of some of the inspiration boards Westlake Royal Building Products™ curated for this year’s International Builders’ Show:
Vignettes can combine several types of cladding to show common ways of achieving the multi-textured look, such as Versetta Stone with Cedar Renditions in the center vignette above or Exterior Portfolio Market Square siding with Foundry 7” Split Shake in the right-hand vignette. Each includes coordinating accessories to complete the look, including Atlantic Premium Shutters, Royal Trim & Mouldings column wraps, and a color-matched Mid-America mounting block.
“It brings it all together, catches people’s eye, and helps them visualize how they can outfit their exterior with Westlake Royal Building Products,” said Kriss Swint, Director of Marketing Communications. “Those applications help create more of a feeling and a mood. It helps us tell our story.”
If space is a concern, inspiration boards can take the form of smaller shadow boxes, such as these boards displayed at the 2020 Builders’ Show:
Though slightly smaller, these displays still make it easy for customers to see how various products come together to make a cohesive, eye-catching look.
Here are some tips for creating inspiration boards to ease siding selection:
• Seek out ideas: To put together Westlake’s inspiration boards, the team consults with product managers about the latest trends and draws on what customers are doing with the products. They also study magazines and Pinterest to keep up on new combinations and find fresh ideas.
• Include signage: Be sure to identify the products in the display so that buyers know what they are looking at, that everything is available from you, and how they can replicate the exact look if they so choose.
• Include images: Accompanying images showing a rendering of the look on a full home or of the home that inspired the vignette can help further increase and ease visualization.
• Add decorative touches: Don’t forget the other elements one would find on the exterior, such as plants, a light fixture (with mounting block), window box, or address block.
• Add QR codes: Including a QR code with a link to the products’ web pages or online brochures can make it easy for visitors to get more information on the products they’re seeing as they make their decisions, freeing up your staff in the process.
• Leverage your manufacturer: Don’t be afraid to reach out to your manufacturer rep for help curating your inspirational displays. They can offer advice on what products work best together and assist with finding the right information to link to, along with providing take-home samples, fan decks, and literature.
To make inspiration boards more powerful, you can pair them with Westlake’s online design tools, including the Virtual Remodeler, the Dream Designer, and HomePlay Prime, which allow buyers to mix and match products on an image of their own home or a similar home.
Each year, the LBM 100 from LBM Journal and the Construction Supply 150 from Webb Analytics dealer surveys provide a snapshot of the state of the lumber and building materials industry and, by default, a temperature reading on the rest of the residential construction industry. And this year’s lists, both released this month, are no exception.
“The year began with dealers enjoying the last giant swells in lumber prices that had led to unprecedented revenue increases in 2021,” reported Craig Webb of Webb Analytics. “By the end of 2022, those prices were down more than 60% from where they were at the start. Meanwhile, consumers’ pain over price increases and a Federal Reserve clampdown helped force a slowdown in the economy. Nevertheless, demand from builders and remodelers remained robust and product shortages still were rampant, particularly early in the year. The result was unsettled conditions.”
Webb’s Construction Supply 150 found the result to be a 9.5% increase in revenue for the list overall, as well as growth in the total number of locations and number of employees. However, the revenue increase was only 3.3% when adjusted for inflation.
“Now in its third year, the LBM 100 continues to demonstrate the strength of the lumber and building materials industry while fighting new challenges such as skyrocketing interest rates, rising inflation and fuel costs, labor shortages, and foreboding talk of recession,” LBM Journal’s James Anderson said of his publication’s rankings. “If that list of challenges faced any other industry, it is unlikely that we could see 94 of this year’s top 100 dealers reporting increases in sales in 2022.”
In fact, LBM Journal reports that nearly all of the dealers with higher sales last year saw increases in the double digits. Nine companies had sales over a billion dollars, including one that reached the threshold for the first time. (The Webb Analytics Construction Supply 150 tracks both traditional LBM dealers as well as big box stores and specialty distributors, so its ranking includes 25 members with more than a billion in sales.)
As in previous years dealer surveys, some of that growth came from continued acquisitions.
Lumber prices continued to play a role, but to the opposite effect as last year: “The impact of lumber price changes shows up most prominently when you look at one of the CS150’s five subcategories, lumberyards with manufacturing capabilities,” Webb said. “In 2021, this group’s revenues shot up 58.6%. In 2022, the gain was only 18.1%. And a good share of that increase came not from same-store sales growth, but rather from many of the 481 construction supply operations acquired and 253 locations opened by the CS150 in 2022.”
Even with the challenges, nearly half of the LBM 100 plan to expand over the next one to two years. In addition, LBM Journal said, “Many dealers have indicated that 2023 will be a year of growth, despite higher interest rates and lingering supply chain challenges.”
Other trends of note:
• The pandemic’s influence on e-commerce continued, as LBM Journal found that 40% of dealers are now offering online sales, up from 30.5% in 2021.
• Hiring is still dealers’ No. 1 challenge, LBM Journal said, though there was a notable drop from the previous year, from 84% of respondents to 68%. As with last year, drivers continue to be the hardest role to fill, followed by yard workers. Still, the threat of recession has actually helped some dealers with this issue, opting to reduce staff by eliminating open positions or hiring good employees who are leaving less-stable companies.
• Credit card fees are another growing challenge for dealers. With fees upwards of $180 million among the companies he surveyed, Webb found that dealers are pushing to limit the use of credit cards for bill paying.
View the full dealer surveys, view the LBM Journal 100 here and download the Construction Supply 150 here.
May marks National Home Remodeling Month, the NAHB’s annual celebration of the remodeling industry and remodeling professionals. Westlake Royal Building Products™ has signed on as the title sponsor of the event for the second consecutive year.
During National Home Remodeling Month, remodelers are encouraged to leverage customizable marketing tools, content, and tips to help promote the industry and local expertise. Available materials include sample social media posts, web banner graphics, press releases, fact sheets, and more. For local councils and members, NAHB offers government proclamations, articles and op-eds, fact sheets, and a how-to kit.
“Westlake Royal is thrilled to sponsor this initiative again this year. Remodeling offers numerous benefits to homeowners who want to change their living environment without uprooting their family and moving. Home improvements can add more space for a growing family or older parent, improve energy efficiency and increase the resale value of your home,” said Steve Booz, vice president, marketing & product management at Westlake Royal Building Products. “We are excited to join in supporting NAHB’s members, who are committed to quality construction and integrity, professionalism, and their customers.”
As part of the sponsorship, Westlake Royal Building Products will host several events for NAHB members during the month of May, including a Shop Talk on May 11 featuring Chuck Chura, senior product manager for Westlake Royal Building Products, who will discuss using panelized stone to drive building efficiencies.
To learn more about NAHB Remodeling Month and register for upcoming events, visit nahb.org/remodelingmonth.
Westlake Royal Building Products’ portfolio of siding and trim comprises more than 30 individual brands, ensuring you and your customers can find the right product for each project, application, style, and budget. To support you behind the scenes, Westlake Royal offers numerous professional tools and resources that can help you select the perfect material, choose the ideal color, and ensure proper installation for long-lasting looks and performance.
Along with our in-house customer service team and in-field sales representatives, be sure to take advantage of our extensive array of resources to help sell, select, and install siding and trim from Westlake Royal Building Products.
Selling Resources
Samples: We offer samples for nearly all of our siding products and many trim products. How to get: Visit individual project pages (start here) and click on “Request a Sample.”
Sample boards/folders/brochures: When meeting with clients in your office, in their home, or on the jobsite, our portable sample boards can help compare different materials and illustrate the aesthetic and performance benefits of each. Leave-behind brochures outline product benefits and color options. How to get: Contact your local sales rep.
Fan decks: Help your customers visualize and select siding options with fan decks featuring siding color and grain options from several Westlake siding brands, including Exterior Portfolio® and Royal®. Vinyl samples are cut from actual siding, providing a true physical representation. How to get: Contact your local sales rep.
Product knowledge sessions: In-depth knowledge of the products you sell and install is your best marketing tool. Westlake representatives and dealers are available to provide an in-depth look at your siding and trim options so you can sell with confidence. How to get: Contact your local sales rep or Westlake dealer to schedule.
Sell sheets: Download and print hard-hitting one pagers outlining products and topic areas in detail. How to get: Visit individual project pages (start here) and click on “Resources.”
Consultative training sessions: Our in-house sales experts can provide in-person sales training and tips to help you sell more effectively and efficiently. How to get: Contact your local sales rep to inquire.
Design Resources
Color & design guides: To help customers truly discover what color can do for their home, explore Westlake Royal Building Products’ range of design guides, including:
–Color Explorer: Choose color families and find products that match and coordinate. Click here to access.
Online design tools: Help customers narrow down design and color choices with virtual tools that showcase products on images of their homes: Virtual Remodeler Dream Designer HomePlay Prime
Design galleries: See completed projects via our product-specific inspiration galleries. How to get: Visit individual project pages (start here) and click on “Gallery” or “Inspiration.”
Immersive Experience: This online, 3D interactive program showcases exterior products from Westlake Royal Building Products™ siding and trim brands as well as Westlake Royal Stone Solutions™ and Westlake Royal Roofing Solutions™ on three distinct homes. Tour the homes, explore the material options, and experiment with profiles and colors. Click here to access.
Installation Resources
In-person or virtual training: On the jobsite, at the lumberyard, or over the phone, our sales team can provide installation training and best practices to help you avoid callbacks and improve performance and efficiency. How to get: Contact your local sales rep.
First nail program: Schedule a short jobsite training with our installation experts for Celect® Cellular Composite Siding, Versetta Stone®, TruExterior® Siding & Trim, and Zuri® Premium Decking. How to get: Contact your local sales rep.
Installation instructions: Download and print installation instructions for all Westlake Royal Building Products’ siding and trim via the web. How to get: Visit individual project pages (start here) and click on “Resources.”
Code reports: Downloadable and printable. How to get: Visit individual project pages (start here) and click on “Resources.”
Specifications and drawings:How to get: Visit individual project pages (start here) and click on “Resources.”
Education & More
CEU courses: Expand your exterior product knowledge and earn credits with free online courses. How to get: Visit AEC Daily and search “Westlake.”
Westlake Royal PROS Perks: Earns rewards for the products you buy! Enroll in this points-based program to start earning merchant gift cards and Visa® Reward Cards as a thank-you for purchasing products within a robust selection of 13 Westlake Royal Building Products siding and trim brands. Click here to register.
Social media: Follow us on Facebook, Instagram, and LinkedIn for project showcases, installation tips, and product information, including content from top customers and field experts.
And of course, you can reach out to us at any time. Connect with your local rep or contact Westlake Royal Building Products here.
Westlake Royal Building Products™ now offers Westlake Royal PROS Perks™, a contractor loyalty program for new and existing customers. PROS Perks is a point-based program that will award customers with merchant gift cards and Visa® Reward Cards as a thank-you for purchasing products within the robust selection of Westlake Royal Building Products brands.
PROS Perks rewards are easy to redeem and use—customers simply log in, add purchased products, and submit photos of their invoices to the PROS Perks website (www.wrproperks.com). Points are awarded based on dollar amount spent, will accumulate, and can be redeemed for gift cards.
“Contractor programs are not new, but are often cumbersome for the user, with complicated points systems, rebates solely for more materials, or merchandise-only rewards. The new Westlake Royal PROS Perks program is hassle-free and delivers rewards to spend however they wish,” said Steve Booz, Vice President of Marketing & Product Management for Westlake Royal Building Products. “We value our customers and want to ensure they not only receive beautiful, high-performance exterior and interior products, but can cash in on their loyalty to our portfolio of brands.”
PROS Perks will include products within 13 of Westlake Royal Building Products’ brands: Royal® Siding, Exterior Portfolio® Siding, Portsmouth™ Shake & Shingles, Foundry Specialty Siding®, Cedar Renditions™ Aluminum Siding, Celect® Cellular Composite Siding, TruExterior® Siding & Trim, Versetta Stone®, Royal® Trim & Mouldings, Kleer®, Mid-America® Components, Royal® Shutters, Mounts & Vents, and Zuri® Premium Decking. Additional points incentives will be added throughout the year, making this Westlake Royal Building Products’ most robust reward program to date.
For contractors, cybersecurity might not be high on the priority list. Between balancing projects, sourcing building materials, and interacting with clients, it’s easy to let the security of your computer systems fall to the back burner. However, contractors and the construction industry overall are at risk now more than ever due to the adoption of smartphones, laptops, and other tools.
The good news is that there are a few easy tips that help protect your business.
The Risk of Cyber Threats to Contractors
Contractors and others in the construction industry are at risk for security breaches every day. If you keep customer information on a computer, use a smartphone to schedule projects, or take advantage of accounting software, among many other tasks, there are risks for a breach. Some of the most common cybersecurity breaches that happen with contractors include:
Phishing scams: These are most commonly emails sent by scammers who are trying to get you or your employees to click a link to gain access to your company’s system.
Tech support scams: A scammer sends a message to a construction/contractor business pretending to be tech support and saying your computer system needs to be fixed to gain access to sensitive information.
Ransomware attacks: A scammer infects your system with malware and threatens to release sensitive information unless a ransom is paid.
3 Cybersecurity Tips for Contractors
1. Hold “Fire Drills” to Help Prevent Cybersecurity Attacks: One of the best things you can do to help prevent a cybersecurity attack is to hold training sessions. Gather all your employees and walk through what one of these attacks could look like. A great place to start is going online and looking up some classic phishing scam emails.
Go through the main “red flags” to look out for, which may include:
The email being sent from an unknown or unofficial address.
The email having misspellings and grammar issues while trying to get the recipient to click on a link.
The content of the email stressing a sense of urgency with language like “you need to act now.”
Trainings like this for employees can help develop their muscle memory on best practices in case one of these events happens. To help, YouTuber ThioJoe has a great in-depth video on how to spot scam emails.
2. Keep Your Technology Current, and Update Passwords: Many manufacturers of technology like smartphones and computers regularly update their software, making it more challenging for cybersecurity threats to break through. When you’re using an old or outdated system, those protections aren’t there to help prevent the latest cyber-attacks, putting your system at higher risk.
That’s why it’s important to keep any technology that holds customer or business information current. While the cost of replacing an old phone or computer might seem high at first, it’s less than the financial and legal damage a cyber-attack or scam could cause your business.
Part of keeping your technology current also involves using best practices for your passwords. For starters, if any of the software used for your contracting business offers two-factor authentication, be sure to turn it on. Also make sure that no one in your business is using one universal password. You can also take the hassle out of juggling multiple passwords by using a free password manager such as that offered by Norton.
3. Know Where Your Data Live: A key step in helping your contracting business stay safe from cyber security threats is knowing where your sensitive data is kept. Create a list of any software or hardware that has customer and/or business data on it. This list should be where the bulk of your cyber security efforts go toward. Since most small contractors don’t have unlimited resources, this tip can help ensure you get the most bang for your buck.
You’ll also want to look for any vulnerabilities in the software or hardware where the data is held. An easy place to start is backing up this information regularly to an external hard drive. This routine process can keep your business running if the company’s main computer(s) are compromised or need to be repaired.
These are just a few of the ways you can protect your business. Be sure to consult with an IT specialist to ensure your specific systems are operating securely. For more cybersecurity tips, the Federal Communications Commission (FFC) also has a great collection of resources specifically for small businesses.
Before embarking on a remodeling project, whether large or small, most homeowners ponder not just their design preferences and lifestyle needs, but whether the renovation will add value to their home. Today’s Homeowner with Danny Lipford sought to bring clarity to the question with a recent study that looked into the return on investment of common remodeling projects. The data show that, resoundingly, exterior remodeling and renovation projects deliver the largest return, with garage doors leading the way.
Industry experts continue to tout the strength of the remodeling market, as homeowners elect to renovate their existing houses rather than navigate high interest rates and low inventory for new homes. “With Americans spending more time at home than ever, the total amount spent on renovations and upgrades soared by nearly 27% between 2020 and 2022,” Today’s Homeowner said.
But with material and labor costs also high, understanding which projects provide the most value is more important than ever.
The study examined data from 70,000 homes in more than 1,200 markets, analyzing the cost versus value recouped for 34 different project types. Today’s Homeowner found that the average return for all projects is 69%. But the average cost recovered for exterior remodeling projects is 23% higher than interior projects; in fact, the top 10 projects reaping the best ROI were on the exterior.
“Curb appeal really matters when selling your home,” Realtor Suzanne Coddington, of Dickens Mitchener, told Today’s Homeowner. “It’s difficult to get buyers to see a home that has little or no curb appeal.”
Garage door replacement was the only project category to reap a full 100% return on investment, followed by wood window replacement (95.5% cost recovery), screened-in porch addition (92.9%), fiber cement replacement (92.7%), and vinyl siding replacement (91.0%) and vinyl window replacement (91.0%).
“When considering new siding, look for high-quality, low-maintenance materials,” Steve Booz, Vice President of Marketing & Product Management for Westlake Royal Building Products, advised the Today’s Homeowner audience. “Some products offer insulation or locking seams for increased energy efficiency. And don’t be afraid to play with color, texture, different profiles, and contrasting trim — siding can be beautiful as well as functional.”
The remaining projects in the top 10 comprised an in-ground pool (90.1%), composite deck addition (86.9%), concrete backyard patio (86.4%), and wood deck addition (80.1%).
To view the full study results and expert commentary, click here.
Another year has come and gone, and that can only mean one thing: The 2023 International Builders’ Show and Design & Construction Week are right around the corner. The show returns to Las Vegas this year and is more jam-packed than ever—along with co-exhibiting with the Kitchen & Bath Industry Show, the NAHB announced that the National Hardware Show, the Las Vegas Winter Market, and The International Surface Event (consisting of Surfaces, StonExpo, and TileExpo) will all co-date with IBS.
With so much to see, here’s a look at some of our picks and previews for IBS to help you get organized.
Education Sessions
The 2023 International Builders’ Show features more than 100 education sessions and more than 225 speakers, so whether you’re looking for business strategies, installation know-how, or the latest trends, there’s something for everyone. Here are a few that caught our eye:
See the latest trends and products in person through these at-show opportunities:
• Immersive Experience Westlake Royal Building Products is excited to have our products featured in Pro Builder’s Immersive Experience. At our booth (C3819) or on your laptop or phone, virtually explore three unique home exteriors in this fun tool. Tour the homes and experiment with styles and colors while learning about product details.
• Pro Builder Show Village See the latest innovations, products, and design trends across five site-built homes at the Pro Builder Show Village at the exterior exhibits. Westlake Royal’s products will be featured on the Impresa Home: Unified Steel Stone Coated Metal Roofing, Celect Cellular Composite Siding and Trim, Royal® Trim Post Wraps, and Eldorado Stone & Kindred Outdoors + Surrounds.
• ProTradeCraft LIVE Stage ProTradeCraft’s Jobsite Training Portal comes to life across three stages. Be sure to check out live demos of our Tapco Tools brakes!
• The New American Home Celebrating its 40 anniversary, The New American Home showcases the newest products and design trends, as well as the cutting-edge innovation and energy efficiency. This year’s project, located in Henderson, is a 7,575-square-foot, two-story contemporary house designed to be an entry-level home for the luxury market. Features include a spa, game room, outdoor fire features, and roof deck with Vegas and mountain views.
• New Product Zone See a handful of the show’s product introductions at the New Product Zone on the exhibit floor.
What’s New From Westlake Royal Building Products?
In addition to Show Village, the ProTradeCraft Live stage, and the Immersive Experience, you’ll find Westlake Royal Building Products at one of the Central Hall’s largest exhibit booths—C3819. Our entire exterior portfolio—Siding, Trim, Roofing, Stone, Windows, and Outdoor Living—resides under one space this year, so there’s much to see.
We’re introducing an array of new products across our brands, including new vinyl colors, new column wraps, Cedar Renditions™ Board & Batten siding, new profiles from Eldorado Stone, and many more!
In addition, Westlake Royal is proud to be a supporting sponsor of the NAHB Remodelers & Remodeling Central and the NAHB Professional Women in Building & PWB Headquarters, both at IBS.
As we move from 2022 into 2023, home exterior trends aren’t so much about what’s in and what’s out, but rather what continues to be in demand and what’s fading slowly from the spotlight. Not surprisingly, pandemic-fueled projects like outdoor living are still going strong, as are styles that differentiate like multi-textured facades and board-and-batten looks. Also continuing to be top of mind: resiliency, durability, and low maintenance. Even so, there’s room for a few new surprises, as well.
Here are 10 home exterior trends we’re seeing as the new year begins:
Varied facades: Using multiple textures across the façade remains popular, whether by blending materials (such as stone and vinyl), profiles (such as lap siding with shake gables), or geometries (traditional forms with modern bumpouts and roofing components).
Cedar Renditions Design Series 6″ Siding in Cedar Bark
An evolution of outdoor living: The dramatic increase in demand for outdoor living spaces during the pandemic hasn’t slowed, as homeowners not only seek to create a sanctuary space, but an expanded footprint for entertaining. Decks are no longer just a place to hang out during the summer, they have become an extension of the home. Homeowners want to walk seamlessly from interior to the exterior deck and not sacrifice any elements of comfort.
As such, we’re seeing requests for things like outdoor heaters, fire pits, storage, interior-like furniture, retractable windows, screening systems—anything to make the deck more comfortable all year long. Extending its longevity is also imperative as people are staying in their homes longer and integrating the deck as a commonly occupied space. Using composite materials, like Zuri® Premium Decking, ensures a longer life and weather resistance for this bonus living room.
Zuri Premium Decking in Weathered Gray
In addition, requests for pergolas are on the rise. Pergolas work well next to pools or as shade for an outdoor kitchen. With a pergola, you can install heating elements or a ceiling fan for comfort through all seasons. Pergolas are a good alternative to a gazebo in regions where you can’t get the roof zoned as well.
Copper: Homeowners who love the look of composite roofing are increasingly personalizing their home with copper accents, including gutters, caps, finials, and snow guards.
DaVinci Multi-Width Slate roofing and copper accents on an estate in Naperville, Ill.
Black window frames: The Modern Farmhouse craze drove interest in black and dark window frames, and even as this home style begins to fade from favor (depending on whom you ask), the sleek, sophisticated look of black windows is sticking around.
Board-and-batten: With or without the Modern Farmhouse style, vertical and board-and-batten siding remains one of the popular home exterior trends for the full façade or as an accent.
TruExterior poly-ash trim in a board-and-batten style.
Wildfire resistance: The rate of wildfires in the United States is growing rapidly (NOAA expects up to a six-fold increase in risk in some parts of the country by the middle of the century), so exterior roofing and cladding products that are more fire resistant are growing in importance. For example Class A fire-resistant DaVinci composite roofing, especially shakes, is continuing to see growth of sales in different areas. Westlake Royal Roofing Solution’s Unified Steel® stone-coated roofing, Newpoint® concrete roof tile, and US Tile® clay roofing also carry a Class A fire-resistance rating and many are WUI certified.
For cladding, Cedar Renditions siding is non-combustible. TruExterior® Siding & Trim is certified by the California Building Commission for inclusion on the Wildland-Urban Interface Zone (WUI) Products Listing. Versetta Stone® panelized stone siding has a flame spread index of zero. And all Westlake Royal Building Products’ vinyl siding products are Class A fire rated.
Darker colors: Dark colors have been trending for a few years, both alone and in contrast with whites creams. According to color expert Renee Labbe, some of the black is giving way to dark greens that evoke a rustic natural feel.
United Steel Stone-Coated Steel Roofing in the Barrel-Vault style in Charcoal
Brick Is Back: In truth, there are a number of regions where brick never fell out of favor within the design/build community. Over the past several years, however, even areas throughout the Southeast—where brick has been a dominant selection for both residential and commercial construction—have seen a marked increase in the demand for contemporary and unique brick options. This includes a surge in interest for monochromatic light and dark colorways with varying degrees of color saturation, as well as more balanced and nuanced neutrals that incorporate subtle undertones and overtones of other hues.
In addition, brick also provides options for connecting the exterior with various interior spaces as well. From fireplace accent walls to kitchen backsplashes, there are a number of ways to establish continuity between a home’s indoor and outdoor living areas.
Low-maintenance materials: The desire for low-maintenance materials continues as homeowners grow older or too busy to bother with painting and staining their siding and decks. In fact, “low-maintenance/durable exteriors” was the most in-demand home exterior feature in AIA’s latest Home Design Trends Survey, with 62% of architects reporting increasing interest. Westlake Royal Building Products makes it easy to get authentic wood looks without the associated maintenance: look to clean-and-bright Kleer® and Royal® PVC trim, innovative and authentic TruExterior poly-ash siding and trim, high-performance Celect® Cellular Composite Siding, or any number of vinyl siding options including Exterior Portfolio®, Royal® Vinyl, and Foundry® Specialty Siding, among others.
Contemporary stone looks: Modern styles or contemporary twists on traditional styles remain popular, even away from the coasts. Clean lines, single-sloped roofs, and little ornamentation abound.
Color permeates every aspect of our lives, sometimes temporarily and sometimes permanently, and often plays a critical role in our emotional, mental, and even physical state. Few places is that more evident than in our homes: inside, color sets a mood and makes a personal statement; outside, it sets the tone and nurtures a lasting impression.
Perhaps that’s why we as a society are so invested in color trends. Each year, paint manufacturers and color specialists release their “Colors of the Year,” a bit of a pulse on the consumer psyche (see our coverage of this year’s announcements here).
Color trends for homes don’t move as fast as industries like fashion and automotive. But they still ebb and flow, delivering a look into the tastes and preferences of new-home buyers and DIYers alike.
We checked in with two color experts—Renee Labbe, director of design strategy at Los Angeles-based Broadside Studios, and Kate Smith, color expert and president of Sensational Color—to see what’s on the mind of American consumers as we head into 2023.
Ongoing Macro Trends
Labbe notes that we’re under the umbrella of three ongoing macro trends, with each evolving in its own right. (These trends are based on research conducted by Labbe and Broadside focusing on roofing as a core element as part of an extensive Westlake Royal Roofing Solutions research initiative to understand what is influencing home design and roofing preferences today, so as to refine roofing offerings and respond directly to customer wants/needs.)
• Naturalism: Naturalism represents how we connect to the environment and comes through in natural colors and palettes you might expect. But within that, Labbe is seeing a trend toward more nourishing colors that are rural-inspired and create a contemporary escape. The simplicity and elegance of trendy blacks isn’t going away, for example, but is making room for dark greens, weathered looks, and rustic reds.
• Ease: Emerging around 2015-2016, Ease represents a move toward simplicity as a real-life antidote to our hectic online lives and frenzied social media airs. “If you’re getting constantly hit with images and details and you look up from your phone and see a space that’s clean and simple … the palette is one to two colors as opposed to five to six,” Labbe says. “This trend is a way for your eye to take in the totality of a look without having the take in all the bits and pieces of a design because it was so simplified. … And your brain relaxes.”
• Glamour of Opposites: Around 2016, we started to see a simultaneous trend that was a bit more in your face, a mish-mash of traditional and modern, with blocky and curvy existing side by side. This aligns with a time when consumers began making their voices heard as well as business disrupters like Uber and Door Dash. “We’re seeing this ability to change the old guard, change the system and reinvent it in a way that works for the people,” Labbe explains. “Design became this place where we could express an explosion of creativity.” On the exterior, this trend is coming through in the form of what Labbe describes as disruption and merged aesthetics. For instance, in a “clean traditional” or “quiet modern” style, the elevation remains traditional, but in a way that’s ornamented and with a palette of color choices that’s more modern or contemporary. There’s also more neutrality in color, with a two-color palette versus a traditional Craftsman home that may have three to five saturated tones. Today’s neutrals are high contrast, such as white with a strong black, brown, or gray.
The pandemic has dramatically shifted home architecture preferences as consumers needed to use their homes in more ways than ever before. Photo courtesy of Westlake Royal Roofing Solutions.
This also shows in a blending of styles, such as a traditional façade with modern elements built in, a home with gabled roofs but a box-shaped entry, or a remodeled home with a traditional style original paired with a modern shape with similar colors to ensure cohesiveness.
Tips For Using Color Trends
When considering color trends, Smith explains that it’s important to approach reports like a menu—browse, pick a color as shown, or customize it to suit your tastes. “Use the color as your inspiration point,” she says. “If you want to use it exactly, that’s fine, but there may be similar tones that fit your home better.”
As Labbe mentioned, color trends last longer than we often think, especially in the home space. Gray, Smith points out as an example, isn’t as “hot” as it was a few years ago, but remains popular. Blue-green continues to attract the eye (and can be found in PPG’s Color of the Year Vining Ivy) and goes great with neutrals as an accent on the exterior or front door.
In fact, Smith says consumers don’t need to be overly concerned about using a trending color for fear it will become quickly dated. What puts a timestamp on it, she explains, is the combinations of colors. Think chocolate brown and aqua from a few years ago—it was the way that everyone was using them. “When looking at how to use these trends, use them in a way that no one else is using them, and then you won’t have to worry about looking dated,” she advises.
Trends are fun, Smith adds, but consumers are much more willing to go their own direction today. “In the end, trust your gut.”
The current state of the new-home economy tends to lean toward the bleak, with falling housing starts and declining builder confidence. But the remodeling market may be feeling the challenges a bit less. Though spending slowdowns are happening or anticipated, various indicators point to homeowners investing in their current houses and continuing with project lists begun during the pandemic.
The Joint Center for Housing Studies of Harvard University (JCHS) is predicting a steady downturn in home improvement spending throughout the next year, Pro Remodeler reports, with year-over-year spending expected to grow just 6.5% in Q4 2023 versus an anticipated 16.1% growth in Q4 2022. Factors driving these expectations include a drop from unsustainable growth during the pandemic, higher interest rates, and higher prices for materials and labor.
Despite these contractions, reports from the field paint a picture of continued, if more measured, investment in the remodeling market, both DIY and professional.
The U.S. Remodeler Index by John Burns Real Estate Consulting dropped from 65.7 in Q2 2022 to 62 in Q3, but remains above the index’s growth indicator line of 50. Among the report’s key takeaways, Qualified Remodeler said, is a 4.9-month average backlog among remodelers, with 56% of survey respondents having at least four months of in-progress or planned projects. Supply chain issues are improving, remodelers said, but most also said that customers are downgrading to stay on budget amid pricing concerns.
Lowe’s also conducted a survey of home improvement professionals. The Pro Pulse Survey found that pros remain optimistic despite challenges, and 73% of respondents expect to have more work next year than this year.
Homeowners Invest in Existing Houses
In a recent study of 4,000 homeowners by Houzz, only 1% of homeowners have canceled remodeling projects so far in 2022 and 23% plan to start a project in the next 12 months. “For many, conditions like limited choices of available homes and rising interest rates are driving them toward renovations and improving their current home, since the cost of moving into a house that fits their current needs has become so expensive,” said Marine Sargsyan, Houzz staff economist. “Moreover, more than half of the homeowners we surveyed have no intention of selling or moving out of their current residences in the next 20 years — or ever.”
Exterior updates and “bringing the outdoors in” were among the projects taking priority.
The Houzz study also found that 91% of homeowners planning remodels plan to hire a professional. Though the report didn’t indicate, this could be due to some DIYers reaching the end of their pandemic to-do list of items they can perform themselves.
With some positive indicators, it’s perhaps no surprise that both Lowe’s and The Home Depot are “faring better than expected,” according to CNBC. “Home Depot financial chief Richard McPhail pointed to an ‘improve in place’ mentality among current homeowners, who might have wanted to sell but changed their minds because they could no longer command top dollar,” the website reported.
That’s reflected in the NAHB’s recent forecasts, as well. “The growth rate for improvement spending will slow due to declines for existing home sales,” Robert Dietz, NAHB’s chief economist, told CNBC. “However, an aging housing stock, work-from-home trends, and a decline for household mobility all favor remodeling spending.”
Often referred to as a nice finishing touch or “icing on the cake,” interior trim & mouldings have historically not gotten the attention and recognition they deserve for pulling a design aesthetic together. But thanks to an increasing number of passionate interior design influencers around the country, everyone from pros to enthusiastic DIYers are beginning to really appreciate the power of trim as an essential element in fully expressing home design.
Defining Every Architectural Style in Every Room
In addition to creating a seamless expression of an individual home’s style, updating interior trim actually increases home value. From base trim to wainscoting to crown mouldings, it’s the tasteful, ornate flourishes of trim and mouldings that depict a Colonial, the bold, simple details that define a Craftsman, and the humble, warm touches that represent a Farmhouse.
Cape Cod interiors exude a cozy warmth and practicality often described as New England charm. Our trim collections vary from subtly geometrical to boldly simple to clean and sophisticated. Areas to consider: transom windows, entry door sidelights, window casings, and dining room picture rails.
Use a Stop, 1×6 Trimboard, 1×4 Trimboard, Stool and Beaded Planking to achieve this look.
Colonial
The Colonial home style is defined by a combination of rustic simplicity and rich detail. The symmetry and confident formality of this home style is best expressed by interior trim with a stately presence—everywhere from baseboards up to crown mouldings.
Use a Stop, 1×6 Trimboard, 1×4 Trimboard, Base Cap, Stool, Crown, and Beaded Planking to achieve this look.
Craftsman
Noted for its honest, handcrafted look, every Craftsman-matching embellishment has a purpose and varies by small degrees of formality. It’s marked by simple, tailored door casings and minimally ornamented window casings.
Use a Craftsman Casing (11/16”x2-¼”), Craftsman Casing (11/16”x5-¼”), Craftsman Casing (11/16”x3-¼”), Craftsman Stool, Square, and Craftsman Base to achieve this look.
Eclectic
Eclectic homes take their design cues from a little of each architectural style. Interior trim that fits with this style does the same, adding a layer of ornamentation while retaining a clean formality.
Use a Casing to achieve this look.
Farmhouse
Interior trim that embraces the humble practicality of the Farmhouse home style is represented by cleanly projecting rule lines along the header and side jambs. Flatter rule lines put a contemporary take on this trim style.
Use a Reversible Wainscot Beaded/Nickel Gap, Stop (¾”x1”), 1×2 Trimboard, 1×4 Trimboard, 1×6 Trimboard, Stool, 5/8×6 Trimboard, and a Stop (⅝”x1-½”) to achieve this look.
Modern
Interior trim collections that reflect the Modern home style’s cleanly expansive function and flow range from understated to extroverted. Go the minimalist route and use trim to protect walls and floors from scuff marks and handprints. Amp up a neutral-colored dining room with contrasting and complementary colors. Like light mocha accents over cream-colored walls, for example.
Use a Stop, 1×6 Trimboard, Drip Cap, 1×4 Trimboard, Stool and Reversible Wainscot Beaded/Nickel Gap to achieve this look.
High Style and Low Maintenance
Westlake Royal Building Products Trim and Mouldings come in enough variations to accentuate any home style. And because they’re made from PVC, they’re built to last with minimal maintenance. The trim is ready to cut and install, is dent- and scratch-resistant, and won’t crack, split, or warp.
For many of us, we’ve been programmed to sell a certain way: Hard selling, non-stop calls, high pressure. But the old methods are problematic. For one thing, you wind up playing a pricing game, with little else to finish the deal. And, perhaps most importantly, homeowners no longer want to be sold to, and they are armed with information they didn’t have before.
What’s a better way? Become a problem solver for your remodeling clients. Take the time to understand their home, identify its pain points, and sell products that solve these issues. Paul Burleson, Westlake Royal Building Products’ National Remodeling Accounts Manager, calls this a “sick home selling system.”
Burleson travels the country training contractors and remodelers on a prescription method of selling. The remodeler serves the role of a doctor, diagnosing a home’s problems and then writing a prescription for how to fix it.
He recommends the following tactics for more effective selling:
• Change your thinking: Instead of the mindset that you’re selling something, reframe your approach as helping customers buy a solution to fix a problem. One of the things that COVID and natural disasters have taught us in recent years is that we could be shut into our houses at any time. This created a sense of urgency to understand the problems in our homes that make them less safe and comfortable. Rather than selling on pressure and price, you can bring value to your customers by addressing their challenges and making their homes more livable.
• Ramp up your education: Solving problems requires an intimate understanding of the products used to fix them. Knowledge of basic features and benefits is the first step, followed by deeper learning of installation best practices. Leverage your LBM dealer and manufacturers for product knowledge sessions and other education.
• Understand the effects of trapped moisture and other issues: Trapped moisture is a top enemy of the home because it can create toxic mold. By knowing how exterior products work together to drain away moisture, you can help homeowners make the most appropriate decisions. For example, Westlake Royal Building Products’ CraneBoard® SolidCore® insulated siding has moisture management tracks in the foam and Versetta Stone panelized stone siding has a built-in rainscreen.
• Arm yourself with the right tools: When touring the home, use moisture meters, thermal cameras, a Go Pro, and other devices to collect necessary data. Learn how to use that technology to build the case for the homeowner and help them understand the problems or potential problems. For example, a common find is a gutter pulled off the wall, which likely means water running behind the fascia and windows and into the foundation. A $600 fix now can help avoid a $10,000+ overhaul down the road. It’s not smoke and mirrors—they can see and understand your findings.
Another thing Burleson does is give the homeowner a notepad; each of them circles the house and writes down issues that need fixing. Engaging the customer in the process can help build trust and understanding.
• Consider a hybrid approach: While nothing can replace the in-person tour, a virtual meeting might make sense for the follow-up discussion. Utilize virtual sessions for busy clients or your own tight schedule.
One thing to keep in in mind is that homeowners know more now than ever. With the Internet, social media sites like Pinterest, and peer reviews on everything from products to your own remodeling services, your clients are coming into the process armed with information about what they want and don’t want. To truly be a valuable resource, you need to stay ahead of them; ensure you have up-to-date knowledge on products, trends, and the latest design and installation techniques.
Each year in late summer and fall, major paint companies release their “Colors of the Year” for the following year. These hues represent how each company’s in-house experts interpret the consumer pulse—our emotions, design motivations, influences, and more—and how color selection influences our lives and lifestyles.
While the color reveals are interesting in and of themselves, they provide our industry with a view into the hearts of our customers and a look at how their color choices may shift, or need to be shifted, in the process of navigating the latest trends and tastes.
Not surprisingly, the pandemic has had a tremendous influence on the color trends of the past few years, with many choices seeming to focus on relaxation and tranquility, or perhaps a little brighter for a feeling of positivity and optimism. This year’s selections continued to feel that global impact, but with varied interpretations of how consumers will feel going forward. Of the four colors shown below, two are bold and two are soothing. And perhaps both approaches are appropriate today, as Americans continue to navigate a post-pandemic norm in very different ways.
Here’s a look at a few of the Colors of the Year for 2023.
Benjamin Moore: Raspberry Blush
Benjamin Moore made a big move this year, shifting from 2022’s subtle October Mist, a silver green, to 2023’s vibrant Raspberry Blush. “A vivacious shade of coral tinged with pink, Raspberry Blush enlivens the senses with an electric optimism,” the manufacturer says. The “charismatic,” “unapologetic” shade is saturated and impactful, designed to be bold and make a statement.
Photo courtesy Benjamin Moore
The remainder of Benjamin Moore’s Color Trends 2023 palette, including Conch Shell (a dusty but rich pink), Savannah Green (a rich ochre with balanced green and yellow undertones), and North Sea Green (a deep teal with gray undertones) “was chosen for its distinct presence and personality,” the company says. “Each of these eight confident hues offer inspiration and creativity, while encouraging a push beyond the traditional to experience truly exceptional color.”
Sherwin-Williams: Redend Point
In contrast to Benjamin Moore’s bold color, Sherwin-Williams’ 2023 Color of the Year leads with “warmth and intrigue.” Redend Point, an earthy brownish-pink reminiscent of clay earth and walls of the desert west, is described as “soulful yet subtle.” And while a more calming hue, the company says it represents moving forward and looking ahead, connection and care.
Photo courtesy Sherwin-Williams
Behr: Blank Canvas
Behr’s 2023 Color of the Year is Blank Canvas, a “hopeful, warm, and welcoming white” the company says will answer homeowners’ need to create retreat-like spaces that feel restorative. At the same time, the company says the color is designed to be versatile. “The color works in both private and shared spaces and can work as a focal color or a foundation to build on for more layered spaces,” Behr says.
Photo courtesy Behr
Research showed that the hue would be in demand in 2023: “According to a survey of more than 1,000 U.S. homeowners, 63% of people agree that the color white is mood-boosting, and 77% say it makes them feel positive,” Behr reports. “Homeowners also say they want their home to be a space where they can unwind and destress, according to the survey, needs warm whites like Blank Canvas can help fulfill.”
PPG: Vining Ivy
PPG joined Benjamin Moore with a saturated statement hue, Vining Ivy, a deep Caribbean aqua, as its 2023 Color of the Year. The manufacturer says the color is classic and elegant, and it works with a variety of styles.
Photo courtesy PPG
“Resilience, the need for connection, and inspiration from nature were recurring themes at the Global Color Workshop,” PPG says. “This annual event brings together more than 30 global color stylists from the automotive, consumer electronics, aerospace, and home paint and stain industries. Over the course of several days, the stylists analyze the runway, lifestyles, demographics, geographies, global events, and cross-cultural societal inspirations to determine what colors will resonate and represent that year, including the 2023 Color of the Year.”
Along with predictions from paint manufacturers, the design community highly anticipates the annual announcement of Pantone’s Color of the Year, which is due out in early December. What will follow the color expert’s hopeful yellow-gray duo in 2021 and this year’s creativity-inducing Veri Peri (a dark lavender)? Stay tuned.
As labor challenges abound and schedules remain tight, trimming inefficiencies out of your installation processes can add up to critical time and money savings. Every contractor has their tricks for eliminating wasted steps without sacrificing a quality install. Here are a few best practices to work efficiently.
1. When installing vinyl siding, be sure to leverage available accessories that can reduce detail work while ensuring a finished look. These include: • Dual undersill trim: This is used the same way as standard finish trim, such as under windows or at the top of the wall, but because it has two slots instead of one, there’s no guesswork as to whether you need to bump out the finish trim to keep the siding angles correct.
• Board and Batten Trim: Use this to separate the courses of vertical siding since the profiles can’t overlap at the seam. The Board and Batten Trim has built-in flashing, making installation easy as well as functional.
• Shake Finish Trim: Designed for Westlake Royal Building Products’ Portsmouth Shake Panel, Shake Finish Trim secures ripped panels under windows and doors or at the top of a wall. Use a snap-lock tool to create snap lugs about every 6” to 8”, then snap the panel into the Shake Finish Trim and lock the snap lugs into place securely.
2. If you have a damaged vinyl corner, you can replace it without removing any siding. Cut and remove the existing face, leaving the channels. Cut and remove the face of the new corner, leaving the return. Then snap the new corner over the channel of the old.
3. When installing CraneBoard® Solid Core Siding® insulated vinyl siding, keep the ends of the foam no more than ¼” from each other to retain the insulation value, while giving the panels enough room to expand and contract. Pull and use your measurements from the foam instead of the panel. Both the panel and the foam will be the correct length.
4. For deck stairs, Fulton Fine Woodworks created a wooden jig that fits between the deck boards and shows precisely where to pre-drill for screw placement, eliminating the need to measure. See it here.
6. Tim Uhler, lead carpenter at Pioneer Builders, often creates makeshift tools that can do tasks more quickly while reducing user strain and fatigue. For example, instead of bending to cut sheathing while framing walls on the ground, he mounted a floor scraper to a router with spiral bit: https://www.instagram.com/reel/CcuBh83gBzS/?utm_source=ig_web_copy_link
Together with Habitat for Humanity – MidOhio, Westlake Royal Building Products recently celebrated a historic milestone with the dedication of the 300th home to feature the company’s donated siding and trim materials in the Ohio region. On Thursday, Sept. 15, the three-bedroom, two-bath single family home was dedicated and keys were turned over to the partner family in the South Linden neighborhood of Columbus.
The dedication of this house marks the 300th siding donation that Westlake Royal has made to Habitat for Humanity – MidOhio over the last 20 years. For this home, Westlake Royal donated 20 squares of siding, including Exterior Portfolio® Vinyl Siding and Portsmouth™ Shake & Shingles Siding, as well as Royal® Shutters, Mounts and Vents accessories. Westlake Royal’s Columbus-based employees also donated their time and skills to help with installing the building products during the construction of the home this summer.
“Amid inflation and rising costs, the need for affordable housing today is greater than it’s ever been. Westlake Royal is proud to be part of the solution in donating building products for good quality, single-family homes,” said Steve Booz, VP of Marketing & Product Management, Westlake Royal Building Products. “Our partnership with Habitat MidOhio dates back through several company name changes and decades, but our commitment to this organization and the community of Columbus remains unchanged.”
“When we invest in housing, we invest in the future of the entire community. Thanks to the contributions of Westlake Royal, Habitat MidOhio has brought the dream of homeownership to 300 families,” said E.J. Thomas, President and CEO, Habitat MidOhio. “We are grateful for the generous support of our donors and volunteers, and look forward to continuing our work of providing quality, affordable housing to our family partners.”
In January 2021, Habitat MidOhio celebrated the dedication of its 1,000th home. The organization works to bring people together to inspire hope, build homes, empower families, and develop communities. For the past 35 years, Habitat MidOhio has served families through new home builds/rehabs (437), owner-occupied home repairs (350), and tithe support to its sister affiliates in Africa (331).
Even if you’re preferred workspace is on the jobsite rather than behind the desk, it’s crucial as a building or remodeling pro to take the time to keep your website it proper working order, especially when it comes to search engine optimization (SEO). SEO is how you ensure your company website will appear in Google search results (and ideally at or near the top of those results) when potential customers are looking for contractors to build their home, remodel their kitchen, or replace their siding. Appearing in search results can help increase traffic to your website, build brand recognition, and ultimately grow your leads.
While SEO is complicated enough that there are folks whose jobs are solely dedicated to the practice, there are a few basic steps you can take right now to ensure your company’s website is checking off the basic must-have features.
1. Ensure your contact info is up to date: Make sure your website has your current company name, address, and phone number, both on the contact page and in the static footer.
2. Update your Google Business Profile: If you haven’t claimed and updated your Google Business Profile, it’s critical that you do so right away. When potential customers search for your type of business, such as “siding contractors in Fairfax, Virginia,” having an up-to-date Google Business Profile will help ensure you appear in the results and are shown in the Google Map Pack (see image below)—which also means you’ll show up before all paid and organic listings.
Keep your Google Business Profile updated with as much current information as you can, including contact information, hours of operation, photos of your location, and before/after project photos. Encourage your customers to write a Google review of your company so those results show up, as well. (Click here to learn more about Google Business Profile and what it does, and check outthis article for step-by-step setup instructions.)
3. Use regional language: Make sure your website banner and content include your location and region. Consider what people search for (perhaps “siding contractor in Fairfax, Virginia”) and make sure you’re specifying those keywords.
4. Create original content: Google prefers websites with organic content, so create and maintain a blog if you can (see an example from Westlake Royal Building Products customer Boston Exterior Remodeling). Even a weekly post featuring design tips, reflections on the latest industry trends and topics, descriptions and images of recently completed projects, and other educational articles can give you a boost. Weave keywords related to your business, including regional references, into the content when practical. (For instance, an article on design trends may include “While dark exterior siding colors are trending nationwide, we find that our Fairfax, Virginia-area homeowners are still preferring classic white siding with dark trim.”)
If you want to dig further into the most popular keywords for your work areas, a tool like SEMrush provides research tools along with website and SEO analysis.
5. Ask for help: If you want to get beyond the basics, it can be helpful to hire an expert. A digital marketing agency or an independent consultant can evaluate your current website and fix any key problems without requiring a huge investment, freeing up your time to do what you do best—build.
If you want to dive deeper into these tips, check out Backlinko’s Definitive Guide to local SEO here.
The home exterior can say a lot about the occupants within while also making a first impression on guests (and potential buyers). Because of the impact curb appeal has on the amount prospective buyers are willing to spend on a home, it’s important for homeowners to look beyond simply choosing the right siding color and consider different siding materials and profiles, adding accents like stone veneer and researching other high-ROI exterior upgrades that can both increase beauty and deliver performance over time.
In fact, exterior remodeling projects top the list of projects that add the most resale value to homes. According to Remodeling’s 2022 Cost vs. Value Report, nine of the top 10 projects delivering the best return on investment were exterior renovations.
Consider these high-ROI exterior upgrades from the experts at Westlake Royal Building Products that can improve aesthetics and increase resale value for your customers.
Front Door
If replacing the front door isn’t necessary, adding a fresh coat of paint is a simple way to refresh the home’s exterior. You can take the “dated” door and make it modern again with a bold, on-trend color. Take it a step further by adding artistic house numbers, a new light fixture, or a door knocker in an unexpected shape for inexpensive pops of style.
Vinyl Siding
Updating the home’s exterior with vinyl siding yields a 67.2% return upon sale, according to the Cost vs. Value report. When considering new siding, look for high-quality, low-maintenance materials. Depending on location, insulated vinyl siding can add additional protection against the elements, as well as increased energy efficiency. While function is important, don’t be afraid to make bold choices with color, texture, different profiles, and contrasting trim to make a true statement.
For example, Westlake Royal Building Products offers a wide range of vinyl siding options in the latest shades, including five new on-trend colors recently added to its RoyalSiding and Exterior Portfolio lines. Inspired by colors found in nature, the gray, blue-gray, brown, and green tones reflect the latest trends in modern exterior home design. Both lines feature patented color protection technology to resist fading, which is especially important for darker shades.
Shutters
Adding or replacing shutters is another easy way to add a bit of flair and can be a key finishing touch in creating the perfect exterior. With the potential to play beautifully alongside windows and siding as well as with architectural style and the surrounding landscaping, it’s important to make thoughtful choices and install them properly to ensure they look and function as designed. (See installation mistakes to avoid here.)
Composite Decking
Another exterior remodeling project with a high ROI (62.1%), according to the report, is replacing your home’s existing wood deck with composite decking. An option like Zuri Premium Decking combines the natural beauty and warmth of exotic hardwood with the durability and low-maintenance requirements of PVC (cellular polyvinyl chloride), which resists stains, scratches, fading, and moisture, for a deck that will last for years with minimal upkeep.
Manufactured Stone Accent Wall
Manufactured stone veneer on the bottom third of a home’s front façade delivered the second-highest return in this year’s Remodeling Cost vs. Value Report, with 91.4% ROI. Versetta Stone panelized stone siding makes it easy to achieve this look—the mortarless format attaches to the wall using nails or screws, and each lightweight panel features a built-in rainscreen.
Column Wraps
Give the front porch an instant facelift by wrapping the existing columns with PVC wraps. This is an easy way to achieve a cleaner and more modern, updated look. Resistant to moisture, PVC column wraps prevent issues found in traditional wood columns, such as warping, rotting, and insect damage. Available in a variety of ready-to-install styles, they can also be painted to complement your home’s exterior color palette.
Whether styled in classic colors that never fade from favor or featuring trendy pops of color, the exterior façade sets the tone—and critical first impression—for the home. With tastes changing at a near-constant rate, what’s the best way to choose exterior color combinations that meet today’s needs without feeling dated quickly? We checked in with Kate Smith, color expert and president of Sensational Color, to get the latest tips and tricks for exteriors.
What Colors Are on Trend?
As often happens with exterior trends, some familiar looks remain popular amid a few emerging options.
“We’re seeing so much interest in very dark paints, which is surprising,” Smith says, including black, deep gray, olive green, and blue gray, as well as colors with dark undertones, such as green-black.
Smith says that classic grays and other timeless neutrals continue to trend, along with bright white or off-white for the popular Modern Farmhouse look.
Material colors are coming into play, as well, she notes, with stained wood accents, such as beams, appearing on homes where they may not have in the past. Metal is popping up in similar ways, from steel beams to glass-and-metal contemporary-style garage doors.
And, of course, mixing materials, textures, and colors continues to be popular, offering homeowners the opportunity to differentiate their façade and add an extra touch of personality.
Best Practices for Combining Exterior Colors
Indeed, multi-color and -texture facades are a key trend right now, but pulling it off well isn’t always easy. Smith recommends starting with the fixed elements—the roof and any brick or stone materials—and ensuring they work together.
“When those harmonize, it’s harder to go wrong with siding and trim,” she says.
From there, select exterior colors that work well alongside them. For example, if the stone façade has a lot of grays or browns, choosing a paint or pre-finished siding color that coordinates will ensure a more cohesive look.
When considering neutrals, keep in mind that not all beiges and grays are the same. They likely have undertones, such as brown or even purple, that alter their look. When in doubt, look at the grout, which can clue you in to a coordinating neutral hue.
“Your house is telling you what color to paint it, you just have to listen,” Smith says.
Another thing to keep in mind is the role of light in the appearance of the home exterior. Color in the paint store will likely look very different—from washed out to more vibrant—in daylight. When narrowing down color selections, advise your customers to take samples to the project site to see how the colors look in the environment in which they will be used.
Avoiding Common Mistakes With Exterior Colors
Smith is quick to note that “there are no bad colors, just some unfortunate combinations.”
Here are a few ways to avoid an exterior façade that stands out for the wrong reasons:
• Don’t go too vibrant: Jewel tones and other vibrant colors are beautiful, but can be overwhelming in large amounts on the home’s exterior. Choose a toned-down or grayed-out version of the hue to avoid an over-the-top, dated look.
• Don’t go too bold: Similarly, a full façade of purple or chartreuse may stand out too much and even affect resale value. The entry door, shutters, and other accents are great spots for those bolder hues and personalized style expressions, adding that pop of color without feeling overwhelming.
• Don’t aim for the perfect match: It might be tempting to precisely match the siding color to the brick, stone, or roof. But it’s nearly impossible to do and can create an off-putting look. Even if perfectly matched, materials weather differently over time and likely won’t look the same for long. If similar colors are desired, go for a lighter or darker shade to create a blended look instead.
When in doubt, consider timeless combinations. These might include white siding with black trim and a red door or gray walls with a black slate roof. Neutral hues are always a safe bet, as well. “A great gray or a great beige will never go out of style,” Smith says. She notes that neutrals are particularly helpful for multi-textured facades, acting as a bridge between materials and helping draw attention to visual focal points like a stone bump-out or dramatic copper gutters. “If color blends well, it becomes the backdrop.”
Also, be sure to leverage Westlake Royal Building Products’ color tools, including:
• Virtual Remodeler, HomePlay, and Dream Designer online visualizers that allow you to preview different product and color combinations on an image of the home or a similar home.
One of the most enduring trends in home exteriors today is multi-textured, varied facades. Homeowners and homebuyers tired of ho-hum, cookie-cutter houses are seeking out aesthetics to add an eye-catching pop that increases curb appeal and helps differentiate them from others on the block. For production builders, these changes can create a more appealing streetscape in communities with limited elevations.
There are a range of methods to create visual texture on the exterior façade, including blending different cladding and trim materials, mixing different profiles, and incorporating variations in color. Gables and bumpouts offer a logical place for shakes, vertical cladding, or complementary colors to elevate the façade’s dimensionality. Or consider a bold color or robust stone look for added drama.
Here are a few strategies to keep in mind as you experiment with multi-textured facades.
Play with Placement
Before you select colors and materials, take some time to play with placement. We recommend adding accent cladding (often shake, board and batten, or manufactured stone) in ways that highlight an architectural feature, like gables, a bumpout, or a new addition.
Create a Color Scheme
Working within a set color scheme will help you narrow down your cladding choices. Some homeowners may prefer to use different siding profiles in the same color to create subtle visual interest. Others like the look of complementary colors, or are interested in a high-contrast color scheme.
Similarly toned colors and small variations in texture help differentiate this facade from other traditionally styled homes. The cladding combines Exterior Portfolio Elm Grove D4 in Cypress and Country Beige, along with Exterior Portfolio Portsmouth D7 Cedar Shingles in the same hues and a subtle nod to the color scheme with tan window frames.
Incorporate Texture
A textured look can be made literally, such as from more robust materials like stone, or visually, from movement between materials and authentic, wood-like profiles.
A stone kneewall, such as this one created with Eldorado Stone’s Tundra Brick in Ashland, adds subtle variation while delivering high return on investment.
The lighter weight of panelized or manufactured stone also makes it easy to create two-story accent walls with for a truly dramatic look.
Consider Resale
Resale value is always a concern when incorporating homeowners’ tastes and preferences, so it’s important to balance a look they love without adding elements that are too garish or that will quickly feel dated. Craftsman and Arts & Crafts looks never seem to fade from favor, for example, but a trendy color like burnt orange or avocado green likely will.
Colors don’t have to be boldly different to make an impact. The brown-gray tones of the Foundry Split Shake siding, stone, and garage doors create layers of visual texture that unfold slowly on this home.
For homeowners who want to put their unique stamp on things, consider areas of the exterior that are easier to change out before resale, such as a chartreuse entry door or bright red shutters. Porch furniture, flower boxes, and bright flower beds are other ways to add bolder colors without making a hefty long-term commitment.
Stay Within the Home’s Style
Similarly, always consider the home’s overall style when incorporating different materials and profiles. For example, while shake gables are a popular approach, the texture will feel off-putting on a Southwest home. Modern-style homes are more likely to have multiple materials versus traditional, older homes. But the popularity of Modern Farmhouse has allowed buyers to create more varied looks while holding on to some authenticity.
Vertical and horizontal TruExterior Siding, along with cedar-like shakes, create visual variation across this all-white exterior.
Don’t Forget the Exterior Accessories
Trim, shutters, and columns are an excellent way to infuse style and create variation in subtle ways. Dark trim is extremely popular, adding a dramatic look against white siding without going overboard.
Leverage Online Design Tools
With so many options, it can be overwhelming for pros and consumers alike to visualize how products and colors will look on the completed façade. Free online design tools, such as Westlake Royal Building Products’ Virtual Remodeler, HomePlay, and Dream Designer, allow you to preview different product combinations on an image of the home or a similar home. Users can mix and match siding materials, profiles, colors, and accessories, helping to better ensure confident product selections and a satisfying finished façade.
With a diverse, versatile portfolio of siding, trim, stone, and roofing brands, Westlake Royal Building Products makes it easy to create multi-textured facades. Learn more here.
The 2022 LBM 100 from LBM Journal and the Construction Supply 150 from Webb Analytics are not just lists of the leading LBM dealers in the country—they’re a reflection of the state of the greater construction industry and its challenges and opportunities. As such, it’s not surprising that dealers reported dramatic sales increases all while navigating a series of unprecedented obstacles.
“Though the nation’s dealers continued to navigate the pandemic in 2021, the challenges that accompany it were slightly different,” LBM Journal said. “Pandemic-amplified labor shortages and continued supply chain constraints and price hikes have only worsened and have recently been joined by rising inflation and fuel costs, due in part to the war in Ukraine. At the same time, booming residential construction activity continued throughout 2021, forcing dealers to channel their problem-solving even more as they tried to keep materials in customers’ hands, deliveries on time, and expenses down.”
Growth indeed. The magazine reported that all but one dealer on the list experienced sales gains in 2021, with 29 growing 50% and 10 companies experiencing gains of 75% or more. Some of the growth was driven by acquisition, but much of it can be attributed to booming construction activity.
Skyrocketing lumber prices also played a role, Webb Analytics noted. “Largely because of softwood lumber’s 116% price increase between January 2020 and January 2022, according to the Producer Price Index, lumberyards with manufacturing operations saw their revenues shoot up 58.6% in 2021 from the year before,” the analysis said. “This group—one of five subcategories tracked in the CS150—gets a lion’s share of its revenue from sales of framing lumber as well as from manufacturing wood-based components. Thus, a huge amount of what these dealers stock sold for drastically more than it did just a few years ago.”
Here are other notable trends from this year’s LBM Journal 100 and Construction Supply 150:
• Ongoing labor woes: Not surprisingly, LBM dealers are feeling the labor strain like elsewhere in the construction industry and the rest of the country overall. “This year, 84% of companies indicated that recruiting, hiring, and retaining employees is a challenge, up 7 percentage points from last year,” LBM Journal reported. “The most difficult positions to fill, by a significant percentage, were drivers and yard workers.”
In response, dealers said they are implementing a number of efforts, from mentoring programs to pay and benefit increases.
• Price and supply: Also expected, dealers cited price hikes and tight supply as another top hurdle. “Our biggest challenge currently is extended lead times and the constant rising costs,” Charlie Parks, owner and vice president of Parks Lumber & Building Supply, told LBM Journal. “Both of these challenges make it extremely difficult to play a consistent and reliable role in our customers’ attempt to get jobs under contract.”
Yet dealers still came through for their customers. “Priority customer retention was over 95% during extremely unprecedented times in which keeping the customer fulfilled was more difficult than ever,” Parks said.
• Acquisitions abound. The trend of dealers gobbling each other up continued. Webb Analytics reported 156 deals covering 693 facilities in 2021. At the same time, 167 new facilities opened.
• Ecommerce growth: Webb Analytics said that 72.7% of the Construction Supply 150 are allowing customers to access bills online, and 58.6% are allowing online payment, a significant increase from 56.7% and 42.3% the previous year, respectively.
On the other hand, online sales are still sluggish, LBM Journal found. “Compared to 2020, fewer LBM 100 dealers—just 31%—say they conducted sales online last year. However, among those companies, more are seeing greater chunks of sales online: 3.9% are seeing 25% to 49% of sales take place online, up from 0% the year before, and 3.9% are seeing 10% to 24% of sales take place online.”
View the full LBM Journal 100 here and download the Construction Supply 150 here.
May is National Home Remodeling Month, the NAHB’s annual celebration that spotlights the remodeling industry, recognizes the expertise of remodeling professionals, and showcases the myriad benefits of hiring a professional remodeler. Westlake Royal Building Products is proud to be a sponsor of the 2022 event.
For National Remodeling Month, the NAHB encourages remodelers to leverage tools and tips to promote the industry through the local press, social platforms, and in-person fairs, seminars, and tours. Available resources include social media posts, web banners, press releases, fact sheets, and other materials, along with government proclamations, customizable educational articles, and op-eds. Get started with their Step-by-Step Guide here, get promotion tips here, or access downloadable promo materials here.
As part of its sponsorship, Westlake Royal Building Products is hosting several events for NAHB members during the month of May, including:
• Shop Talk session featuring Chris “CJ” Johnson, Director – Product & Marketing – Siding, Westlake Royal Building Products, discussing the topic of product warranties.
• Webinar “Addressing Multi-Faceted Needs in AIP & UD Renovations,” May 18, which will address multi-faceted needs in aging-in-place and universal design renovations (Sign up here)
Along with professional tools, the NAHB provides a consumer resources portal, with tips on how to choose a professional remodeler, links to find a remodeler in their community, and design trends.
When marketing your business to acquire and retaining customers, you can’t always rely on traditional marketing efforts such as print ads to get your business and brand in front of homeowners looking for your expertise. Leveraging today’s digital tools is a necessity, and adding Google Ads to your marketing toolbox can help you acquire more business.
If you’ve already taken this important step, here are three simple strategies to help boost the effectiveness Google Ads can have on your business.
1. Use More Keywords in Your Ads
Simply put, Google Ads allow you to advertise and promote your business, products, and services online when users search relevant keywords. The more keywords you incorporate into your ads, the better traffic and leads you could receive.
Think about what you and your customers use to search for products or services. Make a list and match it to what you are using today to ensure you are getting the most out of your ads.
For example, let’s say one of your services is siding installation on residential homes. Adding “Siding Installation” to your copy can help make your ad more effective. The copy should flow naturally as well.
Using negative keywords can also help optimize your campaign. For example, telling Google to exclude keywords like “DIY siding installation” helps to narrow traffic to those truly looking to hire a contractor. It also helps avoid paying for ad views by those not interested in hiring a pro.
2. Buff Up Your Landing Page
Once your ads are working and driving potential customers to your site, it’s time to make sure they are landing exactly where they should on your website and that it’s easy for them to take a further step in the customer journey.
Let’s take the Siding Installation example again: Once they find and click on your ad, direct them to a page that talks about what makes your services unique—e.g., no callbacks, top-notch customer service, etc.—and include that at the top of the page.
And be sure to include a clear call to action. Keep a fillable form at the top of the page; making them scroll or click around the page will only create frustration. Ensuring the form is clear, concise, and short will encourage more users to fill it out. Name, contact information (email or phone), and the type of project should be all you need to get started. Asking too many questions or making the form too long and time consuming will turn off your potential customer.
3. Take Advantage of Geo-Targeting
When someone uses Google to search for a contractor, it provides location-based results in two different ways. First, if someone searches “home exterior contractors in Pittsburgh,” Google will provide a list of contractors that match that keyword phrase and sort it by their location. Alternatively, if someone just searches “home exterior contractors” without defining their location, Google will still provide a list of results based on businesses that are near the person searching.
If you’re like many contractors, you likely have specific service areas. When you’re creating Google Ads, try to include the specific city where you’re looking to acquire new customers.
Using this tactic regularly with your ads can help you get on the short list of contractors Google will offer to people who are searching in your area. You can even take this tip further by asking past customers to leave a positive Google review for added authenticity.
Once your Google Ads are set up and running smoothly, regular check ins on their performance are key to ensuring ongoing success. The great thing about digital is you can change it immediately and in real time to get the most out of your marketing investment.
Westlake Royal Building Products’ portfolio of siding, trim, stone, and roofing brands offer a diversity of styles and options to meet the needs of your buyers’ shifting tastes and needs. Learn more here.
One of the many benefits of working with Kleer cellular PVC trim, Royal cellular PVC trim & mouldings, and TruExterior poly-ash trim is that they not only offer lower maintenance and fewer hassles than wood, but also provide authentic looks and similar workability. Depending on the look of your exterior project or outdoor space, the materials can be milled and routed to meet authentic, architecturally correct custom exterior trim.
Here’s a look at some of the ways builders and remodelers have used Kleer, Royal, and TruExterior trim to deliver unique looks alongside long-term performance.
Intricate Details
When it comes to Kleer, Royal, and TruExterior, the limits of workability for custom exterior trim are bound solely by one’s imagination. Nearly any look can be achieved, all with the peace of mind of long-term durability and low maintenance.
For example, TruExterior trim can be fabricated into an array of profiles typical of wood, from crown molding and gingerbread to columns and balusters to custom siding profiles.
DURATION Moulding & Millwork uses TruExterior to craft an array of standard trim profiles, including base cap, casing, quarter round, panel mould, and cove.
Cove moulding crafted from TruExterior by DURATION Moulding & Millwork.
The company also custom-engineers solutions for any need using TruExterior, including balustrades, columns and wraps, arches, and pre-assembled window surrounds.
A pre-assembled window surround made with TruExterior by DURATION Moulding & Millwork.
DURATION Moulding & Millwork used TruExterior to recreate Gothic columns, pilasters, decorative scroll work, crown, custom fascia, and dentil fascia, for an 1870s remodel. (See more about this project here.)
Royal Sheet Board is made for specialty projects, cutting cleanly for applications ranging from simple and modern to elegant and ornate.
Fabricators used Royal Sheet Board to craft the unique detailing on this church.
Kleer trim is often used to make pergolas, corners, fascia, soffits, rakes, casings, cornices, and all kinds of other applications.
Kleer trimboard also can be used to create curves and arches using heat-bending techniques.
TruExterior’s workability was ideally suited for a Queen Anne-style home by Architect David Williams McKee in the historic resort community of Chautauqua, N.Y. Using TruExterior for the detail work, including turned porch posts, decorative millwork, brackets, balusters, and gingerbread trim, ensured both an accurate look and high performance.
Cozy Accessories
Both Kleer and TruExterior make it easy to add fun to backyard settings, with easy crafting into chairs, planters, and even cornhole boards.
Kleer Lumber was used to craft these Adirondack chairs.
Balcony planters, brackets, and trim make with Kleer Trim.
TruExterior can be painted any color, including dark hues, and also can be stained. This rustic planter box was made with trim scraps and a custom finish to create the look of old barn wood.
Learn more about the extensive range of trim options from Kleer, Royal, and TruExterior here.
The exterior of any home is its first impression, introducing its unique style to any potential buyer or visitor. Peeling, faded, or streaked paint on the trim may evoke feelings of poor quality and can lower the curb appeal. Breathing new life into exterior trim with paint—and ensuring its fresh look lasts—is easy to do if you follow a few simple strategies.
Whether you’re installing new trim or rehabbing the trim of an existing home, consider these tips for an enduring appearance.
1. Prep the Exterior Trim for Painting
Before you grab a brush and start painting, there’s some essential prep work to do first. Start by taking a close look at all the exterior trim you’re going to paint. Make note of and fix any imperfections and problem areas. For example, if there are spots where old paint is peeling, scrape it off before putting on a fresh coat.
Next, pressure wash the areas you’re going to paint to remove dirt and debris. Be careful not to use too much pressure; if you notice damage to the surface, pull the nozzle farther back. Be sure to power wash every area you expect to paint, even if there’s no visible debris.
For the last stage of prep, fill any holes or gouges in the exterior trim with caulk (make sure the caulk is suitable for exterior applications and for the specific trim material). After you fill the holes, wait for the caulk to dry, and then sand off any excess until it is flush with the rest of the trim.
2. Choose the Right Paint for the Job
Once the trim is prepped, make sure you use a paint that is compatible with the trim material. For example, with Westlake Royal’s Kleer PVC Trim, use an acrylic latex paint for the best results; TruExterior poly-ash siding can be painted with any high-grade exterior paint per the paint manufacturer’s instructions.
Once you’ve figured out what type of paint is needed, the next step is choosing the right color. Selecting a paint color comes down to a number of factors, including the home’s style, current trends, and homeowner preferences. Check out our previous blog post for advice on making confident color choices.
Keep in mind that not all materials are suitable for all colors. For example, vinyl or PVC products painted in dark hues may absorb more heat, causing them to expand and contract. Using urethane construction adhesive along with mechanical fastening may help minimize this for Kleer trimboards. Conversely, TruExterior poly-ash trim, which has a higher level of dimensional stability, can be painted dark hues, even black.
3. Use Proper Exterior Trim Painting Technique
Whenever you dip your brush into the paint, be sure to fully immerse the bristles. This makes the project more efficient and spreads the paint out more evenly. When it’s time to reapply paint to the brush, avoid wiping it along the rim of the can. Instead, tap the brush on the inside of the paint can to lessen the risk of paint drips for a more polished look.
For the best appearance, apply the paint in long single strokes. It’s also a good idea to have a variety of brush sizes ready in case you encounter narrower surfaces or tight spots.
Finally, you’ll want to apply multiple coats to the exterior trim. Wait until the first coat is completely dry, then lightly sand it and begin a second coat.
Have questions about painting Kleer trim or TruExterior trim? Our customer service team is ready to help. Reach them here or by calling 800.521.8486.
The last two years brought significant change to all aspects of our lives. To make their homes more comfortable, functional, and beautiful, homeowners—now more than ever—are willing to spend more on home renovations, both interior and exterior.
As the pandemic shifted lifestyles and altered our overall sense of what’s important, so followed consumers’ approach to the design and livability of their homes. Here’s a look at how these new realities translate into key exterior and interior design trends and changing product designs and innovations.
1. Biophilic Design
Biophilic design—the use of natural or nature-inspired materials and textures within a space—remains one of the hottest design trends for both residential and commercial properties. This allows them to feel connected to the natural world even when they’re indoors, and it has a marked benefit to people’s physical and mental health.
Incorporating natural colors and textures—including greenery, accent pieces such as water or fire features, and light wells and stone veneer statement walls—into the built environment can provide inhabitants with multisensory components and connections with the outside world. Natural light is key to any space, and research suggests incorporating more sunlight can help with everything from reducing overall stress levels to encouraging healthier sleep patterns.
2. More Is More: The Resurgence of Maximalism in Design
Many homeowners are stepping back from the “less is more” movement and embracing Maximalism instead, where “more is more.” The beauty of Maximalism is that it allows their space to be as unique and expressive as they are. Designers and building pros should start the process by asking the client to consider, quite simply, themselves.
One of the true joys of Maximalism is the freedom to be bold in their color choices, in terms of color selection, layering, and juxtaposition. For example, an accent wall with architectural stone veneer in a lighter, more neutral color palette provides the ideal backdrop for incorporating bold colors. With those bolder colors, an overarching scheme will help maintain a sense of cohesiveness and intention.
Cultured Stone’s Echo Ridge Old Country Fieldstone
The key to achieving a Maximalistic masterpiece is the incorporation of both patterns and textures. Consider scale and pair larger patterns with small prints. A large-scaled stone or brick accent wall is a clever way to achieve this look and find balance by incorporating depth and texture without overpowering the eye and taking away from the unique appeal of the space.
For exteriors, choose bold and darker colors of siding and/or trim, wider siding profiles, and Craftsman-style trim.
Westlake Royal Building Products’ Atlas Stone in Sierra and Cedar Renditions 6″ Aluminum Siding in Timberline.
3. Optimizing Your Outdoor Space
More than ever before, the outdoors has provided us with our most favorite bonding experiences. Making memories under a canvas of stars can happen without needing to travel any farther than our own backyards.
Outdoor spaces allow homeowners to expand their living area without adding interior footprint, and they’ve continued to blur the lines with designated activity areas and inclusion of interior comforts from entertainment to furniture. Outdoor dining was already on the rise for years, and it’s now more attainable than ever before. Today, there are more options at varying price points for elevating the outdoor space, including rapid-install outdoor kitchen “building blocks” that can be custom ordered and configured to match the exact appliances and countertops they prefer.
Zuri Premium Decking in Weathered Grey
For kids, creating a unique play space, such as with a play structure or treehouse, provides ample opportunities for them to be physically active while spending time in an outdoor space that is primarily “theirs.”
And, of course, nothing complements an evening outside better than the warmth and glow of a fire. An intentional conversation space anchored with a fire bowl or fire pit elevates the ambience as they build and reinforce personal connections.
Sherwood wood-burning fireplace from Kindred Outdoors + Surrounds
4. A Dash of Rustic Allure: Unique Accents in the Kitchen
The kitchen is the heart of the home, yet so much of what we think about during the kitchen design process is focused solely on function over form. For a space as universal and iconic as the kitchen, there is more we can explore to infuse character into its walls.
Tile backsplashes provide an immensely versatile range of options for incorporating colors and patterns, but for those looking to incorporate a touch of texture on the walls, brick veneer remains your best bet. (A “brick-splash,” if you will.) And nothing complements the vibrancy of natural light quite like other natural textures, so a light stone accent wall could be ideal when pulling off a kitchen transformation; stone or brick veneer offers a transitional style, providing a contrast to sleek, modern cabinetry, fixtures, and appliances.
Eldorado Stone’s Lucera Hillstone veneer adds rustic warmth to this otherwise modern-leaning kitchen.
When updating the accent wall, consider tying in some of the other color tones in the space. And don’t rule out the power play of white-on-black or gray-on-white.
5. Balancing Modern with Traditional
Design styles are shifting from minimalist and clean lines toward something with more personality and character. When it comes to stone, consumers are looking for traditional-style stone with a modern, clean color palette. On the exterior, the Modern Farmhouse continues to trend, in part for its blending of comforting traditional elements with modern accents, mixed materials, and a subtle contemporary vibe.
Architect Michael McKinley’s modern interpretation of the traditional farmhouse, featuring TruExterior Nickel Gap siding and InSpire Roofing in Olive, Ash Grey, Evergreen, and Red Rock.
6. Metro Mojo: Urban Aesthetics for the Sophisticated Suburbs
Since early 2020, numerous surveys show a significant bump in the number of people moving from the cities to the suburbs or rural areas. Transitioning from one environment to another in this way can be emotional, especially if you’ve acclimated to a metropolitan vibe. As a significant portion of the population shifts from one setting to another, it’s likely that some of the most prominent design trends and other aspects of city life will soon take root in suburban areas as well.
To help your clients bring a chic, cosmopolitan feel to their new abode, consider accents such as brass hardware on kitchen cabinets, a statement lamp in the entryway, or dark, industrial-like windows.
Versetta Stone siding panels in the Ledgestone profile and Sand color.
Westlake Royal Building Products’ portfolio of siding, trim, stone, and roofing brands offer a diversity of styles and options to meet the needs of your buyers’ shifting tastes and needs. Learn more here.
After going virtual in 2021 due to the pandemic, the International Builders’ Show returns in-person, and returns to Orlando, Feb. 8-10, 2022. Once again the show is co-located with the Kitchen & Bath Industry Show (KBIS) for Design & Construction Week.
Along with general excitement for the return of face-to-face events, here are some must-dos to help you get the most out of your show experience.
Educational Sessions
As usual, the IBS conference is packed with helpful sessions, including trends, design, installation, and business tools. Here are a few that caught our eye:
In addition to cruising the exhibit floor and attending knowledge sessions, you can see the latest in design and product trends through show homes and tours. This year, these include:
• ProBuilder Show Village Located just steps outside the convention center, this year’s Show Village features four homes that respond to what people value today: greater flexibility, more private outdoor space, and safety and health as a top priority. Take a self-guided tour, watch live how-to demos, view exclusive exhibits, and more. More details: https://pbshowvillage.com/
• The New American Home Each year, The New American Home showcases the newest products and design trends, as well as the latest construction practices that ensure efficient, durable homes. This year’s show home is located in Laureate Park at Lake Nona and is being designed to achieve National Green Building Standard “Emerald” certification, Energy Star Certification, Indoor airPLUS Certification, DOE’s Zero Energy Ready Home Program Certification, and net-zero. Details and tour/shuttle ticket info: https://www.tnah.com/
• The New American Remodel This year’s New American Remodel is a one-story, 6,993-square-foot property featuring indoor-outdoor living, a detached guest house, and a luxurious summer kitchen. Like The New American Home, it is being remodeled to achieve National Green Building Standard “Emerald” certification, Energy Star Certification, Indoor airPLUS Certification, DOE’s Zero Energy Ready Home Program Certification, and net-zero. Details and tour/shuttle ticket info: https://www.tnarh.com/
• IBS Building Zone Get the latest expertise on building more durable, energy-efficient, higher-quality homes. Across the three days, you’ll find how-to demos, presentations diving deeper into demo techniques and best practices, and full-size displays of walls, roofs, and other components for an up-close look at the details being discussed. More details: https://www.buildersshow.com/focus/focus.aspx?showPageID=21226
• Outdoor Living Pavilion Head to the South Hall for the Design & Construction Week Outdoor Pavilion, showcasing the latest outdoor/backyard products, from decking to lighting to appliances.
See What’s New From Westlake Royal Building Products at booth W2520
Boral Building Products recently joined the Westlake Exteriors family, and we’re excited to see you at IBS at the Westlake Royal Building Products booth, #W2520. IBS marks the official debut of the new Westlake Royal Building Products brand, bringing together the rich legacy of three leading North American Building Products Manufacturers: Royal® Building Products, Boral® North America building products, and DaVinci® Roofscapes.
At our booth, you’ll find a breadth of innovative exterior and interior building products, including the brand-new 5/8” Lap Siding from TruExterior. The new profile combines the coveted look and shadow lines of traditional lap siding with the high performance of TruExterior’s poly-ash material.
Get your free Builders’ Show expo pass, which includes access to the exhibits at both the International Builders’ Show and the Kitchen & Bath Industry Show, here: https://ibs22.buildersshow.com/928
Renderings aren’t a new concept—architects have relied on them for decades, and builders have often employed them for marketing materials. But advancements in technology for renderings and computer-generated images (CGI) are making these tools even more relevant to home selling, both as a way to market and sell homes as well as to assist buyers with purchasing decisions. And as the pandemic accelerates virtual selling, builders who don’t get on board might find themselves falling behind with digital-savvy (and digital-expectant) younger buyers.
We checked in with Bob Masulis, president of RM Design Studio in Bartlett, Ill., about the importance of leveraging today’s visualization tools—and why they’re more important than ever.
What Are the Benefits of Using Renderings?
For those who specialize in renderings and CGI, the goal is, essentially, to make a pretty picture, Masulis says. “Whatever you’re selling—a property, a product—you come to us to create something cool for marketing.”
Drawings and renderings are not new in brochures and marketing materials, but new innovations and better imaging are elevating their use. In new master-planned communities, CGI and virtual experiences fill the void before model homes are built.
Floor plans just aren’t sufficient to help potential buyers fully understand and experience the eventual finished product, but realistic renderings and CGI give them the ability to see the kitchen, bathrooms, family room, etc., providing a better understanding of what’s being built.
This means the builders and developers are able to cost effectively show their home the day the community opens for sale, adding tremendous marketing capability that can accelerate the sales process to help save time and money in the long run.
Along with more realistic and relatable visuals compared to a flat floor plan, renderings offer the right size and scale, which makes it easier to compare the sizes of the rooms. They also can show features less visible in a plan, such as a tray ceiling, without the buyer having to decipher small words and labels.
“It gives people a feeling for what the homes in the community will look like—it gives them physical and emotional scale,” Masulis notes. “It takes undefinable numbers and measurements and turns it into something emotional.”
Renderings also can help strengthen the community approval process. RM Design Studio, for example, can take a developer’s sketch and turn it into a rendering that looks like it’s been designed and photographed, elevating presentations for public hearings and design review boards.
Rendering featuring TruExterior 6″ Nickel Gap Siding painted dark grey, TruExterior 6″ Nickel Gap siding painted red, and Versetta Stone panelized stone siding (Tight-Cut profile in Terra Rosa).
What’s Changed With Renderings?
Of course, renderings aren’t a new concept. But computers and technology have advanced rapidly over the past decade—just in time to keep up with surging demand for digital-first sales.
Builders typically can only afford to build about three models, no matter how many plans they offer, relying on floor plans for the rest. But now, with CGI, you can very affordably build out the other models in virtual mode, allowing home buyers to see them in a way they’re more comfortable with. This not only opens up all models the day sales begin, it ensures a more balanced playing field for all plans.
Rendering featuring 7″ Foundry Split Shake siding in Eggshell 034, green vinyl lap siding, Versetta Stone panelized stone siding in Tight-Cut Sand, and Mid America three- and five-board spaced shutters in Tuxedo Grey 018.
These innovations have been especially welcome during the pandemic, as buyers have embraced virtual experiences to reduce in-person contact or shop from afar. Even as social distancing needs ease, expect these virtual selling tools to continue, particularly as Millennials and Gen Z become the chief buying demographic.
Using CGI tools provides for easier product swaps, as well. If products are discontinued or trends change over the course of a multi-year community build, they can be easily switched out in the virtual tours and renderings. It also allows builders to adjust and re-use the virtual models in other communities.
Virtual walk-throughs using computer-generated images immerse the buyer in the experience similar to touring a model home in person—they can spin around, “walk” from room to room, zoom in, learn more about features and products, and even swap out colors and materials.
You can experience this type of technology for yourself at Show Village during the upcoming International Builders’ Show. In addition to in-person tours, visitors near and far can tour the two demonstration homes via an “Immersive Home Experience” on their laptop, tablet, or smartphone. Virtual host “James” will point out key features, and visitors can click on icons for more details on various products and design elements.
The advantages don’t just benefit large builders and developers. For smaller operations selling small communities of semi-custom homes, virtual models can provide much-needed marketing relief and help sell the home before it’s completed, providing time to make changes to suit each buyer’s preferences.
Rendering featuring Versetta Stone panelized stone siding (Tight-Cut profile in Northern Ash) and TruExterior poly-ash siding (6” Channel Bevel and 10” Nickel Gap).
For custom builders, renderings and CGI help buyers visualize how certain design decisions will impact the look and livability of their home. For example, Masulis used CGI to design his own kitchen remodel, and experimenting with the colors made him realize that the all-white cabinets he’d planned needed some balance with wood grain or color on the island. (See a similar process for yourself with Boral Building Products’ Virtual Remodeler tool.)
This type of visualization provides tremendous power for builder and buyer alike. By leveraging the capabilities of CGI and virtual selling tools, builders can not only more effectively sell, but can bring welcome confidence to customers that they’ll be getting the home they envision and the home of their dreams.
Whether in renderings or in person, Boral Building Products’ portfolio of siding, trim, and accessory brands offer a diversity of styles to meet the needs of your buyers and communities.
As we embark on a new year, some familiar stories are influencing home and remodeling trends. Most notably, the pandemic, with homeowners continuing to fill their stay-at-home time with projects inside and out. Supply chain and labor challenges persist, but aren’t stopping building pros and DIYers alike from creating beautiful spaces to live and work.
Here’s a look at some of the biggest trends in home exteriors this year:
1. Remodeling Reigns
The combination of the pandemic and low new-home inventory continues to drive interest in remodeling projects, despite ongoing supply chain challenges. Everything is on the table, including exterior revitalization and interior overhauls. On the exterior, homeowners tired of looking at faded, dated facades are replacing siding with authentic-looking profiles and trendy-but-resale-friendly colors. Alternatively, they’re adding easy upgrades such as new shutters, gable vents, and mounting blocks for a quick-but-impactful refresh.
2. Outdoor Living Going Strong
Not surprisingly, the trend toward outdoor living spaces endures, as Americans seek to expand the livable footprint of their homes, crave places of respite, and desire more space to entertain. And they’re looking for the comforts they enjoy indoors to be available outside, from stylish seating areas to outdoor heaters to decked-out kitchens and TVs.
When planning the outdoor space, look for ways to create designated areas, whether via multi-level decks or by creating visual breaks with different color deck boards used as picture framing or dividers. Fire pits or fireplaces are a must-have and can be dressed up with less hassle and lower costs by using a panelized stone product.
3. Modern & Contemporary Looks
Modern styles or contemporary twists on traditional styles continue to come on strong, and are migrating from the coasts to some traditional markets in the Midwest. Think single-sloped roofs, clean lines, and less ornamentation. Part of these trending looks includes the move toward black window frames, black stone accents, and black or dark-colored trim, often paired with white siding. (TruExterior poly-ash trim is a great option for this trend, as it can be painted dark colors, even black, without worry.)
Even in areas like Charleston, S.C., where traditional styles are beloved (and often mandated), small contemporary touches are appearing, including dark trims, dark stone, and black gutters. But here, traditional siding colors of light blues and neutrals remain the norm.
Within this trend, mitered corners are growing in popularity, providing the crisp, sleek look that works well with contemporary designs or provides a nod to modern. TruExterior works well here, too, because there’s less worry about cracking and splitting, so the look stays clean over time.
4. Modern Farmhouses Are Still In
Despite some predictions, social media and community models are still dominated by interpretations of the modern farmhouse look. Along with white, vertical siding, we’re seeing wood accents that are helping to keep the styles warm and cozy.
5. Vertical Siding
Not surprisingly, the modern farmhouse craze has driven interest in vertical siding for other types of homes, as well, especially in accent gables. Board-and-batten is taking market share from shake in some traditional regions.
6. Low Maintenance
When it comes to product durability, the desire for low maintenance materials remains strong. Homeowners are willing to pay a little more for products that don’t require frequent upkeep that costs them time and money year after year. This includes turning to siding alternatives that look like wood but don’t require regular painting or staining.
7. Easy Installation
As labor shortages persist, and as stuck-at-home homeowners tackle DIY projects on their own, products that can be installed quickly and easily will continue to hold favor. For example, Versetta Stone panelized stone siding installs with nails or screws without sacrificing the sought-after look of stone, making it an easy option for exterior siding, interior accent walls, and fireplace surrounds.
With a portfolio of siding, trim, and accessory brands, Boral Building Products makes it easy to respond to the trends in your market. Learn more here.
Three major paint manufacturers—Benjamin Moore, Sherwin-Williams, and Behr—have released their 2022 Colors of the Year. Surprisingly, all three are various shades soothing, subtle greens. Less surprising are the common adjectives and themes that guided their selections, with words like “calm,” “fresh,” “cool,” “peace,” and “hope.” After two years of the pandemic, the trending color palettes reflect not only our collective need to create a peaceful sanctuary at home, but also infuse modern creativity to find our passions and move forward.
Here’s a closer look at the three color palettes.
2022 Colors of the Year
Benjamin Moore named October Mist as its Color Of the Year 2022. “The gently shaded sage quietly anchors a space, while encouraging individual expression through color,” the company says.
Image courtesy Benjamin Moore
October Mist is one of 14 hues in a palette the company calls, “harmonious yet diverse, reliable yet whimsical, and meditative yet eclectic.” The collection includes luminous pales such as Hint of Violet and Quiet Moments, botanicals like Pale Moon, and refreshed primaries such as Wild Flower.
Sherwin-Williams’ Color of the Year 2022 is Evergreen Fog, a simple but sophisticated green-gray that the company describes as soothing and subtle. “Get a fresh start with a restorative shade that breathes freshness into modern interiors,” the manufacturer says.
Image courtesy Sherwin-Williams
Evergreen Fog pairs well with nature-inspired hues like Urbane Bronze (the manufacturer’s 2021 Color of the Year), Uber Umber, and Woven Wicker for a modern, organic feel.
Behr’s Color of the Year—Breezeway—is “a silvery green shade with cool undertones,” the manufacturer describes. “The color is inspired by naturally stunning sea glass found on the shore of salty beaches. … It evokes feelings of coolness and peace while representing a desire to move forward and discover newfound passions.”
Image courtesy Behr
In its Color Trends 2022 Palette designed to inspire a hopeful start to the new year, Behr pairs Breezeway with 19 soothing shades and warm tones ranging from a muted clay-pink Sunwashed Brick to a bold terracotta red Perfect Penny.
Though the colors of the year tend to address interiors, it’s important to consider the flow from inside to out. Rather than strict lines between bold exteriors and relaxed interiors, a fluid progression is worth considering to ensure harmony as homeowners frequently blend indoor and outdoor living.
Foundry Shakes
Ready to take advantage of the latest color trends? Boral Building Products’ exterior siding and trim products offer the perfect opportunity to incorporate similar hues to the Colors of the Year. Check out the range of muted neutrals available from Foundry Siding (like the Shakes pictured above), learn how Atlantic Shutters can be matched to nearly any color, and explore how TruExterior Siding & Trim can be painted any color, making it easy to respond to the latest preferences.
