SEO for Building Pros: A Practical Guide to Boosting Online Visibility

Man types on computer to ensure good SEO for building pros

In the digital age, the first page of search results is the new storefront on Main Street. It’s where credibility is established and first impressions are formed. Search engine optimization (SEO), therefore, acts as the architect of this storefront, ensuring that your business is not just a hidden gem but a beacon that stands out in the crowded marketplace. SEO for building pros is your company’s ticket to the top of search results, where potential customers are searching for your services, and the good news is, you don’t need a marketing or IT department to get started.

Capitalizing on all that SEO has to offer involves tweaking your online presence to make your website more appealing to search engines. Why does it matter? Because when someone needs a contractor, they’re likely to trust the ones they find on the first page of Google.

Different Types of SEO for Building Pros and How to Maximize Their Impact

Let’s break down the essentials of SEO for contractors with a focus on simplicity and practicality.

Content Strategy:

  • Craft simple, informative web content that answers common questions your customers and prospects might have.
  • Use everyday language and prioritize words and phrases that potential customers searching for your services are likely to type into Google.

Technical SEO:

  • Don’t let the tech jargon scare you. “Technical SEO” just means ensuring your website is user-friendly and easy for search engines to understand.
  • Check if your website loads quickly and is mobile-friendly. Google likes that.

Local SEO:

  • Make your Google Business Profile (or Google My Business profile) your new best friend. Fill it out completely, and keep it updated with your latest business information and contact details.
  • Encourage your satisfied clients to leave positive reviews. It’s like a virtual word-of-mouth recommendation. The more positive reviews you have on your website, the more credible Google will assume you are.

Offsite SEO:

  • Think of “offsite SEO” as making friends on the internet. Get your business mentioned on other reputable websites, and make sure they link back to you.
  • Engage with your local community online. Join forums or social media groups where potential clients might be hanging out.
Man searches on phone to find contractors practicing good SEO for building pros

SEO Changes You Can Make Right Now

Now that we’ve established the significance of SEO for building pros in the digital landscape, let’s dive into actionable steps — changes you can implement immediately to enhance your online presence. Consider these practical tweaks and optimizations that can make a tangible impact on how your contracting business appears in search results.

Smart Keyword Use

Identify the words your clients are likely to use when looking for a contractor. For example, “siding replacement contractor.” Sprinkle these words naturally throughout your website.

Image Optimization

Compress your images before uploading them to your website. This helps your site load faster, and Google appreciates that.

Google Business Profile Tune-Up

Double-check your business information on Google My Business. Is everything accurate? Great, you’re on the right track.

Regular Content Updates

Updating your website pages regularly with relevant content signals to Google that you’re active and engaged. This is where a blog might come in handy. And you can start off small, maybe once or twice a month, turn the frequently asked questions and concerns of your customers into a thought leadership piece on your blog and share it through email, newsletters, and/or social media to drive viewers to your site.

Other Ways to Increase Google Visibility

SEO success is all about playing the long game. Unfortunately, none of these updates will change your search engine ranking overnight. If it did, everyone would be doing it! So stick with it, and keep monitoring the changes you’ve made and their impact. At the same time,look into alternative pathways that can propel your contracting business even more in the vast realm of Google visibility, such as:

Local Service Ads

Google’s Local Service Ads are like the fast pass to the top of the search results. Look into them — they’re worth it. These ads prioritize local services, ensuring that your business is prominently featured when potential clients in your area are actively seeking the services you offer.

PPC (Pay-Per-Click)

If you have a bit of budget, PPC ads can give you a boost. With PPC, you set a budget for your ads, and you only incur costs when users actively engage by clicking on your advertisement. It’s a cost-effective way to ensure you’re reaching a targeted audience, maximizing your budget by paying for actual interactions rather than just impressions.

Consider PPC as a strategic tool to amplify your business presence, especially when aiming for specific demographics or promoting time-sensitive offers.

Setting Expectations for SEO for Building Pros

Remember, Rome wasn’t built in a day, and neither is a stellar online presence. Results take time. Be patient as you build your digital strategy and ramp up your SEO efforts.

This guest post was provided by Socius. Learn more about their SEO services below.

Introducing Socius’s Fast Start Program:

If you’d rather not take on an SEO strategy alone, Socius can work as an extension of your business to expand your digital marketing efforts and help you reach ready-to-act, qualified customers.

And now, Socius has partnered with EverConnect to offer you up to $2,500 in credit toward qualified new leads for your home improvement business when you partner with Socius for digital marketing. It’s designed to generate leads and business while your long-term SEO strategy takes shape. Learn more here.

Boosting your online visibility doesn’t have to be overwhelming. With the practical steps we’ve outlined in this blog, you’re well on your way to dominating the digital arena, one search result at a time.

Skytrim PVC Trim: Looks Meet Longevity

Skytrim PVC trim on a home exterior

The ideal trim for a home’s exterior delivers an authentic look without worry about excess maintenance, a short life span, or unsightly deterioration. Skytrim PVC trim offers a solution, delivering the optimal combination of beauty, performance, and durability.

Why Choose Skytrim PVC Trim Over Wood?

Like wood trim products, Skytrim PVC trim provides an eye-catching finish that completes a home’s exterior, it can be milled and routed, and it comes in a wide selection of available dimensions. But that’s where the similarities end. Skytrim offers a range of benefits that go above and beyond what wood can do, including:

  • Rot, mold, and insect resistance
  • Virtually waterproof
  • Can be installed in direct contact with masonry
  • Resistance to splitting, cupping, and warping
  • Self-extinguishing
  • Doesn’t require paint, stain, or varnish for weather protection
  • Built-in weatherability and UV protection
  • Smooth sealed edges, easy to wipe clean

What Profiles and Sizes Does Skytrim PVC Trim Include?

Skytrim has a range of widths, lengths, and thicknesses to match and elevate the architecture of any home style. (See everything Skytrim has to offer here.)

Trimboards and sheets

Trimboards and sheets come in smooth or reversible smooth/woodgrain texture. Sealed edges and a factory-applied protective film (pictured below) keep them clean until the day they’re installed.

Skytrim PVC trim products come in white, sand, and clay. This range of neutral trimboard and sheet shades complement any siding color, from lighter to bold.

Dimensional boards and sheets are available in a range of sizes.

Skytrim PVC trim beaded profiles

Skytrim beaded profiles bring warmth of any home style, ideal for everything from dining room wainscoting and entryway accent walls to porch ceilings. The reversible beadboard has a Nantucket style on one side and classic V-groove on the opposite, and it has a hidden nailing hem, full PVC skin, and lower sheen celuka extrusion. Beaded sheets also are available for fast installation.

Skytrim PVC trim soffit

Skytrim post wrap

To dress up porch posts with ease, Skytrim low-maintenance PVC post wraps feature three pre-assembled sides that surround an existing post for a seamless appearance; the fourth side is then applied to enclose the entire post. Post wrap comes in white with a smooth finish and the same protective film as Skytrim trimboard and sheets. Decorative trim kits in three sizes provide added design flexibility.

Skytrim PVC trim column wraps

Skytrim mouldings

Choose from dozens of decorative accents that are lightweight, strong, and built to last. Moulding profiles include crown, casing, base cap, brick mould, historic sill, quarter round, Scotia cove, shingle mould, and many more.

Skytrim PVC Trim millwork

Save time and money on the jobsite with millwork profiles including skirt board, J-channel, and trim with flange. They are available in white with a smooth or woodgrain finish.

Skytrim corners

Corner profiles to create a truly finished look.

No matter the style or application, there’s a Skytrim option to meet your trim needs.

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The Hottest Color Trends for 2024

Color Trends for 2024, mood board, earthy shades

Home decor trends forecasted for 2024 focus on unique color pairings that balance joyful, attention-getting tones with timeless hues that are more subtle. This combination of dynamic and refined shades offers plenty of interior design inspiration, from paint colors and fabrics to building materials and trims.

Earthy shades will continue to spark interior design ideas but with added warmth. For instance, instead of home interiors heavy on white and beige, imagine palettes of taupe and greige, a combination of beige and gray. These colors offer a versatile backdrop for you to experiment with bolder shades and accents, injecting more personality into spaces.

Here are some other predicted color trends for home interiors and exteriors:

  • Warmer natural tones: Earthy and natural tones are still the go-to choices for creating grounded, soothing environments. But instead of just deep or light browns, look for colors such as terracotta, olive green, sage, and nutmeg—hues reminiscent of organic, natural elements such as sand, clay, wood, and stone.
  • Moody, dramatic color palettes: Adding charcoal gray, deep navy, forest green or black to cabinetry, furniture, or accent walls creates drama with coziness, experts say.
  • Lighter shades of calm: Creating a sense of tranquility at home is still top of mind, but instead of blues and greens for calm, expect more blush pink, dusty pastels and light grays.
  • Color combos: Combining autumnal and romantic hues such as mauves, browns, and greens with brighter blues, reds, and fuchsias adds a modern twist to vintage tones.
  • Bold accents: Artwork, furniture, accessories, and upholstery are prime spots for energizing colors to pop against an overall neutral color scheme. Watch for rich jewel tones such as sapphire and emerald; vibrant citrus hues such as yellow, lime, and apricot; and electric blues.
  • Jolts of joy: Whether used in accessories, upholstery, or exterior paint colors for trims and accents, designers like fiery reds, fired brick, violet, magenta, sharp green, rich purple, tropical blue, and golden green.
  • Subtle, complementary tints and tones: Look for deep forest hues, versatile tans, ethereal grays, deep grays, and fresh off-whites.

(See Also: Color Palettes Inspired by Winter)

Color trends for 2024, mood board showing shades of calm, including blushes and grays

What Is Informing Color Trends for 2024?

The pandemic inspired a desire to create more calming, restful spaces, but other factors have been driving home renovation trends recently. For instance, an interest in sustainability has spurred a yen for nature-inspired aesthetics, along with minimalist color schemes. Rapid shifts in the economy, society, and technology also play a role, with consumers craving a subtle ease and a way to balance contemporary design and timeless elegance.

Experimenting with different color pairings, such as splashes of vibrant hues with classic tones, is a way to explore creativity and infuse energy and imagination into our space.

Color Trends of 2024, mood board showing pops of joy, including rich browns and pinks

How Can I Use Color Trends for 2024 in Home Designs?

Colors set the atmosphere and tone of a space, impacting our emotions and our well-being. Some hues can even influence a space’s functionality and productivity, such as using muted blues or greens in a home office to promote concentration and focus.

Here are a few ways to incorporate 2024’s color trends into home remodeling ideas:

  • Wall paint: Creates a backdrop for other design elements with a solid foundation for an overall color scheme.
  • Furniture and upholstery: Makes a statement, creates a focal point, or adds personality and visual interest through colors and patterns.
  • Accessories and decor: Rugs, pillows, curtains, artwork, and other smaller decorative accents easily update a room’s aesthetic on a budget.
  • Cabinetry and built-ins: The finishes on cabinets in kitchens, bathrooms, and mudrooms can add depth and texture, such as covering cabinets in beadboard.
  • Accent walls and statement pieces: An armchair with vibrant upholstery can create an impact just like an accent wall in a trending color or a different finish, such as Versetta Stone or shiplap.
  • Exterior elements: Exterior remodeling elements such as paint colors, siding, trim colors, shutters, lighting fixtures, and landscaping boost curb appeal and set a cohesive design tone.

(See also: Easy Ways to Add Color to Your Home Exterior)

Whether you’re ready to jumpstart 2024 with a fresh color palette or aren’t sure where to begin, Westlake Royal’s Visualizer Tools give you an idea of what a completed project can look like before you begin. Play with colors and experiment with textures to create the perfect combo that reflects each home’s style.

Want more insights into design trends, product installation, and more? Subscribe to our enewsletter.

Sources:
https://thefashionfrill.com/fashion/key-color-trends-of-2024/

https://www.pantone.com/articles/fashion-color-trend-report/new-york-fashion-week-autumn-winter-2023-2024

https://www.builderonline.com/design/interior-finish/move-over-neutrals-color-to-make-its-return-inside-homes-in-2024_o

12 Frequently Asked Questions About Trim and Moulding

Royal trim and molding on a home in Delaware

Trim and moulding are the often-unassuming heroes of the construction and design world. These seemingly minor additions can transform a space, adding character, elegance, and even functionality. In fact, 97% of real estate professionals say that moulding and trim affect the overall price of a home during a sale.

Of course, when it comes to trim and moulding, even the professionals have questions. Here are a few of the most common questions we get asked.

Trim and Moulding FAQs

Is Westlake Royal® PVC Trim Solid or Hollow?

Cellular PVC is a solid extrusion that’s waterproof, insect-proof, and easy to use. The term “cellular PVC” refers to a process and type of polyvinyl chloride that has microscopic air cells inside. The process makes this type of PVC less dense and more flexible than the PVC you see in plumbing pipes, making it more suited to trim applications.

Can I use interior mouldings outside?

Many interior mouldings can also be used outside, but not decorative woodgrain non-vinyl laminated interior mouldings. Westlake Royal Building Products™ offers a variety of cellular PVC and vinyl-wrapped PVC trim moulding that can be used for both interior and exterior applications. Always check with your manufacturer when trying a new trim product.

Can Westlake Royal’s cellular PVC trim moulding be painted?

Our trim comes in white, one of the most popular options for trim. But if other hues are desired, our cellular PVC trim is paintable. Check out our blog on painting PVC trim to learn more.

Can PVC be stained?

PVC mouldings can be stained, but it takes a specialty coating, such as TruStain from AquaSurTech OEM or AWP SPQT Stainable Primer Wood Base Coat for Hard Surfaces. Our warranty does not cover the product with applied third-party coatings, so be sure to follow the stain manufacturer’s recommendations. We also recommend you thoroughly research the coatings you intend to use with PVC.

The same limitations for coatings concerning light reflective value (LRV) on cellular PVC apply to stain, especially for exterior applications.

How do you clean and remove scratches from PVC trim moulding?

Cellular PVC is durable for standing up to exterior elements, but of course accidents sometimes happen during installation. If the scratches aren’t too deep, an all-purpose cleaning agent and a melamine foam sponge or non-scratch scrubbing sponge can often remove the scratches. A rubbing compound such as Turtle Wax can also be used on surface scratches.

Buffing them out may take some time, depending on the severity of the scratches, so be sure to take that into account. Be sure to also clean the trim after buffing.

How do I remove the product description paper label from the trim or moulding?

Use a dissolving product, following the manufacturer’s instructions. We typically recommend De-Solv-It Citrus Solution or Turtle Wax Label and Sticker Remover. If either of those is not available, you can soak the product in surface cleaner, gently scrape the sticker off with a plastic putty knife, and use rubbing alcohol to remove any leftover residue.

What do you recommend for cutting trim and mouldings?

Royal® Trim & Mouldings should be cut with a carbide-tipped blade with 80 teeth or more. To reduce excessive build up on the blade, you can lightly spray it with cooking spray or furniture polish; however, it is important to note that you should not spray the mouldings directly, which can affect paint adhesion. Cellular PVC can be cut with typical saws and blades used for woodworking.

Are Westlake trim and mouldings bendable?

We do offer mouldings that are specially formulated for heat bending, but not all cellular PVC trim and mouldings apply. For example, Royal S4S Trimboard is not recommended for bending, but SurEdge and Precision Cut trim can be bent into a reasonable radius.

Cellular PVC is a thermoplastic polymer, which means it becomes pliable or bendable when exposed to certain temperatures, returning to a solid state when cool. Because of its nature, some cellular PVC profiles can be reheated and reformed; however, variations in batches, profile geometry, and density or weight of the profile mean some experimentation will be required to perfect this skill.

For best results, don’t bend any cellular PVC trim greater than 6” wide.

Is cellular PVC suitable for applications like raised garden beds?

With adequate construction techniques, yes, cellular PVC can be used for this purpose.

Can item 7311 1×6 trim board be used on garages as fascia board?

Yes, but keep in mind that 1×6 is a nominal size, with true measurement being ¾”x5-½”, so you’ll want to be sure that this size is wide enough for your application.

What recommendations do you have for placing 5523 Base over existing ¼-½ moulding?

Existing moulding needs to be removed before Base is installed; it can’t be placed over the previous moulding. Mechanical fasteners like 16- to 18-gauge nails or 6d or 8d should be used. Liquid Nails can also help keep the product glued to the wall.

Is item 2450 Base Cap flexible enough for picture frame panel mouldings on a curved stairway?

This will depend on the radius of the curved stairway. Some trial-and-error will likely need to occur on the most curved area before deciding on how to finish out the application. This can work, but it will require some creativity.

Have more trim questions? You can reach our customer service team at 1-855-ROYAL85 or via our customer support form.

Ready to see how Westlake Royal trim and moulding products can add the perfect finishing touch to your project? Explore all our solutions.

4 More Ways AI Can Help the Construction Industry

AI for construction and design

By now you’ve likely heard about artificial intelligence (AI)—and if you’ve ever “conversed” with a company’s website chatbot, you’ve used it too. AI is the buzzword of the moment, for sure. As we’ve mentioned in a previous blog post, it’s not likely going to replace construction workers. But artificial intelligence is definitely showing potential to enhance what we do and create efficiencies in how we do it.

Previous AI opportunities we explored include pre-design support, design development, permit documentation automation, site safety, and materials management.

AI also has the potential to help your homeowner customers, as well, by streamlining processes and providing a better experience. Paul Burleson, Westlake Royal Building Products™ National Remodeling Accounts Manager, outlines some of the additional ways AI can be used in this industry:

1. Personalized recommendations: AI-powered tools can help homeowners get personalized recommendations on which products and materials to use, based on their preferences, budget, and specific needs.

2. Smart assistants: AI-powered smart assistants such as Amazon Alexa and Google Assistant can help homeowners with a range of tasks, from turning their lights on and off to adjusting the temperature in their home. Homeowners can use these assistants to control various smart home devices, which can help to improve their overall living experience.

3. Virtual home improvement tools: AI-powered virtual tools can help homeowners visualize changes before they make them. This technology can be used to create 3D models of a home’s interior and exterior, allowing homeowners to see how different paint colors, furniture, and décor will look in their home before making a final decision.

4. Predictive maintenance: AI can be used to predict when maintenance needs to be performed on home appliances, systems, and other components. This can help homeowners to avoid costly repairs and replacements, as well as ensure that their home is always functioning at its best.

Overall, AI has the potential to revolutionize the home improvement industry, making it easier and more convenient for homeowners to improve their living spaces. For more ideas, be sure to read our previous coverage here.

Image credit: iStock.com/metamorworks

Survey: What Are Homeowners Planning for Home Remodeling?

interior trim in home foyer

What are Westlake Royal Building Products’ homeowner customers and potential customers thinking about for their upcoming home remodeling projects? We recently surveyed 114 subscribers to the Live Abode consumer blog about their design plans and preferences. Here are a few insights:

Home Remodeling Styles Remain Classic

When it comes to their “dream” architectural styles, Traditional continues to reign, with 34.3% of respondents selecting the style. Coastal (18.9%), Farmhouse (15.3%), and Mid-Century Modern (10.3%) styles followed.

Interior Remodeling Is in the Plans…

Of homeowners who are planning to remodel, 22% said they plan to prioritize interior projects, while 14% are planning an exterior renovation.

Homeowners who are planning to upgrade their exterior space are targeting regular refreshes and updates over a full deck project.

But what if money were no obstacle? When asked what changes they would make to their homes if they had an unlimited budget, 21.6% would tackle an interior remodel and 17.7% would renovate the exterior. A deck or porch expansion was a close third, with 13.8% of respondents selecting the option.

…but Exterior Remodeling Is on the Brain

While responding homeowners indicated they are planning interior remodels more than exterior, they’re seeking knowledge mostly on exterior projects, which could indicate that such projects are next up on their lists or are forming in their minds. We asked what they’d like to hear more about, and their most-wanted topics were exterior home ideas, siding and trim, and outdoor living spaces, followed by paint color trends.

For your homeowner customers working through the decision and design process, Westlake Royal Building Products™ offers a number of tools to assist both you and them. These include:

Online design tools: The Virtual Remodeler, the Dream Designer, and HomePlay Prime each allow buyers to mix and match products on an image of their own home or a similar home.

Live Abode: Our design blog written especially for homeowners is delivered directly to their inbox. Access and subscribe here.

Color Explorer: Choose color families and find products that match and coordinate. Click here to access.

Color Combinations: Start with a base color and mix-and-match coordinating accent colors. Click to access Royal Color Combinations, Exterior Portfolio Color Combinations, and Celect Color Combinations

Browse all of our exterior and interior products, access samples and resources, and find inspiration at www.westlakeroyalbuildingproducts.com.

8 Recruiting Tips to Ease Labor Woes

labor and recruiting tips

It’s no secret that one of the biggest challenges that continues to plague the construction and construction supply industries is labor. Whether you’re seeking trained carpenters or an entry-level stocker, the market for reliable employees ready to commit to the industry is tight.

As a company, you’re not just competing for labor with other builders or dealers for staff, but with similar businesses and trades in your area. And that means even small missteps can make all the difference in losing a potentially great candidate.  

We checked in with Rikka Brandon, a nationally recognized building industry recruiting and hiring expert and best-selling author, to gather a few easy-to-follow tips that can have an immediate impact on your labor and hiring game.

Embrace and nurture your brand: Job seekers have an advantage, and that means they get to be picky and choose companies that create a good working environment and culture. Your company’s “talent brand”— the reputation it has in the market—has an impact on whether potential candidates apply for jobs or accept them. Not only do you have to tell the world who you are as a company, you have to show it in how you operate. Spell out your values and live them.

Write a strong job ad: Your job ad should never be a reiteration or shorter version of a job description. A job ad should be a marketing tool to sell your brand to potential candidates. It should not only include what the job entails, but the “what’s in it for me” factor about why they should want to work for your company.

Use multiple forms of advertising: You can’t post an ad on Craigslist and call it done. Go where the applicants are: Embrace, and invest in, tools like Indeed and LinkedIn, and boost posts on your company’s social media. And don’t ignore the power of networking—connect with people at local association events, let all of your contacts know about openings, and reach out to talent you’ve met in the past.

Don’t drag out the hiring process: With tight competition, job candidates aren’t going to wait around for an offer because they likely are getting several. If your hiring process is four weeks long and involves six interviews, your candidate is going to lose interest and look elsewhere. And keep in mind that many candidates are having to take time off from their current job for interviews, so be respectful of their time and even consider video interviews or off-hour meetings when appropriate.

Ensure your salary and benefits are up to par: With rising inflation, minimum wage salaries are not allowing young workers to keep up. To find loyal, committed employees, you need to pay them accordingly—let’s be honest, most people don’t work simply for pride or love of a company, they need to make money. Do your research on salaries in the area, both within the industry and outside of it, and make sure yours are keeping up.

Stay flexible: Times have changed, and workers of all ages are seeking a work/life balance—and they’ll move to another company to get it. While many positions in construction and construction supply simply cannot have flexibility beyond a normal in-person 9-5, others can. Allowing workers to go to their children’s soccer games, removing guilt from calling in sick, providing extra PTO, and permitting remote work when it makes sense can go a long way to attracting and keeping staff members.

Keep tabs on existing staff: Retention is as important as, or more important than, recruiting. Don’t neglect your current team. Conduct surveys and talk to workers about what they like and don’t like about working for your company, hear them out, and make adjustments accordingly. It’s a lot more expensive to find and train a new team member than to make small investments to keep great workers.

Don’t keep bad managers: The saying goes, people don’t leave jobs, they leave bad managers. As part of surveying your employees, understand the relationships between staff and their supervisors. Are one team’s members leaving in droves? Are you hearing rumors? It may be worth investigating the management style of your supervisors. Include leadership training for your managers just as you provide installation training or sales training.

For more labor and hiring tips, check out Brandon’s blog and follow her on LinkedIn. And be sure to follow Westlake Royal Building Products on LinkedIn for product news and industry and business insights.

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Palight® Trimboard Rebrands as Skytrim™

Skytrim on home

Westlake Royal Building Products has rebranded Palight® Trimboard as “Skytrim™.” A sophisticated line of PVC trim options, Skytrim allows designers to achieve the aesthetic they want while enjoying better longevity and lower costs than wood products.

Skytrim is made with free-foam PVC that works and cuts like wood, but is also lighter in weight, making it easier to transport and install. PVC delivers amazing performance without many of the drawbacks of wood — such as rotting, painting, or staining — and significantly lowers regular maintenance for the homeowner over time.

The line includes:

Trimboards & Sheets: Skytrim PVC trimboards and sheets are available in white, sand, and clay colors. The range of neutral trimboard and sheet shades provide the flexibility to complement a variety of siding colors, from lighter to bolder shades. Both trimboards and sheets come in smooth/smooth or fully reversible in smooth or woodgrain texture for design and aesthetic flexibility. This product comes with sealed edges and factory-applied protective film. 

Beadboard and Beaded Sheets: Skytrim beaded profiles are a great match for any home style, especially Modern Farmhouse, as it embellishes warmth and charm, both inside and outside the home. This product creates a point of interest in entryways or on feature walls, and can be installed in the dining room, laundry rooms as wainscoting, and even on porch ceilings. 

Post Wraps: Skytrim Post Wraps are decorative trim kits that come in matching sizes, giving added design flexibility to the installer. 

Skytrim post wraps
Skytrim Images

Decorative Mouldings: Simple to cut and install, and designed to last, Skytrim mouldings are ideal to highlight details and add character to any home. 

Corners & Millwork Profiles: Millwork profiles and corners highlight home details and create virtually seamless transitions. Skytrim Corners are available in a variety of sizes and profiles that perfectly highlight any home style while providing lasting protection and performance. 

Cortex® Fastening System: The Skytrim Cortex Fastening System is a fast and easy way to hide fastener heads when installing PVC trimboards, sheets, and profiles. It combines the strength of a face-fastened connection with the style of a hidden fastener. The screw is specially designed to cut a clean hole through the surface of any Skytrim product so there’s no need to pre-drill. The countersink setting tool is included and available in white, clay and sand in both smooth and woodgrain textures. 

To learn more, visit www.skytrim.com