Month: November 2023

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SEO for Building Pros: A Practical Guide to Boosting Online Visibility

Man types on computer to ensure good SEO for building pros

In the digital age, the first page of search results is the new storefront on Main Street. It’s where credibility is established and first impressions are formed. Search engine optimization (SEO), therefore, acts as the architect of this storefront, ensuring that your business is not just a hidden gem but a beacon that stands out in the crowded marketplace. SEO for building pros is your company’s ticket to the top of search results, where potential customers are searching for your services, and the good news is, you don’t need a marketing or IT department to get started.

Capitalizing on all that SEO has to offer involves tweaking your online presence to make your website more appealing to search engines. Why does it matter? Because when someone needs a contractor, they’re likely to trust the ones they find on the first page of Google.

Different Types of SEO for Building Pros and How to Maximize Their Impact

Let’s break down the essentials of SEO for contractors with a focus on simplicity and practicality.

Content Strategy:

  • Craft simple, informative web content that answers common questions your customers and prospects might have.
  • Use everyday language and prioritize words and phrases that potential customers searching for your services are likely to type into Google.

Technical SEO:

  • Don’t let the tech jargon scare you. “Technical SEO” just means ensuring your website is user-friendly and easy for search engines to understand.
  • Check if your website loads quickly and is mobile-friendly. Google likes that.

Local SEO:

  • Make your Google Business Profile (or Google My Business profile) your new best friend. Fill it out completely, and keep it updated with your latest business information and contact details.
  • Encourage your satisfied clients to leave positive reviews. It’s like a virtual word-of-mouth recommendation. The more positive reviews you have on your website, the more credible Google will assume you are.

Offsite SEO:

  • Think of “offsite SEO” as making friends on the internet. Get your business mentioned on other reputable websites, and make sure they link back to you.
  • Engage with your local community online. Join forums or social media groups where potential clients might be hanging out.
Man searches on phone to find contractors practicing good SEO for building pros

SEO Changes You Can Make Right Now

Now that we’ve established the significance of SEO for building pros in the digital landscape, let’s dive into actionable steps — changes you can implement immediately to enhance your online presence. Consider these practical tweaks and optimizations that can make a tangible impact on how your contracting business appears in search results.

Smart Keyword Use

Identify the words your clients are likely to use when looking for a contractor. For example, “siding replacement contractor.” Sprinkle these words naturally throughout your website.

Image Optimization

Compress your images before uploading them to your website. This helps your site load faster, and Google appreciates that.

Google Business Profile Tune-Up

Double-check your business information on Google My Business. Is everything accurate? Great, you’re on the right track.

Regular Content Updates

Updating your website pages regularly with relevant content signals to Google that you’re active and engaged. This is where a blog might come in handy. And you can start off small, maybe once or twice a month, turn the frequently asked questions and concerns of your customers into a thought leadership piece on your blog and share it through email, newsletters, and/or social media to drive viewers to your site.

Other Ways to Increase Google Visibility

SEO success is all about playing the long game. Unfortunately, none of these updates will change your search engine ranking overnight. If it did, everyone would be doing it! So stick with it, and keep monitoring the changes you’ve made and their impact. At the same time,look into alternative pathways that can propel your contracting business even more in the vast realm of Google visibility, such as:

Local Service Ads

Google’s Local Service Ads are like the fast pass to the top of the search results. Look into them — they’re worth it. These ads prioritize local services, ensuring that your business is prominently featured when potential clients in your area are actively seeking the services you offer.

PPC (Pay-Per-Click)

If you have a bit of budget, PPC ads can give you a boost. With PPC, you set a budget for your ads, and you only incur costs when users actively engage by clicking on your advertisement. It’s a cost-effective way to ensure you’re reaching a targeted audience, maximizing your budget by paying for actual interactions rather than just impressions.

Consider PPC as a strategic tool to amplify your business presence, especially when aiming for specific demographics or promoting time-sensitive offers.

Setting Expectations for SEO for Building Pros

Remember, Rome wasn’t built in a day, and neither is a stellar online presence. Results take time. Be patient as you build your digital strategy and ramp up your SEO efforts.

This guest post was provided by Socius. Learn more about their SEO services below.

Introducing Socius’s Fast Start Program:

If you’d rather not take on an SEO strategy alone, Socius can work as an extension of your business to expand your digital marketing efforts and help you reach ready-to-act, qualified customers.

And now, Socius has partnered with EverConnect to offer you up to $2,500 in credit toward qualified new leads for your home improvement business when you partner with Socius for digital marketing. It’s designed to generate leads and business while your long-term SEO strategy takes shape. Learn more here.

Boosting your online visibility doesn’t have to be overwhelming. With the practical steps we’ve outlined in this blog, you’re well on your way to dominating the digital arena, one search result at a time.

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8 Siding Tips and Tricks From Solo Installer Desmond Tse

Solo siding installer Desmond Tse, shown here with a Tapco Tools brake, loves giving siding tips on Instagram and YouTube

Whether he’s on a roof or on his siding brake, siding installer Desmond Tse has mastered the art of working smarter, not harder. And he’s built a popular Instagram platform while doing so. Tse, aka @thesidingguy, shares siding tips and tricks to nearly 200,000 followers, teaching other craftspeople how to install vinyl siding (he’s been using Royal® siding throughout his career) and create custom trim more efficiently.

A Long Career Leads to Endless Siding Tips

Tse is a solo siding installer, but it wasn’t always that way. “I had 10 of my own crews working 10 projects at any given time,” he explains. “But I realized I really like installing as opposed to managing people and paperwork.”

Once he decided to make the move to being an independent contractor, Tse took a gradual approach, whittling down as his crews only as they voluntarily moved on to other jobs. Today, after several years on his own, he’s further transitioning in size to smaller projects than he used to.

Along the way, he’s picked up—and continues to learn—quite a few best practices and hacks to make his siding projects more effective and efficient. This includes on his Tapco Tools siding brake, where he has perfected bending techniques to the point of presenting workshops to others. 

Solo siding installer Desmond Tse gives siding tips from the roof

Siding Tips to Improve Your Efficiency

Here are a few best practice, tips and hacks for improving your siding skills, as well as your business approach.

Repetition is the key to improving your skills

Using a brake can feel intimidating. The best way to tackle it is repetition, Tse says. “Gather up scraps and practice. Work on a certain profile. That’s how it becomes muscle memory,” he notes.

The same goes for other aspects of the job: “Even when training crews, I encourage repetition. They’d ask to do siding, but first they need to learn J-channel, so I’d make them go do that over and over.”

Sometimes anything can be used as a jig on your brake

@thesidingguy_

Sometimes anything can be used as a jig. In this case I used the 2’ square and a scrap piece of aluminum as a jig. I do have the material stopper for my brake, but since the aluminum was fed with the material arcing down, it was too floppy to use without getting frustrated. I’ve kept most of my scrap pieces of metal with measurements over the years so I can pretty much just grab the appropriate one for that job and bend away. This way my brain doesn’t have to interpret markings on a tape and it keeps it super simple (not that reading a tape is difficult but I have screwed up before thinking I marked 7” when in fact I went an inch to big accidentally). There are many ways to gain efficiencies in every job. Sometimes different methods work equally as well, it’s up to you to decide which way you like doing it while minimizing the chance of possible errors. I’ve tried many ways and this simple jig is one of my go to methods for bending. . . . . . . . . . . . . . . . . #aluminum #aluminumbrake #tapcobrake #aluminumcapping #exteriortrim #edmonton

♬ original sound – @thesidingguy

You can use a brake to make finish trim that provides a hidden fastener system

@thesidingguy_

Here’s a video showing the bends to make finish trim or sill trim. It’s a great way to do a hidden fastener system. It’s basically a double hem. The unfinished edges of the aluminum slips into this trim. The black you see in the video is where it gets fastened. I choose to do 3/4” so that I don’t have to pull out a tape measure or gauge, rather just use the lip of the brake. I hope this video is useful. As always, I’m happy to answer any questions, and sometimes I won’t know the answer but I’ll always try my best. . . . . . . . . . . . . #aluminumbrake #finishtrim #aluminumcapping

♬ original sound – @thesidingguy

A good go-bag can save your time and effort

“One of the items that has helped increase efficiency for me over the years is my ‘go bag,’” Tse says. “This bag stays close to where I’m working at all times and holds all of my ‘just in case’ items. I keep spare fasteners of all kinds, tape, pencil lead refills, nail slot punch, spare tape measure, aviation snips, duckbill pliers, a crescent wrench, a folding tool, chalk line, and a pry bar. … By keeping my tool belt light I have more energy through the day and I don’t have to waste time going to the trailer to grab any items.” (See his go bag in action here.)

Sometimes you can leave your tape measure in your belt

@thesidingguy_

I’ve often suggested to people to only pull out your tape measure if you have to. I sided this entire wall without pulling out the tape until the top row where I pulled it out once to double check if that last row was a consistent height. Holding siding upside down determines all of the length and then cut right in the spot instead of measuring, remembering said measurement then measuring the piece to cut saves a lot of time. Seconds here and there add up to many minutes of time saving. Maybe even an hour throughout the day. That will add up to days in saved time over the year. I didn’t have to move quickly at all to get this wall siding quickly. I had the materials sitting just off screen to the right. I did initially have the box of siding propped up in front of the wall, but it stuck up way too high and I would’ve had to pull up the siding past the eaves just to take a piece out so I opted to have it off to the right. Preplanning makes a big difference in efficiency and ease of a job. Preplanning can be done while driving, or as you initially pull nip to the site and finish your coffee or set up a ladder. Think through things in your mind quickly so that the project goes smoothly every day. Happy Friday all . . . . . . . . . . . . . . . . . #fastsidinginstallation #vinylsidinginstaller #remodel #skilledtradesmatter

♬ original sound – @thesidingguy

Wear your fall protection harness properly

@thesidingguy_

I was in a fall protection certification course today. This video shows my instructor properly performing a partner check. If you’re working solo, check it in your vehicle mirror. It’s always good to have refresher courses. It’s not a legal requirement here, but many builders require you to have the certification to work on their homes. . . . . . . . . . . . . . #fallprotection #safetyharness #workingatheights

♬ original sound – @thesidingguy

Ensure your social media posts add value

If you’re putting your projects and practices on Instagram, Facebook, X, or TikTok, consider what will benefit your audience in terms of both content and delivery. “I’m pretty easygoing, but I’m pretty particular. I try to keep my posts semi-serious but add humor once in a while,” Tse says. “My mentality for anything I post is ‘Is it going to add value?’ And if it’s not, I won’t post it.” (And, yes, sometimes something for just a laugh has value in its own way.)

Siding tips from solo siding installer Desmond Tse: Sometimes it's good to have fun

Not everyone is wired to be a business owner

Owning your own business provides a lot of freedom, but it also requires a lot of heavy lifting when it comes to paperwork, dealing with numbers, and getting and retaining customers. Tse encourages new business owners to be true to their word and to always under-promise and over-deliver.

To learn more siding tips, follow Tse on Instagram at @thesidingguy.

Want more insights from your fellow pros? Subscribe to our monthly enewsletter.

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Skytrim PVC Trim: Looks Meet Longevity

Skytrim PVC trim on a home exterior

The ideal trim for a home’s exterior delivers an authentic look without worry about excess maintenance, a short life span, or unsightly deterioration. Skytrim PVC trim offers a solution, delivering the optimal combination of beauty, performance, and durability.

Why Choose Skytrim PVC Trim Over Wood?

Like wood trim products, Skytrim PVC trim provides an eye-catching finish that completes a home’s exterior, it can be milled and routed, and it comes in a wide selection of available dimensions. But that’s where the similarities end. Skytrim offers a range of benefits that go above and beyond what wood can do, including:

  • Rot, mold, and insect resistance
  • Virtually waterproof
  • Can be installed in direct contact with masonry
  • Resistance to splitting, cupping, and warping
  • Self-extinguishing
  • Doesn’t require paint, stain, or varnish for weather protection
  • Built-in weatherability and UV protection
  • Smooth sealed edges, easy to wipe clean

What Profiles and Sizes Does Skytrim PVC Trim Include?

Skytrim has a range of widths, lengths, and thicknesses to match and elevate the architecture of any home style. (See everything Skytrim has to offer here.)

Trimboards and sheets

Trimboards and sheets come in smooth or reversible smooth/woodgrain texture. Sealed edges and a factory-applied protective film (pictured below) keep them clean until the day they’re installed.

Skytrim PVC trim products come in white, sand, and clay. This range of neutral trimboard and sheet shades complement any siding color, from lighter to bold.

Dimensional boards and sheets are available in a range of sizes.

Skytrim PVC trim beaded profiles

Skytrim beaded profiles bring warmth of any home style, ideal for everything from dining room wainscoting and entryway accent walls to porch ceilings. The reversible beadboard has a Nantucket style on one side and classic V-groove on the opposite, and it has a hidden nailing hem, full PVC skin, and lower sheen celuka extrusion. Beaded sheets also are available for fast installation.

Skytrim PVC trim soffit

Skytrim post wrap

To dress up porch posts with ease, Skytrim low-maintenance PVC post wraps feature three pre-assembled sides that surround an existing post for a seamless appearance; the fourth side is then applied to enclose the entire post. Post wrap comes in white with a smooth finish and the same protective film as Skytrim trimboard and sheets. Decorative trim kits in three sizes provide added design flexibility.

Skytrim PVC trim column wraps

Skytrim mouldings

Choose from dozens of decorative accents that are lightweight, strong, and built to last. Moulding profiles include crown, casing, base cap, brick mould, historic sill, quarter round, Scotia cove, shingle mould, and many more.

Skytrim PVC Trim millwork

Save time and money on the jobsite with millwork profiles including skirt board, J-channel, and trim with flange. They are available in white with a smooth or woodgrain finish.

Skytrim corners

Corner profiles to create a truly finished look.

No matter the style or application, there’s a Skytrim option to meet your trim needs.

Be the first to learn about new products: Subscribe to our monthly enewsletter.

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The Hottest Color Trends for 2024

Color Trends for 2024, mood board, earthy shades

Home decor trends forecasted for 2024 focus on unique color pairings that balance joyful, attention-getting tones with timeless hues that are more subtle. This combination of dynamic and refined shades offers plenty of interior design inspiration, from paint colors and fabrics to building materials and trims.

Earthy shades will continue to spark interior design ideas but with added warmth. For instance, instead of home interiors heavy on white and beige, imagine palettes of taupe and greige, a combination of beige and gray. These colors offer a versatile backdrop for you to experiment with bolder shades and accents, injecting more personality into spaces.

Here are some other predicted color trends for home interiors and exteriors:

  • Warmer natural tones: Earthy and natural tones are still the go-to choices for creating grounded, soothing environments. But instead of just deep or light browns, look for colors such as terracotta, olive green, sage, and nutmeg—hues reminiscent of organic, natural elements such as sand, clay, wood, and stone.
  • Moody, dramatic color palettes: Adding charcoal gray, deep navy, forest green or black to cabinetry, furniture, or accent walls creates drama with coziness, experts say.
  • Lighter shades of calm: Creating a sense of tranquility at home is still top of mind, but instead of blues and greens for calm, expect more blush pink, dusty pastels and light grays.
  • Color combos: Combining autumnal and romantic hues such as mauves, browns, and greens with brighter blues, reds, and fuchsias adds a modern twist to vintage tones.
  • Bold accents: Artwork, furniture, accessories, and upholstery are prime spots for energizing colors to pop against an overall neutral color scheme. Watch for rich jewel tones such as sapphire and emerald; vibrant citrus hues such as yellow, lime, and apricot; and electric blues.
  • Jolts of joy: Whether used in accessories, upholstery, or exterior paint colors for trims and accents, designers like fiery reds, fired brick, violet, magenta, sharp green, rich purple, tropical blue, and golden green.
  • Subtle, complementary tints and tones: Look for deep forest hues, versatile tans, ethereal grays, deep grays, and fresh off-whites.

(See Also: Color Palettes Inspired by Winter)

Color trends for 2024, mood board showing shades of calm, including blushes and grays

What Is Informing Color Trends for 2024?

The pandemic inspired a desire to create more calming, restful spaces, but other factors have been driving home renovation trends recently. For instance, an interest in sustainability has spurred a yen for nature-inspired aesthetics, along with minimalist color schemes. Rapid shifts in the economy, society, and technology also play a role, with consumers craving a subtle ease and a way to balance contemporary design and timeless elegance.

Experimenting with different color pairings, such as splashes of vibrant hues with classic tones, is a way to explore creativity and infuse energy and imagination into our space.

Color Trends of 2024, mood board showing pops of joy, including rich browns and pinks

How Can I Use Color Trends for 2024 in Home Designs?

Colors set the atmosphere and tone of a space, impacting our emotions and our well-being. Some hues can even influence a space’s functionality and productivity, such as using muted blues or greens in a home office to promote concentration and focus.

Here are a few ways to incorporate 2024’s color trends into home remodeling ideas:

  • Wall paint: Creates a backdrop for other design elements with a solid foundation for an overall color scheme.
  • Furniture and upholstery: Makes a statement, creates a focal point, or adds personality and visual interest through colors and patterns.
  • Accessories and decor: Rugs, pillows, curtains, artwork, and other smaller decorative accents easily update a room’s aesthetic on a budget.
  • Cabinetry and built-ins: The finishes on cabinets in kitchens, bathrooms, and mudrooms can add depth and texture, such as covering cabinets in beadboard.
  • Accent walls and statement pieces: An armchair with vibrant upholstery can create an impact just like an accent wall in a trending color or a different finish, such as Versetta Stone or shiplap.
  • Exterior elements: Exterior remodeling elements such as paint colors, siding, trim colors, shutters, lighting fixtures, and landscaping boost curb appeal and set a cohesive design tone.

(See also: Easy Ways to Add Color to Your Home Exterior)

Whether you’re ready to jumpstart 2024 with a fresh color palette or aren’t sure where to begin, Westlake Royal’s Visualizer Tools give you an idea of what a completed project can look like before you begin. Play with colors and experiment with textures to create the perfect combo that reflects each home’s style.

Want more insights into design trends, product installation, and more? Subscribe to our enewsletter.

Sources:
https://thefashionfrill.com/fashion/key-color-trends-of-2024/

https://www.pantone.com/articles/fashion-color-trend-report/new-york-fashion-week-autumn-winter-2023-2024

https://www.builderonline.com/design/interior-finish/move-over-neutrals-color-to-make-its-return-inside-homes-in-2024_o

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Tapco Tools Solves Roofing Trim Headaches

The Tapco Tools Max-I-Mum brake system for crafting roofing trim

Tapco Tools® brakes are widely recognized for helping contractors create high-quality custom exterior siding trim. But did you know that the versatility and precision of the Max-I-Mum® XL and MX Series® brake systems are also ideal equipment for roofing trim and flashing fabrication needs?

Tapco Tools brakes are efficient, durable, and portable, and they’re engineered to make it easy to accurately craft the ideal roofing trim solution for every job.

The Max-I-Mum XL System (pictured above) combines the Max-I-Mum II brake with a MAX Snap Stand and MAX Cut-off for a powerful-yet-portable commercial-grade braking system. The system weighs as little as 133 pounds but can bend all vinyl; aluminum up to .040, galvanized steel up to 24 gauge, painted galvanized steel up to 26 gauge, soft and annealed copper up to 32 ounce, and stainless steel 1/2 hard up to 24 gauge.

Less portable but no less robust, the MX Series provides heavy-duty bending without sacrificing precision. It’s stable, tough, and has double-walled pivot arms for added strength. The MX can bend all vinyl, galvanized steel up to 22 gauge, painted galvanized steel up to 24 gauge, CR sheet and coil steel up to 22 gauge, soft and annealed copper up to 32 ounce, and stainless steel 1/2 hard up to 24 gauge.

The Tapco Tools MX Series brake system for crafting roofing trim
Tapco Tools MX Series brake

Efficient, Accurate Roofing Trim Fabrication

To give your clients a truly custom, finished look, the Max-I-Mum XL and MX Series can be used to craft a variety of roofing trim and flashing details. These include:

  • Hip cap
  • W-valley flashing
  • Angle 3” by 3”
  • 3/4” angles
  • Drip cap
  • J-channel
  • Monoslope ridge
  • Baseguard
  • Outside corners
  • Narrow outside corners
  • Inside corners
  • Residential eave drip
  • Step sidewall flashing
  • Double angle flashing
  • Transition flashing
  • Gambrel flashing
  • Endwall/sidewall flashing
  • Residential gable trim

See Tapco Tools brakes in action and learn bending techniques on our YouTube channel.