Foundry® Specialty Siding, an exterior brand within the Westlake Royal Building Products™ portfolio, is refreshing its palette with five new Standard colors and four new Weathered colors as well as expanding the availability of colors within its Grayne profile. The new colors reflect the latest trends and consumer demand, particularly toward grays and darker tones.
Foundry Specialty Siding offers the warm look and beautiful colors of cedar without the high maintenance. A wide variety of shingle and shake siding profiles is available, including Grayne Shingle Siding, featuring custom cedar looks and true-to-life weathered hues; Perfection Shingles with deep shadow lines; dramatic Split Shake and rugged Staggered Shake; and charming Round Shingles.
The color additions comprise:
• Five new Standard colors: Available across all Foundry profiles, the new Standard colors, previously available for special order, include Moonlight, a soothing light gray; Gray Skies, a medium gray; Marine Blue, a deep blue reminiscent of a stormy sky; Modern Slate, a dark gray-taupe; and Ironstone, a trendy dark charcoal.
• Four new Weathered colors: Available for 7” Shake and 7” Staggered profiles, the new Weathered colors include Arizona Clay, a burnt orange evoking the desert West; Reclaimed Cedar (pictured below), a light rustic brown with the look of vintage wood; Midnight Cloud (pictured above), offering the feel of aged, patinaed cedar; and Denim, a gray-blue similar to weathered coastal cedar.
“More than ever, homeowners are craving wood-look exteriors without the associated maintenance, especially darker grays and rustic looks,” said Steve Booz, Vice President of Marketing & Product Management for Westlake Royal Building Products. “The nine new hues, part of our approach to continually refresh options to meet the ever-changing needs of our customers, reflect these growing preferences while delivering the rich authenticity of beloved cedar.”
In addition, Foundry Specialty Siding now offers both sizes of its Grayne Shingle Siding—5”, with the look of white cedar shake, and 7.5”, with the look of red cedar shakes—in all nine Weathered colors. Two of the colors, Lakeside Blue and Aspen Brown, have been updated to provide even more dimension.
Most people don’t consider vinyl an eco-friendly building product, but data show it actually is. There are misconceptions that vinyl siding doesn’t have sustainable design, production, or operations. But vinyl outperforms almost all other common cladding materials, including fiber cement and brick, in total environmental impact.
While the classic look of wood is forever timeless, new developments in design allow vinyl siding to look and feel like real wood, down to the actual grain. With vinyl, you can eliminate the cost and maintenance of wood and choose a sustainable, durable, and affordable alternative. If you, your company, or your customers are dedicated to greener construction and building practices, then vinyl siding is for you.
From production to construction, vinyl siding produces less waste than other building materials, such as brick and cement. Vinyl siding products require minimal raw material and produce virtually no waste. They also require less water and energy to produce than other building materials.
Vinyl siding also maintains a low environmental impact over its lifespan. The National Institute of Standards and Technology (NIST) developed Building for Environmental and Economic Sustainability (BEES) software to measure specific environmental concerns such as air pollution, acidification, and global warming potential in the environmental life cycle of products.
Throughout its life cycle, vinyl releases significantly fewer toxic chemicals into the environment than other siding materials and has a lower overall environmental impact.
Compared to vinyl siding, construction materials like fiber cement contribute 4x to global warming potential, 2x times to acidification, and over 3x to air pollution. Compared to other common sidings, vinyl performs amazingly well. According to the NIST, vinyl has a lower environmental impact than brick, and even rivals some wood siding.
Westlake Royal Building Products uses PVC resin as the backbone of Royal and Exterior Portfolio vinyl siding. This is derived from components in nature, such as common salt and natural gas, that make PVC weather-resistant, chemically stable, and lightweight.
While some argue that wood is a more eco-friendly siding option because it is biodegradable, vinyl siding lasts longer and is recyclable. Vinyl siding is recycled with post-consumer recycling, post-industrial recycling, and closed-loop recycling, meaning every part of its production and lifespan lends it to being easily reused.
Recycling reduces waste disposal and extraction of new materials while reducing landfill accumulation and incineration. Both lead to an increase in greenhouse gas emissions. Because of the nature of PVC, vinyl is a thermoplastic that can be ground up repeatedly, re-melted and formed into various new products even after the life expiration of the original product.
According to the Vinyl Siding Institute, 99% of scrap in manufacturing is recycled into other products rather than being sent to the landfill.
The longevity of vinyl siding is part of what makes it so eco-friendly. Although recycling is an important component of sustainability, vinyl lasts such a long time it is unlikely to end up in the waste stream anytime soon. Many warranties on vinyl siding last for 40 years or more, meaning it doesn’t have to be ripped out and replaced very often.
Not only is vinyl long-lasting, but it’s low maintenance. Exterior siding that requires less care saves resources and reduces emissions and chemicals.
Thanks to innovative technology and sustainable practices, PVC vinyl siding is perfect for giving homeowners the aesthetic and performance they are looking for, while offering the peace of mind that our products were purpose-built to support a sustainable alternative and future.
Renderings aren’t a new concept—architects have relied on them for decades, and builders have often employed them for marketing materials. But advancements in technology for renderings and computer-generated images (CGI) are making these tools even more relevant to home selling, both as a way to market and sell homes as well as to assist buyers with purchasing decisions. And as the pandemic accelerates virtual selling, builders who don’t get on board might find themselves falling behind with digital-savvy (and digital-expectant) younger buyers.
We checked in with Bob Masulis, president of RM Design Studio in Bartlett, Ill., about the importance of leveraging today’s visualization tools—and why they’re more important than ever.
What Are the Benefits of Using Renderings?
For those who specialize in renderings and CGI, the goal is, essentially, to make a pretty picture, Masulis says. “Whatever you’re selling—a property, a product—you come to us to create something cool for marketing.”
Drawings and renderings are not new in brochures and marketing materials, but new innovations and better imaging are elevating their use. In new master-planned communities, CGI and virtual experiences fill the void before model homes are built.
Floor plans just aren’t sufficient to help potential buyers fully understand and experience the eventual finished product, but realistic renderings and CGI give them the ability to see the kitchen, bathrooms, family room, etc., providing a better understanding of what’s being built.
This means the builders and developers are able to cost effectively show their home the day the community opens for sale, adding tremendous marketing capability that can accelerate the sales process to help save time and money in the long run.
Along with more realistic and relatable visuals compared to a flat floor plan, renderings offer the right size and scale, which makes it easier to compare the sizes of the rooms. They also can show features less visible in a plan, such as a tray ceiling, without the buyer having to decipher small words and labels.
“It gives people a feeling for what the homes in the community will look like—it gives them physical and emotional scale,” Masulis notes. “It takes undefinable numbers and measurements and turns it into something emotional.”
Renderings also can help strengthen the community approval process. RM Design Studio, for example, can take a developer’s sketch and turn it into a rendering that looks like it’s been designed and photographed, elevating presentations for public hearings and design review boards.
What’s Changed With Renderings?
Of course, renderings aren’t a new concept. But computers and technology have advanced rapidly over the past decade—just in time to keep up with surging demand for digital-first sales.
Builders typically can only afford to build about three models, no matter how many plans they offer, relying on floor plans for the rest. But now, with CGI, you can very affordably build out the other models in virtual mode, allowing home buyers to see them in a way they’re more comfortable with. This not only opens up all models the day sales begin, it ensures a more balanced playing field for all plans.
These innovations have been especially welcome during the pandemic, as buyers have embraced virtual experiences to reduce in-person contact or shop from afar. Even as social distancing needs ease, expect these virtual selling tools to continue, particularly as Millennials and Gen Z become the chief buying demographic.
Using CGI tools provides for easier product swaps, as well. If products are discontinued or trends change over the course of a multi-year community build, they can be easily switched out in the virtual tours and renderings. It also allows builders to adjust and re-use the virtual models in other communities.
Virtual walk-throughs using computer-generated images immerse the buyer in the experience similar to touring a model home in person—they can spin around, “walk” from room to room, zoom in, learn more about features and products, and even swap out colors and materials.
You can experience this type of technology for yourself at Show Village during the upcoming International Builders’ Show. In addition to in-person tours, visitors near and far can tour the two demonstration homes via an “Immersive Home Experience” on their laptop, tablet, or smartphone. Virtual host “James” will point out key features, and visitors can click on icons for more details on various products and design elements.
The advantages don’t just benefit large builders and developers. For smaller operations selling small communities of semi-custom homes, virtual models can provide much-needed marketing relief and help sell the home before it’s completed, providing time to make changes to suit each buyer’s preferences.
For custom builders, renderings and CGI help buyers visualize how certain design decisions will impact the look and livability of their home. For example, Masulis used CGI to design his own kitchen remodel, and experimenting with the colors made him realize that the all-white cabinets he’d planned needed some balance with wood grain or color on the island. (See a similar process for yourself with Boral Building Products’ Virtual Remodeler tool.)
This type of visualization provides tremendous power for builder and buyer alike. By leveraging the capabilities of CGI and virtual selling tools, builders can not only more effectively sell, but can bring welcome confidence to customers that they’ll be getting the home they envision and the home of their dreams.
Foundry’s Grayne Shingle Siding not only offers a beautiful aesthetic that replicates the look of cedar, it’s easy to install with minimal waste.
How easy? Check out our new three-part video series where contractor and educator Mike Sloggatt outlines the steps and best practices along the way.
Chapter 1: Getting started
Learn how to mark reference lines, including using a story pole to reference off the control line, preparing outside and inside corners and flashing, and installing the starter strip
Chapter 2: Layout
In this part, learn how to offset the panels to avoid repeating patterns and best practices for cutting panels.
Chapter 3: Installing the Panels
Learn how to install the panels, including preserving the offset pattern, proper gapping, locking in the panels, and proper nailing and nail placement, as well as installing inside corners and starting on an adjacent wall.
Learn more about Foundry Grayne shingle siding here.
For your homeowner customers, Foundry siding offers the ideal combination of features: The authentic look of cedar without high maintenance. That means years of curb appeal without worry or hassle. But along with these features that make Foundry an easy sell, vinyl siding also offers a host of benefits directly for you, thanks to easy installation, light weight, and low waste.
Foundry FPX Shingles combine easy installation with low maintenance and eye-catching beauty, making them an ideal cladding option for homeowners and building pros alike.
FoundryFPX Shingles replicate the charm and sophistication of cedar, with a refined grain and authentic shadow lines ideal for gables and other accent areas. FPX’s look is clean and neat for a crisp appearance.
To further enhance the look, Foundry FPX Singles come in five color palette options of more than 30 colors apiece to expertly coordinate with siding hues available from CertainTeed, Exterior Portfolio, Mastic, Royal, and Variform*. (Visit https://foundrysiding.com/foundryfpx/ to download sell sheets and color charts for each brand.)
Like other Foundry products, FPX Shingles are straightforward to install by both contractors and experienced DIYers alike. Along with traditional application instructions, installers are advised to use an offset installation method to ensure shingles have a natural randomized look without vertical lines from course to course.
The siding carries a Class 1A fire rating and a limited lifetime warranty. As with all Foundry Specialty Siding Products, the innovative PVC material offers low maintenance, ensuring homeowners can spend time enjoying their exterior, not taking care of it.
*Actual colors may vary from printed representations. The Foundry® Specialty Siding and Mid-America® color matches for alternative manufacturer colors listed here are recommendations only. Do not make color selections based on color names alone. Please look at product samples before selecting colors to avoid confusion and color mistakes. Returns cannot be made due to color variances.
Variform® is a registered trademark of Variform, Inc. Royal® is a registered trade mark of Royal Group, Inc. Mastic® is a registered trademark of Mastic Home Exteriors, Inc. CertainTeed® is a registered trademark of CertainTeed Corporation. Exterior Portfolio® is a registered trademark of Royal Building Products, Inc. The Foundry and Mid-America products shown and detailed in the brochures are products of Boral Building Products Inc. and are not affiliated with, endorsed, sponsored, or approved by Variform, Inc.; Mastic Home Exteriors, Inc.; or CertainTeed Corporation. Boral Building Products Inc., Royal Group, Inc., and Royal Building Products are subsidiaries of Westlake Chemical Corporation
With so many options to mix and match siding styles, textures, and colors, there’s no excuse for a ho-hum façade. And Foundry Siding makes it simple, delivering the warm look and beautiful colors of cedar to enhance curb appeal.
Combine Foundry’s variety of shingle, shake, and stone profiles with each other and with other materials to create compelling, varied exteriors that stand out and ensure each home looks unique. And while Foundry offers the authentic looks of natural materials, its innovative PVC makeup requires little maintenance.
Here are just a few ways builders and remodelers are using Foundry to create distinctive homes.
Foundry 10” staggered shake in Snow and stone combine perfectly on this home to create a dramatic yet elegant look.
Foundry’s extensive color selection offers ample opportunity to create eye-catching color contrast in gables and accents, as seen here with Staggered Shake in Russet and Split Shake in Lite Khaki.
Alternatively, try complementary colors for a more subtle contrast, as seen here with a combination of stone and Foundry Staggered Shake in Eggshell.
Here’s another example, as Foundry combines with a similar-toned vinyl on the lower level for a soothing coastal vibe.
The expansive façade of this multifamily project could easily have turned staid, but a combination of stone, Foundry siding, and white trim, along with a pop of black in the shutters, create eye-catching variety while helping to define individual units.
At this foster home in Michigan, accent walls and gables clad in Foundry siding combine with lighter blue horizontal and vertical siding profiles elsewhere on the façade.
Also consider how siding and other exterior elements combine, as seen here in this Boston Exterior Remodeling project featuring Foundry Grayne Shingles in Rustic Slate on equal footing with the bold, attention-grabbing yellow door.
From higher frequency of wildfires to an overall focus on safety as more Americans work and school from home, fire safety is top of mind. How do Boral Building Products’ siding and trim materials compare to others when it comes to fire resistance?
Here’s a guide:
Fire Resistance of TruExterior Siding & Trim
All thicknesses, widths, and profiles of the TruExterior Siding & Trim product line are certified by the California Building Commission for inclusion on the Wildland-Urban Interface Zone (WUI) Products Listing, one of the strictest regulations on building products, systems, and assemblies in the country. The product line is part of a relatively small group of cladding materials approved for WUI-designated buildings. This means that architects and contractors can confidently specify the product for use throughout all areas of California, regardless of WUI restrictions.
Fire Resistance of Versetta Stone siding
Versetta Stone offers the look of stone and the ease of panelized installation—and a Class A fire rating meeting the requirements of the ASTM E 84 – fire spread & smoke test.
Versetta Stone can be used for interior fireplace surround applications.
Fire Resistance of Foundry Siding
Not only does Foundry Siding’s authentic looks separate it from other similar siding products, Foundry shakes and shingles contain PVC, which contributes to a 1A fire resistance rating. Siding made with polypropylene does not carry a 1A rating.
In addition, Foundry’s Grayne Shingle line is included on California’s WUI building materials listing.
As with any material, use of Boral Building Products’ siding and trim materials beyond the parameters to which they are designed could impact fire resistance. Have questions? Contact our customer service team today.
One of the most fun reveals at the end of each year are the various Colors of the Year announcements from manufacturers and color experts. They’re a unique reflection of the current moods of the populace and perhaps also a nudge toward where we expect to be headed in the coming 12 months.
This year was no exception, as three of the major Color of the Year announcements seemed to deliver on a similar theme of calm, hope, and grounding.
Here’s a look at the colors, what they symbolize, and how you can leverage them on your homes.
2021 Colors of the Year
For only the second time in 22 years, Pantone selected two Colors of the Year: Ultimate Gray (17-5104) and Illuminating (13-0647). The two hues “highlight how different elements come together to support one another,” the company says. “Practical and rock solid but at the same time warming and optimistic, the union of Pantone 17-5104 Ultimate Gray and Pantone 13-0647 Illuminating is one of strength and positivity. It is a story of color that encapsulates deeper feelings of thoughtfulness with the promise of something sunny and friendly.”
Sherwin-Williams named Urbane Bronze (SW 7047 (245-C7)), a rich, enveloping gray-brown, its Color of the Year. “Nature at its simplest and most elemental—embodying the richness of the Earth’s stone, metal, and wood—forges a feeling that’s grounded, meditative, and serene,” the paint manufacturer describes. “Let a color rooted in nature create a feeling of calm and bring all you cherish together.”
Paint manufacturer Benjamin Moore went for a richer neutral as well with its selection of Aegean Teal 2136-40, “a blend of blue-green and gray … an intriguing midtone that creates natural harmony,” as its Color of the Year. The hue, along with the other colors in the company’s Color Trends 2021 Palette, celebrates the simple pleasures of home, eliciting a feeling of calming positivity that embraces the viewer in its warmth. The aesthetic feels traditional but much more modern in tone.
“Every year, the Colors of the Year reflect what’s happened over the past 12 months, and that is very apparent in this year’s selections,” says Trisha Wagner, National Accounts Manager for Boral Building Products. “People have changed a lot in how they view their surroundings; it’s taken a turn from looking at home from outside in. And these colorscapes demonstrate that.”
How to Apply Trending Colors to the Home Exterior
Wagner points out that home aesthetics are no longer just about curb appeal. With the pandemic, home is also a workspace, vacation space, and much more—so how colors live is important. They need to be much more fluid, with a flow from inside to out, rather than a bold exterior color with a more neutral interior or vice versa.
Trending colors have a feel of the “new neutral,” with a natural tone but with a richness that keeps them feeling modern. In siding, Foundry’s Deep Granite color is one example.
“When I look at new construction projects, it’s not just siding and stone; it’s shake in the gable, multiple textures, but they’re all tonal. Texture and color fold and weave into this calm, serene space,” says Wagner. “It’s the same on the interior. We’re seeing less of the stark contrast, such as a single accent wall in a bold red. It’s more of a blend. It’s not just about one room, it’s about the palette throughout the home.”
There’s still a place for bold, but there’s an elegance to it. The bright red is still around, but in a deeper, earthier version that feels calm instead of overpowering. On the exterior, a neutral palette may pair with black-framed windows or a half wall of Versetta Stone’s Northern Ash hue. “That’s the foundation for some of these modern neutrals. We’re not going back to the boring hues. These are elevated, richer, calmer,” Wagner explains.
The Colors of the Year themselves can be easily weaved into a front door, shutters, and other accents, areas that showcase a trend without having to make a dramatic change.
“Colors are an absolute reflection of where we are this year,” Wagner says. “Color inspires. We shouldn’t be afraid of it, but it has to work with you.”
Ready to take advantage of the latest color trends? Atlantic Shutters can be matched to nearly any color, offering a perfect opportunity to incorporate similar hues to the Colors of the Year. And TruExterior Siding & Trim can be painted any color, making it easy to respond to the latest preferences.
If not for the parking lot out front and its multiple front doors, it would be hard to tell that the Chippewa County Family Project Teen Foster Home is anything more than a traditional residence. And that’s just the idea.
From inside to out, the 5,500-square-foot house in Michigan’s Upper Peninsula is designed to be welcoming for children in the foster care system, just like a permanent home would be.
“The committee wanted the kids to feel like they have a home, that they’re not just being placed in another facility,” notes Dan Arbic, owner of Arbic Construction in Sault Ste. Marie, Mich.
Inside, the house is divided into two sides, one for boys and one for girls. Each side has six bedrooms and three bathrooms, a kitchen, and common areas. In the center are offices and a living space for the house parent.
Arbic also owns a cabinet company, and he put those skills to work creating custom cabinetry and an upgraded hardwood trim package that ensured a cozy warmth to further the home-like feel. In developing the interior, the committee sought the input of local high school students, ensuring that not just adult perspectives were considered.
On the building’s exterior, the mission continued with an elevation, lines, and styling similar to traditional homes. The façade features all of the current trends, including a soft gray and blue color palette with robust white accents, and a varied façade. Horizontal siding on the lower walls combines with vertical siding on the second level, highlighted by eye-catching blue accent walls and gables clad in Foundry shakes.
Tapered columns wrapped in bright white Kleer PVC trim and warm stone flank the trio of entrances. The bright white trim is featured throughout the façade, including around the windows.
Foundry Siding was chosen in part for its ease of installation during the winter construction window; the material stays pliable, even in colder temperatures, ensuring fast installation.
The contractor also was able to perfectly coordinate the color with the rest of the exterior siding.
The winter installation also typically doesn’t bode well for keeping trim in pristine condition, but because Kleer trimboards feature TruEDGE technology, they resist dirt and are easy to clean. Plus, Kleer trimboards are wrapped in small-quantity KleerPaks to ensure they stay looking like new from the lumberyard to the jobsite to the walls.
“Foundry was easy to install, and it locked in a lot better,” Arbic says. “And Kleer, in its packaging, we received it without defects or scratches.”
This was Arbic’s first time using Foundry and Kleer, and based on experiences with other products, he had expected to have to replace some of the siding and trim due to expansion as the colder temperatures and clouds gave way to warmer sun. Instead, “We didn’t have to replace a stitch of trim,” he recalls. “Same thing with the siding—we had zero problems. It went up easy, even though it was no more than 25 degrees when we installed it. Nothing broke, nothing chipped.”
For Arbic, the ease of installation and the discovery of a new go-to exterior material was merely a bonus on top of a fulfilling project that involved so many within the community as they came together to support the needs of local teens.
As first reported in Eye on Housing, data from the Census Bureau’s Survey of Construction indicate stucco and vinyl were the most common siding material for new single-family homes in 2019, accounting for 27% and 25% of the total, respectively. Stucco was installed on 245,000 home starts and vinyl on 228,000 home starts last year.
Digging deeper into the four regional sectors of the Census data, vinyl siding was far and away the leading material in two regions—the Northeast, at 46,000 homes (74%), and the Midwest, at 71,000 homes (59%). Not surprisingly, stucco and brick were the most-used material in the south, though vinyl still captured 21% of the market there.
Further analysis of nine submarkets by Eye on Housing finds that vinyl was the leading material in four submarkets and the second-leading material in two submarkets. In the Mid-Atlantic region encompassing New York, New Jersey, and Pennsylvania, vinyl accounted for 75% of housing starts, with the next most-used material, brick, at just 9%. In New England, 68% of new homes in 2019 used vinyl, with wood as the secondary material at 19%.
It’s no wonder vinyl siding is the go-to option for new homes—for most products, it offers low maintenance and optimal durability. Foundry Specialty Siding takes those advantages even further, offering the warm, rich look of shake or shingle cedar along with an extensive palette of standard and custom colors. Plus, its profiles virtually eliminate visible seams, furthering the authenticity and enhancing aesthetics versus similar products.
The appeal of Foundry Specialty Siding—the warm, rich look of cedar without the maintenance concerns—makes it not only an ideal option for single-family homes, but particularly desirable for multifamily apartment and condo projects.
Whether you’re building two-story garden apartments or a four-story mid-rise building, here a few things to consider about selecting Foundry:
• Budget-Friendly: Along
with an affordable price point, Foundry offers several inherent properties that make it a valuable option. This includes a low scrap rate, and therefore less waste, easy installation with fewer crew members, and no required special tools or accessories.
• Low Maintenance:
While Foundry offers the sought-after look of wood, apartment maintenance teams won’t have to deal with the typical maintenance or durability issues that come with natural
siding. Foundry stays looking new with no need to paint and stain each year or concerns about insect infestation or moisture absorption.
• Color Options: For
projects looking to move away from the typical creams and tans, Foundry comes in a variety of standard and weathered hues, plus more than 400 color-matched solids. This makes it easy to blend or coordinate with other siding products and accents and also to combine siding and trim colors into eye-catching looks.
• Diversity of Looks: Even in multifamily projects with multiple buildings, renters and buyers like their homes to feel different than their neighbors. Foundry is easy to combine with other siding materials, brands, and textures to create a varied façade. For example, start the wall with Versetta Stone stone siding, then transition to Foundry for the upper floors. Another common approach is a double-4, double-5, or triple-3 vinyl siding transitioning to Foundry. For an upscale look, blend brick with Foundry above. Foundry’s own shingle and shake profiles, including its Grayne Shingle Siding line, also combine to create an enticing exterior.
• Easy Installation: In large multifamily projects with tight construction schedules, Foundry’s ease of handling and installation can provide much-needed time and labor savings. At 5 feet, the panels can be carried and hung by one crew member, versus a two-person approach required for typical 12-foot panels. In addition, there’s no need to set up a two-person cutting station. A single installer can use a tape measure and snips to cut to size on the fly. Foundry also uses the same accessories as traditional vinyl siding, so it locks in without the need for special transitions while working up high on multi-story projects.
• Ordering Flexibility: Builders
have tremendous flexibility in ordering Foundry in small or large quantities, so it’s ideal for any size job, depending on the façade design and desired aesthetic.
• Fire Rating: Foundry carries a 1A fire rating, stronger than some other vinyl options and ideal for multifamily projects.
ways, it’s business as usual in the siding market—authenticity is in demand,
low maintenance is a must, and the Modern Farmhouse continues to reign. And
while the pandemic shifted the way most of the industry is doing business, many
homeowners are using the extra time at home to improve their exteriors.
pandemic has created challenges for so many, it’s also driven many homeowners
to embark on improvement projects, particularly as they embrace the home’s role
as sanctuary. “During stay-at-home orders, many Americans have been making wish
lists for the ways they will have professionals make improvements once that’s
allowed in their areas,” Boral Building Products’ Vice President of Sales Jack
Delaney told LBM Journal. “Siding replacement is a perfect way to give existing
homes an instant facelift.”
also has the distinct advantage of offering outside work, which is isolated
from the homeowner and is easier to do safely as the pandemic continues, making
it an ideal option to consider for a facelift.
Popular Siding Trends Continue
facades continue to be in demand, manufacturers say, combining traditional
siding with stone and accents to help the home stand out and catch the eye.
despite some predictions that the Modern Farmhouse style has run its course,
the look remains popular, as homeowners desire the authenticity blended with
clean lines and a contemporary vibe.
has been in demand for the past few years, and we think that desire will only
get stronger as Americans look to their homes as a sanctuary,” Delaney said. “The
draw of tradition, of the tried-and-true, is likely to continue as homeowners
look for any sense of normalcy in these times.”
TruExterior Siding & Trim’s Craftsman Collection, offering the look of wood in seven authentic profiles such as Shiplap and Channel Bevel, is one way to deliver on that preference.
Low Maintenance a Must
The demand for low-maintenance materials is here to stay, as older and younger homeowners alike eschew the idea of painting their exterior every year. Two products to consider are TruExterior poly-ash siding and Foundry Specialty Siding, each offering a combination of durability and little upkeep.
Easy Installation in Demand
As the labor shortage continues, straightforward, speedy installation is key to maintaining schedules and ensuring long-term performance. (Try Versetta Stone stone siding, which has a panelized format that can be installed by traditional carpenters and contractors.) Building pros also are looking for a partner in their suppliers, one that can be both a single source of materials and provide value and knowledge.
Training Takes Off
With demand still high but face-to-face meetings off the table in many areas of the country, manufacturers have quickly implemented online training sessions. Boral Building Products, for example, has been hosting product knowledge workshops and live installation demonstrations. Check out some recorded classes on our YouTube channel or contact your rep to arrange a live session.
Learn more about the latest siding needs and trends by reading the full LBM Journal article here.
Dressing up gable ends can add a pop of interest to the home—and isn’t hard to pull off, whether with a new siding texture, a simple window, or a decorative louver.
Here are a few approaches to gable ends from projects around the country:
Multi-textured facades are in big demand, and switching up the gable’s cladding, such as this home featuring Foundry 7” Split Shake siding, is a great way to do that.
Small windows on these two gables, featuring TruExterior Siding, add just enough to keep the gable from feeling too staid. At the same time, they maintain the home’s clean look and avoid diverting attention away from the exterior’s more compelling configurations and shapes.
siding is a go-to product for many builders and remodelers, thanks to its
affordability, durability, and eye-catching aesthetics. And pros concerned
about sustainability can rest assured that vinyl ticks that box, as well.
According to the Vinyl Siding Institute (VSI), analysis by BEES, a tool from the National Institute of Standards and Technology that measures the environmental performance of building products using life-cycle assessment, vinyl siding’s life cycle outperforms that of fiber cement by two times and also has lower global warming impact and ecological toxicity ratings. In addition, fiber cement is responsible for more than 200 times the human health impact, while vinyl creates virtually no manufacturing waste, has significantly lower toxic emissions, and has only 19% of fiber cement’s ozone depletion impact.
These and other findings in the report support the vinyl siding industry’s long-held assertions about the sustainability attributes of vinyl, VSI says, including lighter weight for increased fuel efficiency during shipping, minimal material waste from installation, and durability, as well as the fact that vinyl doesn’t need paint, stain, or caulk.
These advantages don’t come with sacrifice to aesthetics, which remains a top priority for most consumers. Foundry siding profiles capture the warm look and sought-after curb appeal of cedar. Choose from the charm and custom sophistication of shingles or the bold statement of staggered or split shakes, all with low maintenance and long-term durability.
Dive deeper into the BEES findings in a second report by VSI here.
The dawn of a new year—and a new decade—naturally brings out the predictions for what trends will dominate the landscape. But when it comes to color, it’s not always that simple. While some colors heat up and cool down quickly (perhaps bold hues sparked by pop culture), for the most part, shifts in color preferences happen more gradually, easing in and fading out over a number of years or even decades.
Still, it’s important to know what’s happening, so we checked in with strategist and trend forecaster Renee Labbe, Director of Foresight Strategy at Broadside Studios, to find out what we can expect in exterior color trends during the upcoming year and beyond.
Neutral hues that began trending three, five, even eight years ago are still around as early adoption has merged into mass market appeal. And “neutral” doesn’t simply mean beiges and grays, it can mean subtle colors that are quite muted. Where colors in the ’80s and ’90s were heavily saturated, today classic yellows and creams and oranges lean closer to neutrality on the color wheel. Similarly, white is still a leading house color, but it’s a softer white, a trend Labbe says we’ll see more of this year. She also expects the appeal of contrasting whites and blacks to continue.
One of the reasons for a shift toward neutrality is lifestyle: Americans have become overwhelmed by technology and social media, resulting in sensorial chaos. Neutral tones are less busy and not as distracting, allowing the eye to rest and the brain to relax.
This is also likely the driver of home style trends like the Gabled Modern. This style represents simplicity, with limited use of color, material, and ornamentation, creating a sense of peace and a contrast to the “pinnacle of success” approach that has dominated real estate in recent decades.
“Design imitates emotion,” Labbe says, noting that society is shifting as we emerge into a new decade focusing on solutions instead of division. “Neutrality is necessary as we slow down our focus. The healthy palettes start to trickle in.”
The Rise of “Healthy” Color Palettes
Indeed, the popularity of neutrals will influence increasing interest in colors derived from nature, though Labbe says it’s too soon to know how the hues within those colors are going to evolve. “I think healthy palettes are part of a bigger trend toward ‘entanglement,’” she explains, “where we see the built environment and the natural environment literally beginning to grow into each other.”
While gray has been a mainstay for a number of years, classic gray is starting to fade from favor. Instead, it’s finding its way into other colors, such as an undertone for brown that makes the rustic hue more suitable for contemporary designs without losing its warmth. Tinted grays also are becoming more important, Labbe notes, such as gray with a hint of blue or green.
Labbe says red undertones for exteriors, such as siding, roofing, brick, and pavers, have been downtrending and will continue to downtrend, in favor of undertones that create a more neutral feel. For example, a brown that had a lot of red undertone will now see a gray undertone replace it; a tan would be less warm and more muted (gray undertones).
Similarly, though classic black has been popular for progressive neighborhoods, Labbe predicts some blacks with a bit of tint, such as brown-black or bluish-black.
Above all, it’s crucial to use color correctly. A color is rarely completely “out,” but in her research Labbe often sees popular colors integrated in the wrong way. For example, combining three different grays on a contemporary house will come off stark and cold, but pairing a smooth gray stucco with wood elements can create something warm and beautiful. Gray with tan is another effective combination.
As you design your homes and develop your streetscapes, consult with a color expert who can ensure you’re selecting hues that are on trend yet timeless and are integrated in combinations and configurations that elevate, rather than detract from, your exteriors.
One of the hottest trends in exteriors right now is mixed-texture façades, in which stone, varying colors and textures of siding, and trim combine to create unique looks that set homes apart, highlight key features, and vary the streetscape.
With multiple brands under one portfolio, Boral Building Products makes it easy to mix and match cladding and trim to create one-of-a-kind exteriors that stand out while also standing the test of time. Even better, you can see what the home will look like before making a commitment with our new Virtual Remodeler tool. Simply upload a photo of the house, or use a similar home from our image gallery, select products and colors from Boral’s collection of brands, and get a real-time view of how the home will look. Give it a try here.
Looking for inspiration? Here are a few ways builders, remodelers, and designers are blending textures to create one-of-a-kind exterior facades:
Colors don’t have to be boldly different to make an impact. The brown-gray tones of the Foundry Split Shake siding, stone, and garage doors create layers of visual texture that unfold slowly on this home.
A small section of light-gray stone, along with the juxtaposition of horizontal and vertical TruExterior siding, give this L-shaped home a unique pop for a modern take on the popular Farmhouse look.
Combining Versetta Stone and Grayne engineered siding with a unique porch roof adds visual interest to this seemingly simple, smaller home.
Bumpout accents with TruExterior siding and stone block set this home apart from the plain stucco next door.
Foundry siding combines with rich stone and gable accents to evoke a cozy vibe.
Vertical and horizontal TruExterior siding, along with cedar-like shakes, create a visual feast across this all-white exterior.
Versetta Stone in the Ledgestone profile plays both a primary and secondary role in this exterior by Canadian Stone Interiors.
Protecting against moisture damage not only requires a dependable siding product, but also smart design behind it. Whether through leaks or condensation, water infiltration is nearly impossible to avoid, so taking the steps to eliminate moisture throughout the entire building process is essential.
As all pros know, when water does accumulate, it can wreak havoc on a home’s structure. Wood products, including framing elements, can degrade from excessive water exposure, insulation can soak up moisture, and rot and mold will occur.
How to Avoid Moisture Damage
It is key to have or create an airflow cavity on the back side of the siding you’re installing in addition to proper flashing and weather-resistive barriers (which is designed into most polymer-style siding products like Foundry and Grayne). This stops moisture from getting trapped and causing potential issues during freeze/thaw and/or mold issues.
Here are a few steps to take to help protect the wall cavity from moisture. (Note: Always consult your local building code for the installation requirements for weather-resistive barriers, caulking, etc.)
Step 1: Properly install flashing
Flashing prevents water intrusion around any penetrations through the siding, including channels, corner posts, windows, and vents. Before installing flashing, ensure the wall surface is flat and level.
If you are working on an exterior with existing siding, the best practice is to strip away the old siding for a smooth surface—even when working with vinyl that is designed to be installed directly over wood.
When installing flashing around a window, follow these steps to prevent water leakage:
1. Apply flashing on the underside of the window first.
2. Follow this application with flashing on the sides of the window. Make sure to overlap the bottom flashing.
3. Finally, apply the flashing at the top of the window.
It is crucial that flashing extends past the nailing flanges of any accessory to prevent water infiltration through the opening. The flashing should be long enough to direct water over the nail flange of the last course of siding. This installation method can also be used for applying flashing to other openings, such as electrical outlets and doors.
Step 2: Install a weather-resistive barrier
After properly installing flashing, you should next apply a weather-resistive barrier (WRB). Installed between the sheathing and siding, a WRB blocks any water that penetrates the siding and helps it drain away from moisture-sensitive materials like wood structural sheathing and studs.
Not only do WRBs drain water away from the building, they also allow wall assemblies to dry out naturally. Because standard vinyl siding hangs loosely on the sheathing, air is able to flow behind it, creating a drainage gap and method for drying.
To properly install the weather-resistive barrier for maximum protection, the material should be installed shingle fashion by overlapping successive layers behind the exterior finish and over the structural sheathing. Installers should begin installation from the bottom up.
Each overlap should be several inches long. If heavy winds and rain are common in your region, overlap approximately 6 inches at horizontal joints and 8 to 12 inches at vertical joints.
Step 3: Caulk siding correctly
Many professionals rely on caulking to fix mistakes and speed installation time, but caulking can break down over time and eventually even hold water in rather than aid in keeping it out.
To ensure the caulking aids in moisture protection, avoid these three common mistakes:
1. Caulking the top cladding board to trim boards. This traps humidity in the walls.
2. Relying on caulking to fill in gaps. Cut siding to the precise measurements necessary to avoid gaps.
3. Caulking underneath the bottom flange when installing windows. Caulk here will trap moisture inside.
The Virtual Remodeler is an online home design tool providing contractors and homeowners with a simple way visualize how their facade will look with different profiles, textures, and colors from the company’s comprehensive lineup of siding and trim products.
With Virtual Remodeler, launched during the 2019 International Builders’ Show, users upload a photo of an existing home or select a similar house from an online gallery. Using the program’s product interface, the user then selects from Boral’s siding, trim, and shutter lines, including Versetta Stone®, Kleer® Lumber, TruExterior® Siding & Trim, and Mid-America Siding Components®; the image updates in real time, revealing how the exterior will appear with each product and color selection. To further ease the process, the home design tool includes Color Harmony coordinating color families, each of which can be further changed and updated to suit the homeowner’s tastes and needs.
“Designing a home with fantastic curb appeal requires navigating an endless array of options, from the shape of the siding to the color of the trim to the size of the shutters. Boral’s new Virtual Remodeler tool eases the process for homeowners—and their remodelers—by helping them visualize how products will look on their house, much more than a small sample ever could,” says Becky Duffy, Director of Marketing for Boral Building Products. “Remodelers can ensure customers are happy with their home exterior before products are ordered and installed, leading to fewer surprises and greater satisfaction when the project is complete.”
Virtual Remodeler users can save multiple projects to work on later and compare. For a small fee, pros can have their image professionally mapped by Boral, which will increase the accuracy of the rendering’s appearance. And once a finished look is chosen, Virtual Remodeler will generate a product list for easy ordering through Boral dealers and distributors.
Professionals know it’s not only the quality of the product that determines how polished a home’s siding looks, but also how well it is installed.
While having on-site experience can develop the skills for top-notch installation, sometimes even the most experienced builders make mistakes. Here are four tips to ensure your Grayne and Foundry siding projects are beautiful every time.
1. Use the Right Tools Before you begin the installation process, it’s essential to be equipped with the right tools. Accidentally using the wrong tools can have consequences.
To cut the siding, use either a vinyl siding blade or a fine-toothed blade. If using a fine-toothed blade, be sure to install the blade in reverse for the best cuts.
Other tools to include on your checklist:
• Utility knife
• Caulking gun (to seal J-channel)
• Vinyl siding snips (to cut or trim siding panels)
• Siding removal tool
• Snap lock punch (to cut snap lock tabs and allow cut panels to be snapped into utility trim)
• Nail hole slot punch (to add nail holes if a panel must be face nailed)
• Trim nail punch (to add nailing holes if a panel must be face nailed)
2. Start with a Smooth Surface If the surface beneath the siding is uneven, even the best siding installation may be compromised. Take appropriate precautions to ensure a smooth, continuous surface.
For new construction, avoid using green lumber as the underlayment, as it typically has high levels of moisture. As the wood dries, it will shrink, leading to cracking and warping. These flaws in the wood can make the siding look uneven and poorly installed.
If you are re-siding a building, furring or complete removal of uneven original siding may be required to create a smooth surface. While this process may seem like a nuisance, it will help to ensure straight, stable replacement siding.
3. Plan for Expansion and Contraction To accommodate expansion, see siding manufacturers’ guidelines, as many panels install differently.
Always leave a minimum of 1/8″ gap at the nailing hem to accommodate changes from temperature shifts. If you’re installing siding in temperatures of 75 degrees F or higher, lessen the clearance slightly to at least a 1/16″.
4. Apply Panels Correctly One of the most common mistakes installers make when applying panels is driving the head of the fastener tightly against the nail hem. Allow approximately 1/32″ (roughly the thickness of a dime) clearance between the fastener head and the siding nail hem.
During installation, avoid face-nailing or stapling through siding. Face-nailing can not only cause ripples in the siding, but also prevents proper expansion and contraction.
When installing a siding panel, push up from the bottom until the lock engages, then let the panel relax down against the ledge of the previously installed panel. Without stretching the panel, reach up and fasten it into place. Again, be wary of tightness—the panels should not be under tension or compression when they are fastened. Once fastened, allow the butt edge to rest on the top edge of the course below.